Professional Documents
Culture Documents
The audience for a grant proposal usually includes both business managers
and engineers, and they view proposals in different ways
Business managers review proposals to see if the plan for solving the
problem is cost effective. They tend to be cautious people who like to take
minimal risks and get good returns on their investments
Convince the audience that you have thought through the problem and have
a workable solution
Explain the problem clearly and provide full background to give context to
your solution
Think about the clients needs and requirements and your objectives
Convince the client that you understand his or her needs and can meet his or
her requirements
Convince the client that you have the credibility, experience, and
qualifications to do the job
From reading your proposal, the reviewers will form an idea of who you
are as a scholar, researcher and as a person
They will decide whether you are creative, logical, analytical, up-to-date in
the relevant literature of the field, and, most important, capable of
executing the proposed project
Allow your discipline and its conventions to determine the general style of
your writing, and allow your own voice (and personality) to come through
Product The product aspects of marketing deal with the specifications of the
actual goods or services that you are proposing
Pricing This refers to the process of setting a price/cost for the product. The
price/cost need not be monetary; it can simply be what is exchanged for the
product or services (e.g., time, energy, psychology, or attention)
Placement (or distribution) This refers to when and how the product gets to the
clients (e.g., the project schedule, principal investigator as the point of contact, and
the delivery method)
ELEMENTS OF A PROPOSAL
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Title page
Executive Summary
Introduction (Statement of the Problem, Purpose of Research or Goals, and
Significance o research)
Literature Review
Project Description or Program (Objective)
Project Narrative (Methods, Procedures, Outcomes or Deliverables, and
Dissemination)
Project Evaluation
Personnel
Budget and Justification
Timelines
Qualifications
EXECUTIVE SUMMARY
In 1 or 2 paragraphs
Includes
INTRODUCTION
Purpose of research
INTRODUCTION
The statement of problem should provide the background and rationale for the
project
How is your project different from previous research on the same topic?
The research goals or objectives should identify the anticipated outcomes of the
research and should match up to the needs identified in the statement of the
problem
List only the principal goal(s) or objective(s) of your research and save subobjectives for the project narrative
LITERATURE REVIEW
Reviewers want to know whether you have done the necessary preliminary
research to undertake your project
and
development
Explain your approach to solving the problem by answering the following questions:
How will the current research, such as recent articles on the subject or other
projects of a similar kind, be used to help solve the problem?
3 subsections:
1.
Objectives
2.
Methods
3.
Evaluation
PROJECT NARRATIVE
Defend your chosen methods, especially if they are new and unorthodox
PROJECT EVALUATION
You need to consider how you will evaluate whether the project is successful
How will you measure whether the project meets its goal?
2.
PERSONNEL
Explain staffing requirements in detail, and make sure that staffing makes
sense. Ne very explicit about the skill sets of the personnel already in place
(you will probably include their Curricula Vitae as part of the proposal).
Explain the necessary skill sets and functions of personnel you will recruit
To minimize expenses, phase out personnel who are not relevant to later
phases of a project
The budget spells out project costs and usually consists of a spreadsheet or table
with the budget detailed as line items and a budget narrative (also known as
budget justification) that explains the various expenses
TIMELINES
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QUALIFICATIONS
Presents another argument for why you should be allowed to undertake the
project, usually by identifying professional and academic qualifications,
experience, and attributes (less important) that make you (or your team) a
suitable candidate for completing the plan.
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