Professional Documents
Culture Documents
1. FreeNet
2. FINTQ
a. LockbyMobile
b. Lendr
3. Talk2
4. Big Data CRM
Freenet
FINTQnologies (FINTQ)
Talk2
Big data CRM (big data customer relationship management) refers to the
practice of integrating big data into a company's CRM processes with the
goals of improving customer service, calculating return on investment on
various initiatives and predicting clientele behavior. Companies struggle,
in general, to make sense of big data because of its sheer volume, the speed
in which it is collected and the great variety of content it encompasses. Tools
and procedures are evolving in order to help companies house and examine
these large amounts of data and help companies move toward making datadriven decisions.
Big data CRM's goal is to combine internal CRM data with customer
sentiment data that exists outside of the company's existing system,
such as on social media networks. By finding patterns and trends in this
data, sales opportunities and adjustments to product and service offerings
can be made to boost profits.
Combining big data with other CRM data can improve customer analysis and
lead to predictive modeling and other practices. Companies using big data in
conjunction with CRM aim to have systems that can process data in real time
and therefore connect with customers faster. Analytics is of paramount
concern to companies looking to achieve big data CRM. The other key
concern for companies is pulling together inbound and outbound interactions
with customers across all channels so that analytics can be applied.
Customer data silos and other inflexible architectures are factors in
companies' inability or unwillingness to adopt systems using advanced
algorithms or other machine-learning technology that can translate big data
into actionable business information.
While big data technology is cheaper thanks to open source tools, main
costs associated with big data CRM implementation have to do with hiring
the necessary labor needed to work with such a complex and evolving
category of systems. Big data CRM requires powerful data integration
capabilities as well as data quality and cleaning that needs to be addressed
before any value can be extracted from analysis.
Digital commerce is the buying and selling of goods and services using the Internet, mobile networks
and commerce infrastructure.