2014 Timesfm Program Profile

2014 -2015
TIMESFM RADIO
Program Profile & Rate card
Times FM Radio 2014
Introduction
About Times Radio
Radio Times is an only dedicated radio station in Tanzania that plays Local, Urban and African music.
This uniqueness of their playlist brewed a slogan kiafrika zaidi.
Times Radio transmits in 100.50 frequencies.
Loyal Members
Times Radio poses loyal members between the ages of 17-45. This audience can be broken down to
Young professionals
College students and
Self employed group ( being the large portion containing stay at home individuals)
Available online: www.timesfm.co.tz
Times FM Radio 2014
WEEK-DAY
SHOW
Sunrise
Hatua Tatu
Mitikisiko
Maskani
1 HOUR
22 million
26 million
26 million
26 million
SEGMENT -30 MINS

12 million
15 million
15 million
15 million
SEGMENT - 15 MINS
6 million
7 million
7 million
7 million
RATING
A
A+
A+
A+
TIME RANGE
06:00-09:00
09:00-12:00
12:00-16:00
16:00-19:00
Wizara Ya Mchezo
Jump Off
22 million
22 million
12 million
12 million
6 million
6 million
A
A
19:00-19:45
20:00-22:00
Pillow Talk (Mon - Thu)

Trending Africa
14 million
4 million
8 million
2 million
4 million
1 million
B
C
22:00-00:00
00:00-03:00
Club 100.5 (Friday Only)
14 million
22:00-00:00
Mtazamo wa wiki
Watoto na Times
The Chart
The Switch
Bongo Dot Home
8 million
8 million
8 million
10 million
10 million
8 million
4 million
WEEK-END SATURDAY
4 million
2 million
4 million
2 million
4 million
2 million
5 million
2.5 million
5 million
2.5 million
B
B
B
A
A
06:00-09:00
09:00-10:00
10:00-12:00
12:00-16:00
16:00-19:00
Wizara Ya Mchezo
Afro Local
Reggae Routes
10 million
8 million
8 million
Afro Magic
Mwambao Asilia
Filamonata
Kilimo Kwa Vijana

Dancehall Africa
Playlist
Tikisika Kipwani
A
B
B
19:00-19:45
20:00-22:00
22:00-01:00
8 million
8 million
14 million
5 million
2.5 million
4 million
2 million
4 million
2 million
WEEK-END SUNDAY
4 million
2 million
4 million
2 million
7 million
3.5 million
B
A
A+
06:00-09:00
09:00-11:00
11:00-13:00
8 million
10 million
8 million
18 million
4 million
5 million
4 million
10 million
B
A
B
A+
13:00-14:00
14:00-16:00
16:00-17:00
17:00-21:00
2 million
2.5 million
2 million
5 million
ALL SPONSORSHIP
MONTHLY
Times FM Radio 2014
SUNRISE
Day:
Time:
Demography:
Monday to Friday
06:00am 09:00am
17-45 years
Sunrise is a morning show that ensures a listener is well informed prior reaching his/her place of business. This is a
show that targets early risers, and it features Local and international news, newspapers coverage, health related
news, business, sports updates, weather reports, interviews, on-air interactions and entertainment.
SPONSORSHIP PACKAGE & SPOT BUY RATES
1 HOURS SPONSORSHIP
30 MINUTES SPONSORSHIP
4 Spots ads
3 Spot ads
2 Spots
4 Mentions
3 Mentions
1 Mention
4 teasers across the day
3 Teasers across the day
Opening and closing tags
1 Interview
1 Interview
No Interview
Promo package on other shows
Promo package on 1 other show
No Promo
1 Spot of 60 Seconds = 144,000
Times FM Radio 2014
HATUA TATU
Day:
Time:
Demography:
Monday to Friday
9:00am 12:00pm
17-45 years
Hatua tatu is a three hours show that goes deep into the social lifestyle of middle and low income
earners with interactive life scenarios that revolve in their daily lives. Special guests and prominent
professionals are invited on the show to discuss various issues.

