:

, ,

SHARON MELNICK

Success Under Stress

Powerful Tools for Staying Calm,
Confident, and Productive
When the Pressures On

,
, 2014

 159.923
88.283-8
M48

, .
48 .
/ ; . . . . :
, , 2014. 256 .
ISBN 978-5-91657-951-2
: ,
, .
- ,
,
. , .

, , ,
.
159.923
88.283-8
Success Under Stress: Powerful Tools
for Staying Calm, Confident, and Productive When the Pressures On.
Published by AMACOM, a division of
the American Management Association, International, New
York. All rights reserved.

ISBN 978-5-91657-951-2

.
,
, ,
.
-

2013 Dr. Sharon Melnick

, ,
. , , 2014


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
I
: , . . . . . 19
1. :
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
2. , : 50%. . . . . . . . . 36
II
:
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
3. . . . . . . . . . . . . . . . . . . . . . . . 50
4.
. . . . . . . 66
5. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87
III
, :
, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121
6. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .125
7. . . . . . . . . . . . . . . . . . . . . . . . . . 143
8. . . . . . . . . . . . . . . . . . . . . . . . . 151
IV
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
9. ,
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 170

10. . . . . . . . . . . . . . . . . . . . . . . . . . . . .189
11. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 196
V
. . . . . . . . . . . . . . . 215
12. -
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217
13.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 224
. 12
. . . . . . . . .227
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 229
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 238
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 240

 , ,



, . ,
. , .
, ,
.

.
,
, -
, .
, .
, , , .
, .
, .
- ,
, ,
,
. , .
.
,
. , 71% -

12

:

1. ,
,
.
,
.
. , , .
, , , .
, (
, ).
, .
, , ,
.

,
. ,
, .
, ,
: , .
.
, .
. ,
, , ,
, , .
. , !
, ,
. ,
.

13

: , ,
. ?
. , , , .
, ,
. , 100%
. ,
; ,
.
. , . , , , ,
, .

. , ,
- ,
, .

, , , ,
. , . .
.
,
, , ,
.
, .
, - 2. ,
. ,

14

, , , .
, :
, ;
;
, ,
;

, (
).

.
I
,

1. :
, , ,
.

2. , : 50%
, .
.
II
,

3.
,
. .
, .

15

4.

,
. :
, - , 90
? ,
,
. , , ,
, .
, .

5.
, , . , , , ,
.
,
. , , ,
.
.
III
,
,

6.
, , , ,
, ?
. .

7.
? ?
, .

16

8.
.
.
, , !
IV
, ,

9. ,

? ,
, .
, . ,
.

10.
,
, - ( ). , ! .

11.
, , . ,
. ,
, .
V
,

12. -
,
,

17

. ,
. , , ,
, .

13.
, . ,
, , .
, ,
, , ; * ; . .
, ,
. ,
.

, ( intra
entrepreneur ). . .

 I
:
,

, ? ,
.
, .
. , .
, ( ). ,
, , - , .
, , , . , , . ,
, . .
. . ,
. , , . ,
, .
! -, ,
. ,
61. ,
, .

21

, ,
, . . , , .
,
, .
.
.
, , : , .
, . , , , ,
.
, .
.
, - . , , .
, . ,
, .
.
-, , . ,

. ,
, , .
,
. .
.
.
, , ,
!
, ,
, ? ,

22

, ? , ,
?
, . . , .
( ).
, ,
, .
, ,
. , .

. ,
, .

 1
:

, , ,
.
, .
,
. , . , ,
.
, . ,
. , ,
, . , , ,
, :
.
* ,
, , .
, .
, .
, .

*

.
,
. . .

24

, .
, !
, : ,
,
, .
, ,
,
. . :
16 , . ,
.
11-
. . , -
:
. , ,
10- ,
, -
9 . , , , ,
.
, :
, ? : ,
! . .
. ?
-, ? . ,
, ,
, , .
, .
: , ,
. , , , , . , , . ,
!
, .

 1.

25

. , , , . ,
,
.
, . , ,
. , , .
. , . , ,
.
, , . , . ,
. , , , , ,
. ,
. , ,
.
. ,
, - .
, . ,
.
, ; . . 1.1,
, ,
.
, - ,
, . - . .
, . . Overloaded Circuits: Why

26
















.1.1.
Smart People Underperform ( : ):
,
, .
, , ,
, , . . .
, .
, , ,
, , 1. , : , , .
, ?
: , . , .
16 , , . ,
,
, , , .

 1.

27

,
.
, .
,
: , , , . ? , .
, .
, ,
(
4). ,
, ,
, ( 9). , .
,
( 7).
,
. . ,
. , . , .
, ,
. , , ( 11).

.
, , ( 4).
, .
, ,
( 6). ,
, , .
.

28

.
. .
.
, .
, . (. . 1.2).
,
! ,
.
. , ,
. . , ,
, .
? -,
, .
30 100 2; 3; 24
. ,
, , ?















.1.2.
-,

 1.

29

, , .
,
- . , ,
. : ,
.
-,
, .
, ( ). ,
, ; , , ,
, .
. , ,
, .
, . , ! ( 80%
4, 70%
5.) ,
.
,
. : , .
,
?
?

? 2, , ;
.

?
, ,
. , .

30

1 10 . , .
, , , . ? ? ?
? ,
, , .
? :
1.

10

/ /
,

2.

/
/ / /

10

/
, / /

3.

/ /
-

10

/ ,
,

 1.

31

4.

/ /

10

/ /

/

5.

10

, /
/ , - / ,

/ ,
6.

10

/ / / /

7.

/
,

10

,
,
,
( / ,
,
)

32

8.

10

/

/
,

9.

10

(, ) /
/

/

10.

/ /

10

,
/
/
, /
,

11.

10

,
/
, ,
/

 1.

33

12.

10

/ , /

( ) , /

13.

10

/ / /

/
/
14.

, / , / , /

10

(
, ) /
/

15.

/ , /

10

/ ,
/
, / ,

34

16.

/
, ,
/

10

,
/
,
(
,
) /
/ ,
,

17.

/ , ,

10

, /
/

? . ,
,
, . ? ,
- ? , :
. , . , ,
.
. .

 1.

, , :

35

 2
, :
50%
, , , .

,

. ,
, , . , , .
, .
.
, , , , .
,
, .
, ,
. , , ,
- .
1, , . 1. ,
. , . ( ! 4
, .)

 2 . ,

37

, , . ? .
, .
,
.
, . , ,
, ,
, , . ,
, . , .
. ,
, . , *,
,
.
, . ,
, .
?
?

,
50% , , 50%, (. . 2.1). , ,
, , , , ,
*

, . - . . .

38

. , , , ,
.







.2.1. 50/50
, , , .
, , ,
, .
,
, . ,
. , . 2.2, , , .



.2.2.

 2 . ,

39

, , ,
, . 50%, .
.

, , ,
.
, , . , 50%, . 50% .
, . , . , .
, . , .
. -
. .
, .
, ,
, .
,
.
50%. ( 10),
,
. ,
, . , ( 11).
,

. ,
.
.

40

! ; , . 50%!
. ,
. ,
. - ?
,
!
?
, .
, , , , . .
, 4, ,
, . ,
,
. ,
, .
,
. , , .
, ? ? ,
?
, . , , . ,
. ( , , 50%,
, ,
!)
.
- , .
, ,
. , . ,
, ,

 2 . ,

41

. , 50%
, . ! , . ,
, . ,
.
50%, , -
.
. , :
;
;
.
, - ,
, . ,
. , , . ,
, , , ,
,
,
, , , .
,
, , . 50% , , , .

, -. , ,
, .
, ,
. .

42

, .
, , ?

: 50%, ?
: !

: , , . 50%, , : !
, : , , , , , .
. -, , 50%,
, . ,
. . ,
, . 50%, , , ,
. .
, ,
, , . , , , , ,
, .
,
. , .
( ) .
50% .
,
. ,
( III IV).
,
, . ,

 2 . ,

43

50%,
-, , .
, : . , ,
.
!
( ) . , , 50%,
.
. , . , ,
. ,
. ,
.

: , 50%?
: , .
.
, .
. ,
50%,
.
. , .
, .
, ,
- .
,
.
, ,
,
, , , , ,
2.

44

,
.
, , . , ,
, .
: , , . ,
: ,
, , .

,
. ,

. . ,
,
( ). , . ,
, , 50%.
, .
, ,
. , ,
. , , .

 2 . ,

45

. . ,
.
, .
, , , .
50% , . , , .
, . ,
.

,
. . 2.2 : , ,
, .
, , , , .
. , , ,
, . .
.

,
.
, ,
. : ,
.
,

46

. , , .
50% ( ) .
50%, . ,
. 50%: , , . : .
,
.
, .

 II
:

 ,
. :
, , 12-
.
.
, , .
, ,
.
.
, , .
, ,
.
, ,
, . ,
. , , .
,
- .
, . , ,
, -

 II

49

. , . ,
, , - . ,
!
II , . , ,
. ,
. , , ,
, , . ,
. ,

. , , .

