Company Presentation

Development

2016

Corporate
Overview

Introduction
Louvre Hotels Group has become one
of the largest hotel chains in the world

One of Europes most

dynamic players

Louvre Hotels Group is a Groupe du Louvre subsidiary run

Louvre Hotels Group is harnessing its geographic breadth,

by Pierre-Frdric Roulot. It was established in 1976 and

comprehensive brand portfolio and team expertise to

joined the Starwood Capital Group investment fund in 2005.

consolidate its presence in Europe and venture into

target territories such as Russia, Morocco, India, Brazil,

Louvre Hotels joined forces with the Golden Tulip

the Middle East and China.

Hospitality Group in July 2009, when Starwood Capital took

over the latter. It now counts more than 1,150 hotels

Louvre Hotels Group establishments can be broken down

ranging from 1 to 5 stars (6 brands) in 48 countries.

into three categories: 22% fully-owned hotels (managed by

Louvre Hotels), 29% hotels run under a management

Since March 2015, Louvre Hotels Group is owned by Jin

agreement (operated by Louvre Hotels Group within the

Jiang Group, Chinas first hospitality conglomerate, owner,

framework of a hotel owners mandate) and 49% hotels run

developer and operator of hotels across all market

as a franchise (managed by the owner).

segments. Thanks to this partnership, the group now owns,

operates and franchises over 6,000 hotels and over
640,000 rooms in 55 countries, thus making it the 5th
international hospitality group.
Key figures for Louvre Hotels Group
6 brands, ranging from 1 to 5 stars
1 158 establishments in 48 countries
97 339 rooms
19 000 employees
Figures on 01/01/2016

Introduction Louvre Hotels Group

United
Kingdom
19 hotels
1,652 #

Benelux
61 hotels
4,773 #

Germany
18
hotels
1,914#

Poland
16 hotels
1,903 #

Austria
1 hotel
87 #

Hungary
1 hotel
121 #

France

Portugal
3 hotels
203 #

832 hotels
54,810#

Switzerland

Romania

1 hotel
61#

5 hotels
457 #

Spain

1 hotel
90 #

Italy
8 hotels
1199 #

Europe : 979 hotels with

about 69,600 rooms

Serbia
Malta
1 hotel
263 #

Premire Classe

Campanile

Kyriad

Tulip Inn

Golden Tulip

Royal Tulip

6,000 hotels with

640,000 rooms

Bulgaria

8 hotels
942 #

Figures on 01/01/2016

5th international group

Budget

1 hotel
97 #

Economy

Cyprus
2 hotels
327 #

Mid-Scale

Up-Scale

Luxury

Introduction - Jin Jiang Group

A state controlled
exchanges.

First hospitality group in China and Asia

company, listed on the Hong Kong and Shanghai stock

1 700 hotels over 11 countries in Asia

250 000 rooms
New to come :
- The Shanghai Tower (632m/2073ft high, 121 floors) will include the first
ultra luxurious Premier category J Hotel (84-110 floors, 258 rooms).
Opening 2016.
- Shanghai Disney Resort. Opening 2016

Other activities:
Transport: Rental car company (10,000 vehicles )
Logistics: largest cold storage capacity of 500,000 m in Shanghai
Travel: 3rd travel operator in China (70 travel agencies)
F&B: 480 food and restaurant outlets (owned and franchised)

Long term owner with well-established knowledge and

expertise in the Hospitality sector
Strategic actor in Asia, US and Europe

A worldwide network

Russia
3 hotels

Central Asia
3 hotels
Europe
979 hotels
North America
1 hotel
Middle East
62 hotels
Asia Pacific
56 hotels

South America
40 hotels

Africa
14 hotels

Do, dare, dream

 Do
Firstly, this "do" culture of action, in-the-field and concrete work, is what drives us every day. It is an ability to
act quickly and effectively while providing the top level service that builds our strength and unique character.

 Dare
We are also characterized by a certain form of audacity, of non-conformism even, a different approach to the
hotel trade. I can feel it in our management style, our short-structured operating methods, in the variety of our
offers, in the wealth of our brands. We should continue to dare, invent, remain agile and uphold our
challenger's spirit.

 Dream
We are convinced that the expression of our long-term forward-thinking, fuelled by a dream and even certain
idealism, will give us the leading edge.

