Mapic 2016 Programme

CONFERENCE
& EVENT
PROGRAMME
Conference programme sponsor:
THEMATICS
FOLLOWING THE TRENDS
SHOPPING THE WORLD
O2O & INNOVATION
Mapic Innovation Forum sponsors:
RETAILTAINMENT
2016 - CONFERENCE & EVENT PROGRAMME
TUESDAY 15 NOVEMBER
19.30 - WELCOME RECEPTION - Majestic Hotel - MAPIC 2016 Official Sponsor: Thor Equities
WEDNESDAY 16 NOVEMBER
TRENDS HUB (PITCHINGS)
CONFERENCE ROOMS
ROOM 1
9.00-10.00
LUXURY & PRESTIGE RETAIL

Best international luxury
experiences
Co-org: Womens Wear Daily
ROOM 2
MAPIC INNOVATION FORUM
RETAILTAINMENT AREA
9.00-10.00
10.30-11.00
10.30-11.00
THE NORDICS
MK ILLUMINATION
NOOKS
The Nordic art of retailing

Co-org: NCSC
10.00-11.00
10.00-10.45
CLEAR CHANNEL
Welcome to my phygital world

Co-org: Google
Malls and Media: a new era

Client session
11.00-11.30
11.00-11.30
10.45-11.30
COMMONENERGY
BOUNCE
Client session
Deep renovation of shopping

centres
11.00-12.00
RUSSIAN FEDERATION
Expanding your business in Russia
Sponsor: Fashion House Group
Co-org: Impress Media
12.00-13.00
USA
Click to bricks & innovative
retail: be connected to the new
American dream!
Sponsor & co-org: JLL
13.00-13.45
GOULSTON & STORRS

Client session
SHOPPERTRAK
11.30-12.30
10.30-12.00
ELGAM*
11.15-11.45
BEMYPOP
11.30-12.00
DATA
Shopping malls & retailers, the

new power couple?
Co-org: Salesforce
12.30-13.30
FOOD & BEVERAGE

Savouring new F&B
experiences
Co-org: retail&food
RETAILIC
11.30-12.00
Next-generation video
intelligence for shopping malls
& chain stores
FORREC
Embracing entertainment in
mixed use design
12.30-13.00
12.00-12.30
LCHANGEUR BY BNP
PARIBAS
Startup sessions
FREEDOME BY SKY ZONE

World leader in adventure &
trampoline parks
BREAK
14.30-15.30
LEISURE & SHOPPING

Retail in wonderland!
Sponsor & co-org:
Theleisureway
15.30-16.30
RETAIL TOURISM
Sea, Shopping & Sun:
Enjoy a new type of holiday!
Sponsor & co-org: RKF
16.30-17.30
MIDDLE EAST
How tall is retail?
Sponsor & co-org: Arabian
Centres
17.30-18.30
INVESTMENT
Shopping malls, factory
outlets, high streets: Which
is the best place to invest?
SPECIFIC LOCATIONS &

NETWORKING EVENTS
Confrence des Territoires

Urbains
(Verrire Grand Auditorium)
Organiser: ELGAM Conseil
Christmas Success Driving

footfall & customer engagement through atmosphere
& emotion
THE O2O EXPERIENCE
SPECIALTY LEASING LOUNGE
14.15-15.15
CHINA, JAPAN,
SOUTH EAST ASIA
The best of Asia
15.15-16.00
AEON MALL
Retail market overview &
expansion opportunities in
Japan - Client session
16.00-16.45
CNCC ITALY
BREAK
14.00-14.30
DILAX
Retail analytics: How innovative technologies assist you in
understanding your customers
14.30-15.00
RETAIL ADVANTAGE
DATA - Unlocking shopping

centre & outlet potential
15.00-15.30
14.30-15.00
IPLAYCO
Unique retail entertainment
offerings to entice your guests
15.00-15.30
PARAGON CREATIVE
16.45-17.30
15.30-16.00
JOSDEVRIES
The wonder of water
Brand & multi-format development for shopping centres
16.00-16.30
17.30-18.30
NORTH AFRICA
Focus on the next development projectsin Morocco,

Algeria, Egypt & Tunisia
16.00-16.30
SEEDCAMP
Startup sessions
COEPHE POP-UP
VORTEX
SCPG*