 3

,
, ,
.

, . : , .
. , .
,
, . !, .
. ? , , . ,
, . ?
? ? . , .
, , , . , , .
, , ,
60 1. ,
, - ! ,

 3.

51

60 , .
300 , .

, , , . : 2.
, .
. , , , .
, , .
,
.

1.
, ? , ,
, ?
, , .
, , .
. ,
. , , , .
, . ,
. : .
,
. , , . , .

52

II

: ,
,
. , , .
, , . , ? , .
: , . , .
: ,
.

, . , , . , ,
: .
- , ,
: ?
: 1
, ,
: , , . ,
, , . , ,
. . ,
(, ). ,
, .
, , 1? , , .
, , , ,
. .

 3.

53

:
,
,
,

,
,
.

( ) :
,
,
,
, ,
,

,
,

, .

. , , , , !
, .
. ,
. ?

: 2
, , , ,
.
,

54

II

, , , .
.

. , -.
:
. ,
. , .
? , !
,
:
, - ;
- ;
, ;
, .

. , -.
, . .
. .
160- . , ,
.

. :
: , , 10 ;

 3.

55

, ;

.
, , : ! , - . . ,
: ! - !
.
9:30 .
, , .
80%.

.
. ,
. , ( ) . ,
. , .
: . , , . ,
. , *
.
,
. ? .
, . . ,
.
*

Chief Executive Officer . . .

56

II

. ,
, , . ( )
?
, ?

, ,
, .
, ,
.
, ,
, .

, . ,
.

, , .

, ,
. . ,
. , :

, . .
( ).

 3.

57

( ). , . !

. , . , ,
.

, .
.
.
, .
?

2.
, ,
,
. .

, .
, , , .
( ) ,
, The Art of Possibility *. .
*

: . .
. .: , 2013. . .

58

II

, :
. . : . ! ,
, .
. .
. , .
(
). : , .
. , ,
.
, ,
.
. ,
,
. ,
, , . ,
, 200 , ! ,
, , .
,
, .
, ,
. ,
. , ,
.
, , . , : , ,

 3.

59

. : ?
, , , .
.
, . , , , ,
.
.
, . ,
, .
- , 13,5 . ,
, .
, . , !
.
, , . , .
, . ,
, , ,
. .
.
,
, .
?
? ( :
? , ?
, ?) , ,
.
, , : .
, , . ,
.

60

II

.
. , , .
,
. , ,
, . .

? ,
/ .

: , , ?
: , .
, ,
. , , ,
. , .
, , ,
,
, ,
.
, ,
50%. , ,
. , :
1. .
, , ,

 3.

61

.
.
2. , , . ,
?
? , ,
? , . , , .
.
3.
. ? ? ? , ,
!
,
, , , ,
.

( ):
1. ( , ):
2.

. ,

, , . , , ,

62

II

, 4. , ,
, :
!
, ,
. : . , .
. 5. , : ,
.
, , 6.
.
, . , ,
, . , , .
. 7 , . , ,
, .

. ,
, ,
. , , .
( 50%). - , ,
, : ? , ,
. ,
: , ? 8. ,

 3.

63

, , .
. 9 , , .
, , ,
,
.

3.
. .
,
, . :
; , , , ;
, .
, ,
, , ,
.
, . : , ? , .
. , . ,
,
. : , .
, ( ) ,

64

II

. ,
,
.
, , .
. 50% ,
, . ,
,
. , : ,
, , , ,
, , , .
, :
? , . .
, .
,
.
. , . , ,
, ,
, . ,
, , . , !
,
. -
,
, . , , ,
,
, .

 3.

, .
, , . , ,
. ,
.
, . ,
, .
, . , ? ,
.

60 .
,
( ),
, .
: .
, ,
, : , .
,
.

, 60 ,
www.sharonmelnick.com

65

 4




.
,

? ,
. ,
, , . , , , , ,
.
, ,
. ,
!
,
, . ,
, , , 1.
, , . , .
: ,
,

 4.

67

, , , - !
, , . , , , ( , ),
.

,
. ().
. , .
, , . , .
().
,
, . - , . . , .
( ).
, .
, 2.
?

.
. ,
.
, !
: , , . , , , .

68

II

,
.
.
, SCARF *3
( ) ( ), ( ), ( ), (
) ( ).
,
,
.
III IV, ,
,
.
, , . . .
( ),
, . ,
, . ,
(,
). , ,
: ? ? ,
? : , . .
- -
. 2009 New York Times,

SCARF . Status (), Certainty (), Autonomy (),

Relatedness ( ), Fairness (). . .

 4.

69

, . ,
. :

.
. , ,
4.
: , , .
,
, , , , . , :
; ; ; , ; ( ,
); , ; ; ?
, . . . :
, . , , .
, ,
,
. , . , . , ,
.

70

II

, , , ,
( ).
:
1. . , ,
- , , , . , ,
, . , ,
. , ,
, , .
2. .
. . ,
: , ;
, ,
: ,
, , , ,
, , .
3. ! . ? ? ,
?
4. .
- , . ,
, - ,
.
5. , !
. , , .
, .

 4.

71

, , ? ,
,
. . , , ,
. , , ,
. !
. .
,
, . , :
. .
,
.
. ,
.
, ,
1.

.
50% , . ( ),
,
. , ,
, . .
,
.
.
, ,
. ,

72

II

. , ,
, , . , .

.
. -, . -, ,
, .

/
:
.
5.
,
.
/.
. , (, ), , (, ).
.
, Energy Project, /.
6, ,
,
. :
, , , .
. , , 90 , 15- ,
. 12:15 45-
. 15:00 .

 4.

73

1520 . , 16:30 17:00 15- .

10 . ,
90% , 40%, 10 6 .
10 . 9% , , 70%. 10 6,5 , .
, ,

.

. , ,
,
. , ,
/?
,
. , ,
. ( ),
.
, 5, 6090
. ,
!
, 7. ,
.
/ ( 50%). , .
, . 90
, . .
, . ,

74

II

, , . .
: ,
, . ,
( , 7
10). , . . . . . (
). . ,
, ; ,
. , ,
.
:
, .
: , (
, 10).
: , . ,
. ,
.
. . ,
, . , .
,
. .
.
, ,

 4.

75

, . . ,
. ,
,
, . ,
.
. ,
, . , , ,
.
, , , . . . ,
. , , : 15 . ,
. ,
, ,
.

: ,
. , 25%
, 35% 8. ,
.
, .
, ,
.
- , ,
, . , ,
,
9. : , 10. , ,

76

II

Working Mother Media, , ,

. ,
, , ,
, ( ,
)11.
, ,
, .
: , ,
. /12 :
, .
, .
. .
, Google, General Mills Genentech,
13 / 14.
, 15.
, / . ,
, , ,
.
, , , .
, .
. , , , .
,
. , . , -
. ?
, .

 4.

77

, -,
, ,
. :
.
/
. , .
.
,
/.
- .
. , ,
.

. ,
. ,
, ,
, , .
, ,
.
.
, , , . ,
.
,
, , , 16.
, ,

.

78

II

. : 17, ( ) 18,
19 . , 20
21.

. , 22. , , , .
,
90
. , ,
,
.
1, 2 6, ( , ), -
, Yoga Alliance.
, -
, .
,
, .
, , 23.

1. :

, , - ,
, ?
! ,
,
.
, : , , ,

 4.

79

. , , .
, .
.

(
). ,
. ? , : ? , ,
!
, . .

:

: ,
,
(, ,

).
: ,
.
: , -
.

711 .

,
. , 7 11 .
, , .

80

II

, , . , , , 90 ,
, ! 90
, .
, . ,
. ! .
. , . , ! ,
,
.

2. :

. , ,
24.
25. ,
, . , ,
, ,
26. (, , .) , , ,
.
. ,
.
: , , , ,
.
,
27.

 4.

81

, .
1530 , . ,
. , , , .
,
. : -
, . , , , .

:

:
. , ,
, .
: 35 .
:
.
, . , . ,
,
. .
, ? , ? ,
.

28. , -
.
? ,
. ,
!

82

II

3.
?

29.
, .
, .

4.
, ,
.
, . .
.
, , 13 .
. ,
! , . , , .

5.
, , .

.
, 30.
.

,
. :

. , , .
,
, , .
, , 31.

 4.

83

, , 32.
() (, ),
,
. ,
, , , .
, Transcendence: Healing and Transformation through TM (:
), : ,
. , . , ,
, - , 33. ,
, ,
, .
, ,
,
: . , ,
, ,
. 34.
, , , - ,
.
. , , !

6.

. , , !
.
, .

84

II

, 2,5 . , , . , . , . ,
.
, , 2,5 .
,
( !).
,
.
( , ), !
,
. , ,
. , ? .
, :

 4.

/ ,
.

.
,
.
,
.

: 1) () 2) ().
, .
, ,
. , , , .
, .

