Professional Documents
Culture Documents
Table of contents
Table of contents
A Industry 4.0 Opportunities and Challenges of the Industrial Internet..............6
B Key findings of the survey...................................................................................9
C Survey results in detail..................................................................................... 14
1 The Industrial Internet transforms the entire company and
must be part of the CEO agenda........................................................................15
2 By 2020, European industrial companies will invest 140billion
annually in Industrial Internet applications...................................................... 17
3 In five years, more than 80% of companies will have digitized
their value chain...............................................................................................19
4 The Industrial Internet creates higher production and
resource efficiency an 18% increase in efficiency within five years................22
5 The integrated analysis and use of data are the key capabilities
of the Industrial Internet..................................................................................24
6 Digitization of the product and service portfolio is the key
to sustainable future success.............................................................................27
7 Digitized products and services generate approximately 110 billion of
additional revenues per year for the European industry....................................29
8 The Industrial Internet paves the way for new, often disruptive
digital business models.....................................................................................31
9 Horizontal co-operation allows for improved satisfaction
of customer requirements.................................................................................33
10 The Industrial Internet holds various challenges
policy-makers and industrial associations can help...........................................35
D Outlook and recommendations.........................................................................40
E Methodical approach........................................................................................45
Contacts..................................................................................................................48
Acknowledgement..................................................................................................50
3
4
10
9
8
Horizontal co-operation
allows for improved
satisfaction of customer
requirements.
4.0
Digitized products
and services generate
approximately 110billion of
additional revenues per year
for the European industry.
5. T
he integrated analysis and use
of data are the key capabilities
for the Industrial Internet.
Already today the efficient analysis and
use of data is of great significance for
half of all companies surveyed. Moreover
90% of companies believe that the
ability to analyse data will be decisive
to their business model in five years.
These companies primarily focus on the
efficient exchange of data within their
own value chain, the digital labelling
of the products and the use of real time
data to steer their production.
4. T
he Industrial Internet
increases productivity and
resource efficiency an 18%
increase in efficiency within
five years.
The industrial sector is required to
produce ever larger quantities using
fewer raw materials and less energy.
The Industrial Internet allows higher
productivity and resource efficiency
and thus creates the conditions for
sustainable and efficient production.
The companies surveyed anticipate an
average efficiency increase of 3.3% per
year across all industry sectors due to
the digitization of value chains. This
amounts to a total of 18% in the next
five years. They expect annual savings of
2.6% with respect to cost reduction.
6. D
igitization of the product and
service portfolio is the key to
sustainable corporate success.
Thirty percent of the companies
surveyed have already digitized their
products to a great extent and expanded
their portfolio to include connected and
automated services. A mechanically
perfect product will no longer be enough
to successfully withstand international
competition. More than four out of five
respondents with the exception of the
process industry therefore expect that
they will have achieved a high degree of
digitization of their product and service
portfolio within five years.
9. H
orizontal co-operation allows
for improved satisfaction of
customer needs.
About half of all companies surveyed
are already convinced that closer cooperation with value chain partners
combined with increased horizontal
interconnection is of great significance.
The importance of this will further grow
in the context of Industry 4.0 in light
of increased digitization particularly
where new, digital business models
have to be established. More than 80%
of the companies surveyed believe that
closer co-operation and a more vigorous
horizontal connection of value chains
will play an important role in five years.
10. T
he Industrial Internet holds
various challenges policymakers and industrial
associations can help.
Companies have to master several
challenges on the way to becoming a
Digital 4.0 champion. The main focus
is on high investment levels and often
unclear business cases for new Industrial
Internet applications. Furthermore,
sufficient skills to meet the needs of
the digital world must be ensured.
Binding standards must also be defined
and tasks in the area of IT security
have to be solved. Policy-makers and
industrial associations can help with
these latter challenges in particular, by
advocating uniform industrial standards
at a European or international level
and promoting efficient rules for data
security and data protection.
