Professional Documents
Culture Documents
WEAKNESSES
OPPORTUNITIES
THREATS
Weakness in
general tourism
markets could
Increasing labor
Geographically
reduce potential
generates income
and construction
strategic location
for visitors
for locals
cost
Development of
tourist
tourism markets
destinations in
Demand and
and related
Increasing fees
the Philippines
supply gap
products
and taxes
Potential for
Favorable Pricing
Unfavorable tax
Infrastructure
Environmental
Schemes
structure
Development
factors
Tourism related
Modernized
Seasonal
competition e.g.
residential
competition from
facilities and
Unstable
demand become
other destinations
infrastructures
economy
strong
Increase inflow of
Great tourism
Unfavorable
tourist and
packages at
Government
Tourism
affordable rates
policies and
promotional
and discounts
parameters
incentives
Exceptional
Committed
Security Threats
Introduction to
Limited Funds
new technical
Unstable
Management with
innovations for
financials
world renowned
improved
hospitality and
customer
customer
services and
services and
knowledgeable
business
staff
processes
Beach as the
central resource
creates
opportunities for
World Class
surrounding retail,
Beach and
service, and
Beachfront
accommodation
development is
Lack of sustained
marketing and
business
Downturn of the
promotion
community
sector/market
An impetus for
Additional
High seasonality
Environmental
proposed
constraints (re-
Conservation and
development
investments &
Protection
projects
expansions)
Job Creation
and
Excellent
generates
Course and
income for
locals
operations
Facilities
Landlocked
Infrastructur
Geographicall
Limited
y Strategic
expansion
Developmen
Location
opportunity
Privately
High investment
Linking to
Owned Land
cost and
economic:
expensive
Recreational
participation
operating
expenses
Goals
Developmen
Sports
Unfavorable
t of tourism
Tourism and
Government
markets and
Recreational
policies and
related
Demands
parameters
products
Technical
innovations
for improved
Lack of
customer
sustained
services and
Competitive
marketing and
business
Unpredictable Environmental
Rates
promotion
processes
Grants by
local and
national
An impetus
government
for
to
Environmental
encourage
Conservation
Focuses on Day
sport and
Increasinglaborandconstructionco
and Protection
Use
recreation
st
Marina/Yacht Club
Strategic
Lack of access
Job Creation
location
to capital from
and
having strong
banks and
generates
cost
potential for
financing support
income for
marine leisure
to buy boats
locals and
and
Companies
infrastructure
from
Yachters
and marine
tourists.
A suitable
climate, an
Use of the
accessible,
Harbor for
excellent
Lack of
maritime
coastline, and
government
leisure will
a wide range
activate
of natural
of marine
revenue
attractions
leisure.
streams
Creation of
Yachting
a marina will
creates an
both
opportunity for
increase
tourists to
demand for
experience
& enhance
the natural
access to
environment
Technical
maritime
and coastal
standards not
leisure
ecosystem.
developed
activities
Lack of critical
mass of local
boaters/yachters
Will promote
in the
Increased
marine
community/regio
Number of
tourism.
Tourist
An impetus for
Lack of
Promotes
Environmental
sustained
Coastal
Disasters
Conservation
marketing and
Tourism and
and Protection
promotion
increases
popularity of
marine
tourism
Creation of
a marina will
inevitably
lead to
demand for
further
residential
developmen
t and
Availability of
enhance
land-based
Little emphasis
property
attractions to
of environmental
values in the
leverage
issues
area
maintenance of boats