, , , , .
,
.

85

86

II

Tony Schwartz, The Way Were Working Isnt Working 35,
www.theenergyproject.com
David Rock, Your Brain at Work 36, www.neuroleadership.org
www.tm.org
www.naamyoga.com
www.heartmath.org
Pick, M. Are You Tired and Wired: Your Proven 30 Day Program for Overcoming Adrenal Fatigue and Feeling Fantastic Again 37.
Gottfried, Sara. The Hormone Cure: Reclaim Balance, Sleep, Sex Drive, and Vitality With the Gottfried Protocol 38.

 5

, .
,
The 7 Habits of Highly Successful People *
. : , ,
. . , , ,
. ,
, 1.
, , : ?
,
, ? .
, .
3, ,
, .
. , , .
*

: . 7 . . .: , 2013. . .

88

II

, ,
, . ,
, .
(
, 2 3, ,
.)
, , . ,
. :
,
;
;
, ,
.
:
, ,
;
, , , ,
;
.

, ,

, . ,
.

:
. , .
. -
.
. .

 5.

89

, , , ,
. , , .
, .
.
.
, , ,
, . ,
.

?
:
?
, : , 45 , . 12-
. , .
! : ,
, .
, , ,
. ,
.
, ,
, ( ,
, ,
). , , , .

90

II

: , , ,
. . , , , .

?
, - Oracle Corporation,
.
: .
, ,

. , . ,
. :
, ,
?2
, : .
, , .
, /
? , . , : , ,
. , ,
?
- . .
,
. (
) , .
. , .

 5.

91

, , (
).
: 80% 20% . ,
. ,

; .
, .
, , ,
? , ? ,
11,
.
, , .
, ,
,
. , , , !
, , : , . , .
2012 , , . , 3.
!
, , ,
Pitney Bowes. ,
:

. , . , . ,

92

II

,
, , ,
, , 4.
, ,
, . , , , , ,
, .
, , , . ,
, ,
. ? , ? , ,
? ,
.
, . ,
? ? , ,
?

?
,
. , , ,
- .

 5.

93

. -. !
,
. ,
$100 . 10 , $10 .
, ? , , 100 ,
$1 .? 1000 ,
$100? , ,
. ,
, ,
, . , ,
, , .
, Strategic Profits, , . , , ,

. , : ?5

,
, . 6,
,
, . , ,
. . , .
.
, ,
, ,
. ,
: , ?

94

II

( , , .)
, ,
-.
. .
30% . ,
,
. , . ,
:
? . , , ,
.
,
- ,
.
.
.
.
.
. ,

( , ),
,
. -,
, . ,
.
. , .
III,
, , ,
.

 5.

95

-?

?
,
.
. . :
, , . .
, ,
( ). ,
, , . , ,
, . , . ,
, 7. , , .
?

?
. ,
. , . ,
, , ,

96

II

. , ? ,
. , , ? ,
. ,
,
? , ,
,
?

, .
?

:
,
. , , , .
:
(. . 5.1). - .

. , , . , , , - ( ,
, )
, . , , , , .

 5.

97

, , ,
. , ,
.

. 5.1. ,

, ( ) : , . ,
. , . ,
,
, .
, , ,
, .
,
. . : .
:
.

98

II

. .
, :
.
, . ,
. ( .)
, ?
, ,
. ,
. , , ,
, , , .
, .
(A, ), ,
,
A . !
, ( )
, .
, , . .
, ,
,
!

. ,
. , ,

 5.

99

. !
( ) . . 5.2,
- .
.

. 5.2. ,

: , ?
: , .
. , ,
, , ,
. : ( ),
. , .
3/2, , :

? ,

100

II

. ,
, .
? , , . ,
,
.
, , , ,
, .
? !
,
, , (,
), ,
.

:
?
: ,
1020 .
, , , .
, ( ) , .
.
. ,
, , ,
. .
. , 8.
,
( ), ,
.

 5.

101

: , , ,
?
: ! , - ,
, ,
.
.
, ? ? , ,
.
. ,
, : .
,
, - .
, , ,
. , , , (.
11). ,
, .
,
, . 50% ,
.
, . ,
. : ,
. ,
.
. , , ?
? . ,
!

102

II

: , ?
: . - ,
, - ?
, , ,

. , ,
.
,
. . !
: ,
- .
:
[] ( ),
.
: , , [], , ,
: ,
,
, .
, .
, :
(, . .),
,
, .
, ,
,
. ,
, ,
- . , , . , , ,

 5.

103

.
.
, , . : , , ,
, , .

: , , ?
: , : , , ,
! , , , ,
, . 50%. , ,
, :
, ;
;
.
, . : , ,
, , .
:
, , ,
. . .
, , , !
, , , , . ,
16:30 , , . , . ,

104

II

, .
, -
. ,
, .

: ,
?
: .
. , 45 ( ). , ,
, , . , ,
.
, PhD, Vervago, , :
,
,
. .
, 9. ! , ,

. . , (
, ).
, ,
, . . ,
, . , .
:
, , 50%
, .

 5.

105

. , ,
.
, ,
. , ,
. ? ,
, ? - ?
I , ,
. , ,
. ,
.

,


.
,

- . ,
, .
7 56 . 2,1 10.

, , , . ,
, , !

106

II

, , , , . 50%.
--, :
: ( )
: ( )
: ()
( ): , . ,
, . , . , .
:

;
;
, ;
, , , ;
.
, , .
, , ,
.
( ): ,
. , , , - . :
, .
(FAQ). .
() , .

 5.

107

,
.
, Adesso,
. , ,
,
11.
, ,
, . , . ,
, , . 50% ( , ).
,
. , , ,
, .

, ,
.
(): , , , .
, , , , , . , ( ) .
, ,
,
. - , . ,
.
,
-- :
, : ,
, ,

108

II

. , , , , 14.
, , ! ,
? , !

? , --, . . 5.1 ,
. . 5.2, ,
.

, ,

. , .
, , ,
, , .
.5.1. --

--

,
( )

,
,

,
24 . , , ,

,

,

,

 5.

--

109

.

.

.5.2. --

--

110

II

: - , ? , , ? ,
, , - ?
.
[ ], ,

,
, , 12.
: , , ,
, .
50% ? , , : , ,
, .
. , .
.
, , ,
24 . ,
. , , ,
. ;
. , ,
.
, , , --.
, ?
, , ,
. , ,
. ,
, .

 5.

111

,
, .
, , . .
,
13, 14. , , ?
, , :

: , ?
: ,
? ,
, 15. , .
?
, ! , , , ,
, ,
, , , .
, , - , , The Shallows: What the Internet
is Doing to Our Brains *.
, .
*

: . . .
. : BestBusinessBooks, 2012. . .

112

II

, , , , 16.
, ,
, . ,
- . ,
. , , - .
, . .
,

.
,
,
. , , .
, .
, . ,
, , ,
, ,
, , 4.
,
: , , , .
, ?

, , .
, . , .
.
, , .

 5.

113

,
17.
, Getting Things Done:
The Art of Stress Free Productivity *
, , . , , . , . ,
,
. ,
, .
.
, :
?

-
, ,
. ! ,
.
, 30% 18. ,
, , ,
? : ,
, .
?
- .
. ,
.
*

: . : . .: , , 2011. . .

114

II

, ,
. , , , , 100% - . ,
, . , ,
. 100%
19. ,
, . ,
, 20.
.

,
, , , ? ! . , . -, , ,
. , ,
, . , . : ?
?
? , , , ,
. . , ,
.
?
50% .
. .
, , : ,
,
, ?

 5.

115

? ,
? , !
. ,
.
, . : ?
, ?
, , ,

. ,
, .
, , . , - - .
,
. , :
, .

, , .
,
, , , .
, -
- , , ,

. , .
, , .
, ,
, .
, ,
, 21.

116

II

, ,
: , ,
.
, , ,
. , , ,
. , :
- , . , . , , , , :
, . ,
.

,
, ? ,
? , , . , ?
, ?
, , , ? , ,
? , ,
? ,
,
.
- , ? , , .
. !
,

 5.

117

, .
,
22.

, . , - Oracle Corporation.
,

. :
, 100 .
, , , !
, .
, .
,
23.
, ,
. ( ). : ,
( ,
, , , )
(
). ,
,
, . (
, !) ,
.
.
, , ,
(
).

118

II

,
. , , .

, .
, .
, ,
.
, . ,
(, ).

,
, .
, ,
.
,
: , , ,
.
, ,
, . , .
,
. -- (,
), ,
.
, , ,
.

 5.

David Allen, Getting Things Done: The Art of Stress-Free Productivity 24
www.davidco.com
Rich Schefren, From Frustration to Freedom for Entrepreneurs
www.strategicprots.com
:
Strengthsnder 2.0 www.strengthsnder.com/ Kolbe Index
http://www.kolbe.com/
, :
www.vervago.com
:
Sane Box , www.sanebox.com
Rescue Time , , , , www.rescuetime.com

119

 III
,
:
,

 , ,
iPod.
, , iPod . ,
. ! III , , , iPod,
.
,
. ,
, , , , , ,
. , ,
: ?,
?, ?, , ,
? -
, , , ,
.

