Persuasion methods

Central route- The central route to persuasion involves being persuaded by the
arguments or the content of the message. For example, after hearing a political
debate you may decide to vote for a candidate because you found the
candidates views and arguments very convincing. Facts/figure, trying to reason,
get you to make a decision
Liking- cooperate towards future goals, similar
Emotional appeal- Make viewers feel certain emotions, such as excitement,
determination
Peripheral- The peripheral route to persuasion involves being persuaded in a
manner that is not based on the arguments or the message content. For
example, after reading a political debate you may decide to vote for a candidate
because you like the sound of the person's voice, or the person went to the same
university as you did. Instinct reaction, catchy, Bright, sell on image

Conformity
Conformity is a type of social influence involving a change in belief or
behavior in order to fit in with a group.

6 Short cuts of persuasion

Reciprocity- give back to others when they receive first - Personizelied and
unexpected- how you give
Scarcity- people what more of what they can have less of
Authority- people follow the lead of credible knowledgeable experts
Consistency-looking for, and asking for commitments that can be made (small
commitment leads to big comments)
Liking- say yes to people they like-similar to us, compliments, cooperate
towards future goals
Consensus- actions and behaviour to other before determining their own
Persuasion methods
Social loafing- Free rider effect, Sucker effect
Small groups- Clear role you are responsible for
Authority figure
Group think-how much you group decides to go along with it. Think in a certain
way
Social influence- Social influence occurs when one's emotions, opinions, or
behaviours are affected by others. Social influence takes many forms and can be
seen in conformity, socialization, peer pressure, obedience, and leadership,
persuasion, sales and marketing.
Social normsunderstood rules for accepted and expected behaviour
because the price we pay for being different may be severe

Normative social influence resulting from a persons desire to gain approval or

avoid disapproval.
Informational social influence resulting from ones willingness to accept others
opinions about reality

Group dynamics and social

Norms
-aware of them
- 3 people
Great number more likely to hole an alliance
-

2 people it is ok to disagree
Authority figure
Consequences (exclusion-social suicide)
Group polarisation- dividing a group into two ideas. Acknowledging the
things that only suits your idea and ignoring the rest
Anonymity- the quality or state of being unknown to most people

Behaviour count- count how many times a certain behaviour occurs

Cognition- mental processes of perceiving, believing, thinking, remembering,
knowing, deciding, etc