20160930

ARO / MMX
3 ARO / MMX

IX Survey
12

2016 09 30

I
X

ARO / MMX

2016 09 30


(Low Cost Carrier)

comScore (Travel Airlines)

2016 09 30

A
R
O

2016 7 105.3 PC
10
PC ()

2016 7

()

2016 7

()

1,053

12

JAL.COM / JAL.CO.JP

40

EVAAIR.COM

298

13

AIRASIA.COM

39

CHINA-AIRLINES.COM

263

14

CEAIR.COM

35

TIGERAIR.COM

137

15

VIETNAMAIRLINES.COM

31

VANILLA-AIR.COM

135

16

ANA.CO.JP

29

FLYPEACH.COM

114

17

AIRMACAU.COM.MO

29

FLYVAIR.COM

98

18

THAIAIR.COM

28

CATHAYPACIFIC.COM

85

19

MANDARIN-AIRLINES.COM

27

TNA.COM.TW

71

20

KOREANAIR.COM

22

FLYSCOOT.COM

69

21

AIRBUSAN.COM

22

10

JETSTAR.COM

68

22

FAT.COM.TW

22

11

UNIAIR.COM.TW

63

23

QATARAIRWAYS.COM

21

2016 09 30

DesktopcomScore MMXARO2016 07

A
R
O

MMX Audience Duplication PC 2016 7

41.0 PC 41 24.3
68.4 112
92.8

41.0

68.4

41

112

24.3
0.6

92.8
0.8

2016 09 30

DesktopcomScore MMXARO2016 07

A
R
O

PC
(64.6%) 25-34
25-34
35-44 (27.9%)25
A
R

/ PC

64.
6%

55.
6%

35.4
%

6-17

18-24

12.4%
3.8%

25-34

39.2%

35-44

21.7%

45-54

55+

15.5%7.4%

4.9%
13.1%

25.2%

27.9%

17.4% 11.5%

6-17

6-17

18-24

18-24
173

25-34

44.4
%

111

25-34

125

35-44

35-44

45-54

45-54

105

55+

55+

111

100

100

2016 09 30

DesktopcomScore MMXARO2016 07

3.1%
skyscanner

()

()

1 Google

71

157

26.7

2 Yahoo

42

90

15.3

17

24

4.1

14

19

3.3

5 Logon

13

23

4.0

6 skyscanner

12

18

3.1

1.5

1.2

9 Facebook

22

3.7

10

1.1

11 MSN

0.8

2016 09 30

1
2
3
4
5
6
7
9

Google
Yahoo
Logon
MSN
Facebook

()
145
119
53
50
24
22
21
14

10

13

21

0.2

11
12
13
14
15
16
17
18
19
20
21
22

Mobile01

Ettoday

PTT

Agoda
104
skyscanner

12
10
10
10
8
8
8
7
7
6
4
3

65
74
457
68
15
246
51
12
7
11
8
4

0.7
0.8
5.0
0.7
0.2
2.7
0.6
0.1
0.1
0.1
0.1
0.0

()

1,372
555
618
126
245
54
641
19

14.9
6.0
6.7
1.4
2.7
0.6
7.0
0.2

DesktopcomScore MMXARO2016 07

A
R
O

2016 7 PC
13.7
48 2.5
28.9

()
137

23

2.1

36.9

135

18

1.8

35.9

114

28

1.9

35.7

98

48

2.5

34.7

69

11

1.6

38.8

68

19

2.5

35.8

39

15

1.7

34.6

22

25

2.0

28.9

2016 09 30

3.5

* (, )

3.0

A
R
O

19, 2.5

2.5

48, 2.5

23, 2.1
2.0

18, 1.8
15, 1.7
11, 1.6

1.5

25, 2.0
28, 1.9

1.0
5

10

15

20

25

30

35

40

45

50

55

DesktopcomScore MMXARO2016 07


2016 7 -
105.3 PC

2016 7 PC
41.0 PC
41 24.3

68.4
112
92.8

PC

25-34 (39.2%)
35-44
(27.9%)25

3.1%
skyscanner

2016 09 30

A
R
O


2016 7
PC
13.7

7 48

2.5

28.9
38.8

2016 09 30

A
R
O

IX

2016 09 30

2016 9 2 5
1,824

I
X

2016 09 30

Key Findings

58.2%/
44.1%

(
//)

2016 09 30

/
/
//

I
X

TOP 3//PTT

58.2%
63.6%

44.1%
39.7%

I
X

19.4%
15.5%

0%

20%

2016
2015
40%

60%

80%

Base: 2016 N=1,824

2015 N=2,415
: Sep. 2016

/(58.2%)5
/(44.1%)

2016 09 30

30.7%
23.2%
25.4%
28.7%
24.7%
27.2%
20.8%
22.3%
19.2%
18.7%
18.9%
24.0%
17.2%
20.3%
15.3%
18.2%
13.6%
23.0%