, , , , . , , , , .

 III

123

. , , , , 10%
, ,
( ,
, , ).
, .
:
. ,
? ?
-
, .
, . , (
) .
. ,
, . ,
, .
, , , , . ,
, : , ? - ,
( ), ,
. , , .
III , :
.
,
,
. ! ,
; , .
, ,
,
1. , ,

124

III

.
, .
, ,
. , , , !

 6


, . .

,
. , ? ,
, .

, , , .
( . 6.1) , , (. 3).
A .
, , ,
, . , ,
, , , , ,
( ). , ,

126

III






6.1.
, .
, , , .
, ,
, (
), , .
. 6.2 , ,
, . (
!) , , , , . , 50%, .
, ( )
.





.6.2.



 6.

127

I:
, , ,
( ), ( ). (
) (. . 6.3).
, ,
, : , ,
, , . : ,
, , . , ,
, .
. . 6.1 , , , .
, .
, , , . , ,
.














.6.3.
, : , ,
. , ,

128

III

, .
. ,
. ,
, .

II:
, , , , .
. 6.4, , , , , (
). ( ) , , . ,
, (
).
, ,
,
. ,
,
.
.6.1. I:

,
,


,

,


,

 6.

, ,

,
,

, , ,




, ,
,

,

, ,

, ,
,

,

,

,

129

130

III













.6.4.
, ,
, , ,
, , ! . : ,
, . , !
.
, . , , ,
. , .
. 6.2 ,
. - ? , .
.6.2. II:

,

,

(, , ),

 6.

, ,
, ,

, ,
,

, ,

,

, -, ,
,

, ,
,

, ,
,
,
.
, ,

,

131

 III

132

,
( ,
?)
, ,

, .
, ,
.
,
, . .
( , ,
), , . . , .
, , , 1) 2)
!
, , - .

. 6.16.4,
, , ,
( ).
. :
, ? , !

 6.

133

, , , , ,
. , -

, :
. ,
, ? . ,
. !
. , . .
, ,
.
(
), .
, , . ,
, , ,
, .
.
. ( ,
, , .)
, ,
, . , . , . ,
, .
. , : . -
?
, ? , , , ,

134

III

, . ,
, . ,
!
, , , . , .

!
, ,
(. . 6.5).
, . .
. , .
50% .
, , .
.









.6.5.
, , .

 6.

135

,
, , ,
. ,
- ,
. , .
! , , .
, , .
, ,
. , ,
( 8 ).
, , ,
!
, , - , .
, , ,
, . ,
, . , , ,
, ,
.
,
. :
, ;
,
;
;
, - ;

136

III

,
.

:
,
. , . . ,
. , !
,

.
, , . , .
, .
, .
, , !
, , , . .
,
. , ,
18 ,
! ,
.
,
, . , ?

 6.

137

, ? . ,
. ,
, . , :
, .
,
, ! , ,
, ,
. . ,
, .
: .
, ,
, , . : ,
?
, ,
, ,
(). ,
, . . (:
!)
,
, , , ,
, . . ,
. ,
. ,

138

III

. ,
,
, , .
. , , .
,
.
, .
, . ,
, . , , , . ,
. :
? ,
. , , .
, - , , . ,
, , ,
.

, . , .
, . , ?

, , , , . ,
,

 6.

139

, , ,
.
, , : ,
, , , ,
, . .
, - , , .
, ,
. , . , . ,
, , , .
: ?
: ?
, ?
!
, , . 3 ,
. ( ), .
, , .

. , - .

. ,
. , , ,
!

140

III

, , !
,
. , , ,
.
, , ,
, .
, , /
, , !
, , . ,
, ,
, . , , .

. , ,
.

:
?
, , , ,
. . .
, , , , , .
.
, - . ,
- , . , ,
,
, ,
, - ,

 6.

141

. :
. ? ,
? , , ? ,
,
. ,
, , , .
,
, ,
!
: , . ,
,
.
. , , ,
(
). ,
.
?

142

III

, , , .
,
, .
, .

, , , , , .
, , .
,
,
.
!
:

, ;
,
, , ;
, , ,
, .

 7

, .
,
, , , ,
.
1 ,
. : , .

, ,
,
, . : , . ,
,
2.
, . , ,
,
.

, . ,
.

144

III

, ,
, PhD -,
, , . :


.
,
, , , ,
,
. ,
.

, 3.
.

1:
, , , ,
.

:
() .
, . .

, PhD, , ,
. .
.

 7.

145

2:

. : , , , , 4.
,
, . 30 , , .

:

. .

3:

.
, -. , . ,
-, !

:
, .
, -,
. , . ,
. .

146

III

: ,
.
:
,
. , , .

4:

( 6), .
.
,
. .
.
,
( ) ( ).
!

:
()
() .
2,5
, 2,5 ,
.


() () . 2,5 , .

 7.

147

- ,

. , ,
,
. , . , , .
, .
, ,
, , , , .
,
. ,
- , ,
.
70% , ,
( , , )5.
, .
,
. , 4, ,
.
,
. ,
,
,
, ( ) ( ).
,
, . , .
, ;
.

148

III

, , , , 6. , . , ,
, , 7. .
, , ,
Women to Women . ,
,
.
, ,
8.
.
, , . -
, , . ,
9,
. 70%
,
10.
,
,
( ). , ,
, : , . :
401 (k) *, .
, 11.
*

401 (k) ( )
. . .

 7.

149

, , .
( ), ,
50%.
, , .
. , , . ,
,
, . , ,
.
12.
, ,

. , (,
),
( B , -3,
), (,
;
; ).
, . !

1, 2 4 , . , 3, ,
.
, .
, , .

150

III

, , . , . ,
(, ).
,
,
.
, :
;
;
;
.

M. Pick, Are You Tired and Wired: Your Proven 30-day Program for Overcoming Adrenal Fatigue and Feeling Fantastic Again 12.
www.womentowomen.com ( ) , ,
, ,
, ,
, ,

.
S. Gottfried, The Hormone Cure: Reclaim Balance, Sleep, Sex Drive, and Vitality With the Gottfried Protocol. (New York: Scribner/Simon & Schuster,
forthcoming 2013) : www.saragottfriedmd.com
J. B. Ross, (2003) The Mood Cure: The 4-Step Program to Take Charge of Your
Emotions 13.

 8

, , , , , .

, :
? ! ,
.
iPod : , , . . -
, , .
, -
. - , : , !
,
.
,
: . .
. , . ,
.
, .

152

III

iPOD
, 60
, iPod . ,
, . , .
! . .
, , ? ? ? ? ?
, . ?
? ,
( ) ,
. - ?
. , . , ,
, . , , , ,
, .
iPod.
, ,
, ? .
, ! iPod, .
-, , . ,
, . ,
. ? ?
.
, : . , . ,
: ,
. , . ,
. , ? , , , ,
. ,

 8.

153

, ,
.

,
,
,
. ,

, .
, .
, , , :
? ?
? , . , . , :
. : !
, . ,
. , ,
, .

1: ,
( ) ,
. : , , , , . . , , !
.
, ,
? , ,
? , ,
? ,
, ?
:

154

III

2: ,
:
.
, , . / ,
. , .
, ,
. (, ,
).
. ,
( ) .
, .
,
, ,
. , : .
,
, . :
, ;
: , ,
, ,
;
, , .
, .
, , - ,
.
, .

 8.

155

. , . , , . , ,
.
, .
, . , ,
, .
: , .
, , , . , -, !
:

,

. , ,

. ,
, . ,
. : !
.
?

1
2
3

156

III

: , , . ?
:
, , . -, (
5). ,
, , .

-. ,
,
. , ( ) , . ,
, ,
, , .
, , : ,
, ,
.
-, .
, . !

. ,
,
.
50% .
, - , ,
. (. .)

, , , .
, .

 8.

157

, . ,
, , , .
: , /
.
. . , , ,
.
,
, ,
.
, . , , , ,
, .
- , , , , , .
, . ,
,
? , ,
. ,
, .
, , . : ,
? , , , ?
, , , (
: , ). ,
, . ,
, .
, III !

158

III

: , , , ?
: , , ,
, , . , . , .
.
.
, , . ,
. : , ,
. ,
120%, .
, :
, ,
.
. ,
. , , .
,
. ,
, . ,
. ,
, , , , .
,
. ,
,

. , , .

 8.

159

, . , / .
, .
, ,
, , ,
1.

Bossypants: .
*, , . ,
-2.
.
, , .
, ,
,
, . ?
,
, ,
. , , , (
, ):
:
- . , , ?
*

Saturday Night Live ( ) - NBC, .

. . .

160

III

:
.
.
,
. :
,
,
,
. , -
,
. ,
: . , ? ? ? , !
, , -
. . , , ,
. , , ,
, !

