Rob Guizio

Rsum &
Creative
Portfolio
Greetings! I'm Rob and I want to bring my
copywriting, branding, and storytelling skills to
your agency so I've put together this collection
of my recent work to show you what I can do.
Enjoy.

LETS GO>

Contents
Feel free to skip around this portfolio by clicking on the links below.
All images are hi-res, so please zoom in if the text in these assets appears small.

Rsum

Page 3

Branding

Page 4

B2B/Internal

Page 11

Long Form

Page 18

Mobile

Page 25

Print

Page 34

Contact

Page 37

Rob Guizio
Creative content for all media
Skills

About Me
I'm a tech and media devotee with the ability to create
entertaining and informative content for nearly any medium.

Experience

Versatile writing ability

proven through diverse
body of work

Amazon/Quidsi - Jersey City, NJ

Sr. Copywriter (2013-Present)
-Managed editorial content and brand voice for family of E-commerce sites and mobile apps. Routinely crafted copy for banners,

Flexible and adaptable;

ready for anything

direct & trigger emails, user support material, social media posts, promotional mailers, and more. Devised high-level strategy for

Bias for action;

comfortable in fast-paced
environment
Successful collaboration
and leadership experience
Meticulous proofreader;
stalwart grammarian
Articulate in verbal
communication and
comprehension
Natural storyteller
Strong desire to challenge
myself and seize new
opportunities

Education
Emerson College
Boston, MA - Bachelor of
Arts in Media Studies

monthly campaigns across all sites. Intimately collaborated with graphic designers, art directors, UX designers, marketers, and
merchandisers. Spearheaded editorial component of VineMarket.com re-brand. Created Casa.com editorial style guide. Managed
Facebook pages for flagship sites.
Freelance Copywriting
(2012-Present)
-WebMD: Created and edited content for transactional emails, announcements of new site features, Facebook posts, and medical
news updates for WebMDs sister site for physicians, Medscape.
-Sony: Overhauled internal B2B Powerpoint presentations for Sonys Automotives pitch to Audi. Pitched and executed blog post
about FLAC audio in automobiles.
-Manicube: Wrote direct and transactional emails for mens and womens grooming services. Managed editorial component of site
relaunch, including UI copy and user education. Wrote voice-over for taxi TV ads that generated over 195,000 impressions per day.
-Foodida: Planned, wrote, and edited 2 voice-over spots for food delivery services Pandora radio campaign. Served over 1.5
million impressions in 3 months.
-Provided web copy, ads, articles, SEO content, and product descriptions for Panasonic, Shutterfly, Telus International, Birchbox
Man, Bespoke Post, Wakefield, Fruition Digital Marketing, and more.
Fab.com - New York, NY
Copywriter (2012-2013)
-Generated witty and informative copy for 3 to 5 flash sales per day. Favored by editors for expedient working pace, extensive
product knowledge, and positive attitude in the face of sudden deadlines. Pitched and created blog posts, banner headlines, and
catchphrases featured on Fab products.
Quirky, Inc. - New York, NY
Community Ambassador (2011-2012)
-Moderated support forums for online community. Wrote in-depth product descriptions for conceptual, crowd-sourced products.

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Following departure of department head, led Community Team during busiest holiday season in company history. Ideated and
executed updates and original features for the Quirky Blog.

Branding

CONTENTS>

Casa

Page 5

Manicube

Page 8

Casa.com Style Guide

I defined the editorial guidelines for the re-branding of Quidsis home goods site. I
also wrote and edited content throughout the guide, and collaborated with
designers to define the visual style parameters.

Manicube Site Redesign

I provided editorial content for this in-office manicure & salon service,
including navigation content, tag lines, and the names of many of their
menu items.

B2B/Internal

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Medscape Emails

Page 12

Wag Voice One-Sheet

Page 13

Quidsi Business Customers Letter

Page 14

Quidsi Business Customers FAQ

Page 15

Quidsi.com Careers Page

Page 16

Quidsi Creative Newsletter

Page 17

Medscape Emails

5/2/2016

iCloud Mail

I crafted the content and layout for these emails for Medscape a sister site to
WebMD that serves medical professionals and their practices.

Announcingtwoneweducationdestinationsfor
collaborativelearning
InterprofessionalContinuingEducation
EarnCMEcreditwithothermembersofyour
healthcareteam

Shareexpertiseandperspective
Improvecommunicationandteamwork
Plan&deliverpatientcenteredcaretogether
Improveoutcomes
https://www.icloud.com/message/current/en-us/#view?guid=message%3AINBOX%2F21707

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Wag Voice One-Sheet

!

!
I created this guide to the Wag.com
editorial
voice
to
solidify
our
tenets
for
!
! in the future.
existing writers and to assist new hires
!
!
!
The Wag Voice!
!

Wags voice is that of a loving, helpful, and experienced pet parent who wants to show her best
friend (aka Mom) the best solutions for caring for her canine or feline companion.!