11

The Brands

Premire Classe

Slogan: The essential for a good stay

Launched in 1989
1 or 2 star* hotels with standardized concept
Limited service hotels offering good value for money
66% of hotels are managed by Louvre Hotels (including 22% owned)

8 countries

Slogan: Change the way your stay

Launched in 1976
3 star* hotels with standardized concept
Full service hotels, including restaurant & meeting rooms
77% of hotels are managed by Louvre Hotels (including 47% owned)

Kyriad
Kyriad Prestige
251 hotels
15 796 rooms
2 countries

Slogan: More comfort, less conformity

Launched in 2000 and 2003 respectively
3 and 4 star* hotels, mostly located in France
Non standardised product
Kyriad is primarily a franchise brand (6% owned hotels)

259 hotels
18 775 rooms
6 countries

Campanile
377 hotels
24 935 rooms

Figures on 01/01/2016

* International star rating

12

The Brands

Tulip Inn
87 hotels
9 163 rooms

28 countries

Golden Tulip

164 hotels
22 996 rooms
37 countries

Royal Tulip

19 hotels
5 320 rooms
12 countries

Mid-scale hotel : 3 star* property (created in 1993)

Non standardised hotels
Comfortable and functional accommodation along with
friendly service
Hotels designed to offer an exceptional value for money

Upper-scale hotels : 4 star*property (created in 1962)

Full service hotels, incl. restaurant & meeting rooms
Modern facilities, personal service and international
standards of comfort
Non standardised product

Luxury hotels : 5 star* property (created in 2006)

Non standardised product: security, exclusivity and
discrete excellence
Elegant and luxurious facilities with a deluxe level of
comfort and refined services, and ultra-modern amenities

Figures on 01/01/2016

* International star rating

13

Louvre Hotels Group in images

14

Louvre Hotels Group in images

15

An ambitious development strategy

44% of the Groups hotel rooms are located outside France, up from 10% in 2007

65 hotels (7 967 rooms) opened in 2015 of which 34 management agreements.

Ambitious growth plan targeting more than 100 new hotels next year.

Louvre Hotels has already 59 hotels in the pipeline for 2016.

Strong growth is coming through the Golden Tulip brand in international market.

NUMBER OF ROOMS OPENED EACH YEAR SINCE 2010

10000

8000

6000

NUMBER OF ROOMS

12000

4000

2000

0
2010

16

2011

2012

2013

2014

2015

An ambitious development strategy

 Louvre Hotels and Magnuson Hotels partnership

In order to benefit from the increasing exchanges between Europe and North America, Louvre Hotels Group
and Magnuson have sealed a partnership in June 2015, thus creating the biggest distribution platforms
on their respective markets. With Jin Jiang, who will be interconnected with Louvre Hotels reservation
system, the platform will be worldwide.

Magnuson Hotels is Americas fastest growing brand and the biggest independent hotels group in the
world.

Magnuson aims to provide guests with professional, comfortable, and economy hotels.

In 2015, Magnuson operates more than 1 000 hotels mainly in North America (US, Canada, Porto
Rico, Bahamas)

150 of these hotels are opened three different brands :

- Magnuson Grand Hotels : upscale level hotels and resorts
- Magnuson Hotels : mid-priced to upper scale hotels and resorts
- M Star Hotels : Economy and upper economy hotels

17

Focus on Selected Markets

Europe
2nd Largest

Morocco
2nd Largest

China
Largest

East Africa
Largest

Brazil
3rd Largest

Figures on 01/01/2016

18

MENA
rd
3 Largest

Indonesia
Largest

Total Openings 2015

Other Europe
2015 :
13 hotels
1,581 #

France
2015:
19 hotels
1,761 #

Asia Pacific
Africa

2015 :
23 hotels
3,359 #

2015 :
3 hotels
354 #

Middle East &

North Africa

South America
2015 :
4 hotels
654 #

Tulip Inn Andora Delfos

Andorra
180 rooms
Figures on 01/01/2016

19

2015 :
3 hotels
258 #

Golden Tulip Marseille centre

France
210 rooms

Kyriad Desa Gumatti Bogor

Indonesia
150 rooms

Golden Tulip M Hotel Seoul

South Korea
430 rooms

Recent Hotel Openings

FRANCE

FRANCE

2014:
23 new hotels
1,632 rooms

2015:
19 new hotels
1,761 rooms

Kyriad Prestige Pau Znith

57 rooms

Premire Classe Laval

98 rooms

Campanile Clermont Ferrand Centre

96 rooms

Golden Tulip Marseille Aroport

106 rooms
Figures on 01/01/2016
since Sept. 2014

20

Recent Hotel Openings

OTHER EUROPE

OTHER EUROPE

2014:

2015 :

