COURSE

SYLLABUS
Course Number:

Title:


Semester and School Year:
LS 127
LS 127
LS 127

A
B
C

LS 127 D

T-TH 0730-0900
T-TH 1030-1200
T-TH 0900-1030

LS 127
STRATEGY IMPLEMENTATION
Second Semester SY 2015 2016
CTC 104
CTC 205
K-204

YU, SHERWIN G.
SABUG, FRUCTUOSO T., JR.
GALURA, MARIA TERESA L.

goopyu@yahoo.com
fsabug@ateneo.edu
tgalura@gmail.com

tatobg@gmail.com

T 1630-1930

G-207

GARCIA, RENATO B.

LS 127
LS 127
LS 127
LS 127
LS 127
LS 127

E
F
G
H
I
J

TH 1630-1930
T-TH 1500-1630
F 1330-1630
W 0830-1130
T-TH 1500-1630
T-TH 1630-1800

SEC-A205A
SOM 102
SOM 105
SOM 104
SOM 106
SEC A203A

LS 127
LS 127
LS 127
LS 127
LS 127
LS 127
LS 127
LS 127
LS 127
LS 127

K
L
M
N
O
P
Q
R
T
U

T-TH 1330-1500
T-TH 1630-1800
T-TH 0900-1030
T-TH 0900-1030
T-TH 0900-1030
M 1800-2100
T-TH 1500-1630
M 0830-1130
T-TH 1330-1500
M 1230-1530

SOM 211
B-308
CTC 104
CTC 206
SOM 104
B-307
CTC 205
SOM 104
SOM 106
SOM 103

ONGPIN, ANTONIO C.
GUBALLA, HECTOR P.
MAYUGA, RAMON L.
GUBALLA, HECTOR P.
VALENCIA, ARTURO A.
QUITORIANO, GEORGE OMER
DENIS S.
SABUG, FRUCTUOSO T., JR.
GUBALLA, HECTOR P.
VALENCIA, ARTURO A.
MIRASOL, BENJAMIN N.
YU, SHERWIN G.
CRUZ, JOSE GERARDO A.
SABUG, FRUCTUOSO T., JR.
CRUZ, JOSE GERARDO A.
CUYEGKENG, MA. ASSUNTA C.
CRUZ, JOSE GERARDO A.

tonyongpin@yahoo.com
hguballa@ateneo.edu
rlm@mozcom.com; monm5150@icloud.com
hguballa@ateneo.edu
artvalencia8@gmail.com

contact.prof.gq@gmail.com
fsabug@ateneo.edu
hguballa@ateneo.edu
artvalencia8@gmail.com
benjiemirasol@yahoo.com
goopyu@yahoo.com
josegerardocruz@gmail.com
fsabug@ateneo.edu
josegerardocruz@gmail.com
acuyegkeng@ateneo.edu
josegerardocruz@gmail.com

A. COURSE DESCRIPTION

Strategy Formulation (LS 126) and Strategy Implementation (LS 127) serve as the capstone,
integrative courses for graduating seniors in management-oriented concentrations. Unlike other
business courses that concentrate narrowly on a particular function or a piece of the business
accounting, finance, marketing, production, human resources, or information systems, strategic
management is a big picture course. The center of attention is the total enterprise the industry and
competitive environment in which it operates its longterm direction and strategy, its resources
and competitive capabilities, and its prospects for success.

Students will use all the knowledge acquired from previous courses, coupled with strategic
management techniques to chart the future directions of different organizations.

The centerpiece is the group business project, which is a hands-on experience for students in
business planning and implementation, inclusive of strategy formulation, implementation, and
evaluation. In the first semester, students will craft a business plan to develop and start up a
business. In the second semester, they will actually implement their business plan for at least three
months, evaluate their performance and strategies, and show how they can make the business
grow.

Major topics covered are: The Strategic Management Process; Mapping the Business Landscape;
Creating Competitive Advantage; Strategy Analysis and Choice; Implementing Strategies:
Management and Functional Issues; Review, Evaluation and Control. Case studies and readings
complement conceptual content.

