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PITCH DECK
EXCLUSIVE!
6 BEST PITCH
ARCHETYPES
Methods for piquing
investor interest,
including:
HOW TO
STRUCTURE
YOUR PITCH
DECK
PRESENTATION
HACKS
Tips for the live pitch
WWW.FOUNDERSUITE.COM
ULTIMATEPITCHDECK
TEAM
FOUNDERSUITE
Pitching and Hustling
CONTEXT
"YOUR PITCH HAS A MASSIVE
IMPACT ON THE OUTCOME OF
YOUR STARTUP"
Nathan Beckord, CEO, Foundersuite
WWW.FOUNDERSUITE.COM
ULTIMATEPITCH DECK
"INVESTORS
ARE TRYING TO
FIND
SOMETHING
EXCEPTIONAL"
WHAT MAKES YOU EXCEPTIONAL?
First, why is your pitch deck so incredibly
important? Because in the early days, unless you
have Instagram-like traction or 3x exits under
the belt, no one really gives a crap about you or
what youre doing.
Its your pitch that helps turn this cold raw fact
around, and helps you sell your vision to
investors, partners, co-founders, employees and
others. When I was consulting to startups, I
reviewed at least 1000 decks, and 99.8% were
unremarkable. Most were ignored and the
startups behind them died a slow death.
Thus, you need to find a hook that will put you in you
in other 0.2% you need to find your one thing that is
the single most unique, compelling piece of your story.
In other words, if you strip everything away...what will
investors remember about you a week or two later? To
capture this we use archetypes.
These archetypes are important because how you
frame your business and how you frame the
discussion has a massive impact on how people react,
what they retain, what message they will share with
other investors, and what actions they take. Here are
6 pitch archetypes to rock your pitchdeck.
6 PITCH ARCHYETYPES
1 . PROBLEM / SOLUTION
This is the classic format long favored by
Sequoia Capital and many others. Youve
found a valuable, rich pain point in the
market, and you have the unique domain
expertise or a novel way to solve it. Youre
building a painkiller vs. vitamin.
This structure probably accounts for 85%
of the decks out there. Its classic, its
familiar, its powerful, but its not always
as relevant to web 2.0...is there really a
pain point solved by another social photo
filter app? :)
EXAMPLES:
Existing vehicles are polluters > we built
an electric car (Tesla).
Poor people are being preyed on by payday
lenders > we built a platform to help
people learn and build good credit
(LendUp).
Selling your used car is a huge hassle >
we built a platform that does it all for you
(Beepi).
2 TRACTION STORY
With the Traction Story archetype, youre
basically pitching the numbers; what
youre actually doing becomes
secondary. The traction story is the
hardest to achieve but the easiest to get
funded, as theres a direct correlation
between the strength of your traction
and the speed at which you raise money.
6 PITCH ARCHYETYPES
3 . X FOR Y
6 PITCH ARCHYETYPES
5 . CRYSTAL BALL
For example:
Wouldnt it be cool if you could easily hire
someone to wait in line at Apple store for
new iPhone? (TaskRabbit)
6 PITCH ARCHYETYPES
OTHER PITCH ARCHETYPES
In addition to the 6 main ones above there
are dozens more approaches you can take
with your pitch deck. The main thing is to tell
a story that feels natural to you one that
youre good at telling.
Old Industry / New Business Model: youre
taking an existing technology or industry, and
innovating on monetization. E.g. Sunrun,
GMAC, Square.
Consumerization of Enterprise: youre
applying approaches from the consumer
world to companies, and you win via cheap
software that continually gets better.
(Yammer, Asana, etc)
Dream Team: the entire pitch is built around
the jockey(s) and their capacity to make
something magical happen. For example,
youve assembled a team of scientists with
rare knowledge, or a marketing team that
built Salesforce. Youre essentially pitching
that history will repeat itself.
ULTIMATE PITCHDECK
10 KEY SLIDES
1. Company Purpose
Define the company purpose in
a single declcarative statement.
2. Problem
Describe the pain of the
customer ( or the customer's
customer).Outline how the
customer addresses the issue
today.
3. Solution
Your company's and customers
value prop to make the
customers life better. Show
where your product physically
sits. Provide use cases.
4. Why Now
Set up the historical evolution of
your category. Define recent
trends that make your solution
possible.
5. Market Size
6. Competition
List competitors & competitive
advantages.
7. Product
Product line up (form factor,
functionality, features,
architecture, intellectual
property). Development
roadmap.
8. Business Model
9. Team
10. Financials
P&L, B/S, Cash Flow, Cap
Table, The Deal.
PITCH
STRUCTURE
ELEVATOR PITCH
PRESENTATION HACKS:
TIPS FOR THE LIVE PITCH
3 STEP FEATURE
1
DRAW WITH PAPER
PEN
&
TITLE &
2
SUBTITLE
3
COPY & MODIFY
THANKS!
Thanks for downloading this Foundersuite Guide we hope you find it useful, and that
it helps you close your next round.
Any feedback, tips, suggestions or corrections? Wed love to hear from you:
info@foundersuite.com
Dont forget to check out www.foundersuite.com where youll find our awesome
Investor CRM, Investor Updater, a great collection of pitch decks and other templates.
Happy Hunting! :)