2 new hotels

13 new hotels

187 rooms

1,581 rooms

Golden Tulip Amsterdam Riverside

132 rooms
Premire Classe Hannover
74 rooms

Premire Classe Berlin - Dreilinden

105 rooms
Figures on 01/01/2016
since 2013

21

Recent Hotel Openings

SOUTH AMERICA

SOUTH AMERICA

2014:

2015:

2 new hotels

4 new hotels

360 rooms

654 rooms

Golden Tulip Colinas

Brazil
126 rooms

Tulip Inn Campos dos Goytacazes

Brazil
160 rooms
Figures on 01/01/2016
Since August 2014

22

Recent Hotel Openings

AFRICA

2015 :

MIDDLE EAST

3 new hotels

2014:

354 rooms

6 new hotels
576 rooms

MIDDLE EAST &

NORTH AFRICA

2015:
3 hotels

AFRICA

258 rooms

2014:
4 new hotels
641 rooms

Tulip Inn Altaif, Taif

Saudi Arabia
84 rooms

Golden Tulip Essential Lagos Airport

Nigeria
75 rooms

Figures on 01/01/2016

Golden Tulip La Palisse Kigali

Nyamata, Rwanda
189 rooms
since 2014

23

Recent Hotel Openings

ASIA PACIFIC

ASIA PACIFIC

2014:

2015:

12 new hotels

23 hotels

1,898 rooms

3,359 rooms

Golden Tulip Manali

India
43 rooms

Golden Tulip M Seoul,

South Korea
430 rooms
Golden Tulip Essential, Pattaya, Thailand
98 rooms
Figures on 01/01/2016
since 2014

24

Partnership
Models

Partnership Models

To hotel owners, Louvre Hotels Group proposes 2 types of partnerships.

1 - Franchise agreement

2 - Management agreement

Franchise services

Franchise services

+
Management and
operating assistance

26

Partnership Models - Franchise

Through a Franchise agreement, the owner manages the hotel by his own, but benefits from the following services
provided by Louvre Hotels Group

Brand

The hotel can use one of the Louvre Group brands: hotel signalization, corporate and
commercial brochures as well as operational guidelines & manuals, access to the training
courses, etc

Sales & Marketing

The hotel benefits from the global marketing and communication campaigns made by Louvre
Hotels Group worldwide. Our national and international sales teams are contracting with large
corporate and leisure accounts, and participates in all major industry events and tradeshows,
thus representing all hotels in the network.

Information System

The hotel is part of the centralized reservation system and benefits from all distribution
channels and information systems of the Group, including the corporate websites. In addition
each hotel has a dedicated hotel website.

Quality

Louvre Hotels Group provides quality control of the hotel in order to ensure respect of the
brand standards. A system of mystery guests is deployed to test the quality of product and
service regularly.

Operations

Under Franchise agreement, a dedicated regional area manager from Louvre Hotels Group is
assigned to each hotel to support the operational team on management and operational
issues. The regional manager visits each hotel on a regular basis.

27

Partnership Models - Management

Through a Management agreement, the hotel owner benefits from all Franchise services, plus is supported by Louvre
Hotels Group team in the daily operations and commercialization of the hotel.
1

HR Management

Personnel management, including selection, hiring, training, assignment, transfer or

dismissal of the General Manager of the Hotel.
Assistance in hotel staff management, including recruitment, salaries, benefits and
compensation definition
Supervision of social issues and general social context

Training

Operational training developed and presented by Louvre Hotels Group executives, mainly on
the products, hospitality activities and systems of the Group.
Support for additional training by functions (finance, quality, reservation) through a large
catalogue of available trainings

Legal Support

Technical support and management of the legal issues

Negotiation, preparation of the corresponding legal documents and signature of contracts
Initiation of any lawsuits or other appropriate legal actions directly related to the operation of
the hotel when necessary

Finance Support

Annual Plan drafting

Analysis of financial and marketing reports and financial reporting to the owner

28

Partnership Models - Management

5
General organisation of the Hotel

Operation Support

Determination of the purchasing policy: selection of goods and materials; setting-up and
maintenance of all inventories required for the proper operation of the Hotel; selection of
suppliers and negotiation of supply contracts in order to ensure that purchases are made on
the best available terms
Participation in the purchasing and procurement services of Louvre Hotels Group
Quarterly meeting between Louvre Hotels Group operating team and the Owner to discuss
all relevant running matters regarding the operation of the Hotel

Pricing & Revenue

Management

29

Determination of all prices, charges and rates, and in connection therewith, the supervision
and control of revenue and incomes collection for all services related to the Operation
department of the Hotel

