SCOTT BICKLEY

Grand Rapids, MI
616.901.1948

scott_bickley@hotmail.com

www.linkedin.com/in/scottabickley

ENTREPRENEURIAL MEDICAL SALES EXECUTIVE

Creative and visionary leader with well-documented achievement in all areas of medical sales
including medical device, capital, biotech, and pharma. Proven record of delivering high-energy
leadership in organizations of all sizes from start-ups to Fortune 500s. Diversified blend of practical
experience in sales, management, and patient care. Established contacts throughout the region with call
points ranging from physicians & staff to the C-suite.
KEY COMPETENCIES/AREAS OF EXPERTISE
Team Building
Coaching & Development
Customer Focus
International Collaboration
Sense of Urgency

Strategic Operational Planning

Contract Leveraging
Account & Project Management
Market Development
Product Planning & Launch

PROFESSIONAL EXPERIENCE
BIOSENSE WEBSTER
AUGUST 2009 - PRESENT
Key Account Manager (Jan 2012 Present)
Managing $10M territory and several tenured direct reports. Actively involved in day-to-day sales, employee
coaching & development, contract negotiation, marketing, and R&D within states largest healthcare facilities.
Facilitate high profile relationships, studies, R&D activities for the University of Michigan, Spectrum Health,
Beaumont, and Henry Ford.
Converted all hospital customers to newest ablation technology and earned the Excellence in ST Launch
Award for 100% market adoption within the first 90 days of launch.
Exceeded sales targets for a 4th consecutive year to collect back-to-back Founders Club Awards.
nd
Drove sales in excess of 105% vs quota and won a 2 Quota Busters Award.
Territory Manager (Aug 2009 Jan 2012)
Led a sales/service team and nearly $12M in overall business at nearly 50 tertiary care facilities throughout the
state of Michigan. Managed key performance indicators including net revenues and new product introductions.
Rebuilt stagnant territory through multiple product launches, competitive conversions, contract leveraging
and customer education and entered the J&J Founders Club.
Drove continued market share growth via contract leveraging and close collaboration with internal/external
stakeholders with sales exceeding 110% vs quota; secured Quota Buster Award.
MOTION RESOURCES
JULY 2007 AUGUST 2009
Sales Representative
Independently established new GR territory comprised of 6 hospitals, 2 surgery centers, and 22 orthopedic
surgeons. Carried product lines for Stryker Orthopedics, Stryker Sports Medicine, Arthrosurface, and OtisMed.
Directed routine sales & marketing, clinical education, contract negotiation, surgery coverage, budgeting.
Developed & executed tactical plan which resulted in 87% growth & 62% growth over consecutive years.
Converted a longstanding DePuy account to Simplex cement, resulting in over $250,000 of new business at
largest individual account within 1st year.

SCOTT BICKLEY

www.linkedin.com/in/scottabickley

PAGE 2

GENENTECH, INC.
JULY 2004 JULY 2007
Clinical Specialist (July 2004 July 2007)
Generated nearly $2M in annual infusion therapy sales throughout West-Michigan by working closely with
cardiologists, neurologists, vascular surgeons, and interventional radiologists. Partnered with hospital
administrators, quality/performance improvement personnel, and various department heads to expedite patient
treatment & care.
Exceeded various sales goals during first 18 months and won Sales Excellence Award, Sales Achievement,
Product Sweep, and Triple Crown.
Sustained market growth for 8 consecutive quarters and maintained top 20% national ranking.
Reversed longstanding negative market trend & grew sales by 50% over 3 years.
PFIZER INC.
MAY 1999 JULY 2004
Institutional Healthcare Representative (Aug 2001- July 2004)
Drove pharmaceutical sales at teaching institutions throughout west Michigan by collaborating with local
thought leaders, residency programs, and hospital administrators. Mentored all District reps on corporate policy
& procedure, best practices, sales techniques. Worked closely with regional and national offices on marketing,
new product launches, and various other initiatives. Attended 20+ personal development and/or management
courses through the University of Pfizer, including CMR training to accelerate personal growth.
Spearheaded a comprehensive new product launch, finishing #1 in the country at 385% of quota.
Routinely demonstrated Activity, Communication, Commitment, and Enthusiasm within the Great Lakes
team and was recognized with multiple ACCE awards.
Built solid relationships with hospital administrators which culminated in a two-day symposium.
Territory Manager (May 1999 Aug 2001)
Strategically managed a variety of pharmaceutical products in a large, field based territory. Coordinated over 50
medical programs in conjunction with several physician thought leaders.
Recognized for exceptional performance in back-to-back years and promoted after just 24 months.
Consistently exhibited an inclusive communication style and won the Team Player Award for our region.
SPECTRUM REHABILITATION
JULY 1994 MAY 1999
Athletic Trainer
Provided clinical rehabilitation services to patients with orthopedic and sports-related injuries, working in close
collaboration with physicians, insurance companies, and other medical professionals. Led educational seminars
throughout the Tri-state area. Won multiple awards for performance and work activity.

EDUCATION
Master of Education, Health Promotion and Exercise, University of Cincinnati
Bachelor of Arts, Physical Education, Ohio Wesleyan University
COMMUNITY INVOLVEMENT
EGR Youth Rec Coach soccer, baseball
Board of Directors, Kent County YMCA
President, Ridgewood View Homeowners Association
Volunteer and Committee Member, American Heart Association
Coach, AYSO