B. COURSE OBJECTIVES
By the end of the course, students will be able to:
1. Explain and apply the process of strategic management strategy formulation, strategy implementation,
and strategy evaluation as well as think strategically about an organization by:
a. conducting strategic analysis in a variety of industries and competitive situations whether small or
large, startup or ongoing, local or global;

b. demonstrating why and how the different parts of the business need to be managed in strategic
harmony for the organization to operate in a winning fashion, using the knowledge gained in earlier
management courses and;
c. assessing business risk, making sound decisions, and achieving effective outcomes.
2. Implement a business plan that demonstrates an entrepreneurial mindset and develops competencies in
crafting business strategy, weighing strategic options, developing scenarios to evaluate various
alternatives, and making focused strategic decisions.
3. Apply exemplary ethical principles, sound personal and company values, and socially responsible and
sustainable management practices.

C. COURSE OUTLINE, SCHEDULE, AND READINGS
WEEK
19 Jan
2
26 Jan

3
2 Feb
4
9 Feb
5
16 Feb
6
23 Feb
7
1 Mar
8
8 Mar
9
15 Mar
10
22 Mar
11
29 Mar
12
5 Apr
13
12 Apr
14
19 Apr

ACTIVITIES
Start of Classes: January 18, 2016
Welcome. Syllabus/Course Requirements. Review of Corp Strategic Audit & Group Business
Plan Implementation
Balanced Scorecard Workshop1, Leong Hall
Submit reflection in relation to business project, CSA, cases discussed or actual business
experience (due on TurnItIn not later than 29 Jan 12noon)
CSA Pass1 (Company and Industry, refer to guidelines issued with syllabus in 1st semester)
Upload thru TurnItIn Powerpoint presentation not later than 11:59pm
Group Case. Upload PPT presentation thru TurnItIn before 11:59pm with copy at Yahoo
groups for individual WAC
Submit Indivual WAC on case of other group thru TurnItIn not later than 12nn, 15 Feb
Intl Business Opps/ BPO/KPO Workshop2
Submit reflection in relation to business project, CSA, cases discussed or actual business
experience (due on TurnItIn not later than 19 Feb 12nn)
Business Project Pass 1 with Financial Results. Upload PPT thru TurnItIn before 11:59pm
Family Business Workshop3
Submit reflection in relation to business project, CSA, cases discussed or actual business
experience (due on TurnItIn not later than 26 Feb 12nn)
CSA Pass 2 incl Strategy evaluation and proposal. Upload PPT on TurnItIn b4 11:59pm
Social Entrepreneurship Workshop4
Submit reflection in relation to business project, CSA, cases discussed or actual business
experience (due on TurnItIn not later than 4 Mar 12nn)
Corporate Strategic Audit final report PPT presentation. Written report submission with
copies due thru TurnItIn 11Mar 12nn for both word and PPT
Business Project Pass 2. Include strategy reevaluation and planned revisions based from
experience in implementation. Upload PPT thru TurnItin before 11:59pm
Sustainability Workshop5. Submit reflection in relation to business project, CSA, cases
discussed or actual business experience (due on TurnItIn not later than 24 Mar 12nn)
Holy Week
Individual WAC assignment (WORD doc) to be submitted thru TurnItIn before 4:30pm
StartUp Financing Workshop6
Submit reflection in relation to business project, CSA, cases discussed or actual business
experience (due on TurnItIn not later than 8 Apr 12nn)
Mock Presentation on BP
Mock Presentation on BP. Upload PPT thru TurnItIn not later than 11:59pm
*Business Project Final Management Report Submission due on or before 9:00am of
April 15, 2016 (Friday). Upload copy in Word doc Thru TurnItIn in addition to written
submission to department

Panel Presentations on April 23, 2016 (Saturday). Submit thru TurnItIn your PPT
presentation not later than 25 April 12nn.

WEEK
ACTIVITIES
15
Field Day
26 Apr
16
Exam week for seniors May 2 7, 2016
3 May
Notes:
1/ At the option of the professor to be announced at the start of classes.
2/ The students are strongly encouraged to attend all six (6) LS127 Workshops organized by the
Department, 4:30 6:30 pm at the Leong Hall and must submit reflection papers for the sessions
attended. Tentative dates are as follows:
Workshop #
1
2
3
4
5
6

Tentative Date
Jan 26/16 *
Feb. 10/16
Feb. 23/16
March 5/9/16
March 22/16
April 5/16

Topic
Balanced Scorecard
International Business Opportunities; BPO/KPO Industry
Family Business
Social Entrepreneurship
Sustainability
Start up Financing

*Note: Final date and venue may be subject to change depending on guest lecturers availability.