1 T
he Industrial Internet transforms the entire company and
must be part of the CEO agenda.
the product and service portfolios. The
potential uses of the Industrial Internet
thus go far beyond the optimisation
of manufacturing techniques and
its implementation also requires
considerable investment. The issue is
therefore taking a key position at the
top of the agenda for CEOs, directors
and managers at leading industrial
companies.
Fig. 1 Industry 4.0 comprises the networking of value chains, the digitization of
products and new business models
Framework for Industry 4.0
Con n
3
Innovative digital
business models
2
Digitization
of product and
service offerings
Dat
a&a
Industry
4.0
1
Digitization &
integration of
vertical & horizontal
value chains
lit y
nalytics as core capabi
2 B
y 2020, European industrial companies will invest
140billion annually in Industrial Internet applications.
Over the next five years, the
235industrial companies surveyed will
invest on average 3.3% of their annual
revenues in Industrial Internet solutions.
This is equivalent to nearly 50% of the
Fig. 2 In the next five years, the companies will invest 3.3% of their annual
revenues in Industry 4.0 solutions
40%
= 3.3%
25%
22%
6%
01%
23%
46%
710%
Amount of investments in % of annual revenues
3%
> 10%
Note: 4% of the companies surveyed provided no information on the amount of their investments.
Fig. 3 Investments in Industry 4.0 solutions are spread over all key areas along
the value chain
Industry 4.0 investments broken down by steps of the value chain
Supply chain
57%
Product development/
engineering
56%
11%
30%
52%
Planning
32%
14%
35%
13%
Production/
manufacturing
55%
30%
15%
Service
56%
27%
17%
30%
Distribution
43%
27%
Medium (3)
Low (1,2)
Fig. 4 The European industry will invest 140 billion annually in Industry 4.0 solutions until 2020
Annual investments in Industry 4.0 solutions through until 2020
Investment amount
(% of annual revenues)
Investment volume2
( billion per annum)
Manufacturing and
engineering
Automotive industry1
Process industry
3.5%
2.9%
35
3.3%
Information and
communications
21
3.9%
16
3.3%
Total
39
2.7%
Electronics and
electrical systems
29
140
rojection for the entire automotive industry (economic sector 29: production of motor vehicles and motor vehicle parts).
P
Projection on the basis of total revenues per industry sector in the EU-28.
86%
24%
Today
80%
20%
In 5 years
Today
In 5 years
Fig. 6 The digitization of value chains will significantly increase across all industry sectors
Degree of digitization of the value chain by industry sector1
Proportion of companies with a high degree of digitization (4,5)
85%
89%
84%
= 83%
19%
27%
26%
21%
19%
80%
77%
= 22%
Manufacturing and
engineering
Today
1
Automotive suppliers
Process industry
Information and
communications
In 5 years
Fig. 7 The digitization of value chains has top priority for all companies irrespective of size
Degree of digitization of the value chain according to the size of the company1
Proportion of companies with a high degree of digitization (4,5)
92%
85%
79%
82%
82%
= 83%
31%
22%
= 22%
> 5 billion
annual revenues
Today
1
15 billion
annual revenues
13%
0.51 billion
annual revenues
In 5 years
20%
100500 million
annual revenues
27%
Fig. 8
Industry 4.0 requires comprehensive digitization of the horizontal and vertical value chains
Company
Company
Sales
Planning
Network of
suppliers
Pur
chasing
Manufac
turing
Network of
customers
Logistics
Planning
Purchasing
Manufacturing
Logistics
Service
Cooperation
partners
4 T
he Industrial Internet creates higher manufacturing and
resource efficiency an 18% increase in efficiency within
five years.
The fourth industrial revolution plays
an important role in making long-term
manufacturing efficiency possible. The
industrial sector is required to produce
ever larger quantities using fewer raw
materials and less energy. Industry 4.0
will help companies create efficient
manufacturing processes with increased
production, energy and resource
efficiency.
