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I LOST MY JOB
A work creator
An education center
A transfer of skills hub
A socio-economic enhancement for the region
A small business establisher
A primary health care center establishment
EXPECTED RETURNS
The returns are based on a combination of activities and can be seen as:
Entrance fee
Accommodation
Secured car parking
Food and beverage Sales
Retail
Arcade Games
Team Building
Conferences
EMPLOYMENT OF FUNDS
The funds will be used to purchase and build/construct the steel structure,
a 180 rooms tropical theme hotel, luxurious beach bar, hotel furniture and
interia dcor, Conference & Teambuilding facility, Flow Rider, water slides,
Lazy River, all equipment, building of the educating entertainment center.
Most work will be managed by experienced contractors and engineering
consultants and proprietary technology use, therefore substantial value
is added.
Business Detail
2.
3.
4.
5.
Date of Incorporation
Business Tel No
Business Fax No
Address for Correspondence
1. Name of Company
BUFFALO
BEACH
ENTERTAINMENT
GROBLERSDAL (PTY)LTD
06/10/2009
+27 82 221 4786
+27 86 619 9259
PO Box 311 Boleu, 0474,
SA
As only ZAR 600 mill (USD 52mill) is needed to get this exciting venture
up and going, do contact Solomon to discuss participation in equity,
donating funds or loan capital or a combination.
Solomon M K Mafiri
Buffalo Beach Entertainment (PTY)LTD
P O Box 311
Boleu 0474
Mobile: +27 82 221 4786
Fax +27 86 619 9259
Mail: solomonmafiri@yahoo.com
Business Plan
www.buffalobeachentertaiment.co.za
Groblersdal
~ DISCLOSURE LETTER ~
SUBJECT:
DATE: 2015
CONFIDENTIALITY AGREEMENT:
ANY
PERSON
OR
INSTITUTION
PERUSING
THIS
AND
USE
THIS
INFORMATION
FOR
THE
PURPOSE
OF
INTRODUCTION
Access to:
~ Wave technology & Flow Rider technology
~ Live Music
~ Retail
~ Accommodation
~ Arcade Games
~ Gaming
~ Food & Beverage
~ Special Events / Conferences
~ Team Building
~ Corporate & Group Events
With the required funding in place:
experience the rest of what the facility has to offer. About two-thirds of our visitors
come from out of town. Repeat business from these park goers is usually assured
as the Flow Rider takes a while to master and is very addictive. See case study
Appendix 1.
EXPECTED RETURNS
The returns are based on a combination of activities and can be seen as:
entrance
accommodation
secured car parking
food and beverage
retail
arcade games
conferencing & teambuilding
EMPLOYMENT OF FUNDS
The debt - capital will be used to purchase and build/construct the steel
structure, a 180 rooms tropical theme hotel, luxurious beach bar, hotel
furniture and interia dcor, Conference & Teambuilding facility, Flow Rider,
water slides, Lazy River, all equipment, building of the educating
entertainment center.
Most work will be managed by experienced contractors and engineering
consultants and proprietary technology use, therefore substantial value
is added.
Reception
Hospitality
Ticketing
Food Stall:
Chicken
Pizza
Pasta
Boere Wors
Chicken Livers
T-Bone & Rump
Ribs
Pies
Rolls
5. Beverage Stalls
Water
Cold Drinks
Tizers
Energizers
6. Beers
7. Ciders
8. Private Bars
9. Cocktails
10.
Rides Operators
11.
Life Guards
12.
Merchandise
13.
Kiddies Rides
14.
Games
15.
Medical Assistance
16.
Grounds Crew
INDEX
PAGE
1. INTRODUCTION
Objectives
Vision
Mission
Executive Summary
2.
OUTLINE OF BUSINESS
11
o
o
o
o
o
o
o
o
o
o
o
o
o
4.
17
5.
MARKET RESEARCH
18
5.1
5.2
5.3
5.4
5.5
6.
7.
OTHER RESOURCES
21
7.1Operational plan
7.2Project Plan
7.3Anticipated Facilities & Equipment needed
8.
APPENDIXES
22
1.
INTRODUCTION
The
main
activities
of
BUFFALO
BEACH
ENTERTAINMENT
GROBLERSDAL PTY (LTD) will be the creation of an in-house water
sport, a tropical theme hotel and water entertainment activities and
work opportunities through the development and expanding of the
BUFFALO BEACH WATERPARK AND WATERSPORT CONCEPT in
Groblersdal.
The secondary activities will be the establishment of a training school to
train the staff members.
As a result of this business plan BUFFALO BEACH ENTERTAINMENT
GROBLERSDAL PTY (LTD) see itself not only as a producer of unique water
entertainment but as a creator of opportunities for the exploited population
of the past. With the knowledge and experience of the management it will be
used as a BBBEE vehicle in Groblersdal, to transfer skills and create work
opportunities for many of the local population that was excluded from this
sector of the entertainment industry and retail markets.
