COURSE OUTLINE

Course Name

Entrepreneurship

Course Code

MGT-370

Credit Hours 03
Course
Management
Prereq. Name
Course
MGT-110
Prereq. Code
Course Type
Core Course
Program
BBA
Semester
Fall 2015
Course Description

Prepared On

July, 2014

Revised On

July, 2015

Welcome to the challenging and exciting world of business and entrepreneurship. In this course
we look at various aspects of starting, managing and owning your business from creating a new
idea, business strategy, marketing, leadership, finances and legal issues. We will also focus on
successful entrepreneurs and analyze reasons for their success.
The focus of this course is to motivate students to start their own businesses and to provide
practical business strategies and tools to enable them to own and manage their own business or to
work in their family owned business successfully.
Course Learning Outcomes
CLO
Description
#
By the end of semester, students will be able to:
To inculcate the spirit of Entrepreneurship
1
To analyze and identify the key success factors for new entrepreneurial ventures.
2
Identify the process involved in starting and managing a new business successfully
3
To provide an understanding of business planning methodologies and the skills to
4
5
6

develop a business plan for a new or existing business.

To provide an understanding of strategic, marketing, financial, legal issues related to
SMEs.
To identify and highlight the role of entrepreneurs in Pakistan

Teaching & Learning Methodology

The student should look upon the assignments as a test of knowledge, management skills, and
communication skills. When you write an assignment answer, you are indicating your knowledge
to the teacher:

Your level of understanding of the subject;

How clearly you think;
How well you can reflect on your knowledge & experience;
How well you can use your knowledge in solving problems, explaining situations, and
describing organizations and management;
How professional you are, and how much care and attention you give to what you do.

Textbook(s)
Donald. F.K. & Richard M. H. (2004) Entrepreneurship, by 6TH editon. Thomson South-west
Reference Book(s)
Hisrich R., Peter, M, (2000) Entrepreneurship, 4th Edit. McGraw -Hill
Timmons, J., Spinelli, S. (2007) New Venture Creation 7th Edit. McGraw -Hill
Naqi, S.M,(2002) Entrepreneurship, 1st Edit. Naqi Haider and Associates
Naqi, S.M,(2004) Entrepreneurs, 1st Edit. Naqi Haider and Associates
Grading Policy
Assessment Instruments
Quizzes
Assignments
Mid Term Exam
Final Exam

Percentage
15%
20%
25%
40%

Week-wise Course Outline

Sessi
on #
1

Contents
INTRODUCTION TO
ENTREPRENEURSHIP

The Revolutionary impact

of Entrepreneurship:

Activities
Class Activity: Teacher and students Introduction.
Students will be asked to write down whatever they know
about Entrepreneurship on a piece of paper. Explain them
class norms, Business plan presentation, competition, exam
criteria and aim of this subject. Introduction of the topic.
Video clip:

The concept of
Entrepreneurship
Introduction to Entrepreneurs.
The Entrepreneurial
Home Assignment: A mini case regarding
Process
entrepreneurship as a career vs job will be given for home
Role of
Entrepreneurship in work.
Economic

Development
Attributes of
Successful
Entrepreneurs
Basic concept of
SMES

Title: Construction Equipment Dealership

Theme: Weighing a Career with IBM against
running the family business
To do: Class Discussion and Question Answers
Case Source: Small Business Management An
Entrepreneurial Emphasis 9th Edition. By
Longenecker Moore Petty

To define and
explore the major
schools of
entrepreneurial
thought
To explain the
process approaches
to the study of
entrepreneurship
To set forth a
comprehensive
definition of
entrepreneurship
To examine the
Entrepreneurial
Revolution taking
place today
To illustrate todays
entrepreneurial
environment

Business Plan
Preparation for New
Ventures

To define a business
plan and demonstrate
its value.
To explore the
planning pitfalls that
plagues many new
ventures.
To describe the
benefits of a business
plan.
To set forth the
viewpoints of those

Class Activity: Discussion on Home Assignment mini

Case study.
Video clip: Lets raise kids to be Entrepreneurs.
Home Assignment: A mini case study about
Dentonic will be given to the students.
Title: Shopkeeper turned millionaire ,courtesy
miraculous tooth powder By Shahid Hussain
Theme: Hard Work and consistency of
Entrepreneur
To do: Class Discussion and Q/A
Case Source: www.thenews.com

Class Activity: A case study of Shaukat Ice factory will

be discussed in detail.
Title: Shoukat Ice Factory Korangi Karachi
Theme: Business Faliure due to lack of business
plan.
To do:
Case Source: Ex Marketing Director
A case profile of Joseph Wilson and waste Pulverizier will
also be discussed.
Short video clip: Building your business plan.