D.

REQUIRED TEXTBOOK - as listed in LS 126/127

David, Fred R. Strategic Management: Concepts and Cases (14th Low Price Edition) 2011.
http://www.prenhall.com/david and http://www.strategyclub.com

E.
SUPPLEMENTARY REXTBOOKS/READINGS
1. Hill, Charles W. L. and Gareth R. Jones. Theory of Strategic Management with Cases. Canada.
South-Western (8th International Student Edition) 2009.
2. Pitts, Robert A and David Lei. Strategic Management: Building and Sustaining Competitive
Advantage. Thomson Asian (4th) Edition 2007. http://pitts.swlearning.com
3. Thompson, Strickland and Gamble. Crafting and Executing Strategy. McGraw Hill 16th Edition.
2007.
4. Zimmerer, Thomas W. and Norman M. Scarborough. Essentials of Entrepreneurship & Small
Business Management. Prentice-Hall 2008.
5. Kaplan, Robert S. and David P. Norton. The Balanced Scorecard: Measures that Drive
Performance. HBR Onpoint Enhanced Edition 2009.
6. Kaplan, Robert S. and David P. Norton. Using the Balanced Scorecard as a Strategic
Management System. HBR Classic 2009.
Required readings for the 2nd Semester to be announced by the professor.

F.
METHODOLOGY/COURSE REQUIREMENTS

Interactive lectures
Class discussions
Written Analysis of Cases (3)
Team presentation on case analysis (3)

Group Business Project (1)

Group Research (Corporate Strategic Audit) (2)
Experiential exercises
Outside readings on current strategic issues

Notes:
1. Group Business Project: Implementation of the business plan for at least three months during the
2nd semester, submission of periodic and final written reports (Appendix A) of operations, and
presentation of operational performance, lessons learned, and future plans to a departmental panel
at the end of the 2nd semester. For the Panel presentations, each presenting group is allocated only

2.
3.

4.
5.
6.

G.

one hour with the panel as follows: 10 minutes preparation time + 30 minutes presentation time +
20 minutes dialogue or oral defense. Panelists may ask the group to hurry up their presentation or
even cut them off if they exceed the maximum 30-minute presentation limit.
Group Research on a company (Corporate Strategy Audit continuation) during the 2nd semester
Written Analysis of Cases (WACs) / Team Presentations: Individual or group WACs to be
submitted; group class presentations may be required OR Successful participation in
international strategy competitions during the 2nd semester
Faculty mentoring: Advice and guidance provided by faculty during formulation and implementation
Long Tests, quizzes, WACs, experiential exercises, recitation at option of professor
Reports/reflection papers on extra readings

GRADING SYSTEM





Semester


1st
2nd

45
30
Group Business Project
o Development/Written Submissions
30 20

o Panel Presentation
15 10



30
Group Research/Reports (Corporate Strategy Audit)

45
35
Long Tests, individual WACs and reports, reflection papers,
Quizzes, Participation in International Competitions

10
10
Class Participation/Recitation
TOTAL

100% 100%
Students are encouraged to participate in international business strategy competitions to enhance their
learning experience as well as benchmark the quality of our students against others schools in the region.

H.
CLASSROOM POLICIES as in previous syllabus distributed last semester.
1. Maximum allowable cuts:
a. 9 absences for 1-hour classes or
b. 6 absences for 1 -hours classes or
c. 3 absences for 3-hour classes
2. Intellectual honesty will not be compromised. Plagiarism (extensive cutting and pasting even if
there are footnotes and/or failure to cite appropriate sources) will be punished with an F for the
entire subject if done in an activity for which the grade makes up more than 15% of the final grade.
The availability of tools/webs such as www.turnitin.com , www.plagiarismchecker.com, etc. has
enabled the easier tracking of such acts.
Falsifying sales and documents for the business project will also be punished with an F for the whole
course.
3. The JGSOM Dress Code will be strictly enforced.
4. The use of laptops is STRONGLY DISCOURAGED during lectures to ensure the full attention of the students.
5. The respectful practice of turning off cellphones (or putting them in silent mode) is a professional
minimum in the classroom.
6. The Student Handbook will serve as the guide for all. Individual faculty can issue additional
classroom policies specific to their respective classes.
I.

CONSULTATION HOURS to be announced by professor.