, 6 .
: ,
, . , - ,
, , , ,
, - . ,
. , , ,
, , .
() , , .
, , , , ,

 8.

161

, .
, ( !)
, , .

, . , , , ,
, , .
.
,
, . : iPod.
!
. , ,
,
. . : , , / , .
, ,
, !
, , 5,
, .

:
. , ?
: . , , .
: . ,
, :
: , , . ,

162

III

, . .
, :
, , .
, . , 50%.
, ,
. , , - ,
. : ,
,
. : ,
?
,
.
, ,
, , .
? ,
. ,
. , ,
, .
: ,
: ,
, ,
,
.
. , ,
, . , , . ,

 8.

163

.
: , -, ,
( , ) 3.
, .
, :
,
.
50%. ,
, . , , .
, , .
, : , , ,
. . ,
, . ,
. ,
,
( 3 ). , . ,
,
, , .
!
: . ,
, ,
. , , ,
, :
.
, ,
.
, .

164

III

, , 15 . ,
- !
, , .

: , -
.
?
: .
,
,
, . ,
, ,
, , , ,
, :
,
,
,
/
,
,
,
.
, , .
,
.
, . , (
): ,
.
, !
www.sharonmelnick.com , , , , , , .

 8.

, ,
.
.
,
.
, , ,
, !

, !
, , , .
iPod,
.
,
, , : .
.
,
, .
. ,
: - ,
.
,
.

www.marshallgoldsmithfeedforward.com
.
www.mygreenlight.com , .
www.brendonburchard.com www.strategicprots.com , .
www.vervago.com .

165

 IV

 * - - : . , ?
. 75% ,
, , 30 90
( ) . 42%
, 1. , www.Monster.com , .
. ,
2.
, ,
, ! ,
, , ? ,
?
, ?
, ? .

- Huis clos (No Exit): , , . . .

 IV

169

, , . .

. ? . . .
. , , . , ,
, ,
.
:
. , .
, , , ,
, ( ) .
, , , ,
. , .
50%, . IV ,
: ,

, ,
. , , ,
, . , , . , .
, . ,
, . , ,
,
, . ,
, .

 9
,

,
.

, . . . ,
(
). ,
, , , !
,
. ,
50%. , , . , 50%, .
. ? , . ,
, !
, .
. .

 9.

171

. , ,
. !
, , .
, . ,
? , .
.

;
. ,
, ,

, .
, , - :
,
. , , , .
: . , ,
,
. , ,
. , , .
, , , ,
,
, , . ,
.
?
, ,

172

IV

, . , ,
.
, . ,
. , ,
, . ! ! , , .

, , . ,
- .
( , ,
.) , , .
, . ,
, .
,
. , . ? . , -
, .
,

. . 9.1.
.9.1.
1

2
3
4

 9.

173

1: ,
,
: , - , , .
. ,
, . 9.1.

2:
, ,
. , , , .
. ,
;
, : - , .
- ,
.
. !
, . .
: , ?
, .
, ,
, ,
. , , , , .
: ? , .
: . . ,
. ,
, .
, :
, ,
? :

174

IV

, . :
, ?
: , , , ,
- . , . : ,
, - ?
: .
, , , .
, , ,
. , ,
- :
, , .
- : , ; ,
, . . , .
. , , . , ,
.
. 9.1 , , , .
- .
, , . ,
.
, ; .
, ,
, , ? , , , , , .
,
, .

 9.

175

3: ,

. , , . ,
24 . ,
, :
1. , ,
. , .
2. , .
3. , , ,
.
,

. . ,
; ,
. : ,
, . ,
, ,

.
, , . , , , ,
. . , , , ,
,
.
:
, , .
.

176

IV

. , ,
, .
, , , .
.
3 ,
50%. , .
, .
,
. .
,
- . , , ,
. !
. 9.1 ,
, 1.

4: ,

,
. ,
3 , . ,
. , .
,
,
. 1 (
) 3 ( ,
). , ,

 9.

177

. , ( , ).
,
. ,

. ,
,
, , .

, .
4 . 9.1 , ,
, ,
.

5:
.
. ,
. , , .
,
.
, . ,
, . !
. 9.1 , ( ) .

, .
,
. ,
,
, . .
, , . .

178

IV

. ,
. ,
.
,
,
, .
,
Confidence at the Core.
, , ,
. ,
, . , ! , , ,
, . .
. , !
, ,

, . , , .

.
,
,

. , . , ,

, .

: ?
: , ,
, , , . , ,

 9.

179

. , , . , . , -
, .
- , . ,
. ? , ? ,
.

: 50%, ?
: , . ,
,
- ,
.
, , ? !
,
, .
, ,
, . ,
.
,
50% .

, , , .

, 50%. , ,

180

IV

, Friction Free
Relationships. , ! ,
.
,
. . , , , . , ,
.
, . , .

: - , , .
, ( ),
. ( , !) . . , !

. . . ( ).
, , , - .
?
?
, ,
, .
( , .) . 50%!
, ( , 3).
, : . .

 9.

181

, ,
. : ?
,
, ,
, ,
, . ,
.
, , , ( , ),
, , .
- , . , .
? ,
, ? , , , .
. , ,
, ,
. , .
, ,
,
, , , .
, ,
. . ,
, . , !
, .
. ,
, . , .

182

IV

.
, .
.
- . .
, .
, ,
, , , . ,
. ,
,
. ,
: ,

? , , -
, ?
,
. ,
.
, , ! ,
, .
,

. , . ,
, .
, .
, : ?
: , .
, , ,
( ). ,
, . , ,

 9.

183

, , ! , ,
50%.

!
,
. , .
, , , ,
. , , : . . ,
. , , .

,
. , , ,
, .
. ,
!
, ,
!
. , , . ,
,
. ,
( )

.
: , , ,
, . :

184

IV

50%, , , ! ,
,
. ,
,
.
,
, (,
iPod). ?
( )
,
.

: ,
?
: , . , ( ), ,
. !
! :
, , , . ,
-.
, .
,
,
. . ,
, , , , ,
.
,
.
,
11.
,
, .

 9.

185

,
. , ,
, .
,
, ,
.
, . , , .
,
. -
, : , . . ?
. . ,
. . , ( ), ,
-
Peanuts *. ,
, . ,
.
. ,

. , .

,
, , , ,
, . : ,
*

Peanuts (. ) ,
2 1950 . 13 2000 . . .

186

IV

, , .
, , .
, ,
. :
? ?
( ,
!). , , ,
, .
. , .
, , ,
. . , : , ?
: ! , : , . . .

: , ?
: , ,
. : !,
, !, ,
!
, -
, . , , .
, ,
, .
, iPod! . . ,
,
.

 9.

187

, , . ,
. , ,
,
. ,
, ,
. , 50%, , ,
( ,
)1.
4,
, - . ,
. ,
. , ,
. , .
, , ,
, 2. , , ,
.
, .
, , .

,
. - ,
.
. , , .

188

IV

,
, .
, , .

, , .
(. 9.1),
,
,
. ,
, .
, 50%.
, .
, ,
, 50%:
;
(
), , ;
;
, , .
.

 10

, .

, . :
?
, ,
, , .
,
. ,
.
: , , 1.
( : , !)
,
,
.
- . , , :
, , .
, My Stroke of Insight*2,
90 . ,
, , . 9
*

: . .
, . .: , 2012. . .

190

IV

, ,
( )
. ,
, , , .

1:
! ,
, , .
: .
,
, .
, .
.
, .
. . , , , 3.
, ,
. , , , , .
: ! , 2, , ,
?
, .
- , !

2:
- , ?

 10.

191

, , . , .
,
, , .
.
,
. , .
.

3:

.
.
,
.
( ) . , , .
, .
.
, . , 4, 5.
(
) ,
.

3a:
: 2 . , .

192

IV

:
.
:
, .

3:

: . ,
, .
: .
:
30 .

4:
,
, , . .
, , (
); , .

 10.

193

5: ()
() /, . , , :
, , , 6.
, , . , , ,
7.

6:
*, . 300 ,
8. . , , ,
. ,
, .

7:
,
: ! , 9.
*

(Institute of Heartmath) , , , , ,
. 1991 . , . . .

194

IV

. . : 100 20
10 ,
. , .
, ( ). ,
10.

, , , , , .
, .
.
, .
: , (, ). / .

, , .
, ,
.

.

/:

;

 10.

,
;

,
.

: www.eftvideos.org
. www.Heartmath.org,
, .

195

 11


, .

, ,
, .
, ,
, .
, ,
. , , , ,
.
, ,
. ,
. , . ,
-
. ,
,
,
.
- . : ,
, .
, , ,
, .
. , .

 11.

197

, . , 50%, : , 50%?
, , ,
.
, . . ,
, .
- , ,
. 50%.

, ,
:
, , ;
, ;
, ,
;
,
.