Home Assignment: The Students will be required to

form a group and formulate a formal business plan proposal
which will lead to business plan submission and presentation.
Title: Business Plan Proposal submission
3

who read a business

plan.
To emphasize the
importance of
coordinating the
business plan
segments.
To review key
recommendations by
venture capital
experts regarding a
plan.
To present a complete
outline of an effective
business plan.
To present some
helpful hints for
writing an effective
business plan.
To highlight points to
remember in the
presentation of a
business plan.

The working and

importance of
SMEDA for the
entrepreneur

What is SMEDA?
What is the
importance of
SMEDA?
What are the
functions of
SMEDA?
To study the
business plan
SMEDA template

Theme: Students to learn how to write a business

proposal
To do: As mentioned above
QUIZ-01

Class Activity: Three mini cases will be distributed in

the class
Profile Case 1: Ahmed Dawood
Title: Ahmed Dawood
Theme:To make students learn the struggle and
life history of self made entrepreneurs
To do: Class discussion and Q/A
Case Source: Professor Naveed Mohammad Khan
of Bahria University Karachi Campus
Profile Case 2 : Agha Hasan Abidi
Title: Ahmed Dawood
Theme:To make students learn the struggle and
life history of self made entrepreneurs
To do: Class discussion and Q/A
Case Source: Professor Naveed Mohammad Khan
of Bahria University Karachi Campus
Profile Case 3: Mian Mansha
Title: Ahmed Dawood
Theme:To make students learn the struggle and
life history of self made entrepreneurs
To do: Class discussion and Q/A
4

Case Source: Professor Naveed Mohammad Khan

of Bahria University Karachi Campus

Home Assignment: Olivia LUMS case will be

assigned to student as home work.
Title: Olivia Lums Case
Theme: To learn strategic entrepreneurial
Management
To do: Class discussion and Q/A
Case Source: Professor Naveed Muhammad Khan
of Bahria University Karachi Campus
5

Corporate
Entrepreneurship:

To understand the
entrepreneurial
mindset in
organizations
To illustrate the need
for entrepreneurial
thinking in
organizations
To define the term
corporate
entrepreneurship
To describe the
corporate obstacles
preventing innovation
within corporations

To highlight the
considerations
involved in
reengineering
corporate thinking
To describe the
specific elements of
a corporate
entrepreneurial
strategy
To examine the
methods of
developing
managers for
corporate
entrepreneurship.

Class Activity: Students will present how the choice

made by Olivia lums and responding instead of reacting made
his/her top entrepreneur of the world. Students will discuss the
learning lessons of the case.
Home Assignment: Students will be required to read
the Mini Cases of IBM , 3M and NASA regarding corporate
entrepreneurship.
Title: IBM, 3M, NASA
Theme: To learn the concept of intrapreneurship
To do: Class discussion and Q/A and QUIZ
Case Source: Entrepreneurship by Robert &
Hisrich 4th Edition

Class Activity: QUIZ-02

Home Assignment: Engro Foods case study will be

given as home work
Title: Engro Foods
Theme: To shed light on entrepreneurial decision
making and priority setting perspective
To do: Class Discussion and Q/A
Case Source: Case Written and developed by
Prof. Naveed Muhammad Khan, Bahria University
Karachi Campus

The Family
business, Social and
Ethical Perspectives
of
Entrepreneurship:

To illustrate the
interactive process
of corporate
entrepreneurship.

Definition of family
business
Development cycle
of family business
Problems of family
business
To examine the
concept of social
entrepreneurship
To introduce the
challenges of social
enterprise
To define the term
Ethics
To study ethics in a
conceptual
framework for a
dynamic environment
To review the
constant dilemma of
law versus ethics
To present strategies
for establishing
ethical responsibility
To emphasize the
importance of
entrepreneurial
ethical leadership

Class Activity: A case of Shiekh Shaukat Ali and Sons.

Publishers will be discussed in detail. And SME loan/credit
case study .Cs of credit will also be discussed
Title: A Case on Shiekh Shoukat Ali Sons
Publishers ( A Family Business)
Theme: Problems and Issues of Family Business
To do: Class Discussion & Q/A
Case Source: Ex Director of The firm

Home Assignment: Students will be required to write

the issues of the above mentioned case and suggest possible
solutions and strategies for Sh. Shaukat Ali publishers.

Class Activity: Exercise on - How (Un) ethical are you?

