Professional Documents
Culture Documents
Rhona Mcluskey
Unit title(s):
Hospitality Industry
H1L7 34
Outcomes
assessed:
1&3
Date issued:
Date submitted:
22/04/2015
Date due:
12/05/2015
Word-count:
1229
Student candidate
number:
14011555
Location:
Programme:
Date:
Date received:
Attempt No.:
Marked by:
Result/Grade:
Introduction
1
(VisitScotland 2011)
Organisation Chart
General
Manager
Assistant
Manager
Operational
Manager
Room
Division
Manager
Food &
Beverage
Manager
Assistant
Manager
Head
Housekeep
er
Assistant
Manager
Head Chef
Receptionis
t
Housekeepi
ng Staf
Supervisor
Kitchen
Staf
Waiting/Bar
Staf
Sustainable Practice's
3
Accountant
Maintenanc
e Manager
Maintenanc
e Staf
Apex Hotels has an extensive sustainability policy in place to help it become more
eco-friendly. The company works with suppliers to reduce the amount of packaging
and transport sent to hotels across the group. The team also ensures fair trade tea
and coffee; recycled goods and eco-friendly chemicals are used in all hotels in the
group, while monitoring all utility consumption on a daily basis in order to find new
ways of reducing energy waste.
The firm also has a dedicated policy in place to reduce waste, re-use materials and
improve recycling including dual flush toilets to save water, energy efficient
windows to retain heat, donating old furniture to local charities and recycling obsolete
IT equipment using Shred Fast, in accordance with the WEEE directive. Staff are
encouraged to use public transport and reduce car use, while meetings between
hotel representatives take place via conference calls to reduce Co2 emissions from
travel.
Each hotel is designed to be eco-friendly and has been built using energy saving
materials and techniques, and all are located in city centres in order to reduce
energy wastage. Each premise has energy-saving lifts, automatic dimmers and
temperature control systems in place to further reduce waste.
In addition, the group provides support to other local businesses and the surrounding
environment by promoting walks, wildlife, parks and golf courses, providing
information about public transport and using local and organic produce.
(VisitScotland 2010-2015 )
Marketing Mix
Product
Place
Price
Promotion
Physical Evidence
Process
People
Marketing Activity
The head office have staff designated to Marketing
The potential clients for this offer are:
-
Bibliography
Apex Hotels (2014) Apex Hotels in Dundee [online]. Available from
<http://www.apexhotels.co.uk/en/hotels/dundee/> [ April 2015]
6
Apex Hotels (2014) Luxury Spa Break Package [online]. Available from
<http://www.apexhotels.co.uk/en/ofers/onsen-spa-break/> [ April 2015]
Graci, S. & Kuehnel, J. (2010) How to Increase your bottom line by going green
[online]. Available from <http://green.hotelscombined.com/Gyh-BestPractices.php> [ April 2015]
Redactive Publishing Limited. (2012) Apex Hotels launches apprenticeship
programme in Scotland [online]. Available from
<http://www.recruiter.co.uk/news/2012/11/apex-hotels-launches-apprenticeshipprogramme-in-scotland/> [ April 2015]
VisitScotland (2010-2015 ) Sustainable Tourism Case Studies [online]. Available
from
<http://www.visitscotland.org/business_support/sustainable_tourism/sustainable_
case_studies/accommodation_providers.aspx> [ April 2015]
VisitScotland (2011) Tourism in Southern Scotland 2011 Edinburgh: VisitScotland.
Available from <http://www.visitscotland.org/pdf/Tourism%20in%20Southern
%20Scotland%202011.pdf> [ April 2015]