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ABU DHABI pg 7 Talks to Abu Dhabi Tempo MUST GO ON…
pg 27
VOLUME11 | June 1-15, 2010
th e
r h y th m
o f your this month
city
Hello Abu Dhabi !!
It’s official: we are probably the first magazine in this region to integrate mobile tags
to create a truly ‘multimedia magazine.’ A few publications (Golf Digest, Wakeboarding, 4 Mail Shot & Raising the Bar
Self ) are experimenting with it in other parts of the world. Is it a gimmick? We are
engaging with developers from all over world and everyone is excited about it. But in 5 ShopCall
truth only time will tell. 5 Shop Call
We suspect mobile tags might work for Tempo. Our research shows us that our
readership is characterized by high smart phone penetration; most fall in the 16-35 6 What’s Hot in Abu Dhabi
age group and are tech savvy. We also think tags reflect the spirit of our magazine:
unique, edgy and innovative. But we also realize that not everyone has a smart phone, 7 World Cup Fever
or indeed wants to engage in the experience. So we will also try to keep tags minimal
and non-intrusive.
8 My Abu Dhabi
Another reason we were attracted to tags is that it conserves paper. By design we
have kept our magazine small and lightweight. We engage with readers through our
website and social media, and dispatch a large number of e-magazines. We believe that 10 City Bites
tags will enable us to keep our print run under control, while offering a greater
amount of content. 12 People Meter
We love tag innovation but we want to know what you think. Write to me at
editorial@abudhabitempo.com. 13 Making a Difference
14 ARTiculate
19 Workitude
Media Licence No. 1/105866/24295
Editor: Sana Bagersh, Magazine Coordinator: S.M. Irfan ul Haque, 21 U Space
Magazine Designer: Praveen Prabhakaran, Website Designer: Rizwan Pervaiz,
Marketing Coordinator: Manjul Abhishek, Production Coordinator: Rizwana Shahid, 22 My Style Blueprint
Editorial Contributors: Aicha Diop, Samantha Davis, Randy Parker, Jalal Luqman and
Alma Kadragic. 23 Trendsetter
Disclaimer:
Tempo is a publication of BrandMoxie. Although Tempo Magazine does its best to ensure 24 On the Beaten Path & Arablish
the authenticity and accuracy of its contents, the publisher cannot accept any responsibility
for errors, mistakes and inaccuracies. The publisher reserves the rights of this product and
no part of this publication may be reproduced in any form or by any means without the 25 Funny thing about Life
permission of the publisher.
26 Culture Talk
Address:
To reach editorial at Abu Dhabi Tempo email: editorial@abudhabitempo.com
To reach advertising call 02 6673349 or email: advertising@abudhabitempo.com 27 The Beat with Shak
If you need to find out where you can pick up your copy call: 02 6673349 or check out the list
of Tempo distribution points on our website.
28 Um Ayman & A Yank in Sand Land
29 Live Smart
Join Us @
31 Tempo Fun Page
Raising the Bar that if she really must use a hair drier, a sense of identity, and gives it
she is adding to her carbon footprint ‘nourishment. He sees a need to
David Trubridge whatever its wattage. The only eco- overhaul the current understanding of
Cultural Furniture Designer friendly hair drier is the wind” eco-design.“It is simply not enough to
motivate the massive changes in habit
“It is this kind of sham that is and lifestyle that are required. (That is)
confusing people, and worse, causing just a continuation of the way design is
a dangerous sense of complacency working now” Here is something for the boys to go crazy about! Tammy is now
that the small steps we are taking are out with their new refit FlipBack edition for boys between the
enough. The cruel reality is that the David’s company has introduced an age of 8-16. The FlipBack collection seems confident, colourful,
required changes are far greater than “EMS” (Environmental Management See Tammy’s cool, in touch with high trends and knows what it takes for the
what can be achieved in this “eco” System) to help lead the new vision of collection on your
mobile phone. girls to get impressed! So get in the groove and strut your stuff
way. And every day the target gets eco-design. EMS focuses on the causes
The famous New Zealander declared further out of reach as we slip behind, of environmental impacts and seeks to
this season with the new FlipBack collection brought to you by
Download www.gettag.mobi
as ‘one of the world’s top 15 and as new, more alarming scientific put in place simple, but effective ways to scan this tag on your mobile. Tammy. Speed up boys before they run out.
designers’ by L’Express was in Abu data replaces older more moderate to eliminate or mitigate these effects.