Fig. 9 Expectations concerning the benefit of Industry 4.0 solutions are high especially with regard to increases
in efficiency
Expected quantitative benefit of Industry 4.0 applications
Cumulative effect in 5 years (in relation to today)/Share of respondents
Increase in efficiency
Cost reduction
37%
> 20%
36%
1120%
010%
27%
21%
38%
41%
= 17.9%
(3.3% per
annum)
= 13.8%
(2.6% per
annum)
80%
Higher customer
satisfaction
Improved quality
Individualisation
of products
15% 5
67%
Greater flexibility
in manufacturing
Faster time to market
(in product development)
27%
62%
27%
54%
32%
49%
35%
46%
34%
4.1
3.8
11%
3.7
14%
3.5
16%
3.4
20%
3.3
Medium (3)
Low (1,2)
5 T
he integrated analysis and use of data are the key
capabilities of the Industrial Internet.
The analysis and use of data play a
major role in the Industrial Internet.
The rapidly growing number of sensors,
embedded systems and connected
devices (Internet of Things) as well as
the increasing horizontal and vertical
networking of value chains result in a
huge continuous data flow. While these
gigantic amounts of data are collected
along the entire value chain, they
have in many cases not been used in a
structured and sufficient manner.
Fig. 11 The importance of data varies depending on the industry sector, but overall it is increasing significantly
Importance of the analysis and use of data for the business model
Proportion of companies with a great importance of data (4,5)
98%
= 90%
87%
65%
= 49%
40%
Manufacturing and
engineering
47%
Automotive suppliers
91%
88%
87%
57%
39%
Process industry
Information and
communications
Fig. 12 The efficient exchange of data along the own value chain becomes
particularly important
Significance of data and analysis competences in the context of Industry 4.0
Efficient exchange of
data along the own
value chain
90%
8%
79%
70%
Use/exchange of data
with cooperation
partners
72%
59%
Generating additional
data (eg, with enhanced
sensor technology)
55%
High (4,5)
13% 8%
21%
20%
30%
25%
Medium (3)
9%
8%
11%
20%
Low (1,2)
Dr Daniel Hug
Bosch Software Innovations GmbH,
Head of Vertical Industry & Logistics
6 D
igitization of the product and service portfolio is the key to
sustainable future success.
Industry 4.0 goes far beyond digitizing
processes and value chains this change
also leads to a higher level of digitization
in the product and service portfolio.
A mechanically perfect product will
no longer be enough to successfully
compete on a global scale. The
differentiation of products is moving
increasingly in the direction of software
as well as superior sensor technology,
connectivity and generation of data.
Products that are primarily mechanical
today will be enriched by digital
solutions and connectivity. This process
will create greater customer benefits.
Besides the direct integration of digital
intelligence into the products itself,
benefits may also be considerably
29%
79%
34%
+ 50%
37%
14%
7%
Today
High (4,5)
Medium (3)
6
The results of the study clearly show
that digitizing the product portfolio is a
widespread practice and will progress
in coming years. At present, 29% of
the companies surveyed already have a
high percentage of digitized products.
These companies have recognised the
signs of the times and have expanded
their portfolio to include connected,
automated services. In this context, the
level of product portfolio digitization
does not depend on a companys size
at all. Many small and medium-sized
companies are already focusing on
digitized products in order to stand out
in the market.
In 5 years
Low (1,2)
Fig. 14 Product portfolio digitization has room for growth in the manufacturing sector
Level of product portfolio digitization by sector
Proportion of companies with a high degree of digitization (4,5)
= 80%
75%
87%
85%
82%
48%
27%
22%
= 29%
Manufacturing and
engineering
Today
In 5 years
Automotive suppliers
26%
Electronics and
electrical systems
Information and
communications
7 D
igitized products and services generate approximately
110 billion of additional revenues per year for the European
industry.
The importance or the share of software
and digital elements in the total added
value of a product and thus naturally
in company revenues as well will
increase considerably. The digitization
of the product and service portfolio
therefore serves the purpose of securing
market share and keeping pace with
international competition. What is more,
companies also associate Industry4.0
applications with clear growth targets.