,
, - ,
. , ,
, , . ,
. : ,
- ,
, .
- . ,

198

IV

, ,
, , , . ,
! , -
, .
.

: . .
. , , !
. . ,
. , . :
; ; ;
; ; ; ; . , ,
,
.
-, . , , . , , ,
, , . , ,
. :
, , , , , .

.
; ,
.
.

 11.

199

, , , .
? .

, ,
.
. , .
, ,
. ,
.
.
. , ,
. ,
. , .
, : , ,
.
, , ? ,
, . ?
, , .
, !
, . ,
, ,
. ,
. , , ,
, , . , , .

, ,

200

IV

, .
, . ,
. , . ? . : .
,
!
, , - ,
. ,
,
. ,
. , , , ( , !).
, , , . ,
: , ,
, .
,
. , ,
. , ,
: , .
,
, .
, -
, . ,
, .
. ,
.
. ,
, , . , :
, , ( )!! .
!

 11.

201

,

, . , , - ,
, , , , . ,
.
, , . ,
,
. , , 1.
, . , ,
, 2. ,

202

IV

3. ,
, , .
,
, 4. ,
. ,

.
. , , . ,
.
, ; . . . , .
, .
. , ,
. . , ,
, .
.
.
, .
. , , . ,
. , ,
.
, , . , . .
, , ,
.
. , .

 11.

203

, ,
. , . . ,
. .
, , , .
, , . , -
, - .
, , , , . ,
.
. , ,
. .

, . ,
.
,
.
.
, .

,
. ,
. :
;
;
.

204

IV

, , , ? ! , :
, , . , ,
, :
? ,
! , .
, , - . , , .
, , .

, --- (, , , ), , ..
50%, ,
.
, . , ,
(Multicultural Womens Development program),
. , ,
.
,
,
. , , , . , , .

--- (, , , )
: , . ; , , ,
, / . ,
: :
, , , :

 11.

205

: ,
,
, : , .
, , , , , , ,
- , . ,
. ,
, ,
. :
, . ,
, , ,
, ,
.
:
. , : , , , .
: , , ,

( ): , ,
. : ,
, ,
. : ,
: ,
, : , , - ,
.

, . , , ,

206

IV

. ,
. ,
, , : , ?
,
, , . , . ,
. ,
: , . , .
. , , ,
! .
, ,
, .
, :
, , , .
. : ? :
? ,
. , : , , , ? : , .
,
.
. , 50% . , , ,

.

, , .
, ,

 11.

207

,
. --- :
* (): , , ,
, .
*: : ,
. , - , . -
.
*: , ,
. , .
*: , ,
, , ,
,
, .
30
. , ,
: []
.
, , .
. , , - . ,
, : . , . , ,
, .
, , , ,
( , ). , , ,
!

208

IV

.
.
, ,
?

 11.

209

: ?
: , . : , . ,
, , , , . , -.
,
, . ,
, . -,
, , . ,

, , . ,
, . -, -
. ,

,

, , .
, Ferrazzi Greenlight, Never Eat Alone: And Other Secrets to Success, One Relationship
at a Time*, : , , ,
5. ,
, . .
.
:
*

: .
. .: , , 2011. . .

210

IV

, , ,
6.
.
,
, . , *. . , ,
, . : , . ,
, , , , .
,
,
5. , .

, ( )
,
( 3 ,
).
, ,
.
,
Nokia, SAP, . 7:
, , ,
( ). , : , ,
.
*

( . networking)
. . .

 11.

211

, , ,
. , . . ,
. ,
, .
, . ,
, ,
.
, ,
. , ,
: ,
? , ,

.
. , . : , ,
, , , Wall
Street Journal.
, . .
, , , .
, ,
. : , : ,
. , ,
, .
- .

212

IV

, - , . , , .
, ,
.
, ,
.
, . , , .
,
, --- (, , , ). , . :
.
,
, .
, . :
, ,
.

, - .
, ,
. , .
, ,
. : , , .

, ,
, . , . ---

 11.

(, , , )
.
. .
, ,
,
.

www.mygreenlight.com
,
, . ,
.
www.tracomcorp.com .

213

 50% ,
. 12
.
, ,
.
.
, . . 13 ,
, , ,
, ,
50%.

 12
-

,
, . ,
, ,
: ? ,
: . -
, :
1.
, ,
.
, , . (,
/, , ),
, . ,
, . ,
, ,
, . 50% ,

218

, ,
. , 2.
, Redbox, , , : -, :
, ,
. -, :

. -, , 24 , 7 .
, , ,
, 3.
, ,
.

( )
, , ,
, Off Balance: Going Beyond the Work Life
Balance Myth to Personal and Professional Satisfaction ( :

)4 . , ,
. 50% , . , :
. ( , 3 5, .) ,
, ,
.
, Working Mother Media,
, ,
,
.

 12. -

219

, , ,
, . : , ,
, ,
, . ,
, ,
, , ,
, 5.
:
, ,
-. , ,
, . ,
, , ,
: , . , : , ,
, , .
? , !
, ,
,
. ,
Bochic Group, :
: ,
, .
, ,
,
. ,
, 6.

220

, Ferrazzi Greenlight
, , 7. , ,
. ,
: ,
. , .
:
,
.

, (
, ) ,
. , ? :
-,
,
. ; , , .
,
8.
, .
. :
, ,
, .
, 4 ,

 12. -

221

. ,
. . ,
.
: . . ,
, ,
, ,
9. , ,
, 10, 11.

12. ,

35% 13.

- , ,
? . , Working Mother Research Institute, 14.
, 68%
- , . , , , 15. 5,
,
. , , : ,
.
, 11,
, , , . .
:
, , 50% .

,
. ,
, !

222

10 .
, !
, , .
.
, .
,
:
, , , , .
, ,
7 9 , ,
, , .
, ,

,
16.
,
17.
, . Y* , . ,
, .
18:
!
, ,
, /.
*

Y ( ; : millennials , , , )
1980 , , . Y X, . . .

 12. -

223

80/20 .
. ,
, !
, , .
.
, , - , , Facebook -. ,
!
, , 50%! !

 13


,
, .
.

, , , ,
, . , Procter and
Gamble, ! , ; ,
. ,
, - : . / ,
. , :
! ,
,
. , , ,
,
, .
50%, 50%: 50%. .

 13.

225

, , , : , , ,
, .
, ! ,
,
.
50%
, .
?
1. .
2. .
, .
. , . ,
. ,
. ,
.
3. , 50%.
, 50%
.
4. 50% , :
, , . , , , .
5. , - . , ,
. , .
: 50% .
,
. , . , !

226

, , !
, . 50%,
, ,
, , .
. . . ,
50% , ,
. .


12

, 50%. 12 ,
:
1. , :
. ,
, ( 3).
2. :
, ( 4).
3. /: ,
, , .

228

4.

5.

6.

7.

8.

9.

10.
11.

12.

( 4).
:
,
( 7). ,
, ( 4).
: ,
, .
,
( 10)!
: , ( 9).
:
: , ( 6).
-- :
, , , ,
() ( 5).
: ,
, /-, ,
.
, ( 5).
: ,
( 7).
---:
, ,
( 11).
iPod:

( 8).

1. Accenture. (2010, Mar.). Women Leaders and Resilience: Perspectives from

the C-Suite, Accenture Report, p. 5.
2. Safian, R. (2012, Jan. 9). This Is Generation Flux: Meet the Pioneers of the
New (and Chao tic) Frontier of Business. :
http://www.fastcompany.com/1802732/generation-flux-meet-pioneersnew-and-chaotic-frontier-business

I
1
1. Hallowell, E. (2005). Overloaded Circuits: Why Smart People Underperform, Harvard Business Review, 3. 2005 ., : http://hbr.
org/2005/01/overloaded-circuits-why-smart-people-underperform/ar/1
2. Allen, D. (2012, Feb.) Success Under Stress, .
3. Cole, W. (2004, Oct. 11). Please, Go Away. Time. 2011 ., :
http://www.time.com/time/magazine/article/0,9171,995299,00.html
4. American Psychological Association (24 2007 .). Stress a Major
Health Problem in the U.S., Warns APA. 2007, :
http://www.apa.org/news/press/releases/2007/10/stress.aspx
5. American Institute of Stress, :
http://www.stress.org/americas.htm

2
1. McEwen, B. (2002). The End of Stress as We Know It. Washington, DC: National Academies Press.
2. Anderson, C. (1977). The Relationship Between Locus of Control, Decision Behaviors, and Performance in a Stress Setting: A Longitudinal Study,
Academy of Management Proceedings, 00650668, 6569.