Partnership Models - Management

Quality
Supervision

Inspection of the Hotel by specialists in hotel management, maintenance and/or technical, finance or
legal affairs (including , but not limited to, rooms, food and beverage management, marketing,
laundry, personnel, finance, accounting and audits, insurance and legal issues, engineering,
architecture)

Sales &
Marketing
Support

Direct assistance in establishing the annual marketing plan of the Hotel, including definition of the
sales policy, definition of the advertising policy, preparation of advertising documents and brochures
in accordance with Louvre Hotels Group templates, determination of yearly objectives regarding
occupancy, rates, revenue, clientele; determination of credit practices
Setting-up of sales methods and procedures relating to the various clientele segments and analysis of
results.
Specific regional marketing actions performed by Louvre Hotels Group regional team

30

Advantages of a Partnership

Direct impact from internal marketing campaigns and

corporate sales efforts

Dedicated staff trainings

Marketing campaigns, loyalty programs, sales

representation, international exposure

A Training Academy providing local hotel staff with highlevel hospitality and functional trainings

High-quality standards

Brand standards are implemented to maintain Louvre

Hotels Group position of quality brand provider

Quality Assurance and brand manual are available to help

the hotel achieve its goal.

Global company, local presence and expertise

A recognized and respected brand worldwide

Strong core values

Broad multimedia exposure across the world

Expertise and track record

Over 50 years of hotel operations experience

More than 1 100 hotels in 46 countries

An ambitious worldwide expansion plan supported

by financial means

Constant growth of portfolio

Strong focus on international development

A tangible and close support to the operational

team

Expertise and global tools developed at central level to

support each hotel operation and performance

Direct assistance on the support functions, such as HR

management, Finance, Legal, Procurement

Local teams to better understand each market and local

culture, and better support hotels in each region

Operational support to improve hotels operational and

financial performance

Local marketing plan defined per region

Proven results

Louvre Hotels Group commercial value drivers (sales,

marketing and reservation tools) add measurable value
bringing significant growth in revenue.

31

Efficient fully-integrated reservation systems

Counting with the most powerful reservations systems

connecting your hotel to global distribution systems,
call centers, e-commerce website

A choice of 6 brands from 1 to 5 star

32

The Brands

Summary of our Brands

Brand

Royal Tulip

Golden Tulip

Tulip Inn

Kyriad + Kyriad
Prestige

Campanile

Premire Classe

More Comfort, Less

Conformity

Change the way you

stay

The essential for a

good stay

Logo

International Standards, Local Flavours

Hotel Description

Full service luxury

accommodation

Upscale comfort with

local flair

Uncomplicated and
convenient

Star Rating
International

Luxury

Upscale

Midscale

Midscale

Midscale

Economy

N# of Hotels

19 Hotels

164 Hotels

87 Hotels

251 Hotels

377 Hotels

259 Hotels

N# of Rooms

5,320 Rooms

22,996 Rooms

9,163 Rooms

15,796 Rooms

24,935 Rooms

18,775 Rooms

N# of Countries

12 Countries

37 Countries

28 Countries

2 countries

8 Countries

6 Countries

Hotel Design

Non-standardised

Non-standardised

Non-standardised

Non-Standardised

Standardised

Standardised

Data as per 01/01/2016

34

The brands
Tulip Inn

International standards, local flavours

Created in 1993, Tulip Inn hotels are 3 star* properties in convenient locations, usually in city centers or close to
major access routes. Each hotel offers its own individual character, whilst reflecting the flavours of its location.

A growing international network in 27 countries

87 hotels

More than 9,160 rooms

Brand proposition: Comfortable, Welcoming, Value for money

The functional hotel lay-out and friendly service will suit the business traveller and leisure guest alike.

All hotels are designed to offer business and leisure travelers an exceptional value for money.

Hotels are non-standardized

Figures on 01/01/2016

36

Gallery

37

Tulip Inn
Key Features

3-star plus full-service hotel

Minimum of 60 rooms

Minimum room size : 18 m including bathroom

Estimated GFA: 32-34 sqm per room (depending on project)

Air-conditioning required

Flat-screen TV with choice of international channels + Pay-TV

Free wireless internet access throughout the hotel

Restaurant and bar area depending on location. Can be fitted with the Branch concept
but flexible to interpretation in line with the local environment

Meeting rooms optional depending on local market. Simply Meet concept (flexible and

fully equipped)

Secure private parking would be recommended in suburban locations.