1 HOURS SPONSORSHIP
4 Spots ads
3 Spot ads
2 Spots
4 Mentions
3 Mentions
1 Mention
1 Interview
1 Interview
No Interview
No Promo
Times FM Radio 2014
MITIKISIKO YA PWANI
Day:
Time:
Demography:
Monday to Friday
12:00pm 4:00pm
18-45 years
Mitikisiko ya Pwani is the most listened noon show around Dar es Salaam, Zanzibar and the coastal regions. The
playlist is Taarab, a genre that is a fusion of rhythms of African cultures from the coast with Arab, Indian and
local mixes which has created loyal followers with large number of women listeners including a significant
number of male followers. Guest interviews are part of the show.
1 HOURS SPONSORSHIP
4 Spots ads
3 Spot ads
2 Spots
4 Mentions
3 Mentions
1 Mention
1 Interview
1 Interview
No Interview
No Promo
Times FM Radio 2014
MASKANI
Day:
Time:
Demography:
Monday to Friday
4:00pm 7:00pm
25-45 years
Maskani is a three hours drive show that updates listeners on what transpired during the day by
engaging in discussions on hot topics of the day while accompanied with Good Music from all over
the continent and its related news. Other segments include traffic updates and live requests from
listeners.
1 HOURS SPONSORSHIP
4 Spots ads
3 Spot ads
2 Spots
4 Mentions
3 Mentions
1 Mention
1 Interview
1 Interview
No Interview
No Promo
Times FM Radio 2014
THE JUMP OFF

Day:
Time:
Demography:
Monday to Thursday
8:00pm 10:00pm
13-35 years
The Jump Off is a Hip Hop and RnB program geared for the youth. The program is up to date with
news from local and international stars. Apart from interviews of local stars and live requests from
listeners, the program covers the history of Bongo flava music and hip-hop.
1 HOURS SPONSORSHIP
4 Spots ads
3 Spot ads
2 Spots
4 Mentions
3 Mentions
1 Mention
1 Interview
1 Interview
No Interview
No Promo
Times FM Radio 2014
PILLOW TALK
Day:
Time:
Demography:
Monday to Thursday
10:00pm 12:00 am
18-45 years
Pillow Talk is a relaxing show after a listeners long day. It vows to tuck in the listener with soothing
jams. However the intense discussions about family, romance, affection, adventures of looking for
love, tragedies of falling out of love and the wars to stay in love, keep listeners awake beyond their
curfew.
1 HOURS SPONSORSHIP
4 Spots ads
3 Spot ads
2 Spots
4 Mentions
3 Mentions
1 Mention
1 Interview
1 Interview
No Interview
No Promo
Times FM Radio 2014
TRENDING AFRICA
Day:
Time:
Demography:
Monday to Thursday
00:00am 03:00am
18-35 years
Trending Africa is a show tailored for insomniacs, late night workers and college intellects. The show
focuses on music that has been played during the day and highlights of only the most important news
whether political or fashion that has impacted the previous day and then.more music. The listeners are
allowed to interact through social media and phone calls.
1 HOURS SPONSORSHIP
4 Spots ads
3 Spot ads
2 Spots
4 Mentions
3 Mentions
1 Mention
1 Interview
1 Interview
No Interview
No Promo
Times FM Radio 2014
10
CLUB 100.5
Day:
Time:
Demography:
Friday
10:00 pm 00:00
13-35 years
Club 100.5. is an official party starter in the city, dishing out the latest entertainment news and events
just enough to push the listener into going out and having fun. Live request and sms interactions with
the listeners who are already out enjoying their weekend. The show offers giveaways from gifts to
tickets entry to different party joints.
1 HOURS SPONSORSHIP
4 Spots ads
3 Spot ads
2 Spots
4 Mentions
3 Mentions
1 Mention
1 Interview
1 Interview
No Interview
No Promo
Times FM Radio 2014
11
WEEKENDS
(Saturday & Sunday)
Times FM Radio 2014
12
MTAZAMO WA WIKI
Day:
Time:
Demography:
Saturday
06:00am 09:00am
25-45 years
This is a show that summarizes leading events in Tanzania, Africa and International countries that
occurred during the week. The news is always accompanied by mixed classical adult contemporary
music.
1 HOURS SPONSORSHIP
4 Spots ads
3 Spot ads
2 Spots
4 Mentions
3 Mentions
1 Mention
1 Interview
1 Interview
No Interview
No Promo
Times FM Radio 2014
13
WATOTO NA TIMES
Day:
Time:
Demography:
Saturday
09:00am 10:00am
5-14 years
A secret getaway for children, where they speak the language only they understand. Where everything is
peachy, milky and honey. Their imaginations here come alive and a happy ending is a must. They sing,
laugh talk or shout for that matter but the bottom-line is they have fun. Giveaways from candy, beverage
to school stationary, make it an interesting journey of Edu-Tainment. After all its Saturday, no kid
wants to be bored, so we let them mix it up how they want it.
1 HOURS SPONSORSHIP
4 Spots ads
3 Spot ads
2 Spots
4 Mentions
3 Mentions
1 Mention
1 Interview
1 Interview
No Interview
No Promo
Times FM Radio 2014
14
THE CHART
Day:
Time:
Demography:
Saturday
10:00am 12:00am
13-30 years
This is a chart show that plays all the hot songs from Tanzania, Africa and the rest of the world. The
chart is compiled from the live requests, airplays and special vote from listeners through sms and social
networks (Facebook, twitter) on opinions of which songs should climb the chart and which ones should
drop. The playlist is amazing and very non-discriminatory due to listeners choices.
1 HOURS SPONSORSHIP
4 Spots ads
3 Spot ads
2 Spots
4 Mentions
3 Mentions
1 Mention
1 Interview
1 Interview
No Interview
No Promo
Times FM Radio 2014
15
THE SWITCH
Day:
Time:
Demography:
Saturday
12:00 pm 4:00 pm
13-30 years
The switch is an interactive show that brings the youth together, it acts as actual reminder for the
weekend as its tagline We switch ON Your weekend. It touches base with all the entertainment news,
music and scoop. It has various segments including movie reviewing and interacting with social
networks i.e. Facebook and twitter. Looking at how social lives of young people has shifted to be on the
internet more, we cover Facebook and twitter on all spheres.
1 HOURS SPONSORSHIP
4 Spots ads
3 Spot ads
2 Spots
4 Mentions
3 Mentions
1 Mention
1 Interview
1 Interview
No Interview
No Promo
Times FM Radio 2014
16
BONGO dOT HOME