Title: Individual Exercise How Ethical are You
Theme: An Evaluation of personal Ethics
To do: Class Discussion and Q/A
Case Source: Entrepreneurship by Donald
Kuratko , 6th Edition
Video: Nestle case study
Title: Bottled Life
Theme: A study of Ethics
To do: Class Discussion and Q/A
Case Source:
http://www.bottledlifefilm.com/index.php/homeen.html

Home Assignment: Mini Case Study The Gun

manufacturer will be given as home assignment.
Title: The Gun Manufacturer
Theme: To discuss that is Gun Manufacturing
and Selling Ethical ?
To do: Class Discussion and Q/A
Case Source: Business Ethics Text Book by
Velazquez

MID
TERM
Creativity and
Innovation:

To explore the
opportunity
identification process
To define and
illustrate the sources
of innovative ideas
for entrepreneurs
To examine the role
of creativity and to
review the major
components of the
creative process:
knowledge
accumulation,
incubation process,
idea experience,
evaluation, and
implementation

Class Activity: To Discuss the Home Assignment Case

of the Gun Manufacturer.

Home Assignment: Video clip: Shark Tanks.

Discussion about Bootstrap financing.
Title: Shark Tanks
Theme: This is a video about elevator pitch and venture
capital funding.
To do: Class Discussion and Q/A
Case Source: www.youtube.com/watch?v=7K0RSfoogjE

Venture Capital Funding

Stages of business
development funding
Define Informal and
Venture capital
market
Examine criterias for
Venture Capital
investment
Understand and
follow the venture
capital process
Guidelines for dealing
with venture capitalists
10

The Assessment
Function with
Opportunities:

To explain the
challenge of newventure start-ups

Class Activity: Brain Storming and QUIZ about Shark

Tanks
Short video clip: Environmental Entrepreneurial Opportunity.
Title: Environmental Entrepreneurial Opportunity
Theme: To Discuss Entrepreneurial Opportunities
To do: Class Discussion and Q/A
7

11

12

To present critical
factors involved in
new-venture
development
To examine why new
ventures fail

To study certain
factors that underlie
venture success
To analyze the
evaluation process
methods: profile
analysis, feasibility
criteria approach, and
comprehensive
feasibility method
To outline the
specific activities
involved in a
comprehensive
feasibility evaluation
Legal Challenges in
Entrepreneurship

To introduce the
importance of
legal issues to
entrepreneurs
To examine
patent
protection,
including
definitions
and preparation
To review
copyrights and
their relevance
to entrepreneurs
To study
trademarks and
their impact on
new ventures
To examine the
legal forms of
organization
sole
proprietorship,
partnership, and

Case Source:

Class Activity: National Foods case study will

be given to the students for brief class
discussion & Home Write up assignment
Title: National Foods
Theme: To study the entrepreneurial success of
Mr. Abrar Hussain , The CEO of National Foods
To do: Class Discussion and Q/A
Case Source: Case Developed and Written by
Naveed Muhammad Khan, Bahria University
Karachi Campus
Home Assignment: The students will be
required to write a proper case write up of
National Foods for home work.

Class Activity: Mini Case study

Title: Nike vs. Mike
Theme: A case on trademark infringement
To do: Class Discussion and Q/A
Case Source: Entrepreneurship by Donald
Koratko edition 6th
QUIZ-04

Home Assignment: The students will be required to

prepare a write up on The Playboy Emblem Case.
Title: The Play boy Emblem
Theme: A case on trademark infringement
To do: Class Discussion and Q/A
Case Source: Entrepreneurship by Donald
Koratko

corporation
To illustrate the
advantages and
disadvantages of
each of these
three legal forms

13

Workshop/Guest
Speaker/ Seminar
Session/Business
Plan Exhibition

14

The Marketing
Aspects of New
Ventures

15

To review the
importance of
marketing research
for new ventures
To identify the key
elements of a proper
survey
To present the
emerging use of
Internet marketing
for entrepreneurial
firms
To examine the
marketing concept:
philosophy,
segmentation, and
consumer orientation
To establish the areas
vital to a marketing
plan
To discuss the key
features of a pricing
strategy
To present a pricing
strategy checklist

*Class Activity: Case of Suzuki Company and Hilal

Foods will be discussed as classroom activity.
Title: Case on Suzuki Company and Hilal Foods
Theme: To make students study about
entrepreneurial marketing
To do: Class Discussion and Q/A
Case Source:
http://www.paksuzuki.com.pk/Automobile/Pages/
Home.aspx
http://www.hilalfoods.com.pk/

Strategic Growth in
Entrepreneurship:

To introduce the
importance of
strategic planning for
9

an entrepreneurial
venture
To discuss some of
the reasons
entrepreneurs do not
carry out strategic
planning
To relate some of the
benefits of strategic
planning
To discuss the five
stages of a typical
venture life cycle:
development, startup, growth,
stabilization, and
innovation or decline

FINAL TERM

10