Business corner in the lobby

Leisure facilities are optional

Tulip Inn can be divided into 2 types of properties:

Hotel: short stay business or leisure

Suites: long stay for business guests in city centre

Typical Tulip Inn room lay-out

33.5
RvPAR

38

Tulip Inn
Bedrooms & bathrooms

Efficient and functional design

Young but timeless look and feel
Use of natural materials
Functional large working area with adequate lighting
Flat screen TV and internet access in the room
High quality showers rather then baths
Composed by flexible elements so that the guest can easily
arrange the room to fit its needs

39

Food & Beverage concept

The Branche concept has been specifically designed for the Golden Tulip Hospitality Group
and was shaped to offer our guests a place where they can feel comfortable at any time.

Branche is a turnkey concept which can be adapted on every market and is mainly inspired
by nature with relaxing and comfortable furniture.

It traditionally displays 3 open but identifiable modules: a restaurant, a bar and a lounge.

The restaurant offers both international classics and local specificities revisited in an healthy
style with essential elements in every restaurant:

Different type of tapas

Classic dishes
Gourmet desserts

Branche Bar, Golden Tulip Warsaw

40

Branche Lounge Concept

Branche Restaurant, Golden Tulip Essential Denpasar

Celebrating diversity
Tulip Inn Zaragoza, Spain

Tulip Inn Rotterdam, Netherlands

41

Tulip Inn Marne la Valle, France

Tulip Inn in Images

Oman,
Muscat

42

Tulip Inn in Images

Savassi,
Brazil

43

Tulip Inn in Images

Denpasar,
Indonesia

44

The brands
Golden Tulip

International standards, local flavours

Created in 1962, Golden Tulip is a brand of 4 star* properties by means of modern facilities, personal service and
international standards of comfort. Each hotel offers its own individual character, whilst reflecting the flavours of its location.

Core brand of the Tulip family

164 hotels

More than 22,990 rooms

In 35 countries across Europe, the Middle East & Africa, the Asian Pacific Region and the Americas

Brand proposition: Excellence, Authenticity, Comfort

The hotels enjoy perfect situation in business or leisure destinations, aiming to exceed guest expectations.

Figures on 01/01/2016

46

Gallery

47

Golden Tulip
Key Features

4-star full-service hotel

Minimum of 60 rooms

Minimum room size : 22 m including bathroom (33m for Suites)

Estimated GFA: 36-38 sqm per room (depending on project)

Air-conditioning required

Flat-screen TV with choice of international channels + Pay-TV

Free wireless internet access throughout the hotel

Mini-bar

International press on offer

Restaurant and bar area with the Branche concept but flexible to interpretation in
line with the local market environment

Meeting rooms optional depending on local market. Well meet again concept

(flexible and fully equipped)

Executive lounge and business center

At least one leisure or extra service offered (fitness, tennis, spa, pressing, etc.)

Secure private parking required

Golden Tulip can be divided into 3 types of properties:

Hotel: short stay business or leisure

Resort: short or long stay leisure

Suites: long stay for business guests in city centre

48

Typical Golden Tulip room lay-out

Bedrooms & bathrooms

Elegant & luxurious design with modern but classic look and feel

Use of natural materials and colors

Functional large working area with adequate lighting

Flat screen TV and internet access throughout the room

High quality bathroom fit out, spacious and clean atmosphere

Composed by flexible elements so that the guest can easily arrange

the room to fit its needs.

49

Golden Tulip

Food & Beverage concept

The Branche concept has been specifically designed for the Golden Tulip Hospitality Group
and was shaped to offer our guests a place where they can feel comfortable at any time.

Branche is a turnkey concept which can be adapted on every market and is mainly inspired
by nature with relaxing and comfortable furniture.

It traditionally displays 3 open but identifiable modules: a restaurant, a bar and a lounge.

The restaurant offers both international classics and local specificities revisited in an healthy
style with essential elements in every restaurant:

Different type of tapas

Classic dishes
Gourmet desserts

Branche Bar, Golden Tulip Warsaw

50

Branche Lounge Concept

Branche Restaurant, Golden Tulip Essential Denpasar

Celebrating diversity
Golden Tulip Millnaire - Saint-Priest Lyon

Golden Tulip Farah Casablanca

51

Golden Tulip Opera de Noailles Paris

Celebrating diversity
Golden Tulip Brussels Airport

Golden Tulip Connext, Belm, Brazil

52

Golden Tulip Le SIlmand, Burkina Faso

Golden Tulip in Images

Cannes,
France

53

Golden Tulip in Images

Farah Tanger,
Maroc

54

Golden Tulip in Images

Paris
France

55

Golden Tulip in Images

Noordwijk,
The
Netherlands

56

Golden Tulip in Images

Accra
Ghana

57

Golden Tulip in Images

Rio Vermelho,
Brazil

58

Golden Tulip in Images

Seminyak
Bali,
Indonesia

59

The brands
Royal Tulip

Created in 2006, Royal Tulip encompasses 5 star properties offering the most elegant and luxurious facilities with a
deluxe level of comfort and delicate service.