Day:
Time:
Demography:
Saturday
4:00pm 7:00pm
13-35 years
Bongo Dot Home is a programme that concentrates on the Tanzanian Growing Music Industry. It
stretches to other similar industries e.g. Movie Industry and sports it also talks about Musicians,
Athletes, actresses and actors who are making it big overseas. Interviews and live interactions with the
listeners are part of the show.
1 HOURS SPONSORSHIP
4 Spots ads
3 Spot ads
2 Spots
4 Mentions
3 Mentions
1 Mention
1 Interview
1 Interview
No Interview
No Promo
Times FM Radio 2014
17
REGGAE ROUTE
Day:
Time:
Demography:
Saturday
10:00pm 01:00 pm
15-40 years
This show, for reggae fans. Couple of years ago it would have attracted only a handful of audience who
were fans of roots reggae, Rock steady and Ska. But lately reggae music has been growing on people,
with fussion into place it brings an additional of approximately 35% of new crowd from other genres
who have developed affection to the new strains of reggae like lovers rock, sweet reggae etc. With news
of artists and reggae events across the continent and the timing, this show could be attracting half of the
from audience each show.
1 HOURS SPONSORSHIP
4 Spots ads
3 Spot ads
2 Spots
4 Mentions
3 Mentions
1 Mention
1 Interview
1 Interview
No Interview
No Promo
Times FM Radio 2014
18
AFRO MAGIC
Presenter:
Day:
Time:
Demography:
DJ D Ommy
Sunday
06:00 09:00
25-45 years
Afro Magic is a show that rolls open a red carpet for the African Legends who
have dedicated their whole life careers creating original African tunes and gave
birth to genres like Sokouss, Rhumba, Zouk, Kwaito, Charanga, Segere,
Chakacha etc. The show dedicates 3 hours to Africa, the news and events that
took place during the whole week but constantly keeps an eye for the legends
of Africa.
Times FM Radio 2014
19
MWAMBAO ASILIA
Presenter:
Day:
Time:
Demography:
Ummy and Chapuo

Sunday
09:00 am- 11:00 am
25-45 years
This show is for Taarab music but not this current which is more matured,
developed and fussed, but the original roots Taarab from the coast of Tanzania.
The show hails the legends of Taarab Music while the roots Taarab is on the
Playlist. This show keeps the originality of Taarab and attracts a great crowd of
elderly people and some youths especially in the coastal zone.
Times FM Radio 2014
20
FILAMONATA
Day:
Time:
Demography:
Sunday
11:00 am 01:00 pm
15-45 years
The Tanzania film industry has grown very fast for the past 5 years and it is
recognised from the bulk of dvd sales. Superstars attract great crowds and the
show stretches as far as Senegal, Ghana and Nigeria exploring their film
industries. Considering the crew consist of film stars who have been on screen
for a decade and half, this is a show full of entertainment.
Times FM Radio 2014
21
DANCEHALL AFRICA
Day:
Time:
Demography:
Sunday
02:00 pm 04:00 pm
15-35 years
Dancehall is Jamaican precursor to Hip Hop, based much on a deejay sense of