1.1
Objective
Vision
To create the most sought after water based entertainment center and a
tropical hotel & educate the local populous in skills deprived from them in
so a many years:
~
1.3
MISSION
It is BUFFALO BEACH ENTERTAINMENT GROBLERSDAL PTY (LTD)
mission:
1.4
EXECUTIVE SUMMARY
1.4.1 History
The local populous has been deprive from the right to have access to
water based sports and entertainment; let alone be able to travel at
least
once
year
to
the
ocean
therefore
BUFFALO
BEACH
main
activities
of
BUFFALO
BEACH
ENTERTAINMENT
market
opens
for
BUFFALO
BEACH
ENTERTAINMENT
Business Detail
Name of Company
Business Address
Under the laws of
Date of Incorporation
Nature of Business
Business Tel No
Business Fax No
Address for Correspondence
Bankers
1.4.6
Financial Highlights
As it is a new Company there would be no historical highlights, only
futuristic highlights can be talked about.
The first highlight would be seen when there is an attendance rate of
100% capacity on the first day of opening with a 100 110%
attendance the rest of the year.
1.4.7
2.
OUTLINE OF BUSINESS
THE CONSEPT
Take all the above place it under one roof and you get BUFFALO
BEACH ENTERTAINMENT GROBLERSDAL PTY (LTD)
Students,
College
Students,
Teachers,
Retired
Adults,
and
4. PERSONAL PROFILES
The Directors:
Solomon M K Mafiri
and senior management have experience in the business of:
5.
5.1
Hospitality Trade
Clubbing
Live Entertainment
Gaming
Retail
Food and Beverage
Special Events
Conferencing
Teambuilding
MARKET RESEARCH
SPECIFIC TARGET MARKET MARKET PROFILE AND TRENDS
master and is very addictive not to mention the water slides and the
artificial ocean.
Taken into consideration that an attraction like this Indoor Water Park
will attract people within the 200 km radius as well as the Gauteng
workers which include for the Groblersdal Park with annual mid-year
estimates from Statistics South Africa in July 2010:
5.3
5.4
5.5
VARIOUS RISKS
The greatest risk for Water based Entertainment is the weather.
To overcome the above BBE POL through, Buffalo Beach will be the
first in the Southern Hemisphere to have all under one roof in a
controlled environment where safety and security are guaranteed
Thus the entertainment water adventure will be fully operational
throughout the year.
5.6
COMPETITORS ANALYSIS
Price
Product
Place
Promotion
As this will be a first of its kind in South Africa we, will still have
competitors.
The
closest
in
reasonable
similarity
to
what
Buffalo
Beach
Sun City with its open air artificial ocean. The sun city is about
300 km away from our park. Their prices are very expensive, it
has very limited activities within the park, with very limited
5.7
Ushaka Marine in Durban with its open air water slides. This
park is about 400km away from our park and it caters for
middle class and high income group earners. Our local target
market cannot even afford to travel to that destination, never
mind the entrence fee, which is very expensive for our local
market.
Aventura Bela Bela with its open air three slides, one kiddies
pool, swimming pool and open air wave pool. This park is about
180km away from our park, with very good reputation, but very
limited activities within the park. There is not even enough
restaurant within this park, never mind the expensive entrance
fee they charge.
Sethabiseni which is about 60km from our park, but only offers
one swimming pool, a braai area and a picnic area. The park
has a bat reputation of drawnings.
MARKETING PLAN
There is a marketing plan needed as there are such a need for water
based entertainment and well controlled sport in South Africa, with
an attendance of minimum 8 000 people that are expected per day.
SWOT ANALYSIS
Strength:
PRODUCT/SERVICES
5.8
CHANNELS OF DISTRIBUTION
BUFFALO BEACH ENTERTAINMENT GROBLERSDAL PTY (LTD) will
make use of all forms of marketing to bring it to the heart of the
community.
6.
FINANCIAL PLAN
In this document financial investment / debt is sought after as per the
cash flow projection herewith.
The purposes of the Funding are:
To fund the capital requirements for the establishment of the water
theme park;
To fund the capital requirements for the acquisition of the
equipment needed for the establishment of Buffalo Beach
Entertainment Groblersdal water theme park;
6.2
6.3
Comparisons
See Appendix 13
Financial Graphs
See Appendix 14
6.4
SECURITIES AVAILABLE
All assets acquired can be utilised as security for the funding as most
work is managed experienced consultants and proprietary technology
use, therefore substantial value is added.
7.
OTHER RESOURCES
7.1
OPERATIONAL PLAN
to
build
the
structure
after
finalization
of
required
The project plan will be more descriptive once the capital is obtained
and will be submitted to the Board.
7.3