Dhabi recently to give a talk, and his
Pashmina
estimates.”
furniture will soon be made available
through Bahri & Mazroei Trading David said that eco-design is not about
Company (BMTC). David spoke to Spartan or basic furniture. “Someone
Tempo about his furniture. else recently described “eco-design”
in Abu Dhabi
and people all over the world are crowding around
their televisions. Tempo hit the streets to find what
IN ABU DHABI
Abu Dhabi residents think.
Happenings in Abu Dhabi 24 June – 5 August, Abu Dhabi National Exhibitions
Center (ADNEC), Khalifa Park, Abu Dhabi Mall, Marina
Mall and Al Wahda Mall in Abu Dhabi. Al Jimi Mall, Al Ain
Mall and Bawadi Mall (Al Ain).
One of Ayeda Ahmed Al Ghailani’s paintings See South Africa 2010 FIFA
Tempo’s 2010 FIFA World Cup
The free membership World Cup Football Match
prize is provided by Schedule
Contest
on your mobile phone.
HotelDining
well with the faint yellow lights that compliments the
surroundings. Thursdays are dedicated to pasta night
Pasta Night at Resto • Location: One To One Hotel at the restaurant and offers a fairly good range of items
on the buffet menu. For starters, the buffet offers a wide
variety of salads with plenty of fresh breads to chock
up the plate. The mushroom and smoked salmon are
delightfully appetizing and can be enjoyed with the
wide range of cheese selection. Although the pastas are
probably not the best bet in the buffet, the portions are
rather large and cooked by the chef to your liking. The
music in the restaurant is extremely enjoyable and is a
good pick for jazz lovers. The dessert selection is flawless,
making for a sweet and effortless good evening.
Lunch At Hemingway’s
Location: Hilton Hotel
One of the oldest restaurants in Abu Dhabi, Hemingway’s specializes in
South American cuisine and sure does a good job in keeping their standards
high! This nicely positioned restaurant is popular among sports fans to
spend their afternoons and late evenings watching major sports events
on their well placed TVs. As for the lunch served, there is little to say about
the initial bread basket but the quesadillas is worth applauding. This can
be enjoyed with fresh sour cream, guacamole and salsa sauce. Best of all
is the cucumber and lime juice, a combination that is hardly ever seen on
most restaurant menus. A perfect drink to beat the heat, won’t you say? We
recommend taking your business colleagues for a late lunch and let the accounts deal with the upshot bill!
Miss Habeeba, a resident of Abu Dhabi for the last eleven years and a mother of two, has
sent us her favorite recipe called the ‘Coconut Date Fill’. She recommends it and says her
children just love it.
Ingredients Preparation
Dates 200 grams Make a paste of grated coconut, dates,
Coconut (grated) 1 whole pistachios, and almonds. Roll them into balls.
Pistachios crushed 20 grams Next, make a thick paste of plain flour and
Almond crushed 20 grams add salt to taste. Dip the balls in the flour
Plain flour 100 grams and deep fry them and then voila, a light
Oil for deep fry delicious snack.
Tempo’s HelpingHand
Vote!
Danica: Relationships. Family, friends or love, if you have all three,
consider yourself the luckiest person alive. Danica:Mobile, Computer
gade’)
(aka ‘the Rahma bri
Lionel: The egg, because we can’t do an omelette without Making a Difference is a celebration of good people and good deeds. Please share with us your ideas, activities and community
Lionel: Over a rainbow! breaking eggs. ‘public-good ‘ stories. Send them to editorial@abudhabitempo.com
handyhelper
witnessed first hand that Art in fact communicates across borders, yourself, on the inside and the outside, before you step
and does bring people together.
out of your home, and you will find that this will give you a
psychological lift to face the challenges of work.
