Professional Documents
Culture Documents
Professional Services
MEDIA COVERAGE
Media Print
Magazine
Newspaper
Media Digital
TV Station
Radio
Online Media
Digital Marketing
Microsite
Development
Website Development
Database
Management
Social Media
SPECIAL ACTIVITIES
1. Non Marketing Activities :
A.Customer Assessments
B.Demostrations equipment
C.Champions
D.Partner Sale Incentivies
E.Training
2. Marketing Activities :
A. Advertising
B. Catalog
C. Direct Mail
D. Telemarketing
E. In-Store marketing Activities
F. Merchandise
G. Event
Total pengguna
internet
di Indonesia adalah
sekitar 55 Juta orang
yang setara dengan
tingkat penetrasi
sebesar 22,4%
Digital Advertising
Con
textual
Relevant
Age
Advertisement
5
Extensive Profiling
Mechanics
Gender
Demographics
SES
Based on your
requirements, we would
be able to target the
right segment
IT/
Gadget
F&B
Interest
Location
Targeting
Lifestyle
Device
Targeting
Music
Sports
Urban
Areas
Rural
Areas
Smart
Phone
s
WAP
Phones
Basic
Phone
s
Penggunaan internet di Indonesia saat ini bertumbuh lebih dari 3 jam per hari
15% pertumbuhan dalam populasi,
75% pertumbuhan dalam frekuensi penggunaan internet
widyanto@gmail.com || Whatsapp: 08568525068 || LINE: widyanto || Call: 081218616908
24
Dengan strategi digital
marketing, informasi
mengenai produk ataupun
jasa yang pasarkan dapat
diakses kapanpun
Jangkauan yang
didapatkan global
Goals
Strategies
Tactics
Optimize website
Embrace publishing
Launch paid
advertising
ID pitfalls &
opportunities
Search Engine
Marketing buys on
Google
Subscribe to Website
Multivariate
testing
Affiliate program
Implement tracking
code
Usability testing
Social search
campaigns
YouTube/FaceBook
channels
Performance based
bonuses
1. Website
Memulai Digital Marketing dengan Sebuah
Website
widyanto@gmail.com || Whatsapp: 08568525068 || LINE: widyanto || Call: 081218616908
2. Search Engine
Manfaatkan Search Engine Ads (Google AdWords)
3. Display Ads
Fakta Google Display Network
3. Display Ads
Fakta Youtube
89% user internet di Indonesia
dalam satu minggu menonton
atau menyaksikan youtube di
bandingkan media tradisional
seperti surat kabar, majalah
dan radio
4. Social Media
Manfaatkan Kekuatan Social Media untuk Meraih Customer dan Mendengarkan
Suara Mereka
Bangun komunikasi dan relasi yang
baik dengan customer dan calon
customer
5. Direct Mail
Kirimkan Direct Email kepada target audience
Brand:
Competitor:
Media:
Brand Image
Brand Awareness
Brand Credibilty
Competitor
Monitoring
Flap to Competitor
Viral Marketing
Organic Traffic
Booster
Paid Traffic Booster
Website Insight
Media to
Spreadnews
- Targeted Customer
- Guidance for
Customer
- Decision to Buy
Menggunakan
platform Facebook,
Instagram, Twitter,
Linkedin Ads dan
Google AdWords
sebagai sarana
utama untuk
membantu bisnis
UKM Anda
Menggunakan
platform LInkedin
Ads
Sponsored
Stories
Indonesia
Jakarta, Jogja, Bandung, Surabaya, Makasar, etc
Demographic
Interest
Landing Page
Anda dapat mengubah atau mengatur periklanan Anda kapan pun dibutuhkan.
Servis Komputer
www.DokterPC.com
Komputer Bermasalah?Kami Siap
Membantu Anda. Hubungi Sekarang!
Servis Komputer
www.DokterPC.com
Kini Kami Melayani Pesan Antar.
Makin Mudah Servis di DokterPC!
Platform
BAGAIMANA CARA KERJA GOOGLE ADWORDS?
Dimana saja iklan anda akan ditampilkan?
Audit
SEO
-Technical
-Content
-Links
-Visibility
Pemeliharaan Posisi
Website di Mesin
Pencari
Rekomendasi Kata
Kunci Baru untuk
Microsite
Optimalisasi Halaman
Optimalisasi keluar
Technical
Coding
Meta Data
Content Management
System
Headers
Kecepatan Loading
Content
Text Halaman
Jumlah Kata
Gambar / Images
Jenis Huruf
Link
Link-link Internal
Text Kunci
Strategi Indeks
Pendaftaran
Direktori
Social
Bookmarking
widyanto@gmail.com ||
Whatsapp: 08568525068 || LINE:
widyanto || Call: 081218616908
widyanto@gmail.com ||
Whatsapp: 08568525068
|| LINE: widyanto || Call:
081218616908
SEO Timeline
Deskripsi
Bulan 1
Bulan 2
Bulan 3
Bulan 4
Bulan 5
Bulan 6
Bulan 7
Bulan 8
Bulan 9
Bulan 10
Bulan 11
Bulan12
Pemeliharaan
Posisi Website
di Mesin
Pencari
widyanto@gmail.com || Whatsapp:
08568525068 || LINE: widyanto ||
Call: 081218616908
Google
Search
Hanya Tulisan :
Efektif untuk mendatangkan
konversi & Traffic ke dalam
website
Google
Display
31%
69%
Display
29%
71%
Search
Display
Search
Bila memasang iklan Adwords yang Halaman Utamanya diarahkan halaman Facebook maka:
31% Biaya dan Kliknya datang melalui Google Display Network dan sisanya 69% berasal dari Google
Search.
