History

Established in 1969, Sonalika group from the very beginning has tried to understand customer
need so that they get better value for their money, hard earned. Sonalika has state of
manufacturing, spread in acres, located at Hoshiarpur and tax free zone at AMB in Himachal
Pradesh. Sonalika is the one of the top 3 tractor manufacturing companies in India, other
products include of, Multi utility vehicles, engines and various farm equipments. Today the
group stands tall with an approximate turnover of 3200 Core INR. An average growth of 30%
makes it one of the fastest growing corporate in India. Its is also one of the few debt free
companies. Group has strength of about 2000 employee & technocrats. History reveals that
innovation is the key to continued progress and when applied to technology that touches human
life, it can unfold a whole new economic phenomenon that has the power to change the world.
With unique initiatives like the Thought leadership Forum, Leadership Forum, we have been
able to create a unique platform for learning through success stories of industry leaders.
No, doubt that the sonalika products has created a niche for themselves not only in India but
also in foreign market. To maintain quality have any defect even at micro level is been taken care
of and rectified. The technology for Painting, which we use, is of the high quality a nd we have
paint shop with world-class quality standards.
The industry has gradually transformed itself into a world-class player involved in building state-
of-the-art products, solutions and technologies. As an industry, we are very conscious of our
responsibility to society. Sonalika Foundation intends to become a catalyst, encouraging our
members to do more, capturing best practices for quality and harnessing a greater range of
resources, from the industry and beyond, to make a major impact on the development. It has
been our vision to cater to the needful agriculture and auto industry with quality products
through untiring dedication and activities. As we step in to our fifth decade of existence, we
continue to lead the development. Tractor and car plants work in 2 to 3 shifts depending upon
volume of work for maximum production. We Continue to march ahead on road to success and
glory driven by the force of initiative and determination to have a leading position in the tractor
industry in the days to come . We have ventured in to automobile sector also with the launching
of Rhino –MUV- to write another success story.
Milestones

2007
Joint Venture between ITL and MAGMA , August 2007.
On Aug. 10 With a view to provide financing of tractors on less stringent conditions,
International Tractors Ltd has entered into a joint venture to set up a new company with Magma
Shrachi Finance Ltd. The initial investment in the project would be Rs 25 crore.The joint venture
company, to be known as Magma ITL Finance Ltd, would have 74 per cent stake while ITL
would have the remaining 26 per cent.

2007
New variant of RHINO RX
New variant of RHINO Rx launched with more technologically advanced engine and added
features with utmost fuel efficiency and luxurious comfort at affordable price.

2006
Market Launch of RHINO (MUV)
Market Launch of RHINO (MUV) and Dealer network is being expanded through out the
country. Our Chairman Has been Elected as President of TMA, Appointed as Ambassador of
Macedonia & a member of National Council Confederation of Indian Ministry. Successfully
Developed Four Wheel Drive front axles and Transmission of tractor for Yanmar. Became the
third largest tractor manufacturer in India.

2005
Achieved turnover of USD 235 Million For FY 2004-05.
Achieved turnover of USD 235 Million (Rs1000 Cr.)For FY 2004-05. Become the fourth largest
tractor manufacturer in India. Rollout of first vehicle from ICML facility. Joint venture with
Yanmar Agriculture of Japan for manufacturing of Tractors in India eived the ISO 9001/ ISO
14000 & TS 16949Certification for ICML and ITL. Initiated Crankshaft & Cylinder Block
Machining Line and other components under Lean manufacturing System Received orders from
Yanmar for Manufacturing of Front Axles and Transmission.

2004
Rollout—100000th Tractor in the year

2004
Opening of in Sonalika group ICML

2003
Started export of tractors to Africa & Asian subcontinents.

2001
Started in house manufacturing of engine for tractor application

2000
Entered into Joint venture with Renault (Class,) from Germany agricultural

1997
Entered into Manufacturing of tractors.

1969
Modest beginning into farm equipment and machinery manufacturing

GLOBAL PRESENCE
International Market | International Clients | International Business
International Market | International Clients | International Business
International Market | International Clients | International Business

International Markets

Algeria


Angola


Argentina


Armenia


Australia


Bangladesh


Benin


Brazil

 Burkina
Faso


Burundi


Cameroon


Canada


Croatia

 DR
Congo


Dubai


Ecuador


Egypt


Ethiopia


Gambia


Ghana


Iran


Iraq

 Ivory
Coast


Jordan


Kenya


Kuwait


Lesotho


Libya


Madagascar

Malawi


Malaysia


Mali


Mauritius


Morocco


Mozambique


Namibia


Nepal


Niger


Nigeria


Qatar


Russia

 Saudi
Arabia


Senegal



Seychelles

 Sierra
Leona


Slovenia

 South-
Africa


Srilanka


Sudan


Suriname


Swaziland


Syria


Tanzania


Togo


Tunisia


Turkey


Uganda



Yemen


Zambia


Zimbabwe

© 2007 International Tractors Limited. Al

International Market | International Clients | International Business

International Market | International Clients | International Business
International Clients


CNCI

 MG
ROVER

 POWER
TRAIN


RENAULT


YANMAR
International Business Information

ITL has now set its sight at becoming a major International Tractor Manufacturer.
After consolidating its market share in the domestic and being counted as top three tractor manufacturer, ITL
has now set its sight at becoming a major International Tractor Manufacturer. Sonalika Tractors are new
successfully running in over 30 countries across Asia, Africa, North America and Australia. During last year
market have been opened up in Australia, Ethiopia, Nigeria, Mozambique, Sudan, Qatar and Yemen in
addition to traditional strong presence in market like Shri Lanka, Bangladesh, Kenya, Uganda, Egypt,
Algeria, Mali and Senegal and etc. Sonalika is already the largest exported Indian to market like Nepal,
South Africa and many others in Africa. The Focus has now shifted to concentrate on developing high
volume tractor market like USA, Australia, Italy, Iran and Turkey etc. ITL Participated in several
Agricultural shows in Canada and USA during Feb’07 and got very good response from the farmer and has
finalized the entry strategy for the North America market. A new range of EPA complaint tractor with a
modern front look has been developed for the developed for the developed market like USA and Europe.
Several European companies have also shown interest in sonalika product and new market in Spain, Italy,
Solvenia and other east European market will market will start selling ITL products shortly. Again a new
range of EURO III complaint tractors are currently undergoing European homologation. During Last
financial Year Sonalika Product also received technical homologation clearance from Nigeria & Sudan.
Showing faith in ITL quality an cost effectiveness some of the leading European tractor brands have short
listed ITL to outsource their products range from ITL. After inspecting ITL facilities these companies have
selected the tractor models to be outsourced from ITL. This will give ITL assured annual export volume of
over 5000 units per annum along with upgrade ITL technology and production System. Further negotiation
is underway with companies from turkey, Poland and Italy for long term cooperation and joint marketing of
IT product across Europe as well offer contract manufacturing facility to these companies. In order to
strengthen the dealer effectiveness in the target overseas market during the year. Several training programs
have been conducted at ITL training center in Hoshiarpur . These were attended by sales and services staff
from Bangladesh, Shri Lanka, South Africa, Yemen, Nigeria, Ghana, cameramoon, Ethiopia, Algeria, &
Egypt etc. The introduction of 75 HP tractor range in 2WD & 4WD has given additional boost to TL
exports. Sonalika is in fact the only company exporting 90 H .P tractor range India competing successfully
with established international brands in this range. With the increase in dealer network and product range
ITL is set to give a major boost to its export volume and build the sonalika brand internationally. Crossing
new horizon very day.