7. Don’t be a pushover. Manage your workload and your
Keep this information handy for your own good. Cut out and save it in a folder.
REVIEW them to
editorial@abudabitempo.com
To vote, visit our website
www.abudhabitempo.com
S.M.S. I love you
What’s up with that???
ASK
Where did the idea of
drinking straw come
from?
Jennifer D
Wanted to bring up the Cadbury S.M.S. I love You chocolate bar to
your attention. Can someone explain it to me? It’s supposed It is believed that the Sumerians of
to be some high tech bar that connects you to social media and ancient Mesopotamia used cylindrical
all, but I don’t get it. drinking funnels made from natural
I’ve been to their Facebook and I still don’t get it. The company materials to avoid sediments. Initial
says that the chocolate bar gives people the chance to ‘express straws were made from rye-grass. Even
themselves in a new and unique way.’ Each bar comes up with a though this seemed practical, the grassy
different message (they say) such as I love You, Friends Forever, flavour didn’t seem right. In 1988, the
Happy Birthday, Sorry’ –stuff like that (a little too mushy for me). modern drinking straw was patented by
I believe this is supposed to be for the younger crowd, but we’re Marvin Chester Stone. He was employed
pretty smart consumers. So I assume you go into a store looking at a paper cigarette holder factory in
for all the different messages to suit your situation? How about if Washington DC. He used a fine paper
you want to eat it yourself—which one do you choose? The good from the factory, rolled it around a pencil
news is Cadbury chocolate tastes good anyway, and they don’t and then coated it with wax to prevent
need to use gimmicks to sell me good old chocolate. it from becoming waterlogged. This
brilliance was then put to use.
By Andy R
Tempo spots
fashionable and
smart dressers
around the city.
SPOTTING... Glasses:
Max Dh 45
Necktie: Hamdan
Centre Dh 30
Name:
Babar Khan
Sophie Gray
Jacket
Jeans: LEVI’S
Riviera
Dh 180 Beachwear
What do you do (work)? with matching
Student beaded necklace
Shoes: All Star
Your most valued Converse Dh 160
fashion possessions?
Tommy Hilfiger watch
Riviera
Casual wear
22 Tempo June 1- 15, 2010 www.abudhabitempo.com 23
On YT H I N G
By Rantan Rave
Arablish
Borrowed Words
Have you heard the expression IBM? No
not International Business Machines, but
FUNNABOUT LIFE
the IBM that some use as an attribute of
Trying to Bring
I remember when I used to live in the US, I used to go into
Arabs who try to brush them off during
a coffee shop in Seattle and ask for a ‘croissant’ (which I
business dealings. In this context they
pronounced crrroissson—as you would in France, you get
the picture...), and the lady there looked puzzled and asked
me to repeat it a few times. Then she nodded her head with
use IBM as standing for ‘inshallah, bukra,
maalesh’. It is a funny but unfortunate
Passion Alive
stereotype. Inshallah means ‘God
recognition ‘oh, you mean a crescent?’ It jarred my nerves “Dancing has always been a lifelong passion, a freedom of expression. So when
willing’— and everyone knows that
but I acquiesced, knowing this would be the only way I was a friend of mine approached me asking if I would be interested in joining a street
a true Muslim never uses this phrase
going to be served. ‘Yes, a…crescent.’ I remember going dance work out session at the Country Club, I immediately signed on.
as a way to neutralize a situation and
into another café, not too far from the first, and asking for
brush people away, but rather as a
a ‘crescent,’ and I was met with a bemused and superior “As I entered the building, taking in the massive facilities and being a little hesitant
sincere acknowledgement that nothing
nod ‘yes, we do have “croissants”’ (pronounced the French for my first ever session in town, I was not sure what I should be expecting.
happens without God/ Allah’s willingness.
way). Right then I felt compromised. I felt like a total country
Inshallah is a fundamental tenet in the
bumpkin, all because I wasn’t ready to stand my ground. “As we began our session, my first thoughts were why I didn’t join earlier.