The main virtue that sets us apart from other pet retailers is our understanding of the bond
between our customers and their pets. We know that dogs and cats are not accessoriesthey
are beloved members of the family. And just as parents of children buy only the best for their
kids, dutiful pet parents will seek out premium products for their loved ones. Just as caring for
children is a challenging and time-consuming job, pet care also requires dedication, diligence,
and sacrifice. That is why we put the utmost importance on convenience and quality in our
editorial content. We want to let pet parents know that, when they shop Wag, they will be guided
by experts to simple and smart solutions from the industrys leading brands.!

Above all, we balance our dead-serious passion for pet wellbeing and customer satisfaction with
a friendly, light-hearted communication style that is always cognizant of the joy, silliness, and
soul-warming satisfaction that comes from living alongside a pet. !

Core Tenets!

We are THE online destination for the urban, modern pet parent.!
Caring for pets can be hectic and time-consuming work for our already busy customers. We
strive for brevity and clarity in our messaging. !
We aim to be a leading source for pet care knowledge by providing tips, buying guides,
product overviews, and friendly advice.!
While we showcase our expertise through well-researched content, we also maintain a downto-earth and conversational tone.!
While we must be respectful of our brand partners and sponsors, we aim for unbiased, factbased descriptions of products.!
We speak to pet parents, and sometimes to the parent + pet team, but not to the pets
themselves. !
Imagine running into a friend and her dog in the park; converse normally but take a bit of time
to fawn over her fur baby. Parents love when their pets impress. !
Without pandering, we can gain inspiration from todays culture of cute. There is great power
in memes, pet blogs, and social media trendsbut dont go overboard.!
We aim to be the authority on pet wellbeing, but we defer to the family vet when official
medical advice is needed.!
We respect our customers choices for his or her own pet. We avoid preaching, shaming, or
voicing controversial opinions on pet care. We simply guide customers to great choices using
fact-based knowledge and enticing discountsthe rest is up to them. !

!
!

Quidsi Business Customer Outreach

th
April 26 , 2016

To capture over 1,000 new

leads in Quidsis vital purchase order base, I drafted

Head Start Organization
and edited this introductory
letter
from
the
VP
of
Customer
Care
to
the
directors
Attn: Mary Smith
New York, NY
of Head Start organizations
across the country.

Dear Mary,
My name is Mike Scelzo and Im the Vice President of Customer Care at Quidsi, an Amazon Company.
Our family of websitesincluding Diapers.comcurrently serves over 50 Head Start programs across the U.S. We
deliver diapers, toiletries, cleaning supplies, and other everyday essentials with (a) easy ordering, (b) fast delivery,
(c) competitive prices, and (d) award-winning service. The reason Im reaching out to you today is that wed love
to earn your business as well.
Our company created our Business Accounts team after recognizing that organizations like yours just werent
being served as well as they should be. Over the past ten years, weve perfected the art of quick and easy ordering
with personal, concierge-style serviceenabling businesses to efficiently restock supplies so they can spend more
time on the important stuff (like running their organizations!).
When you create an account with us, well work hand-in-hand with you to determine your exact needs, place your
orders promptly, manage your shipments, and answer any questions along the way. In short, we understand that
the success of our business depends entirely on the success of yours.
As a Business Account holder, each of your orders is processed for immediate shipment within one business day
of receipt. You can also easily authorize multiple employees on your team to place orders. And above all, youll
have access to our huge assortment of essentials, with free shipping at $49, net 30 payment terms, and 365-day
free returns.

How do you open Business Account? Its easy! Weve even included our Business Account application for your
convenience. Simply complete the application and tax exemption form (if applicable) and email it to
BusinessAccounts@quidsi.com (or fax to 1-888-466-1158). If approved, we can create your account within 1-2
business days.
Should you have any questions, please email us or call 1-877-485-5450. Were here from 10:00 a.m. 6:00 p.m.
(ET), Monday through Friday. We look forward to serving you!
Sincerely,

Mike Scelzo
VP, Customer Care
Quidsi, Inc.

Quidsi Business Customer FAQ

I collaborated with Quidsis Legal and Customer Care departments to create a
comprehensive support document for incoming purchase order customers.

Quidsi.com Careers Page

I worked with Quidsis HR department to create content for the companys
corporate recruiting destination.

Quidsi Creative Newsletter

Curated, wrote, and edited this bi-monthly newsletter, which was sent to the
entire organization with the goal of promoting our contributions, recognizing
achievements, and increasing our teams visibility within the company.

Long Form
Foodida

Page 19

Gorilla Logic

Page 21

Appointments Plus

Page 22

Vine Market Relaunch Letter

Page 23

Religious Fractionalization Presentation

Page 24

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Foodida Blog Posts

This Santa Monica-based food delivery/crowdsourcing service asked me to
ghost-write a series of blog posts that explained their somewhat complex
business model, while also capturing a casual and humorous tone.

Fruition Ghost Writing

As a ghost writer for the digital marketing and SEO agency Fruition, I researched and
wrote long-form blog content for Gorilla Logic (a custom app development company)
and Appointments Plus (makers of enterprise scheduling software), among others.