230

II
3
1. Dyer, W. (1998). Wisdom of the Ages: A Modern Master Brings Eternal
Truths into Everyday Life. New York: HarperCollins.
2. Amabile T., and Kramer, S. (2011). The Progress Principle: Using Small Wins
to Ignite Joy, Engagement, and Creativity at Work (pp. 4559). Boston: Harvard Business Press.
3. Zander, R. S., and Zander, B. (2003). The Art of Possibility. New York: Penguin.
4. Amabile and Kramer, The Progress Principle.
5. Seligman, M. (2011, Apr.). Building Resilience, Harvard Business Review,
89 (4), 100106.
6. Menkes, J. (2011). Better Under Pressure: How Great Leaders Bring Out the
Best in Themselves and Others. Boston: Harvard Business Press.
7. Dweck, C. S. (2009). Mindset, the New Psychology of Success. New York: Ballantine Books.
8. Goldsmith, M. (2012, Feb.). New Finding Presented at Training for the
American Management Association.
9. Barsh, J., Cranston, S., and Lewis, G. (2011). How Remarkable Women Lead:
The Breakthrough Model for Work and Life. New York: Crown Business.

4
1. Taylor, J. B. (2008). My Stroke of Insight: A Brain Scientists Personal Journey. New York: Viking Press.
2. McEwan, B. (2002). The End of Stress as We Know It. Washington, DC: National Academies Press.
3. Rock, D. (2008). SCARF: A Brain-Based Model for Collaborating with and
Influencing Others. NeuroLeadership Journal, 1 (1), 296320.
4. Angier, N. (18 2009 .). Brain Is a Co-Conspirator in a Vicious
Stress Loop. The New York Times, D2.
5. Schwartz, J., and Loehr, T. (2003). The Power of Full Engagement: Managing
Energy, Not Time, Is the Key to High Performance. New York: Free Press.
6. Schwartz, T. (13 2011 .). How to Accomplish More by Doing Less.
: http://blogs.hbr.org
7. Schwartz, T. (2012, Feb.). Success Under Stress, .
8. Office Pulse, Work/Life Balance. (2011). Captivate Office Pulse Survey
Reveals Men Are Happier Than Women with Their Work-Life Balance. 18 2012 ., : http://officepulse.captivate.com/work-life-balance
9. Azar, B. (2000). A New Stress Paradigm for Women. 2000 ., : http://www.apa.org/monitor/julaug00/stress.aspx

231

10. Catalyst. (2005). Women Take Care, Men take charge: Stereotyping of U. S. Business Leaders Exposed. 18 2012 ., :
http://www.catalyst.org/publication/94/women-take-care-men-takecharge-stereotyping-of-us- business-leaders-exposed
11. Evans, C. ( 2012). Success Under Stress, .
12. Schwartz, T. ( 2007). Manage Your Energy, Not Your Time, Harvard Business Review, 85.
13. Knowledge at Wharton (2012). Flipping the Switch: Who Is Responsible
for Getting Employees to Take a Break? 15 2012 ., :
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2941
14. Kelly, C. (28 2012 .). Ok, Google Take A Deep Breath, The New
York Times. : http://www.nytimes.com/2012/04/29/technology/
google-course-asks-employees-to-take-a-deep-breath.html?
15. Berry, L., Mirabito, A., and Baun, W. ( 2010 .). Whats the Hard Return
on Employee Wellness Programs? Harvard Business Review, 88 (12), 105112.
16. Sequeira, S. ( 2012) Success Under Stress, .
17. Cromie, W. J. (2 2006 .). Meditation Found to Increase Brain
Size. Harvard Gazette.
18. Holzel, B. K., Carmody, J., Evans, K. C., et al. (2010). Stress Reduction Correlates with Structural Changes in the Amygdala. Social Cognitive and Affective Neuroscience, 5 (1), 1117.
19. MacKenzie, C. S., Poulin, P. A., and Seidman-Carlson, R. (2006). A Brief
Mindfulness-Based Stress Reduction Intervention for Nurses and Nurse
Aides. Applied Nursing Research, 19, 105109.
20. Kerr, C. E., Jones, S. R., Wan, Q., et al. (2011). Effects of Mindfulness Meditation training on Anticipatory Alpha Modulation in Primary Somatosensory Cortex. Brain Research Bulletin, 85 (34), 96103.
21. Kirk, U., Downar, J., and Montague, P. R. (2011). Interoception Drives Increased Rational Decision-Making in Meditators. Playing the Ultimatum
Game. Frontiers in Decision Neuroscience, 5, 49.
22. Brown, R. P., and Gerbarg, P. L. (2009). Yoga Breathing, Meditation, and
Longev ity. Annals of the New York Academy of Sciences, 1172, 5462.
23. Levry, M. ( 2012 .). Success Under Stress, .
24. Greene, G. (24 2012 .). The Case for Sleep Medicine. The New
York Times. 24 2012 ., : http://www.nytimes.com/
2012/03/25/opinion/sunday/the-case-for-sleep-medicine.html
25. Pick, M. (2011). Better Sleep May Lower Your Hunger Hormone. 4
2011 ., : http://www.huffingtonpost.com
26. Weisul, K. (2011). So Thats Why Your Boss Is Hypercritical. 4
2011 ., : http://www.cbsnews.com

232

27.
28.
29.
30.

Gottfried, S. ( 2012 .). Success Under Stress, .

Sequeira, S. ( 2012 .). Success Under Stress, .
Schwartz, T. ( 2012 .). Success Under Stress, .
Woods, W. (2012). Meditating at Work: A New Approach to Managing Work
Overload. Noetic Now, 19, and Kelly, C. (28 2012 .). Ok, Google
Take a Deep Breath, The New York Times. : http://www.nytimes.
com/2012/04/29/technology/google-course-asks-employees-to-take-adeep-breath.html?_ r=1&pagewanted=all
31. Woods, Mediating at Work.
32. Davidson, R., Lutz, A., Lewis, J., and Johnstone, T. (2008). Regulation of
the Neural circuitry of Emotion by Compassion Meditation. PLoS ONE, 3
(3). doi: 10.1371/journal.pone.0001897
33. Rosenthal, N., and Oz, M. (2011). Transcendence: Healing and Transformation Through Transcendental Meditation. New York: Penguin Group.
34. Winfrey, O. ( 2012 .). What Oprah Knows for Sure About Finding the Fullest Expression of Yourself. 2012 ., : http://
http://www.oprah.com/health/Oprah-on-Stillness-and-MeditationOprah-Visits-Fairfield-Iowa
35. Schwartz, T. (2010). The Way Were Working Isnt Working. New York: Free
Press.
36. Rock, D. (2009). Your Brain at Work: Strategies for Overcoming Distraction,
Regaining Focus, and Working Smarter All Day Long. New York: HarperCollins.
37. Pick, M. (2011). Are You Tired and Wired? Your Proven 30-Day Program for
Overcoming Adrenal Fatigue and Feeling Fantastic Again. New York: Hay House.
38. Gottfried, S. (2013). The Hormone Cure: Reclaim Balance, Sleep, Sex Drive,
and Vitality with the Gottfried Protocol. New York: Scribner/Simon & Schuster.

5
1. Obhi, S., and Haggard, P. ( 2004 .). Free Will and Free Wont.
American Scientist, 92 (4), 358365.
2. Dolan, C. ( 2012 .). Success Under Stress, .
3. Booz & Company (2011). Executives say Theyre Pulled in Too Many
Directions and That Their Companys Capabilities Dont Support Their
Strategy. 18 2011 ., : http://www.booz.com/global/
home/press/article/49007867
4. McCaffrey, S. ( 2012 .). Success Under Stress, .
5. Schefren, R. (2011). From Frustration to Freedom Webinar.
http://www.livewebinar service.com/b/invitation.php
6. Dietzel, G. (2011). The New Stealth Guru Webinar.
http://www.sellhighpricedprograms.com/

233

7. Schefren, R. ( 2012 .). Success Under Stress, .

8. Rock, D. (2009). Your Brain at Work. (pp. 9395). New York: Harper
Business.
9. Worline, M. ( 2012 .). Success Under Stress, .
10. Cole, W. (11 2004 .). Please, Go Away. Time.
2011 ., : http://www.time.com/time/magazine/article/
0,9171,995299.00.html
11. Traub, P. ( 2011 .). Training for Women Presidents Organization,
New York.
12. Knowledge at Wharton (2012). Flipping the Switch: Who Is Responsible
for Getting Employees to Take a Break? 15 2012 ., :
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2941
13. Knowledge at Wharton, Flipping the Switch.
14. Dean, D., and Webb, C. (2011). Recovering from Information Overload.
18 2012 ., : http://www.mckinseyquarterly.com/
Recovering_from_information_overload_2735
15. Carr, N. ( 2010 .). The Shallows: What the Internet Is Doing to Our
Brains. New York: W. W. Norton & Company.
16. Carr, N. (2011). Economist Conference: The Consequences of Information
Overload. www.nicholascarr.com
17. Allen, D. (2002). Getting Things Done: The Art of Stress-Free Productivity.
New York: Penguin Books.
18. Dux, P., Ivanoff, J., Asplund, C., and Marois, R. (2006). I solation of a Central Bottleneck of Information Processing with Time-Resolved FMRI. Neuron, 52, 11091120.
19. Nigg, J. ( 2012 .) Success Under Stress, .
20. Rock, D. (2009). Your Brain at Work (pp. 9395). New York: Harper Business.
21. Morgan, C. ( 2012 .). Success Under Stress, .
22. Knowledge at Wharton, Flipping the Switch.
23. Dolan, C. ( 2012 .). Success Under Stress, .
24. Allen, Getting Things Done.

