Zenue Pitch Deck

Zenue will change the wedding
industry forever by automatically

connecting research and inspiration
with a seamless online booking
experience.
Please note that all currency figures are in $AUD.
/zenue
zenue.co
@zenue_co
@zenue.co
www.zenue.co
Commercial in confidence
Why the wedding industry?

LAUNCHED JULY 2015
MAIN USERS
WEDDING
COUPLES
2
#MAKEYOURMARK
#ZENUE
Problem
INSPIRATION
RESEARCH
SUPPLIER
SEARCH
MANAGING
QUOTES
INVOICE
FACEBOOK,
GOOGLE,
DIRECTORIES
15 HOURS PER WEEK
#ZENUE
Solution
CONTENT
QUOTING
PAYMENTS
DUE
SELECT
PAID
PAID
#ZENUE
The Business Model
REVENUE MODEL
Zenue takes 5% commission fee on venue
bookings and 10% on all other services.
Zenue 2.0
Recently
engaged
couples
Targeted
results
CUSTOMER
ALL IN ONE
PLACE
SUPPLIER
Facebook and
influencer
marketing
The best
suppliers
Qualified
leads
#ZENUE
Pay per
job
Market Analysis & Opportunity

TOTAL ADDRESSABLE MARKET
US
AUSTRALIA
118,962
WEDDINGS
TOTAL SERVICABLE MARKET
TARGET MARKET
95%
OF THE MARKET
10%
MARKET CAPTURE
$4.3B
$4.09B
$409M
$72B
$68.4B
$6.84B
$36,200
AVERAGE COST
#ZENUE
GROSS
Acquiring Market Share

All companies that grow really big do so in only one way:
people recommend the product or service to other people.
Marketing = 2%
Product = 8%
Facebook - Influencers
SEO - Referrals
Word of Mouth
#ZENUE
Competitor Analysis
Every search result on a directory is determined by who pays the most.
Image-based search
Augmented
Intelligence
Pay per job
Focus on nontraditional venues
Quoting & payments
through platform
#ZENUE
Traction
Weve been doing this for a year.
We understand this space and how broken it truly is.
65K+ Revenue
$4.5K p/w
Largest database of non-traditional

wedding venues in the country.
Over 40% of Zenues properties are

listed on no other wedding website.
#MAKEYOURMARK
#ZENUE
Team
PAUL CARR
Founder and CEO
SIMON SOROCKYJ
Startup Lawyer
10
ADRIAN OSMAN
CoFounder Zenue + CEO of Pitchblak
JOSH WITHERS
Australias Top Wedding Celebrant
#ZENUE
MIKE PEARSE
Commercial Director of Pitchblak
MAGIDA EZZAT
Head of Marketing
Revenue & Key assumptions

Profit
Loss
$4,000,000
Profit
2.2Mil
$3,000,000
Forecasts are based on a 5%

booking conversion rate.
$2,000,000
Cost per lead = $11

$1,000,000
Profit
-174K
$0
2016
Profit
-107K
2017
Profit
264K
2018
Potential value per lead = $3035

2019
Detailed financial data is available on request
11
#MAKEYOURMARK
#ZENUE
Barriers to Competitors
12
First mover advantage
Brand loyalty
Innovation patent
Exclusive partnerships
#MAKEYOURMARK
#ZENUE
Risks
Risks
Risk
Likelihood
Impact
Disintermediation
Medium
Medium
Limited supplier options early stages
Medium
Medium
Customer retention
Medium
Medium
Low
High
Run out of money
Low
High
Pinterest could one day be a competitor
Low
Medium
Getting users
13
13
#MAKEYOURMARK
#ZENUE
Exit
Investment
Along with a significant year-on-year increase in investment rounds, the wedding industry has also
seen a series of major vertical acquisitions.
Exit Strategy
Trade Sale
14
Highly Likely
List
Possibly
Merge
Unlikely
Potential targets include: WeddingWire,

XO group, Pinterest, HoneyBook
#MAKEYOURMARK
#ZENUE
Investment
Investment
$500K
for 20% equity
18 months runway
$250K (50%)
Product development
$110K (22%)
Wages
Costs fall into 5 main categories:
$70K (14%)
Marketing
$50K (10%)
Contingency
$20K (4%)
15
#MAKEYOURMARK
#ZENUE
Professional Services
Contact
Contact
PAUL CARR
Founder and CEO
paul@zenue.co
References
18
1.
http://www.easyweddings.com.au/pro-education/wp-content/uploads/sites/17/2015/11/Easy-Weddings-2015survey-results-double-page-spread.pdf
2.
59% of couples surveyed by Zenue marries in a non-traditional venue. Of the 41% of couples who married in a
traditional venue, 77% said they would have opted for a non-traditional venue if they were easier to find - https://
rgg.typeform.com/report/Trwfue/uDjG
3.
http://www.mccrindle.com.au/blog/2015/02/Marriages-and-Weddings-in-Australia_Infographic.jpg
4.
http://publications.weddingwire.com/i/642804-weddingwire-newlywed-report/7?m4=
5.
http://www.forbes.com/sites/alextaub/2015/10/29/loverly-is-bridging-the-gap-between-the-online-and-offlinewedding-industry/#2616554b317b
6.
http://www.abs.gov.au/ausstats/abs@.nsf/mf/3310.0
7.
http://www.soundvision.com/article/wedding-statistics-in-the-united-states
8.
https://rgg.typeform.com/report/Trwfue/uDjG
9.
https://techcrunch.com/2015/05/11/vcs-put-a-ring-on-wedding-companies/
#MAKEYOURMARK
#ZENUE

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Zenue Pitch Deck

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Zenue will change the wedding

industry forever by automatically

Please note that all currency figures are in $AUD.

Why the wedding industry?

15 HOURS PER WEEK

The Business Model

Market Analysis & Opportunity

TOTAL SERVICABLE MARKET

Acquiring Market Share

We understand this space and how broken it truly is.

Largest database of non-traditional

Over 40% of Zenues properties are

Revenue & Key assumptions

Forecasts are based on a 5%

Cost per lead = $11

Potential value per lead = $3035

Detailed financial data is available on request

First mover advantage

Limited supplier options early stages

Run out of money

Pinterest could one day be a competitor

Potential targets include: WeddingWire,

Costs fall into 5 main categories:

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