Organiser: SCPG
16.00-17.00
WOMEN NETWORKING
COCKTAIL*
A marketplace of commercial
spaces
15.30-16.00
13.30-14.30
14.45-15.15
15.30-16.00
CONIQ
How to offer a unified

customer experience with
Salesforce - Client session
BOXPARK
Converging sectors: how experiential design & build is becoming an essential part of retail
Southern Italy: the new golden nugget - Client session
SALESFORCE
14.00-14.30
WHAT A SPACE
Influencing the retail Real

Estate Industry
17.30-18.30
16.30-17.00
STOREFRONT
USA HAPPY HOUR

(USA Pavilion - Palais -1)
GLOBAL ATTRACTIONS
16.30-17.00
iP2ENTERTAINMENT
*by invitation only
Programme as of 09 September 2016, may be subject to change.
2016 - CONFERENCE & EVENT PROGRAMME
THURSDAY 17 NOVEMBER
TRENDS HUB (PITCHINGS)
CONFERENCE ROOMS
ROOM 1
9.00-10.00
UNITED KINGDOM
Good morning retail!
Co-org: Portas
10.00-11.00
TRAVEL RETAIL
The 6 continent for retailers?

Sponsor & co-org:
BNP Paribas Real Estate
th
11.00-12.00
DESIGN & INNOVATION
How to create a magic

& seamless experience?
Sponsor & co-org: GH+A
12.00-13.00
OUTLET
The evolution of outlet centres

to urban and mixed use settings
Sponsor & co-org: The Outlet
Resource Group
13.00-14.00
GERMANY
Trends and business
opportunities in Germany
ROOM 2
9.00-10.00
MAPIC INNOVATION FORUM
RETAILTAINMENT AREA
10.00-10.30
POLAND
High streets & shopping

malls: upcoming projects!
10.00-10.45
RKF
Establishing a US retail
footprint
Client session
10.45-11.30
NEWMARK GRUBB
KNIGHT FRANK
Client session
11.30-12.30
BELGIUM
& LUXEMBOURG
Retail in major Belux cities:
more than chocolate and
waffles!
Co-org: BLSC
12.30-13.30
GOOGLE
10.30-11.00
ESRI
11.00-11.30
TC GROUP SOLUTIONS
Big data & retail intelligence
to increase the profitability of
your business
11.30-12.00
SYMAG
How can open innovation increase customer satisfaction?
Spain at the heart of Europe

Co-org: AECC
8.00-11.30
POP MEDIA
RUSSIAN BREAKFAST*
(Majestic Hotel)
Organiser: Impress Media
10.30-11.00
PLAYTIME
Delivering an authentic play
area experience to shopping
centres
11.00-11.30
APPEAR HERE
11.15-11.45
MY POP UP STORE
UNIVERSCIENCE
Startup sessions
BREAK
15.30-16.30
TURKEY
15.00-15.30
WALLTOPIA ADVENTURE
KODISOFT
Specialty leasing
for success!
Bridging Europe & Asia:

Turkey is the new hub for the
retail industry!
Table is a new TV
Bringing active entertainment

to your facility
16.30-17.30
16.00-16.45
HIGH STREETS
iP2ENTERTAINMENT
HELLA AGLAIA
Re-enchanting the cityscape

Sponsor: Thor Equities
Co-org: Kiki Lab - Ebeltoft
Italy
Client session
16.45-17.30
17.30-19.00
ITALY
New development projects

Sponsors: IGD, Multi, Svicom
Co-org: CNCC Italy
How to leverage online marketing solutions to drive foot

traffic & revenue
Client session
17.30-18.30
MILLENNIALS
Welcome shopping kings!
NICE METROPOLE*
Meetaly
Sponsors: IGD, MULTI,
SVICOM
Co-org: CNCC Italy
PARIS & CO
Energising retail!
Co-org: SCSC
GOOGLE
10.30-12.00
ITALIAN LUNCH*
12.00-12.30
A new retail Real Estate

landscape
Co-org: FashionMag
POP UP STORES

Sponsor: Acadia Realty
Co-org: Abrams Global
13.00-14.30
BREAK
15.00-16.00
USA BREAKFAST*

Organiser: Nice Mtropole
Why family entertainment

centres/bowling are a sustainable and growing business
14.00-15.00
SWITZERLAND
8.00-9.30
10.30-11.00
QUBICAAMF
14.30-15.30
FRANCE
SPECIFIC LOCATIONS &