Islamic faith of recognition that God is the
So since then the croissant thing has been a sensitive point Having been in Abu Dhabi for almost a year now, this was the first proper dance
decider of all fates.
with me—I decided that l would defend my opinion on cum workout session I had stepped into, bringing to light why it took me so long to
croissants with conviction and honour—whether I am in How about ‘bukra’? This word translates join something I enjoyed so much. I wonder if we have been so caught up with the
Seattle, Bangkok or in Abu Dhabi. into ‘tomorrow’. If someone tries to brush whirlwind of a bustling life that has compelled us to forget the small pleasures
you off with ‘bukra’ one suggestion would of life we used to enjoy, or is it just the laziness of not wanting to
So this is why my rant is about croissant. What typically be to pin them down to an exact time….
happens here is you walk into a coffee shop and ask for a
get out and about during the weekdays after a long day
so your response could be “What time
croissant and a latte. Without you even asking, they pop the at work. Trying to make it big in a competitive city is
tomorrow, exactly?” This should take care
croissant in the microwave and serve it to you all soft and difficult but enjoying simple pleasures of life is easy as
of things, and teach the user.
soggy. I know that I am courting controversy on this one as long as we still experience them.”
there are admittedly two distinct schools of thought. One The third, ‘maalesh’ literally means ‘no
that says it is OK to microwave a croissant if you’re in a hurry, problem.’ This phrase is too broad and Ashira Khan, sent by email
and the other which states clearly that you should never, too cool to be associated with negativity.
ever, ever, ever microwave a croissant. I reckon with this one ‘Maalesh’ is a great word that also
translates into ‘relax, no worries, live and
Over to
I will have every patriotic French person on my side.
let live, hakuna matata etc’. So sometimes
when you’re under a lot of stress “Yes I did actually. Back home, I took ballet lessons in my college days
You
The denigration of the croissant—by microwave— has to
stop. You could if you were a bachelor warm it up in an ‘maalesh’ is a great word to disarm your even though I had only taken some classes in primary school. It was fun.
oven, or even eat it cold. But microwave? Never! pressures and soothe your soul. I was falling all over the place, my balance was off, and there were other
hopeless souls like me. We all had a lot of fun.”
There is also a protocol for eating a croissant. Let’s get one Esther Anne, IT Consultant
thing straight… it is not eaten like a pizza! First of all, a
“No, never! I’d be too much embarrassed by all the people and the
croissant should come to you in pristine condition: fresh attention.”
from the oven and flaky to the touch. A croissant by its Shehla Asad, Nurse
definition is a dainty food; it requires a certain amount of “I took my girl friend to a few. Got a back ache the next day but it was
See ‘How to eat a
self-control and a lot of poise. You should be able to bite croissant’ worth spending some time doing what we love.”
ne
What would you have do
into the croissant while neatly capturing the flaking into on your mobile phone.
Steve K., Blogger
pp en ed
Bon appetit.
if this had ha
a plate or a napkin. And you should do all this without
to you?
drawing too much attention to yourself. Download www.gettag.mobi
to scan this tag on your mobile. Send us your story to editorial@abudhabitempo.com
M A RO U N Snapshot “Road to Sound City” in Dubai, awesome stage presence. Rizal in the Dubai rock scene playing
RO
uses 6 and 8 string guitars, tube in Rocknation and Metal Asylum
D judged by Gary Dourdan (ex
CULTURAL
CSI Las Vegas actor and session amps and various analog and among other events. Check them
out! Definitely worth the ‘sho?’.
F
“Duct tape is like the force. It has a light side, a dark side, and it
holds the universe together.”
Oprah Winfrey
Sudoku 8 Anonymous
www.abudhabitempo.com 31
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