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The ROI OF Business Intelligence

Contents
03 | Why Its Best To Invest In BI
05 | Barriers to BI
07 | BI Wins
08 | Making Your ROI Case
10 | 11 BI Goals To Consider
14 | 11 Investment Costs Not To Miss Out
15 | Where Do We Come In?
17 | Trust In Us

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Why Its Best To Invest In BI

Your business has systems producing data.


You need to get and analyse that data and
report it to the right people at the right time

You know your company needs to invest in the right


Business Intelligence (BI) in order to comply, react and
thrive in this ever-changing world.

so they can act on it. Maybe you also need

One thing is certain BI is now essential to company

to scale up your current BI, reduce costs and

decision-making it drives every business.

eliminate system bottlenecks.

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Need help choosing a solution?


8 Steps to BI Success walks you through.

Which BI Solution?

Your ROI Assessment

If youre trying to decide on the ideal provider for your

The BI wisdom and proof is right here a framework for

BI then check out 8 Steps To BI Success - guiding you

your ROI assessment. It covers the barriers you could face

through whilst avoiding common pitfalls its your best

and the wins you might expect. Theres 11 BI goals to aim

path for an informed choice.

for, along with 11 costs often overlooked, plus BI success


stories dotted around to inspire you.

Getting Your Team On Board


So how do you make the case for BI? Youll need to justify
the expense and assess the actual benefits BI should

You know the time for BI is now, lets start letting your
team know too.

give your business. When making this case to your team,


what should feature in your Return-on-Investment (ROI)
assessment?

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Barriers to BI

Our experience tells us that many companies suffer from 3 fundamental issues in delivering
cost-effective BI. Before you start making the case for your chosen solution, ensure youve
considered these potentials barriers...

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Will It Handle Volume & Complexity?


Ensure your solution is scalable - to manage and automate
to any number of recipients in a huge variety of formats,

UK Telecomms
Provider

protocols and schedules.

BI paid for itself several times over

possibly thousands of different reports being delivered

Is It Responsive & Always Learning?


Does it support self-service, ad-hoc and event-driven
reports and will it flag up any failures (such as data errors,
delivery failures, processing glitches)?

Challenges

Needs

Inefficient supply chain


with manual processes

Unforeseen benefits &


new ideas now BI is
available to all

Benefits

Savings

Manual staff hours eliminated

Paid for itself several


times over

Will It Be Compliant?
Confirm it will comply with all relevant regulations and
business standards.

Drastic reduction in stock


shortages through event
triggers / alerts
Better customer satisfaction,
less complaints

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BI Wins

We see dramatic changes at companies

Top Results We See From Great BI

that choose an enterprise-wide reporting

01 Increased sales

framework.

02 Better and faster decision-making

What happens when people get the information they

03 No more manual processing or distribution

need, when they need it, in the format they want?

04 Staff cost reduction


05 Better internal communications, site & company-wide
06 Detect inefficiencies or new opportunities that had

been invisible
07 Enable new and better processes
08 Quality improvement information

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Making Your ROI Case

Whos Your Audience?


As you compile your case for investing in BI, always

What Drives Decision-making


In Your Company?

keep in mind what your team will care most about. The

Do you have a show me the numbers management

requirements of your ROI analysis will vary depending on

team who make quick decisions based on quantifiable

your company size, sophistication and culture.

net gains within a fixed and sometimes arbitrary time


period (e.g., one year). Or will you be expected to present
specialized rates of return, multiple payback periods,
opportunity costs and the time value of money?

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Assessing Value Over Money


Its not always about money. Sometimes ROI involves

US Metropolitan
Public Hospital

factors that are less tangible and harder to measure.


Segmenting various aspects of the return in ROI is a
useful exercise for separating the important factors from

Reduction of risk is biggest


benefit by far, life-saving

that which is valued less. Some organizations (or leaders)


value all quadrants of this matrix. Others dont. You
should allocate your effort proportionally.

Efficiency

Opportunity

Objective

Subjective

Expense reduction

Customer satistfaction

Cost avoidance

User convenience

Sales funnel metrics

Sales process gaps

More channel contacts

Operational backlogs

Challenges

Needs

Fixing data errors across


isolated systems

Reliable system, lives


depend on accuracy

Corrective work to synchronise


data costing $412K

Benefits

Savings

Risk reduction critical


to patients lives

Costs dropped by 2/3,


saving $274K annually

Automate data synchronisation


More & better notifications
Trigger event-driven updates
without human intervention

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11 BI Goals To Consider

Your company probably wants to automate

01

more to do more, grow more and spend less

How many people are working on centralized report

- without any of it costing too much. Be clear

distribution admin? How much time are end-users

about the goals of your BI investment, and

spending making and sending out reports? How many

how progress will be measured.

REDUCE / AVOID Labor Costs

more people or labor hours would be required to


scale the existing report management and distribution
processes to required levels? Translate these answers
into actual costs and then estimate the savings from
automation.