NETWORKING EVENTS
10.00-10.30
Online marketing management solutions for franchise

networks
12.30-13.00
SPAIN
SPECIALTY LEASING LOUNGE
14.00-14.30
14.00-14.30
14.00-14.30
XOVIS
ROUGE COBALT
BRICKSPACES
Xovis person tracking

technology
15.30-16.00
Reliable dwell time analysis

to optimize your marketing
activities
16.00-16.30
19.30-22.30
MAPIC AWARDS GALA

DINNER
14.30-15.00
15.30-16.00
PRO URBA
How to make your public
spaces become a destination
of leisure & pleasure
14.45-15.15
RETAIL IS DETAIL
17.15-17.45
POP PLACES
Pre-registration required
(Salon des Ambassadeurs)
MAPIC Awards 2016 Official
Sponsor: Cushman & Wakefield
MAPIC 2016 Official Sponsor:
Thor Equities
23.00
MAPIC PARTY
Open to all MAPIC Delegates
(Salon des Ambassadeurs)
MAPIC 2016 Official Sponsor:
Thor Equities
BPI LE HUB
Startup sessions
16.30-17.00
VISIOGLOBE
Indoor navigation map on
Mobile, Web and Kiosks
*by invitation only

Programme as of 09 September 2016, may be subject to change.
CONFERENCE PROGRAMME
10.00 -11.00 |
Room 1
THE O2O EXPERIENCE

9.00 -10.00 |
Room 1
Welcome to my phygital world
LUXURY & PRESTIGE RETAIL

Best international luxury experiences
Luxury industry: key figures & international scope
High streets, e-commerce, transit zone or shopping
centre: the best buying marketplace?
How luxury brands use digital tools to increase revenues?
Storytelling, social luxury & personalised customer
journey: how to develop client insights & recognition?
Speakers
Sofiane BOULEGHRAIF
Communication and
customer care manager
Kenzo
Andrew PHIPPS
Head of Retail Research
CBRE
Online to offline: the new seamless experience between

customers, brands & shopping centres
How digital impacts physical retail: the best digital
solutions to increase traffic, business and revenues
Are pure players dead? How to integrate physical
commerce into your 360 strategy?
Brands & pure players: create the best physical
experience to enchant your customers journey
Speakers
Wojciech GRENDZINSKI
Vice President,
Sales Director
IMS
Francois LOVITON
Director Retail France
Google
More to be confirmed...
Co-organiser:
Pamela WOLF
Innovation Strategy Director
Salesforce.com
Co-organiser:
Womens Wear Daily
10.00 -10.45 |
9.00 -10.00 |
Room 2
Speakers
THE NORDICS
The Nordic art of retailing
Population is growing in Sweden, retail is ambitious various challenges & projects emerge for developers
How Denmark will use tourism & urban projects to boost
the retail industry Focus on Greater Copenhagen
Ecommerce: threat or opportunity for Norwegian shopping
centres
Finland: focus on upcoming projects
Co-organiser:
Stig Birk DORLER

CEO & Founder
ABSALON & CO
Marcel KOKKEEL
CEO
Citycon
Carl Erik KREFTING
CEO
Sylen Eiendom
Cameron SAWYER
Chairman
GVA Sawyer
Martin SUMMERSCALES
Head of Retail Consultancy
CBRE
Room 2
CLEAR CHANNEL (CLIENT SESSION)

Speaker
Malls and Media: a new era

Since 2012, the malls media landscape has changed.
Operating with different mall owners, Clear Channels
objective is to entertain malls and be the preferred media
partner for brand advertising
Malls as new media: how do we replace malls in
the advertising landscape
Entertainment and a new approach: how do we entertain
mall visitors with brands
Future of malls: hub of qualitative audiences
Emmanuel POTTIER
Managing Director
Clear Channel Play,
Strategy, Innovation
Organiser:
Marika WRN
Managing Director
NCSC
2
11.00 -12.00 |
Room 1
RUSSIAN FEDERATION
10.30 -11.00 |
Mapic Innovation Forum
Expanding your business in Russia
MK ILLUMINATION (PITCHING)
Christmas Success - Driving footfall & customer
engagement through atmosphere & emotion
Key success factors that make your property a real
destination during the festive season
Relevance of light and decoration for emotional place
making
Case studies from successful concepts across the world
How to create an emotional atmosphere in cities and
shopping centres to increase footfall
Speaker
Thomas MARK
President
MK Illumination
Consumption: from basic needs to a more sophisticated

