STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Weakness in
general tourism
markets could

Job Creation and

Increasing labor

Geographically

reduce potential

generates income

and construction

strategic location

for visitors

for locals

cost

One of the top

Development of

tourist

tourism markets

destinations in

Demand and

and related

Increasing fees

the Philippines

supply gap

products

and taxes

Potential for
Favorable Pricing

Unfavorable tax

Infrastructure

Environmental

Schemes

structure

Development

factors
Tourism related

Modernized

Seasonal

competition e.g.

residential

competition from

facilities and

Unstable

demand become

other destinations

infrastructures

economy

strong

and price point

Increase inflow of
Great tourism

Unfavorable

tourist and

packages at

Government

Tourism

affordable rates

policies and

promotional

and discounts

parameters

incentives

Exceptional
Committed

Security Threats

Introduction to
Limited Funds

new technical

Unstable

Management with

innovations for

financials

world renowned

improved

hospitality and

customer

customer

services and

services and
knowledgeable

business

staff

processes
Beach as the
central resource
creates
opportunities for

World Class

surrounding retail,

Beach and

service, and

Beachfront

accommodation

development is

Lack of sustained

market for local

prime in hotel and

marketing and

business

Downturn of the

resort real estate

promotion

community

sector/market

An impetus for

Additional

High seasonality

Environmental

proposed

constraints (re-

Conservation and

development

investments &

Protection

projects

expansions)

Job Creation
and
Excellent

generates

Course and

income for

Lack of volunteers to support club

locals

operations

Facilities

Landlocked

Infrastructur
Geographicall

Limited

y Strategic

expansion

Developmen

Location

opportunity

Other Sports or Clubs

Privately

High investment

Linking to

Down turn of Golf Industry and

Owned Land

cost and

economic:

declining of memberships and golf

expensive

Recreational

participation

operating
expenses

Goals
Developmen

Sports

Unfavorable

t of tourism

Tourism and

Government

markets and

Recreational

policies and

related

Demands

parameters

products

Poor financial Management

Technical
innovations
for improved
Lack of

customer

sustained

services and

Competitive

marketing and

business

Unpredictable Environmental

Rates

promotion

processes

Factors and natural disasters

Grants by
local and
national
An impetus

government

for

to

Environmental

encourage

Conservation

Focuses on Day

sport and

Increasinglaborandconstructionco

and Protection

Use

recreation

st

Marina/Yacht Club
Strategic

Lack of access

Job Creation

location

to capital from

and

Increasing labor and construction

having strong

banks and

generates

cost

potential for

financing support

income for

marine leisure

to buy boats

locals and

and

Companies

infrastructure

from

Yachters
and marine
tourists.
A suitable
climate, an

Use of the

accessible,

Harbor for

excellent

Lack of

maritime

coastline, and

government

leisure will

a wide range

policy in the area

activate

of natural

of marine

revenue

attractions

leisure.

streams

Increasing fees and taxes

Creation of
Yachting

a marina will

creates an

both

opportunity for

increase

tourists to

demand for

experience

& enhance

the natural

access to

environment

Technical

maritime

and coastal

standards not

leisure

Objectors to development plan by

ecosystem.

developed

activities

local/special interest groups.

Lack of critical
mass of local
boaters/yachters
Will promote

in the

Increased

marine

community/regio

Number of

Global warmingincreased mean

tourism.

Tourist

sea water levels.

An impetus for

Lack of

Promotes

Environmental Issues and Natural

Environmental

sustained

Coastal

Disasters

Conservation

marketing and

Tourism and

and Protection

promotion

increases

popularity of
marine
tourism
Creation of
a marina will
inevitably
lead to
demand for
further
residential
developmen
t and
Availability of

enhance

land-based

Little emphasis

property

attractions to

of environmental

values in the

Increasing Fuel prices and

leverage

issues

area

maintenance of boats