Brand proposition: Rare, Faultless, Discerning

An exclusive group of hotels:

19 hotels

5,320 rooms

Situated in gateway city centres and business districts, all hotels are equipped with ultra-modern amenities to ensure
an exceptional stay.

Royal Tulip hotels also provide inspired gourmet dining outlets that offer guests a truly unforgettable culinary
experience.

Royal Tulip hotels provide the discerning traveller with security, exclusivity and discrete excellence.

Figures on 01/01/2016

61

Gallery

62

Royal Tulip
Key Features

5-star full-service luxury hotel with state of the art equipment

Minimum of 60 rooms

Minimum room size : 26 m including bathroom (39 m& for Suites and 78 m for

Royal/Presidential Suites)

Minimum of 20% baths and bath + shower in the suites

Air-conditioning required

Flat-screen TV with choice of international channels + Pay-TV

Free wireless internet access throughout the hotel

Mini-bar

International press on offer

Iron board with iron, coffee & tea making facilities

Restaurant concept can be chosen from any of the Golden Tulip concepts or defined in

line with local market and hotel design

Executive lounge and business center

At least three leisure or extra services offered (fitness, tennis, spa, golf, pressing,

hairdresser, etc.)

Secure private parking required

63

Bedrooms & bathrooms

Design inspired, deluxe interior

Lush and elegant, but reserved and calm

Use of natural tones and ingredients

Spacious room, but not too empty

High technology with smart features

Inviting, natural bath room giving each guest an individual spa

experience

64

Royal Tulip

Royal Tulip in Images

Alvorada, Brasilia Brazil

65

Royal Tulip in Images

Almaty, Kazakhstan

66

Royal Tulip in Images

Zhujiajiao, Shanghai, China

67

Advantages of a
Partnership
Louvre Hotels
Group Offers

Our Commitment

69

Our mission is to be the leading multibranded hotel chain, with an excellent care
for customers and staff, in those markets
where we choose to operate

Therefore, the group's common objective is to

maximize revenues and profits for our
hotels by utilizing all opportunities and
synergies the chain offers and through full
implementation of the brand formula.

Louvre Hotels Group is fully committed to

build a strong and efficient partnership with
hotel owners, helping them to develop their
business

In order to do so, we deploy a full set of

offers and actions for the benefit of each
hotel.

Franchise package: a toolbox to be used by the hotelier

Brand

Quality

Distribution
channels

SOPs

Support
functions

70

Advantages of a
Partnership
Distribution
channels

Distribution Landscape

Payment of
commissions

RFP Tool

Applications

Brand Sites

Internet
Direct
Connect

72

Call Centers

GDS

Value Drivers
GoldRes

GoldRes is the most comprehensive worldwide reservations system offering

access to all major GDS systems and Utell voice reservations centers worldwide,
as well as giving you the opportunity to apply sophisticated yield management
techniques to maximize business

Goldres is Golden Tulips central reservation system for all distribution

channel
Global distribution systems (GDS)
Call centres
Internet

Through Goldres, all hotels are exposed to

Over 1.000.000 travel agent terminals,

1.500 Internet sites and travel agency portals,
700 partner websites and
45 call centers around the world.

The benefits

Update rates & availability immediately in one platform

Real-time availability
Dynamic reports for revenue and rate analysis

73

Value Drivers
GoldRes

Goldres = Innovations
Pegasus, the system on which GoldRes is built, has been in the past shareholder of the Golden Tulip
chain. This privileged relationship allows Golden Tulip to be at the forefront of technology, to benefit
from new innovations and to test systems from Pegasus.
Golden Tulip has created a strong brand image within the travel trade and with bookers, being the first
hotel chain to:

Offer instant connectivity of rates and availibility with GDS

Guarantee rate parity across all channels
Offer total pricing strategy
Offer flexible pricing structure and clear commission indicators