demand / key facts for growth
New companies entering the Russian retail market now
High streets, shopping malls, factory outlet, travel retail
what are the best market opportunities to expand and
invest in Russia?
Sponsor:
Organiser:
11.00 -11.30 |
Speakers
Brian OREILLY
Managing Director
Fashion House Group
Co-organiser:
COMMONENERGY (PITCHING)
Speakers
Deep renovation of shopping centres: cost-effective

solution-sets & continuous commissioning
10.45 -11.30 |
Room 2
SHOPPERTRACK (CLIENT SESSION)

To be announced...
Organiser:
Speakers
To be announced...
CommONEnergy project: an EU challenge to reconceptualise shopping centres

Taste of technology solutions for reducing energy needs
and increasing energy efficiency
Tools and methods for developing deep energy renovation
How to transform data into knowledge to effectively
support facility management: Intelligent Building Energy
Management System
Continuous commissioning for constant monitoring and
improvement of shopping centres performance
Roberto LOLLINI
Research Group Leader
CommONEnergy
Ivan MANGIALENTI
Business Development Manager
CommONEnergy
Organiser:
11.30 -12.00 |
Retailtainment Area
FORREC (PITCHING)
11:00 -11.30 |
Embracing entertainment in mixed use design
Retailtainment Area
BOUNCE (PITCHING)
Speakers
To be announced...
To be announced...
Mixed use developments are now destinations a very

current wave of entertainment
Creating places people to want to go, not simply pass
through
Tap into the tourist market - attract out of town visitors,
families or young people
Build in entertainment into every aspect of a design
11.30 -12.00 |
Organiser:
Speaker
Steven SHAH
Senior Director
Forrec
Organiser:
RETAILIC (PITCHING)
Next-generation video intelligence for shopping malls
& chain stores
11.30 -12.30 |
Tracking the entire visitors journey

Finding the new sources of revenue
Redefining key drivers of sales
Quantifying sales staff activity
Case study
Room 2
DATA
Shopping malls & retailers, the new power couple?
A comprehensive reference database: capture,
understand, analyse your customers data to generate
value
The new brokerage relationship between retailers &
shopping centres - data collaboration is the new challenge!
Marketing platform & consumer insight for a tailored
shopping experience
New tech and digital solutions to enhance the customer
journey
Co-organiser:
Organiser:
Speakers
Igor DZIERZANOWSKI
Chief Executive Officer
Retailic
Jan RYCHTER
Chief Technology Innovation
Officer
Retailic
Speakers
Edouard DETAILLE
(Moderator)
President
FCE
12.00 -13.00 |
Room 1
USA
Tom GONG
CEO
AllDragon International
Click to bricks & innovative retail: be connected

to the new American dream!
Asif KHAN
Founder & President
Location Based
Marketing Association
US retail real estate snapshot

Reinventing shopping centres: lively mixed use places for
new consumer behaviour!
New York City: one of the strongest retail destinations in
the world what about other American cities?
Embracing the retail real estate revolution: mastering
ecommerce, digital, disruptive innovation, next point of
sales generation
Pamela WOLF
Innovation Strategy Director
Salesforce.com
Speakers
Patrick MCINTYRE
Director of Global Retail
Mars
Darren WILLIAMS
Country Director
T2 Tea
Sponsor & co-organiser:

6
12.30 -13.00 |
12.00 -12.30 |
Startup sessions
FREEDOME BY SKY ZONE (PITCHING)
Why your centre needs entertainment foot-fall, fun

and families
Why Skyzone is the biggest and best option
What do we offer in the parks
What is the design and construction process
How do you get involved with Skyzone
LCHANGEUR BY BNP PARIBAS (PITCHING)
Retailtainment Area
World leader in adventure & trampoline parks
Speaker
Lesley HAWKS
VP of International
Development
Freedome powered
by Sky Zone
Startups with solutions for shopping centres and points of sale will pitch their concepts, business
models and technologies. Meet the disrupters and innovators of the retail & real estate sector:
Cy-play - Digital in-store
Hexapay - High performance digital sales channels
Huntertainment - Augmented technologies
Instore.digital - Big data solutions for retail
Netmeno - Ecommerce applications
Sizzy - Body scan 3D
Think&Go - Connected shopping
Organiser:
In partnership with:
12.30 -13.30 |
Room 2
13.00 -13.45 |
Room 1
FOOD & BEVERAGE