/
/

0%

10%

20%

30%

40%

43.7%
41.6%

I
X

2016
2015
50%

Base: 2016N=1,062
2015N=1,537
: Sep. 2016

//
/ 7

2016 09 30

77.4%

27.3%
22.6%

2016
2015

0%

20%

40%

60%

38.3%
41.8%

72.7%

64.1%
69.6%

//

80%

Base: 2016N=1,062
2015N=1,537
: Sep. 2016

29.4%

I
X

27.1%
39.1%
25.0%
29.0%
22.5%
26.0%

2016
2015

0%
20%
40%
60%
80%
Base: 2016N=772
2015N=1,190
: Sep. 2016

(72.7%)
///

2016 09 30

75.5%
34.1%
24.3%
12.8%
10.9%
9.1%
7.5%
2.8%
2.7%
1.9%
.2%
0%

20%

40%

43.3%
40.2%
35.0%
39.3%
32.8%
33.4%
27.1%
31.7%
15.9%
17.8%
10.2%
11.6%
8.6%
7.5%
5.9%
6.6%
4.2%
5.1%

60%

80%

Base:2016
N=804
: Sep. 2016

0%

20%

40%

54.4%
52.1%
53.7%
56.7%

I
X

2016
2015
60%

Base:2016N=804
2015N=958
: Sep. 2016

(75.5%)
(34.1%)(24.3%)
10
16.4%
2016 09 30

38.3%
34.7%

37.8%
34.9%
20.5%
21.0%

1.7%

MINI TOUR

I
X

8.6%
2016

1.7%
0.8%
0%

2015
20%

40%

Base: 2016N=804
2015N=958
: Sep. 2016

2016 09 30

MINI Tour
()

35.8%

EVA AIR

27.6%
21.5%

19.3%

ezTravel
colatour

15.8%
15.2%

StarTravel

13.8%

CHINA AIRLINES

13.1%

ezfly

13.0%

Cathay Pacific
mofun

8.5%
5.2%

0%
20%
40%
Base:2016MINI TOURN=486
: Sep. 2016

(35.8%)
EVA AIR(27.6%)(21.5%)

2016 09 30

I
X

MINI Tour/

41.8%
35.6%

28.5%
24.9%

I
X

17.2%
15.2%

6.9%
6.2%

2016

5.6%

2015

15.0%
0%

20%

40%

60%

Base: 2016N=318
2015N=416
: Sep. 2016

/
10

2016 09 30

//

/
35.8%
38.4%

21.6%

20.6%
21.1%

Hotels.com
Booking.com

29.1%

trivago.com.tw

7.6%

4.4%

0%

TripAdvisor
Airbnb

21.5%

2016
2015

10.8%

10%

20%

13.3%
16.6%
12.1%
14.5%
8.9%
4.2%
8.8%
12.6%
8.6%
14.2%

Expedia

8.8%
10.4%

35.8%
35.8%
29.2%
32.6%
26.2%
31.9%
22.3%
21.0%

Agoda

30%

40%

Base: 2016N=318
2015N=416
: Sep. 2016

EZHOTEL
AllHotel
0%

10%

20%

30%

40%

Base: 2016N=318
2015N=416
: Sep. 2016

/
AgodaHotels.com
trivago.com.twAirbnb

2016 09 30

I
X

/
58.6%
57.9%

52.9%
52.6%
40.9%
///
34.5%
27.9%

22.2%
21.1%

20.6%
19.2%
//PTT
14.6%
19.0%
/
2016
12.0%
16.6%
2015

11.8%

/
/
0%

20%

40%

60%

Base:2016N=1469
2015N=2041
: Sep. 2016

40.9%

54.4%

49.1%
42.7%
48.1%
47.1%
44.1%
41.1%
37.9%
33.7%
33.8%
27.1%
32.1%
34.4%
29.9%
27.8%
0%

20%

40%

60%

Base:2016N=861
2015N=1,181
: Sep. 2016

/
///

2016 09 30

I
X

2016

2015

//PTT

4.00

3.87

3.88

3.51

10

3.87

3.85

///

3.83

3.90

3.83

3.86

3.78

3.83

3.72

3.76

APP

3.72

3.56

3.64

3.71

3.62

3.56

3.61

3.64

=5=4

//PTT 4.00
0.01
-/
//
2016 09 30

I
X

/
///
//PTT

2015
/

63.6%
1.
2./
3.
77.4%

2016 09 30

I
X

2016

58.2%

2015
39.7%

2016

44.1%

1.
2./

3./

72.7%

(34.7%)
(34.9%)
(21.0%)

(38.3%)
(37.8%)
(20.5%)

1.
2.
3.

1.
2.
3.

(IX Survey)

CyberPanel

2016/09/022016/09/05
N=1,824
95%,2.29%
201508

2016 09 30

905

49.6%

919

50.4%

19

221

12.1%

20-24

136

7.5%

25-29

135

7.4%

30-34

156

8.6%

35-39

173

9.5%

40

1003

55.0%

827

45.4%

481

26.4%

516

28.3%

I
X

marcom@insightxplorer.com