DMR Marketing Research & Consultancy

Company Profile

INTRODUCTION
DMR Marketing Research & Consultancy is a market research fieldwork agency
specializing in data collection as well as data processing of both Quantitative &
Qualitative research
Established in October 2015, in Dubai it is a growing operations company providing a
wide array of marketing research services
Expert in providing field work solutions for consumer and healthcare research within
GCC, MENA & Levant

OUR MISSION, VISION & OBJECTIVES

DMR MARKETING RESEARCH & CONSULTANCY

MISSION

VISION

We believe in timely
data delivery of
exceptional quality
while maintaining cost
effectiveness

We aim to help our

clients build their brands
& products in all aspects
in order for them to
become stronger in the
region

OBJECTIVES

We strive to provide
the best experienced
project management
services at the most
competitive price

SERVICES OFFERED Quantitative Research

Quantitative Research is empirical research, with collection and exploration of data in
numeric form, which could be used as a business strategy, and ultimately assist the
organization in business planning
DMR specializes in carrying out quantitative research in the consumer and health care
fields

CONSUMER

HEALTH CARE

Consumer Interviews

Doctors Interviews

B2B Interviews

Patients Interviews

Exit Interviews

KOL Interviews

Central Location Tests

Pharmacies Audits

Retail Audits

Pharmacist Interviews

Mystery Audits / Mystery

Pharmacies Mystery

Shopping

Shopping

SERVICES OFFERED Quantitative Research

Face to Face Interviews

Computer Assisted
Telephonic Interviews
(CATI)

Central Location Tests

Computer Assisted
Web Interviews
(CAWI)

Computer Assisted
Personal Interviews
(CAPI)

SERVICES OFFERED Qualitative Research

Qualitative research plays a pivotal role to get an in-depth understanding on any subject
from a consumer point-of-view which helps clients to simplify their marketing
communication strategies, trace customer expectations about a product or service, and to
know (customer) opinion on suitability of a product
DMR is expert in carrying out qualitative research in consumer and health care
It has developed robust processes and protocols to manage logistics on a project, and
differentiates itself , based on industry & domain experience

QUALITATIVE SERVICES OFFERED

Focus Group Discussions (FGDs)

Dyads/ Triads

In-depth Interviews (IDIs)

Telephonic depth Interviews

experts in carrying out with HCPs

Home visits

(TDIs)
Mystery shopping
Ethnographies

SERVICES OFFERED Qualitative Research

In-home CLT/FGD room with sitting
arrangement for 8 respondents and 1
moderator with audio and video support

CATI (Computer assisted telephonic

interviews) stations for 4 people

Client viewing room with one way viewing mirror

QUALITY CONTROL
Quality Control Norms we follow before, during and after FW
Field Briefing General briefing to entire team regarding product category followed by
questionnaire/DG briefing done by field manager. We encourage our clients to be part of
project briefing session (TC or Face to Face)
Mock Session Entire interviewer team participate in mock interviews by role playing
while supervisor observe, share feedback and clarify doubts
Pilot Interviews It helps to check the flow of the questionnaire, length of interview and
identify any difficulties to understand the questions by respondent. Pilot interviews are done
in the presence of field supervisor
Accompaniment Minimum 2 interviews of each interviewer are accompanied by
Supervisor/Field Manager during initial phase of fieldwork
De-briefing Post accompaniment, de-briefing session is arranged for all interviews to
share feedback observed during field work
Scrutiny/Logic check 100% logic check is done before submitting the questionnaires to
DP team
Back Check 30% sample is back checked telephonically by Supervisor during and post
field work for all interviewers

INDUSTRIES WE WORK WITH

BANKING & FINANCIAL
SERVICES

FMCG

HEALTH CARE &

PHARMACEUTICALS

MEDIA

TELE-COMMUNICATIONS

AUTOMOTIVE
RETAIL

BUISNESS RELATED

WHY DMR?

Industry-specific and Experienced field and project management team

24X7 trusted fieldwork service partner
Cost-effective quote for all projects
Accurate status updates are provided during a project lifecycle
We believe and know the importance of Timely Delivery and endeavor to
work towards achieving time lines as per clients requirement

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DMR TEAM
ASHU IQUBAL
Director, Client Services
Ashu has over 16 years of experience in Market research and has gained immense
knowledge of the industry in both Middle East & North Africa region
She has worked with leading market research organisations like Kantar Group - AMRB as a
Sr. Project Manager and with TNS Mode New Delhi, India
In market research, she has focused on working with clients in areas such as Brand Health,
Advertising & Communications, Customer Satisfaction & Loyalty as well as Syndicated
studies, and has vast experience in both Qualitative & Quantitative research
Key engagements have been in sectors such as consumer products, telecom, financial
services, automobile and retail
She is a commerce graduate from Delhi University (India)
Email id: ashu.Iqubal@dmr.ae
Contact no: 04 3585019 / Mob: 050 8864235

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DMR TEAM
LINA PALAN
Director, Qualitaive Field
Lina has over 13 years of experience in Market research and has gained immense
knowledge of the industry in both Healthcare and Consumer research within the Gulf region
She has worked with leading market research organisations like IMS health, Ipsos
Healthcare and Kantar Group- AMRB as a Field Researcher and Moderator
She has conducted more than 500 IDIs with healthcare professionals in UAE
She has also conducted over 200 IDIs and 50+ Group Moderations with consumers and has
done numerous mystery audits for various clients in the sectors of banking, education,
consumer durables as well as automotive
She is a Medical Graduate in Homeopathy from CMP Medical College, Mumbai - India
Email id: lina.palan@dmr.ae
Contact no: 04 3585019 / Mob: 050 8443607

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DMR TEAM
ROWELA JANE
Field Executive
Rowela has over 3 years of experience in Market research industry in both Healthcare and
Consumer sector
She has worked with leading market research organisations like TNS and Nielsen as field
researcher in Philippines
Key engagements has been in sectors such as Healthcare, Telecom, Financial services,
Consumer durables and Automobile
She holds a Masters degree in Nursing from Ateneo De Davao University, Philippines
Email id: rowela.jane@dmr.ae
Contact no: 04 3585019 / Mob: 050 2086841

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CONTACT US
We are located in the heart of the city with easy access to Burjuman
Metro station (exit 3) within 500 meters

04- 3585019
info@dmr.ae
Office no. 109, Bank Street
Building, Bur Dubai, Dubai, UAE
PO Box- 376269
www.dmr.ae

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DMR Marketing Research & Consultancy

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