The study shows that about 50% of
companies surveyed expect doubledigit growth in revenues in the next
five years solely due to Industry 4.0
and increased product portfolio
digitization. Eighteen percent of them
even anticipate an increase in revenues
of more than 20%. All in all, this results
in an expected increase in revenues of
12.5% cumulated over five years. This
figure is equivalent to additional growth
in revenues of 2.5% per year.
18%
> 20%
31%
1120%
44%
110%
0%
7%
= 12.5%
(2.5% per
annum)
22%
10%
47%
31%
37%
13%
46%
38%
7%
46%
Growth in revenues:
> 10%
610%
05%
< 0%
Fig. 17 European companies expect more than 110 billion additional revenue per year attributable to Industry 4.0
Growth in revenue attributable to Industry 4.0 per industry sector
Increase in revenue
(cumulated over 5 years)
Incremental revenue2
( billion per annum)
Manufacturing and
engineering
13.2%
13.6%
Automotive industry1
Process industry
Information and
communications
Total
37.8
8.1%
Electronics and
electrical systems
23.0
21.6
13.0%
13.5%
16.9
10.8
12.5%
rojection for the entire automotive industry (economic sector 29: production of motor vehicles and motor vehicle parts).
P
Projection on the basis of total revenue per industry sector in Europe.
110.1
8 T
he Industrial Internet paves the way for new, often
disruptive digital business models.
connectivity between products,
manufacturing equipment as well as
customers and partners. The special
quality of digital change therefore lies
in the rapid acceleration of change.
Disruptive innovations will also cause
industry sectors like the information
and communications industry to change
permanently within a short period of
time.
Stronger digital
networking with
customers and partners
72%
24%
3.9
Provision of solutions/
systems instead of
products
66%
20%
14%
3.8
Expansion of digital
services with additional
customer benefits
64%
24%
12%
3.8
44%
31%
25%
3.3
Development/expansion
of value services (eg,
apps)
46%
29%
25%
3.3
45%
31%
39%
Important (4,5)
31%
Neither (3)
24%
30%
3.2
3.1
9 H
orizontal co-operation allows for improved satisfaction of
customer requirements.
About half of all companies surveyed
are convinced that closer co-operation
with value chain partners combined
with increased horizontal integration
is already of very high importance
today. This importance will increase
considerably further given the growing
level of digitization and connectivity.
As far as the next five years are
Fig. 19 All industry sectors are focusing on cooperation and horizontal networking to a greater extent
Importance of closer cooperation with value chain partners
Proportion of companies placing high importance on cooperation (4,5)
= 84%
96%
87%
84%
80%
73%
54%
49%
47%
42%
= 47%
Manufacturing and
engineering
Today
44%
Automotive suppliers
Process industry
Electronics and
electrical systems
Information and
communications
In 5 years
The main driving force for closer cooperation and increased integration
with other companies is the better
satisfaction of customer needs in the
context of new, digital business models.
Shorter time to market and a higher
innovation speed as well as an efficient
Fig. 20 The main driver for closer cooperation is the ability to better satisfy
customer requirements
Most important reasons for co-operation in the context of Industry 4.0
Selection of the top 2 reasons (percentage)
Better satisfaction of
customer requirements
59%
32%
31%
30%
Greater flexibility
Higher innovation
rate/speed
Access to know-how/
expert knowledge
Risk minimisation
25%
12%
11%
10
10 T
he Industrial Internet holds various challenges
policy-makers and industrial associations can help.
The Industrial Internet is already a key
subject for all of the industry sectors we
surveyed and this trend will become
increasingly more important in the
future. However, companies still have
to take on numerous challenges for the
successful, timely implementation of
digital concepts. In this respect, focus is
on the expected high investment levels
and the often unclear cost-benefits for
new Industry 4.0 applications.