III

1. Clancy, R. (2010). Financial Control Gives People More Happiness Than

a Large Salary, Study Shows. 18 2012 ., :
http://www.investmentinternational.com

234

7
1. Ross, J. B. (2003). The Mood Cure: The 4-Step Program to Take Charge of
Your Emotions-Today. New York: Penguin Books.
2. Gottfried, S. ( 2012 .). Success Under Stress, .
3. Levry, J. M. ( 2012 .). Success Under Stress, .
4. Sequeira, S. Success Under Stress, .
5. Wilson, J. L. (2001). Adrenal Fatigue: The 21st Century Stress Syndrome.
Petaluma, CA: Smart Publications.
6. Gottfried, S. ( 2012 .). Success Under Stress, .
7. Wilson, Adrenal Fatigue.
8. Pick, M. (2011). Are You Tired and Wired? Your Proven 30-Day Program for
Overcoming Adrenal Fatigue and Feeling Fantastic Again. New York: Hay
House, and Pick, M. ( 2012 .). Success Under Stress, .
9. Ross, The Mood Cure, p. 73.
10. Ross, The Mood Cure.
11. Gottfried, Success Under Stress, .
12. Pick, Are You Tired and Wired? and Success Under Stress, .
13. Ross, J. B. (2003). The Mood Cure: The 4-Step Program to Take Charge of
Your Emotions-Today. New York: Penguin Books.

8
1. Goldsmith, M. (2007). What Got You Here Wont Get you There: How Successful People Become Even More Successful! New York, NY: Hyperion and
www.marshallgoldsmithfeedforward.com
2. Fey, T. (2011). Bossypants. New York. Reagan Arthur Books.
3. Uzzi, B., and Dunlap, S. (2005). How to Build Your Network. Harvard Business Review, 83 (12), 5360.

IV
1. Watson, C., and Hoffman, R. (1996). Managers as Negotiators. Leadership
Quar terly, 7 (1), 1996. : http://www.trainingindustry.com/
uploadedFiles/ Executive_Toolkit/Knowledge_Community/White_Papers/
Tracom_-_ Effective_Managers_WP.pdf
2. Weisul, K. (2011). How Office Stress Invades Our Homes. 6 2011 .,
: http://www.cbsnews.com/8301505125_16244442198/
how-office- stress-invades-our-homes/

235

9
1. Achor, S. (2010). The Happiness Advantage: The Seven Principles of Positive
Psychology That Fuel Success and Performance at Work. New York: Crown
Business.
2. Ferrazzi, K. (2009). Whos Got Your Back: The Breakthrough Program to
Build Deep, Trusting Relationships That Create Success and Wont Let You
Fail. New York: Crown Business

10
1. CBS Detroit. (2010). W SU Research Shows Husbands Work Worries Affect Wifes Hormones. 29 2010 ., : http://detroit.cbslocal.com/2010/11/29/wsu-research-shows-husbands-work-worries-affectwifes-hormones-2/
2. Taylor, J. B. (2008). My Stroke of Insight: A Brain Scientists Personal Journey. New York: Viking Press.
3. Sequeira, S. ( 2012 .). Success Under Stress, .
4. Levry, J. M. ( 2012 .). Success Under Stress, .
5. Sequeira, Success Under Stress, .
6. Yates, B. ( 2012 .). Success Under Stress, .
7. Emotional Freedom Techniques. (2011). The Effect of Emotional Freedom
Techniques (EFT) on Stress Biochemistry: A Randomized Controlled Trial.
: http://www.eftuniverse.com/index.php?option=com_content
&view=article&id=9160&Itemid=21
8. Childre, D., and Rozman, D. (2005). Transforming Stress: The Heartmath
Solution for Relieving Worry, Fatigue, and Tension. Oakland, CA: New Harbinger Publications.
9. Davis, J. Whats So Great About Kissing? Webmd.com. :
http://www.webmd.com/sex-relationships/features/kissing-benefits
10. Grewen K. M., Girdler S. S., Amico, J. A., and Light, K. C. (2005). Effects of
Partner Support on Resting Oxytocin, Cortisol, Norepinephrine and Blood
Pressure Before and After Warm Partner Contact. Psychosomatic Medicine,
67, 531538.

11
1. Johnson, M. (2009). Cracking The Boys Club Code: The Womans Guide
to Being.
2. Heard and Valued in the Workplace. New York: Morgan James Publishing
Myers-Briggs. Myers-Briggs Type Indicator. :
https://www.cpp.com/products/mbti/index.aspx

236

3. Connell, H. (1984). NLP Techniques for Salespeople. Mendeley, 38 (11),

4446. :
http://www.mendeley.com/research/nlp-techniques-for-sales people/
4. Tracom Group. (2010). Journal Article Shows SOCIAL STYLE to
Be Most Effec tive Behavioral Model. 9 2010 ., :
http://www.tracomcorp.com/news-and-resources/news-detail.html?content_item_id=150
5. Ferrazzi, K. (2005). Never Eat Alone: And Other Secrets to Success, One
Relation ship at a Time. New York: Crown Business.
6. Dale Carnegie, as quoted in Ferrazzi, Never Eat Alone.
7. Guido, L. ( 2012 .). Success Under Stress, .

V
12
1. Families and Work Institute. (2002). 2002 National Study of the Changing Work force. : http://familiesandwork.org/site/work/workforce/2002nscw.html
2. Slaughter, A. M. (2012). Why Women Still Cant Have it All. The Atlantic Maga zine, July/August. 25 2012 ., : http://www.theatlantic.com/magazine/archive/2012/07/why-women-still-cant-have-itall/309020/
3. Rubinstein, J. ( 2012 .). Success Under Stress, .
4. Kelly, M. (2011). Off Balance: Getting Beyond the Work-Life Balance Myth to
Personal and Professional Satisfaction. New York: Penguin Group
5. Evans, C. ( 2012 .). Success Under Stress, .
6. Hansen, A. ( 2012 .). Success Under Stress, .
7. Ferrazzi, K. (2005). Never Eat Alone: And Other Secrets to Success, One
Relation ship at a Time. New York: Crown Business.
8. Evans, C. ( 2012 .). Success Under Stress, .
9. Evans, C. ( 2012 .). Success Under Stress, .
10. Moen, P., Kelly, E. L., Tranby, E., and Huang, Q. (2011). Changing Work,
Chang ing Health: Can Re al Work-Time Flexibility Promote Health Behaviors and Well-Being? Journal of Health and Social Behavior, 52 (4),
404429.
11. Alphonse, L. M. (2012). Working Mothers Are Healthier (STUDY). 3
2012 ., : http://shine.yahoo.com/work-money/working-mothershealthier-study-220400211.html

237

12. Williams, J. (2011). One Third of Employees Willing to Change Employer for Flexible Working Arrangements. Computerweekly.com. 23
2011 ., : http://www.computerweekly.com/news/2240105418/
One-third-of-employees-willing-to-change-employer-for-flexible-workingarrangements
13. Evans, Success Under Stress, .
14. Working Mothers Research Institute. (2011) What Moms Choose: The
Working Mother Report. : http://www.workingmother.com/
research-institute/what-moms-choose-working-mother-report
15. Evans, Success Under Stress,
16. Rubinstein, Success Under Stress, .
17. Cohen, S., and Janicki-Deverts, D. ( 2012 .). Whos Stressed? Distributions of Psychological Stress in the United States in Probability Samples
from 1983, 2006, and 2009. Journal of Applied Social Psychology, 42 (6),
13201334.
18. Lam, O. Y. (2011, Feb.). Success Under Stress, .


, . ,
() ,
.
AMACOM: , , .
, , .
.
, , , .
, , , :
, . - Procter & Gamble, GE, Pfizer
Merck ,
,
. , .
( ).
,
.

239

, , , , . :
,
; , Working Mother Media; , FerrazziGreenlight,
; , ,
; ,

Pitney Bowes; , PhD, ; , PhD,
; , ,
Women to Women; ,
- NeuroLeadership
Institute; , Strategic Profits Business
Growth Expert; , PhD, Vervago.
, Balancing the Executive Life, , ,
, , . , PhD,
Memorial Sloan-Kettering Naam Biomedical Society, ,
, ,
. , -,
, .
, , ,
: , ,
, . , , . ,
, .
, .


,
.




.
10-
.
.
Horizon
Point Inc. , , , Deutsche Bank,
Oracle Corporation, Freddie Mac, Pitney Bowes Deloitte, .
,
,
, ,
GE, Procter & Gamble, Bloomberg, Pfizer, Merck Coldwell Banker.
www.sharonmelnick.com.