Edrich-John Pretorius P91712 Academic Literacy

Question 1:
1.1.1 False.
1.1.2 Only after you have determined the content and written your first draft can one
write a good introduction and conclusion. A process approach is the opposite of a
product approach. Process approach will take longer. There will be more steps
and stages. Much planning between the stages tack a place. A person. Will move
forward and backwards, rewrite and re do, as he spirals towards his final product.
1.2.1 False.
1.2.2 There will be penalties. It is the use of another persons data, words and ideas
without identifying the source. Typically happens when the student fails to
distinguish between general observations and direct quotes when doing
research. Whether he was doing so on purpose or unintentionally. Students must
be aware of plagiarism and consequently take steps to avoid it.
1.3.1 True.
1.3.2 It applies mainly to right brain people. By means of brainstorming, mind
mapping, thinking techniques such as imagination, visualisation and
inventiveness. A person think out of the box and can be very success full and
productive. When you think creatively, you are using your brain which is an
intellectual activity.
1.4.1 True.
1.4.2 If you are using graphs it shouldnt be necessary to use a narrative, because the
graph should explain and sum up everything you need to know about the
statistics. A narrative is useful to portray information when you do not have a
graph.
1.5.1 False.
1.5.2 Reasoning or arguments are very important in our world, especially in a healthy
democratic country. It not only moulds us, it also creates a way of developing
knowledge, creating skills and understanding. When you argue and your point is
justified with evidence and reason, you have made an argument. An argument
will only make the academics viral and alive. All writing is only a persons view
point. Anybody can argue it and with the right evidence and facts such a person
can make a valuable contribution toward economy, life or academics.

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Edrich-John Pretorius P91712 Academic Literacy

1.6.1 True.
1.6.2 The wall represents the content of the story it states the facts and view point of
the roof. It will give you the reason, statistics quotes and examples for the roof
or topic sentence.

Questions 2:
2.1

I normally process information through the use Aural (or Auditory). I generally
prefer to hear information. I will typically learn most easily from lectures, group
discussions, music, web chats, or talking things through. Often people with this
style will process things by talking about them, rather than talk about things after
they've processed them. Aural benefits me from being able to clearly hear what is
happening. I choose to study by reading aloud. I benefit from verbalizing what I
have learned. I am a Left-brain person. The focus of the left brain is verbal,
processing information in an analytical and sequential way, looking first at the
pieces then putting them together to get the whole. It is the more analytical side,
attends to be structured and logical in their thinking. Examples would be
accountants or scientists.

2.2

The right attitude will put you in a positive frame of mind, which will make you
more open to and excited about studying. Create an outline of the course
material using your notes and your textbook. Make sure to write the outline in
your own words so you are actually learning the material, not just regurgitating it.
An outline is a great way to learn the material and to organize your thoughts.

2.3

Laborious, devoted to labour.

2.3.2 Laboratory, a place equipped for experimental study in a science or for testing
and analysis.

2.3.1 At a distance, far off, far away and far from.

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Edrich-John Pretorius P91712 Academic Literacy

2.3.2 graph: Something written. Telegraph: An apparatus for communication at a
distance by coded signals.

2.3.3 Telephone, television.

2.4

2.5

It is important as by adding you biographic details, you ensure that you have
your references/ source of information. By having this, you ensure that the
temptation of plagiarism doesnt occur.
1. Additional reasons:
2. The source of your information might have changed, thus ur initial source
doesnt exist anymore
3. You may forget where you acquired your information from
You may get confused and start to think that the work you have done is yours,
meanwhile, you have gone and gotten the ideas from someone else, which can
lead to plagiarism.

Hefer, D. (2010). From Witblits to Vuvuzelas: Marketing in the New South Africa.
South Africa: Random House Struiks.

Question 3:
3.1

Topic sentence/clear main idea

Supporting sentences

Logical sequence of supporting sentences

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Edrich-John Pretorius P91712 Academic Literacy

Coherence and unity

And consistent style

3.2
Paraphrasing:

Is reading over a text and interpreting it in ones own words without changing the
meaning of the original text.

This excludes copying of text in any form.

It is like grabbing the idea about a topic from another writers work then
transforming it into your own method of thoughts and words.

Paraphrased material is almost equal to or slightly shorter in comparison to the

original material.

Paraphrasing is required sometimes to prove your point. It provides support and

adds credibility to your own writing.

It is also used to add depth to your work.

Paraphrasing is used; when another writers work has to be used, when quotes
are not used in the text, when the ideas have a greater relevance than the style
of writing and when you want to simplify the work of another person.

Summarizing:

Is the tool in writing which is used when you need the main idea of the text.

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Edrich-John Pretorius P91712 Academic Literacy

3.3

It is a condensed form of the written text in your own words with only the
highlights of the text.

A summary is much shorter than the original text.

It excludes the explanation of the text.

Only the main idea or the basic information is included.

Summarizing is used to refer to work that culminates into the present writing that
you are doing.

It is sometimes used when you want to draw attention to an important point. It is

also applicable when you want to distance yourself from the original text.

Anoff Matrix as a loose guide in setting aims is used by Exclusive Books, the
leading South African bookstore. By having stores in many of the main shopping
centres in the country it challenged the organization to move forward and grow.
Thus the potential for the organization to grow in the additional market restricted.
Although new stores were opening on a regular basis other stores were moving
from a better to a worse position which caused the organic growth to have no
effect. The organization had to lock at other alternatives for them to grow without
using additional market penetration to reach their 15% growth aim. Exclusive
books is a store well known for selling well, exclusive books so finding new
products was also not a good alternative.

3.4
1. 70% of the organisations turnover comes from Fanatics loyalty programme
members.
2. The only way to reach their targets would be to get traditionally non-book-crazy
people in to the stores.
3. The way to do this would be through promoting interests to no bookish people
who would then be enticed to come in and buy a book based on their interest or
hobby.
(61 words)
3.5
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Edrich-John Pretorius P91712 Academic Literacy

3.5.1 Jae Brits has developed a term defining a good concept, it connotes being talked
about rapidly, by means of the grapevine, being top of mind and most interesting.

3.5.2 Firstly is being talked about by rapidly by means of the grapevine, being top of
mind, being most interesting and having the umgosi factor.

3.5.3 Therefore when youre umgosi, you know youve made the headlines and frontpage status.

3.5.4 In conclusion, you could say that the umgosi factor owns the top spot of by word
of mouth.

Bibliography / References:

1. Hefer, D. (2010). From Witblits to Vuvuzelas: Marketing in the New South Africa.
South Africa: Random House Struiks.

2. Beekman, L, Dube, C. & Underhil, J. (2011). Academic Literacy. Cape Town:

Juta & Co Ltd 2011.

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Edrich-John Pretorius P91712 Academic Literacy

3. Google search (n.d.) define: Paraphrasing and Summarizing. Retrieved 4 March
2014 from.
http://www.differencebetween.net/language/difference-between-paraphrasingand-summarizing/#ixzz2unYOKkip

4. Michigan State University (n.d.) tele . Retrieved 5 March 2014 from

www.msu.edu/~defores1/gre/roots/gre_rts_afx2.htm

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