direction of the music. Its part of fussed reggae with prominent baselines and
the inclusion of rhythm strings and pianos. This genre is listened more with the
crowd of hip hop fans and RnB. This is 2 hours show pre-recorded from
Jamaica by DJ Randy and Gussy therefore, guest appearances and live
interviews are the most up to date materials one could ever hear anywhere in
Tanzania.
Times FM Radio 2014
22
THE PLAYLIST
Day:
Time:
Demography:
Sunday
04:00 pm 05:00 pm
18-40 years
They say you can tell a lot from a person by their playlist. Well, I guess Times is
opening a humongous window into stars private lives. This is a one hour show
and its playlist is made by the local superstars and celebrities. The radio is put
under their spell and the listeners have to listen to pop up news about the stars
and what the stars wants to hear. The listeners are allowed to interact with the
stars through text messages, phone calls and social media.
Times FM Radio 2014
23
TIKISIKA KIPWANI
Day:
Time:
Demography:
Sunday
05:00pm 08:00 pm
25-40 years
Tikisika Kipwani embraces the same content as Mitikisiko ya Pwani as a moving

spotlight of the local community. The playlist is mostly Taarab, a genre that is a fussion
of rhythms of African cultures from the coast with Arab, Indian and local influence and
it has created a large number of loyal followers. Mitikisiko being the most listened noon
show around Dar es Salaam, Zanzibar and the coastal regions, attracted a greater
demand and gave birth to Tikisika Kipwani, an encore to all Taarab Fans.
.
Times FM Radio 2014
24
S P O RT S
(Monday - Saturday)
Times FM Radio 2014
25
WIZARA YA MICHEZO na BURUDANI

Presenters:
Day:
Time:
Demography:
Ndimbo, Kondo
Monday to Saturday
7:00pm 7:45pm
15-45 years
Wizara ya Michezo brings news related to local and international sports. It

has a unimaginable great number of listeners of sports from football, netball,
boxing, etc., and the show captures listeners who are interested in getting
sports updates being local or international. The programme is also able to
report sports news from other regions in the country adding more news
related to sports. The sports news are accompanied by music that are energy
themed for sports purposes.
Times FM Radio 2014
26
100.5 Times FM The African Experience

Your success.
Our programs are continuously gaining massive popularity and this is a sign
of a wider listenership.
The passion, commitment and dedication we have towards our listeners,
has resulted in the creation of a unique, powerful sound and experience
which lets us stand out from the rest.
We believe our audience is the right target market for your numerous
products..
Times FM Radio 2014
27
Thank you!
Available online at www.timesfm.co.tz
Timesfm Radio
28

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2014 Timesfm Program Profile

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2014 -2015

Times FM Radio 2014

Available online: www.timesfm.co.tz

Times FM Radio 2014

SEGMENT -30 MINS

Pillow Talk (Mon - Thu)

Club 100.5 (Friday Only)

Kilimo Kwa Vijana

Available online: www.timesfm.co.tz

Times FM Radio 2014

4 teasers across the day

3 Teasers across the day

2 Teasers across the day

Opening and closing tags

Opening and closing tags

Opening and closing tags

Promo package on other shows

Promo package on 1 other show

1 Spot of 60 Seconds = 144,000

1 Spot of 45 Seconds = 117,000

1 Spot of 30 Seconds = 90,000

Available online: www.timesfm.co.tz

Times FM Radio 2014

SPONSORSHIP PACKAGE & SPOT BUY RATES

4 teasers across the day

3 Teasers across the day

2 Teasers across the day

Opening and closing tags

Opening and closing tags

Opening and closing tags

Promo package on other shows

Promo package on 1 other show

1 Spot of 60 Seconds = 176,000

1 Spot of 45 Seconds = 143,000

1 Spot of 30 Seconds = 110,000

Available online: www.timesfm.co.tz

Times FM Radio 2014

4 teasers across the day

3 Teasers across the day

2 Teasers across the day

Opening and closing tags

Opening and closing tags

Opening and closing tags

Promo package on other shows

Promo package on 1 other show

1 Spot of 60 Seconds = 176,000

1 Spot of 45 Seconds = 143,000

1 Spot of 30 Seconds = 110,000

Available online: www.timesfm.co.tz

Times FM Radio 2014

4 teasers across the day

3 Teasers across the day

2 Teasers across the day

Opening and closing tags

Opening and closing tags

Opening and closing tags

Promo package on other shows

Promo package on 1 other show

1 Spot of 60 Seconds = 176,000

1 Spot of 45 Seconds = 143,000

1 Spot of 30 Seconds = 110,000

Available online: www.timesfm.co.tz

Times FM Radio 2014

THE JUMP OFF