Gorilla Logic

Data Security and Why the Hillary Email Scandal Matters

Appointments Plus

What Will Your Shops Revenue Look Like in 10 Years?

Vine Market Relaunch Email

One of my first significant projects at Quidsi was managing copywriting duties for the
relaunch of the organic grocery site Vine Market. This letter was sent to the entire
customer base, introducing them to the re-branded site.

Presentation on Religious Fractionalization

I organized and edited this oral presentation for Columbia University student Caitlin
Carey, who spoke to defend her final research project at the Columbia Global Center in
Istanbul. Here is an excerpt from her speech.
1 of 6

2 of 6

Hello everyone. Thank you for being here. My name is Caitlin Carey. Today, were going to be

connect to the previously mentioned studies and I will present several opportunities for

discussing the impact of religious fractionalization on democracy.

continued research.

Many scholars have observed and analyzed the relationship between democracy and religion. It

To begin, why does this matter?

is widely assumed that most of the worlds major religions, including Catholicism, Orthodox

There is extensive existing literature on ethnic fractionalization and democracy, but due

Christianity, Islam, and Confucianism, have had a negative impact on the democracies of the

attention has not been paid to religious fractionalization, specifically. As such, there exists much

countries in which they are practiced. Studies have shown that religious diversitythe likelihood

controversy on religious fractionalizations role in democratization. In the paper Do more

that two people from a country will be from the same religious groupcan also play a role in

ethnically and religiously diverse countries have lower democratization? Akdede suggests a

weakening a countrys democracy.

positive relationship. While others, in including Gerring, Zarecki, and Hoffman, suggest a

While previous research has focused solely on the interplay between religion and democracy,

negative relationship. Fearon and Laitin have done perhaps the most important social science

there are still notable gaps in this research; very few longitudinal studies have been conducted

research on ethnic and religious fractionalization but they fail to separate the two. Also,

to observe the relationship between that religious diversity and the state and how that

Cederman and Girardin mapped ethnicity and nationalist insurgency, but did not include

relationship changes over time.

religious group in their analysis.

Today, I will be making a case for that very relationship. My theory is twofold. First, I hypothesize

The work of Gerring, Zarecki, and Hoffman inspired the first part of my research. They

that religious fractionalization has a negative impact on democracy. Here, my work supports the

hypothesize that religious diversity negatively impacts democracy for multiple reasons. I will

findings of several other scholars. But, I will continue this line of reasoning and theorize that as

highlight the following:

countries become more modern, the negative relationship that other scholars have observed will

Number 1: Leaders of major religions dont identify with the mission of democracy.

lessen in significance.

Number 2: Religions have concrete organizational structures and are self sustaining.
Number 3: Fractionalization enhances religiosity because it creates a competitive environment.

I have identified two key aspects of Seymour Martin Lipsets modernization theory, which makes
a particular impact on the negative aspects of religious diversity. To reach this point, I employed
cross-national data that was used to test the theory empirically. I will be presenting the results of
these tests, including several statistical models. Finally, I will summarize how these results

And number 4: A person can only be a member of one religion.

Mobile

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Foodida Pandora Ads

Page 26

LEGO Giveaways

Page 27

Dear Santa

Page 28

Halloween

Page 29

Playmobil + Fisher Price

Page 31

AutoShip User Education

Page 32

Quidsi App Descriptions

Page 33

Foodida Pandora Ads

I conceptualized and wrote these ads, which ultimately drove 3,331 clicks in
their first month a result that exceeded typical Pandora benchmarks.

Listen Here>

LEGO Nexo Knights Giveaways

I collaborated with my Quidsi retail counterparts and LEGOs marketing department to
write and manage a week-long giveaway series on the YoYo.com Facebook page.

#DiapersDearSanta Series
To generate excitement in the lead-up to the holiday season, I created this series for
Instagram: hilarious and adorable real-life letters to Santa Claus from kids.

dear
a
t
n
a
S

Diapers.com Halloween Series

I wrote all caption copy for this photo series that promoted Diapers.coms Halloween
costume assortment.

Happy
Halloween

Happy
Halloween

Instagram Videos
I wrote, pitched, directed, and edited these short promotional videos in partnership
with some of the biggest brands in our toy vertical.

Watch Here>

Watch Here>

AutoShip User Education

I wrote instructional copy and collaborated with designers to create imagery that
guided app users through the process of setting up regular automatic shipments.

Quidsi App Descriptions

Incorporating the unique voice and enticing value prop of each site, I wrote the
App Store descriptions for Quidsis three flagship apps.

Print

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Soap Brooklyn Mailer

Page 35

Quidsi Holiday Invite

Page 36

Soap Mailer to BK Residents

This mailer to Brooklyn residents is a great example of the friendly, slightly edgy
voice I am able to capture in Soap.coms customer-facing messaging.

Quidsi Holiday Party Invitation

One of many side-projects I took on to help enrich the company culture at Quidsi.

Lets Chat!
email: robguizio@me.com
phone: 973.886.3227
View my full portfolio at
www.robguizio.com
Thank you for your consideration.
I look forward to meeting you in person!

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