Nearly half of the respondents (46%)
stated that the unclear economic
benefits and the prohibitively high
investments are two of the most
important challenges. Many companies
have not developed any specific plans
for the implementation of Industry 4.0
solutions and have also not made any
larger investments. This is because the
solutions are new for many companies
and require significant changes. The
quantification of potentials is also
complex and diverse. There is an urgent
need for more transparency and an
exchange of experience across industry
sectors.
Fig. 21 The lack of clarity about economic benefits is the greatest challenge
for Industry 4.0
Challenges for the successful implementation of Industry 4.0
Selection of the top 2 reasons (percentage)
Unclear economic benefits,
excessive investments
46%
Insufficient qualifications
of employees
30%
26%
22%
20%
Unresolved questions
concerning data security
19%
Lack of prioritisation/support
by top management
18%
13%
6%
32%
Support of international
standardisation
30%
Creation of competitive
data protection law
28%
27%
24%
23%
19%
17%
Fig. 23 Industry 4.0 is of great importance for the competitiveness of Germany as a business location
Importance of Industry 4.0 for Germany as a business location
In 5 years
Today
20%
56%
39%
High (4)
31%
Medium (3)
9%
Low (2)
Very low (1)
32%
1%
8%
3%
= 3.7
1%
= 4.4
Dietmar Goericke
VDMA Forum Industry 4.0,
Managing Director
Fig. 24 Industry 4.0 capabilities develop across five dimensions and four stages
Digital novice
Vertical
integrator
Horizontal
collaborator
Digital
champion
Business
models,
product
& service
portfolio
Integrated customer
solutions across supply
chain boundaries,
collaboration with
external partners
Development of new
disruptive business
models with innovative
product and service
portfolio, lot size of one,
product & component
identification
Market &
customer
access
Online presence is
separated from offline
channels, product
focus instead of
customer focus
Multi channel
distribution with
integrated use of online
and offline channels;
Data analytics
deployed, eg, for
personalisation
Individualised customer
approach and interaction
together with value chain
partners
Integrated Customer
Journey Management
across all digital
marketing and sales
channels with customer
empathy and customer
relationship manage
ment
Value
chains,
processes
and systems
Digitized and
automated sub
processes
Horizontal integration
of processes and data
flows with customers
and external partners,
intensive data use
Compliance,
legal, risk,
security &
tax
Traditional structures,
digitization not in
focus
Digital challenges
recognised but not
comprehensively
addressed
Organi
sation &
culture
Functional focus in
silos
Cross functional
collaboration but
not structured and
consistently performed
Collaboration across
company boundaries,
culture and
encouragement of
sharing
Collaboration as a key
value driver
Digital novice
Industrial companies often start off
as digital novices on their path to
the fourth industrial revolution. At
this maturity level, initial positive
digitization results have been achieved
in all departments as well as in
the individual product and service
portfolios. However, the activities
are neither coordinated nor geared
towards a stringent schedule for the
future. Digital risks are not recorded
systematically and compliance is not
guaranteed in all areas.
Vertical integrator
Industrial companies at the second
maturity level have already given their
product and service portfolio digital
functions as vertical integrators. For
example, companies may use integrated
software (embedded systems) and an
online connection allowing an internetbased communication of the product
with the production materials. The
operative processes as well as important
administrative processes are digitized.
Data from product development, for
example, is now available for physical
manufacturing environments, logistics
and all systems of the company. The
functions of an online presence are used
for the market entry, for example, by
means of detailed websites and online
product catalogues.
Horizontal collaborator
Horizontal collaborators on the third
maturity level integrate their value
chains with customers and partners.
The digital integration of customers,
suppliers and subcontractors along
the production process, as well as
better coordination and connections
with logistics service providers, can
create efficiency and higher quality,
improve the processing time or reduce
operating costs. The product and
service portfolio is connected with
external value chain partners to the
same extent in order to offer customers
end-to-end solutions across several steps
of the value chain. Innovative concepts
optimise customer communication,
and customer information is saved
and analysed specifically for an
optimal communication. Digital risks
are managed with standardised and
efficient methods and compliance is
maintained for all functions at the
company.