Seamless cancellation policy

74

Commission indicator

Total Pricing

Websites & E-commerce

General Public

Corporate web site + 5 dedicated brand websites presenting

the network

Cross-brand reservation service which enables the customer

to see the maximum number of offers close to his/her

destination

Driving directions which enable the user to organise a trip and

receive a personalised map

A maximum number of special offers only available on the

web
Corporate web site

Professionals

An innovative and high-performance B2B website

Secure access to negotiated individual rates

Possibility to request an on-line quotation

Presentation of our full offerings, organised by

customer segment

New Brand websites since May 2014

75

Smartphone application
Hotel For You for iPhone, Blackberry and Smartphone
Book your hotel room from your mobile device in
real time at the best available rateall in only 4
clicks !
5 features to gain time:

Find the nearest hotel instantly thanks to geolocalisation

Check availability in real time and get the best

available rates

Discover all the characteristics and available

services of your hotel (address, pictures, route
description)

Check on the map the most direct itinerary to

get to the hotel

76

Save your favourite hotels in personalised lists

Loyalty program
Ambassador Club

The Golden Tulip Ambassador Club is the

companys own loyalty scheme for bookers of

corporate room nights and business meetings.

The programme is specially designed to reward

people in charge of accommodation or meeting

reservations.

The member database of the Golden Tulip

Ambassador Club offers the hotels an excellent

communication tool, whilst providing a tool for
optimizing client retention

77

Loyalty program
Flavours

Flavours is Golden Tulips loyalty program for

frequent guests, in which they save points for the

monetary value of their bookings.

Points can be redeemed for hotel stays or

exchanged for frequent flyer Miles of airlines

partners and gifts through the Flavours gift Shop

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Loyalty program
Connections

The Golden Tulip Connections program provides

access to the members of 9 frequent flyer loyalty

programs by allowing members to collect bonus
miles when staying at a Golden Tulip or Tulip Inn
hotel and vice versa allowing Golden Tulip to offer
special offers and promotions to these members via
the frequent flyer publications.

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Corporate Offering

A dedicated sales team to help companies make the most of their professional trips.

A dedicated B2B internet site: http://b2b.louvrehotels.com

World-wide key account contracts

Helho Pro: a payment card and a management tool for companies to help them optimise travels

expenses and avoid loosing time (centralized payments across the whole network, invoice
dematerialization).

Seminars: to help companies organise their business meetings in

France and Europe, we provide a fully-dedicated team for: 600
destinations, 20 to 200 guests staying full-board or half-board, or
for day-seminars.

Special reductions and programs for

associations and corporate events.

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Leisure Offers
A European team specialised in the management of individual customers or groups

Group offers

Central reservations team which pays attention to your requirements for over 600 destinations in Europe
(Paris, Warsaw, Barcelona, Loire Valley, etc.)

Tour operators and coach companies: we welcome your groups of 20 to 200 guests in our hotels most of which
have their own car parks and are located close to main road connections.

Sports offers

For your individuals and teams sports trips, the Welcomsport

program offers numerous advantages (www.welcomsport.com)

Dedicated rates or retrocession of part of expenses at the end of the

season

Specific services

Program available for Campanile, Kyriad and Kyriad Prestige

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Value Drivers
Central Meeting Line

Golden Tulips Central Meeting Line is a reservation service to facilitate the booking of

meeting facilities at hotels. Specialized booking agents assist personally in identifying the
hotel facilities that best meet the needs and criteria of the booker.

The special needs per booker are registered and stored to facilitate future bookings.

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Value Drivers
Leisure Marketing

Leisure Marketing

Golden

Tulips

Leisure

Marketing

develops

and

launches

promotional packages and rates towards the leisure guests

Prepay & Save

Stay more, save more

American Express Offers

These offers are promoted through the Golden Tulip channels

(website, e-newsletters, hotels), through printed advertisements and

through partners

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Quality

Quality Program

In order to safeguard the consistence of the brand across the network, Golden Tulip has a contract with BDRC for
several years

The UK based BDRC is the largest independent agency specialised in hotel consultancy and quality audits. The firm
realizes assignments in more than 50 countries across all hotel categories.

Based on these results, in each region one hotel is

awarded Hotel of the Year.

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Quality Program

How it works

Each hotel is visited by a Mystery-Guest every year

and receives a very detailed report stating all the quality

check-points verified during the visit

This report comes together with an audio-tape of the

telephone contact during the reservation

The visit is then followed up by an in-depth interview
with the Franchise Service Manager or Regional
Operations Manager to define the action plan put in
place, to improve the non-performing issues

Subject to two negative quality reports where a hotel
achieved below average score, the hotel risks being
excluded from the network

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Support functions
and SOPs

Value Drivers
Marketing tools

Hotels and regions can benefit from different tool
kits enabling them to promote either the chain, one
of our brands, a specific hotel, any promotion

Personalized materials (hotel brochure, factsheet)

Printed materials (Hotel directory, chain posters)
Templates for guideline (advertising.)