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02

ADOPTION Success

US Healthcare
Information Provider

How do you ensure successful BI implementation, with

Vast improvements
in customer care

out of the investment?

quick and easy adoption by business users, and built in


encouragement to use to persuade users to get the most

03

NEW Capabilities

Does your company need event- or threshold-driven


reporting automation? If so, what actual benefits do you
want to see across the enterprise, either in costs or other

Challenges

Needs

Inefficient manual
custom reporting

Automated custom
reporting

benefits? Will you be able to extend reporting services to


people and organizations that wanted them, but couldnt
have them previously? How would they benefit?
04

RELIABLE Delivery

The right reports to the right people in the right format


at the right time. Do you have tangible costs associated
with delayed or incorrect reports as a result of manual

Benefits

Savings

More variety in the


reports provided

ROI within 3 months plus $5.5K


annual savings since

processes? What happens to decision-making without

Leading to a bigger audience


& more interest
Leading to far more business!

timely and accurate reports? What would the quantifiable


benefit(s) be if these problems disappeared?
05

Customer service far more


responsive & efficient

PROCESS Enablement

Does report distribution need to be automatic to support


new or evolving processes? If so, what would be the cost
to the company of not implementing those processes?

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06

CUSTOMER / PARTNER Satisfaction

08

OPPORTUNITIES Revealed

What would additional or better reporting capabilities

More and better reporting underpins better business

mean for customers, partners and other external entities?

intelligence. Visibility into the efficiency of enterprise

More trust, loyalty, confidence? Personal or corporate

operations may reveal opportunities to close gaps or to

satisfaction is clearly harder to measure in monetary

increase revenue. This is difficult to quantify in advance

terms but is still critical for maintaining and increasing

because you dont know what you dont know. Making

revenue.

the invisible visible could well be the innovation that


future-boosts your business.

07

LEGAL Compliance

In certain business functions and in some industries,

09

SECURITY Protection

proper reporting is required to avoid penalties or

Have you addressed the cost of dealing with any hacking

sanctions. The cost of meeting those requirements

fallout? This could quickly outweigh any other benefits, so

may be prohibitive without a robust report distribution

it needs some serious thought.

architecture.

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10

EXTEND Functionality

The cost of decommissioning existing software and re-

US Aircraft
Manufacturer

training users should be considered. Ideally, your new


software should build on (re-use) some, if not all, of your
existing infrastructure.
11

Dramatic improvements
across the board

RISKY Business

Who will be your BI supplier? Smaller, newer companies


in the market tend to be more innovating and flexible,
but its a risky choice after all, no-one ever lost their job

Challenges

Needs

Inefficient & expensive


time-based maintenance
procedures, need to save
time & money

Automatic monitoring,
reporting & work orders
based on usage instead of time,
part of a drastic change to all
manufacturing operations

Benefits

Savings

Automated work reports saves


1000 work hours every year

ROI within 3 months


plus $200K reduction for
maintaining 5 paint bays

buying from IBM. Do you risk going cheap for a lower


price or are you trusted to select an evidently higher
quality product with vastly more experienced service thats
much easier to deal with?

Able to expand business without


needing more staff
Faster & better management
decisions, based on superior and
timely operational reporting

christiansteven.com

(888) 781-8966

info@christiansteven.com

11 Investment Costs
Not To Miss Out

The investment side of the ROI equation goes beyond the software cost, dont forget about...
01 Software licensing & support

07 Information security policies and processes

02 Supporting infrastructure local or cloud-based

08 Labor for initial implementation

03 Consulting & training (and possible travel)

09 Labor for ongoing maintenance

04 Implementation plan

10 Measuring and reporting of the project itself

05 Testing

11 Change management

06 Definition of reporting maintenance processes

christiansteven.com

(888) 781-8966

info@christiansteven.com

Where Do We Come In?

ChristianSteven Software doesnt reinvent the wheel, as theres a plethora of good business
intelligence and reporting tools out there, such as Crystal Reports and Microsoft SQL Server
Reporting Services and we want our customers to preserve their existing investments in those.
But they tend not to provide the full report distribution and process automation platform that
enterprises need today.

christiansteven.com

(888) 781-8966

info@christiansteven.com

We provide whats missing and what your


company needs for truly effective reporting
and distribution, such as:

US Printing &
Distribution Service

Scaling the volume and reach of enterprise


reporting with a sophisticated architecture that

Improvements on top
of cost savings

automates manual processes


Linking to any data source, regardless of the
location, to drive triggers and threshold notifications
requiring human or automatic responses
Offering limitless format, delivery platform and
scheduling options

And...

Challenges

Needs

Manual processing of all


orders, inventory, shipping
& customer management,
costing $60K annually

Automate almost all


manual processes

Benefits

Savings

A huge leap in
customer satisfaction

$56K every year

We have helped hundreds of companies create


their own reporting success stories
We understand how to provide what you need
efficiently and quickly
We are experts who have seen it all
Let us assist you in preparing a strong ROI

Accurate inventory

justification for your management.

All data available company-wide


Human error eliminated

christiansteven.com

(888) 781-8966

info@christiansteven.com

Trust In Us

We will target
Quick set-up and simple use
Less or no repetitive tasks or manual processes
Cost and labor reduction by automating business
processes and reports from one application
Happier customers via mass personalized distribution
Reliable data provision and SOX Compliance, through
automated report generation
Browser-based interfaces for access anytime and place
Making the most from your existing hardware and
software investments
Keeping training and implementation costs low
A low total cost of ownership

Contact us today for a complimentary


BI Strategy Assessment:
ChristianSteven Software LLC
11020 David Taylor Dr, Suite 317
Charlotte NC 28262, USA

(888) 781-8966
info@christiansteven.com
www.christiansteven.com

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