Digital champion
The digital champion has connected
its operative and administrative
processes on a global scale and will
also have virtualised these processes in
many areas. The company focusses its
operational performance on key areas
and works with a global network of
partners.
Methodical approach
E Methodical approach
Methodical approach
Information and
communications
24%
20%
Electronics and
electrical systems
20%
Automotive suppliers
19%
Process industry1
17%
Chemicals, petrochemical, pharmaceutical, food, sugar, cellulose, paper, glass, steel, cement.
29
100500 million
20
8%
15 billion
20%
0.51 billion
23%
Methodical approach
13%
Other
19
National champion
Top 3 world-wide
15
31%
Top 10 world-wide
22%
Other2
%
4% 6
37%
Product Development,
engineering
11%
13%
1
2
Manufacturing
22%
Contacts
Contacts
PwC
Dr Reinhard Geissbauer
Partner, Management Consulting
Tel: +49 89 5790-6138
reinhard.geissbauer@de.pwc.com
Stefan Schrauf
Partner, Management Consulting
Tel: +49 89 5790-5317
stefan.schrauf@de.pwc.com
Strategy&
Volkmar Koch
Partner
Tel: +49 69 97167-412
volkmar.koch@strategyand.pwc.com
Simon Kuge
Principal
Tel: +49 89 54525-584
simon.kuge@strategyand.pwc.com
Contacts
About us
Our clients face diverse challenges,
strive to put new ideas into practice and
seek expert advice. They turn to us for
comprehensive support and practical
solutions that deliver maximum value.
Whether for a global player, a family
business or a public institution, we
leverage all of our assets: experience,
industry knowledge, high standards of
quality, commitment to innovation and
the resources of our expert network in
157 countries. Building a trusting and
cooperative relationship with our clients
is particularly important to us the
better we know and understand our
clients needs, the more effectively we
can support them.
About Strategy&
Strategy& is a global team of practiceoriented strategy experts. Our objective
is to give our clients that crucial edge
at all times. In close cooperation
with them, we master their greatest
challenges and support them in
identifying their opportunities. We have
more than 100 years of experience in
management consulting and combine it
with the unique industrial experience
and the resources of PwC. Whether we
develop a business strategy, transform a
department or build new competences:
we create the added value our clients
expect from us at all times. We are a
member company of the global PwC
network.
BUSINESS EXCELLENCE
FIRST PLACE
PwC
Acknowledgement
Acknowledgement
Our special thanks go to the following persons and their companies and
organisations that have significantly supported the preparation and coordination of
the survey of companies and that have provided input for the study throughout the
entire time:
Prof Dr-Ing Dieter Wegener, Digital Factory Division, Coordinator Industry 4.0,
Siemens AG
Dietmar Goericke, Managing Director Forum Industry 4.0, VDMA
Claus Wilk, Vice Editor-in-Chief, verlag moderne Industrie GmbH
(trade journal Produktion)
We would also like to thank the following individuals and their companies for their
kind support for the creation of the questionnaires and for the substantial validation
of the study results:
Heinrich Munz, Senior Developer System Engineering, KUKA Roboter GmbH
Stephan Westermann, EVP Order Execution, Production & Logistics,
Bruker Corporation
Peter Schlindwein, VP Corporate Procurement, Rohde & Schwarz GmbH & Co. KG
Bernd Krcher, Head of Research Mechatronics Components, Festo AG & Co. KG
Dr Jochen Schlick, Head of Future Field Cyber-Physical Systems, Wittenstein AG
Markus Bauer, Head of Service Spritzgiemaschinen, KraussMaffei
Technologies GmbH
Dr Daniel Hug, Head of Vertical Industry & Logistics, Bosch Software
Innovations GmbH
Michael Frank, Plant Manager Bad Neustadt, Siemens AG
Dr Bernadette Sager, Department Manager, Gasturbinenwerk Berlin, Siemens AG
www.pwc.de