Undergraduate

Assignment Cover Sheet

Student Number

Unit code

Unit Title

Unit Coordinator

Due Date

1522202

KAP025-3

Dissertation

Dr. Gabrielle Ford

12th August
2016

Assignment No.

Academic
Poster

TO STUDY THE IMPACT OF ORGANISATIONAL CULTURE ON BUSINESS PERFORMANCE

AT PIEROTH HONG KONG LIMITED
University of Bedfordshire Business School
BA(Hons) Business management 2015- 2016
Noelle Wing Yau Harrison - 1522202

INTRODUCTION
Pieroth Hong Kong is a subsidiary of WIV Wein International AG, a
German based international wine group which has been present in
Hong Kong since 1975. (Pieroth HK, 2011). The aim of the research
is to study:

How cultural impact can affect the business organization

performance?
It will analyse the impact of cultural issues as below:

Company performance

Marketing and diversity

New innovation and leadership

Strategic analysis and communication

Globalization and cultural dynamic (Conway, 2004)

It will explain employee aspirations, the company mission, objectives
and significance goals for creating more business opportunities in
order to increase the company performance. (Wiv, 2010)

METHODOLOGY

POTENTIAL DIFFICULTIES

To use as research methods and data collection (Wiv, 2010)

(discussions, meetings and annual reports) (Pieroth HK, 2011),
by the managing director of the company and also with a survey
and questionnaire. (Pieroth HK Facebook 2013)
To compare an annual sales report with last 5 years for Hong
Kong with other subsidiaries. To contribute to customer
satisfaction and analyse expert leadership. (Grant Robert
M.,2002) Through customer feedback deal with complaints,
research new information and communication technologies
(Van de Ven, 2004) eg., internet. Building equity into brands,
technology (Martin, Scott, Thompson, 2014), cultural
dynamics and networking through social media. (Pillai,
Gannon, 2010)

Obstacles of technology with product market development

and social change in globalization. (Pagel, 2012) Development
of strategic policies on the international product-market to
address the risk. (Brandly, 2005) Conceptualization is the key
problem to understanding the behavioral theory in a
international firm with culture convergence and conflicts
(Hiebert, Bradshaw, 2002). Product and brands strategic
approaches to international market (Bradley, 2005). The major
consideration of standardization multinational marketing and
customization to satisfy customers needs in the market.

GANTT CHA RT

Use of new innovation processes and methods of analysis of

daily operation systems (Bradley, 2005) and methods to
create team building and sensitivity training. With survey
feedback and advice form an action plan and research
improvement of product quality. Maximize company
effectiveness by behavioral theory implication. Create better
decision making and methods to get better results for
business performance then review and strategic paradigm
change. (Robinson , Appellbaum, 2005)

C onsider t opic
Topic approval
R esearch dat a

12-Jul
13-Jul

12-Jul
20-Jul

1
7

C ollect dat a

14-Jul

30-Jul

16

Prepare post er
Submit post er

22-Jul
12-Aug

05-Aug
12-Aug

14
1

D esign cover
C hart s/ t ables

05-Aug
05-Aug

12-Aug
15-Aug

7
10

A ims/ object ive

05-Aug

30-Sep

56

M et hodology
A bst ract

09-Sep
11-Nov

11-Nov
18-Nov

62
7

C onclusion
Submission

15-Nov
24-Nov

20-Nov
24-Nov

5
1

HK $ (M)

25-Nov-16

Ethical
climate

The role of organizational

ethics in performance
(Hoffman, 2002)

30
20
10
0
2011

18-Nov-16

11-Nov-16

04-Nov-16

November
28-Oct-16

21-Oct-16

14-Oct-16

07-Oct-16

October
30-Sep-16

23-Sep-16

16-Sep-16

09-Sep-16

02-Sep-16

September
26-Aug-16

19-Aug-16

12-Aug-16

05-Aug-16

29-Jul-16

22-Jul-16

15-Jul-16

08-Jul-16

August

PIEROTH HONG KONG TURNOVER

AND PR OFIT
Turnover
Profit

EXPECTED OUTCOMES
Through this research, it aims to find out various cultural factors that
would influence company performance. The possible outcomes
found via this research may include:

Higher profit and productivity

Higher customer satisfaction

Enhanced reputation; adopting a foreign-developed system,

balancing multiple development and market position for a
flagship product

Employee well being and motivation; adding a new and

complex dimensions with innovative methods for development,
appraisals with evaluation and rewards systems.

Engagement with organizational culture communication

performance; promote diversity and culture for organisation
benefits and improve supervisor-subordinate relationships in a
globalised setting (Pagel Mark 2012)

St art D at e End D at e D urat ion

01-Jul
08-Jul
7

01-Jul-16

July

LITERATURE
Major difficulties facing the company are strategy selection,
ability to adapt in a complex environment and international
competition in the market. The most important issues are the
perspectives on strategic change in global organisations
and dynamics of structural change in organisational culture.
(Bradley, 2005).

Customer
&
employee
trust

2012

2013

2014

2015

YEAR

Employee
commitment

Profits

Customer
satisfaction
&
organisational
quality

ETHICAL CONCERNS
Ethics contribute to organization quality, customer satisfaction,
employee commitment and build up the company profile and
reputation. Economic performance of nations and the
importance of reputation in creating value in business.
The project will have two main ethical considerations; the origin
of source material and personal information with all research
data or Information regarding employee/ managing director/
supervisors will remain private and confidential ensure fair and
legal treatment of person information. (Hoffman, 2002)

REFERENCES
Wiv(2010) wiv, Available at http://www.wivag.com/web/en/651.htm (assessed on 28-July 2016)
Pieroth HK (2011) Company, Available at http://www.pieroth.hk/company/) (assessed on 20 July 2016)
Conway Janet M. ,Donna Davis (2004) Social movements contesting globalization 324 Clare Avenue, Canada, National library p.29
Robinson William, Appellbaum Richard P (2005) Critical Globalization Studies 270 Madison Avenue, New York, USA, Taylor & Francis Group p.237
Hiebert Paul G, Bradshaw Bruce (2002) Change across cultures USA, Baker Academic, A divisoion of Baker book House Company p.98
Pillai Rajnahdini, Gannon martin J (2010) Understand Global Cultures Fourth Edition, California 91320, USA, Saga Publication Inc P.247
Pagel Mark (2012) Wired for Culture London, England, Pearson p.201

Hoffman George T. (2002) Business Ethics USA, Houghton Mifflin Company Ferrel Fraedrich p.235-236
Bradley Frank (2005) International Marketing Strategy Fifth Edition,Essex, England, Pearson p.45
Poole Marshall Scott& Van de Ven Andrew H. (2004) Organisational Change and Innovation New York, USA, University Press International p.39
Pieroth HK facebook (2013), Available at https://www.facebook.com/pierothhongkong/?fref=ts (assessed 3 August 2016)
Grant Robert M., (2002) Contemporary Strategy Analysis, Fourth Edition, Malden, Massachusetts, USA p.44
Martin Frank, Scott Jonathan M., Thompson John (2014), Strategic Management: Awareness and Change, seventh edition, Hampshire, United
Kingdom, Cengage Learning EMEA p. 402