Iklan yang ditampilkan di Google Display Network 29%nya akan diklik oleh pengguna internet,
sedangkan iklan yang ditampilkan di Google Search 71%nya diklik oleh pengguna internet.
12%
43%
57%
88%
Display
Search
Display
Search
40%
60%
iTunes
Playstore
38%
62%
iTunes
Playstore
Bila memasang iklan Adwords untuk Apps di iTunes dan Google Play:
40% Biaya dan Kliknya didapatkan dari iTunes, sisanya 60% berasal dari Google Play.
38% iklan yang ditampilkan di Google Play akan diklik oleh pengguna, sedangkan 62%nya akan diklik bila
beriklan di iTunes.
Meningkatkan Traffic ke
dalam Channel Social
Media
Untuk Mendukung
kegiatan Promo
widyanto@gmail.com || Whatsapp: 08568525068 || LINE: widyanto || Call: 081218616908
Instagram
Advertising
Metode Penjurian
1. Penilaian berdasarkan jumlah traffic yang dihasilkan dari blog peserta ke website (20% penilaian)
2. Penilaian berdasarkan kualitas konten atau artikel yang dibuat. (80% penilaian)
Syarat dan Ketentuan
1. Peserta dapat menulis di blog pribadi minimal 500 (lima ratus) kata mengenai
2. Tulisan harus original dan belum pernah diikutsertakan dalam lomba Blog lainnya
3. Setiap peserta diperbolehkan mendaftarkan lebih dari satu blog, dengan konten yang berbeda.
5. Peserta menyantumkan banner program dengan disertakan url program di website selama program
berlangsung
6. Judul artikel wajib menyantumkan brand pada artikel wajib memberikan link
7. Membagikan artikel yang sudah di-publish ke twitter & posting di facebook fanpage
Akun Kompetitor
Memantau akun media sosial kompetitor; Twitter, Facebook dan website
Trend Industri
Memantau secara real-time kata kunci yang umum dan langsung mengidentifikasi tren dan siapa saja yang berbicara tentang kata kunci tersebut
Staf
1 Supervisor
Digital Advertising
Digital Advertising
Digital Advertising
Digital Advertising
Interstitial page is a page in
between for certain destination
wap page url
Interstitial Page
Your advertisement
is here
Please wait
XL is loading
zero.facebook.com
Great
Go to
zero.facebook.com
0.facebook.com
Browse to
zero.facebook.com
Digital Advertising
Interactive SMS
Your advertisement
is here
Digital Advertising
Interactive MMS
Your multimedia
advertisement
is here
Your voice
advertisement
is here
MMS Voice
Your advertisement
is here
Balance
Rp. 150.000
Additional
framing XL
Toolbar
Original
WAP site
un altered
Your advertisement
is here
My Balance
Rp. 250.000
Digital Advertising
Your banner
advertisement is here
Micro mobile site form link from Short Message Service Location Based Advertising
Exhibition
Short Message
Service
Location Based
Advertising
Online form
Database
Electronic
Customer Relation
Micro mobile site form link from Short Message Service Location Based Advertising
Exhibition
Short Message
Service
Location Based
Advertising
Online form
Database
Electronic
Customer Relation
Exhibition
Short Message
Service
Location Based
Advertising
Online form
Database
Electronic
Customer Relation
2Targeting: Gender, Age, Ethnicity, Location (state specific), Interests (Fashion, Travel, Sports, Gadgets, Cars, Dining, Movies, Music, Finance), etc
3Keywords can be used in the SMS to enable customers to reply back and engage in an SMS Dialogue. Response keywords is recommended to be short and meaningful
2MMS
1MMS ads need to be provided in the 2 suggested file sizes:
320 x 240 Pixel - 300Kb
3Mobile Banner
1Banners can be static, animated or text only
Alternate text needs to be provided for static/animated banners in case banner ads do not appear on certain low-end phones. All text length for banners needs to be less than 18
2characters in length
3Interstitial Banner ads need to be provided in the 2 suggested file sizes:
320 x 480 pxc
<=50 Kb
4Error Page Banner ads need to be provided in the 2 suggested file sizes:
300 x 50
<=50 Kb
A redirect URL is to be provided and it should direct the user to the landing page for the action required based on the banner. It is recommended, that there must always be a call of
5action from the banner.
5General Notes
1In SMS the following characters: ~ | ^ ` are not supported
2Depending on the handset, URLs may or may not be clickable in an SMS or MMS
3Good practices:
o Charges incurred to the subscribers should always be stated up front on the teaser or the response SMS. eg: Data charges apply, reply @ no charge, RM2
etc.
o To include T&C apply when involves a contest or survey either on the teaser or the response SMS.
o To include the validity of the promotion or campaign period in the message.
Sample Reporting
Targeting Capability
Location analytics
Device analytics
Telco usage
analytics
Roaming/travel
analytics
GPRS Segment
analytics
Thank You...
widyantodutanugroho@yahoo.com
http://bit.ly/widyantodutanugroho
http://widyantodutanugroho.blogspot.com