Moreover, the Marketing department circulates

newsletters every two months in 6 different
languages to promote the hotels, offers or
destinations.

Newsletters are being sent to large client base,
segmented as follows

Corporate
Leisure
Ambassador Club Members
Flavours Members

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Value Drivers
Operational value drivers

Golden Tulip provides hoteliers

extensive hospitality technological

saving possibilities such as

solutions and recommendations

agreements with credit card and

simplifying procedures and

insurance companies.

increasing effectiveness of

Golden Tulip offers various cost

Furthermore the central

operations

procurement system offers

Technological developments made

competitive prices for food and

available for hotels include:

non-food items from global

Preferred

agreements

with

selected third party vendors

collective agreements

Revenue management systems

Property
comparison

management,
systems

Search engine optimisation

Brochure production software

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rate

(Internet

rate Tracking software)

suppliers through chain-wide

Monthly reporting reports

Support Systems
Support

Dedicated Franchise Service Manager

Commercial Business Support Sessions

Continuous Business Analysis

Coordinated Sales Support Activities

Toolkits and manuals

Golden Tulip Training Academy

On-line access to all materials and systems via GoldNet

Golden Tulips FSMs

Training in Paris on
February 2014

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Brand standards and Operating procedures

Brand standards and procedures
Each hotel has direct online access to internal operating procedures and brand standards

Ledesk.com to access SOPs

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Dedicated teams & tools for hotel management

Strategy and action plan elaboration

with LHG support teams (Sales,
Marketing, Pricing, HR, Purchase)

Supervision and support for food

safety: instruction manual and
audits

Cost control and financial reporting

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A weekly newsletter on business

news: lActu

Revenue Management

Budget & Accounting

Louvre Hotels Group University

In 2012, Louvre Hotels Group launched its new corporate university, called U, in order to promote the integration of the
Groups 19,000 employees worldwide and to improve their skills, using increasingly innovative teaching methods.

Teaching 100% of employees every year using innovative & entertaining methods:
From the basic trades all the way to advanced expertise, every one at Louvre Hotels Group beneficiates from a
personal training adapted to its needs and tailored for its individual career path.

Trainings focused on innovation in the hotel & catering industry:

In keeping with Group strategy and priorities, U is committed to training its employees for the changes in the hotel
& catering professions and to open up all of the programs and courses to its franchised partners.

U provides bespoke programs that aim to cover all of the new skills sets:

Revenue Management,
Distribution,
Sales,
Customer Relations

In order to facilitate everyones progress, U also dispenses comprehensive learning courses, such
as:

Integration courses like Fast & Curious for young graduates who want to become Hotel Managers;

Qualifying courses , like the Operations Assistant Professional Qualification Certificate;

Learning paths to enhance employee skills and progress within their position like One Step Beyond, which
successfully trains about thirty Hotel Managers every year with a 95% success rate.

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Revenue Management

Diagnosis

Diagnosis of the hotel

situation & needs

Provide assistance

and training on the

use of RM tools

Support for the

implementation of
budgets

Alarm

Monitor the rate

positioning

Supervise rate

parities and opening

of channels

Expertise

Advocate a pricing

strategy for hotel

Audit for hotels in

difficulties

Provide a monthly

The use of inventory

restrictions

The use of promotion

report with various

statistics

Provide

recommendations
and answer any
questions (dedicated
E-mail box)

Revenue Managers make diagnosis of hotel situation and then intervene as

trainer, alerter and expert.
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Purchase
PURCHASE INTRANET
An information tool containing the
inventory of suppliers and fresh news

All hotels (franchise/management/subsidiary) can benefit from

products & services with negotiated prices on recurring purchase.

LHG can handle the whole purchase process, from the need
expression to the contract drafting for non recurring purchase.
THE STORE
A purchasing system of approved suppliers for hotels

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LHG Technical Services

Our Value Proposition:

Optimize investments (Control the investment cost,

management of operations and functions)

Respect of Louvre Hotels Group brands standards

Management of risks and of legal conformity

Energy performance & maintenance

Our Technical Department offers 3 different services:

Hospitality Technical Assistance

Project Management Assistance
Project Management Supervision

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For more information, please also visit our website:

www.louvre-hotels.com