Savouring new F&B experiences
F&B: a key added value for retail property assets
From gourmet dining to food concepts - international case
studies
Aromas & flavours to increase shopping centres success
Digital tools on the menu
Co-organiser:
Speakers
Andrea AIELLO (Moderator)
Editor-in-chief
retail&food - Edifis Spa
GLOUSTON & STORRS

(CLIENT SESSION)
Speakers
To be announced...
To be announced...
Dmytro KOSTYK
CEO
Interactive Mall Technology
(Kodisoft)
Organiser:
14.30 -15.30 |
Room 1
Speakers
LEISURE & SHOPPING

14.00 -14.30 |
Retail in wonderland!
DILAX (PITCHING)
Retail analytics How innovative technologies assist
you in understanding your customers
Can beacons, tracking and the like revolutionise
marketing?
Does measurement of dwell time, visitor routes and
visitor traffic really increase turnover?
Will digital bricks and mortar stores be the future
teaser for online shopping?
Can big data revolutionise shopper insights
(demographics, omnichannel etc.)?
Speaker
Thorsten KIES
Business Unit Director Retail & Airports
DILAX
Ambiance, environment, emotion, authenticity ...

enchanting the customer journey
How the 5 senses appeal to consumption?
Best technologies and digital solutions to entertain
customers?
Leisure & digital: the best link for socialisation
Shopping as a happy family & friends playground!
International leisure experiences
14.30 -15.00 |
Andy REIF
Executive Vice President,
Consumer Products, Licensing
and Global Experiences
National Geographic
Partners
Reinhart VIANE
Business Development
Director
KCC Entertainment Design
The best of Asia

Asian retail real estate snapshot
Consumer growth, supply growth & emergence of new
cities: what are the next opportunities for international
retailers in Asia?
Retailtainment, food & beverage, pop-up stores what
is the magic formula to increase traffic and avoid ghost
malls?
E-commerce, mobile & social networks change the way
Asians shop
Retailtainment Area
INTERNATIONAL PLAY COMPANY

(IPLAYCO) (PITCHING)
Room 2
CHINA, JAPAN, SOUTH EAST ASIA
10
Roberto FOLGORI
Member of Board
of Directors
DEDEM AUTOMATICA
Joshua WEXLER
Chief Executive of Fun
iP2Entertainment
Organiser:
14.15 -15.15 |
Christophe CHAUVARD
General Manager France,
Switzerland & Africa
QubicaAMF
Speakers
James ASSERSOHN
Director Retail Asia Pacific
JLL
Speaker
Unique retail entertainment offerings to entice your

guests
How retail play areas and attractions are able to entice
your guests back in to the shopping centre environment
and away from online shopping
Understanding the demographics and customer flow,
prior to the design stage
How to create a unique play environment, or immersive
entertainment experience within your location
Possible branding and cross promotion opportunities for
the specialty entertainment and play attractions
Design to completion, what is required logistically
to build and install your entertainment and retail play
environment from start to finish
Max LISZKOWSKI
Chief Financial Officer
International Play Company
Organiser:
11
14.30 -15.00 |

15.00 -15.30 |
RETAIL ADVANTAGE (PITCHING)

DATA - Unlocking shopping centre and outlet potential
Speaker
Gareth JORDAN
Director
Retail Advantage
The data journey

Is there such a thing as too much data?
What are the pitfalls?
Using data to drive performance
CONIQ (PITCHING)
Speakers
To be announced...
To be announced...
Organiser:
Organiser:
14.45 -15.15 |
Specialty Leasing Lounge
COEPHE (PITCHING)
To be announced...
Speaker
To be announced...
Organiser:
15.15 -16.00 |
Room 2
AEON MALL (CLIENT SESSION)

15.00 -15.30 |
Retail market overview and expansion opportunities

in Japan
Retailtainment Area
PARAGON CREATIVE (PITCHING)

Converging sectors: how experiential design and build
is becoming an essential part of retail
Brand engagement through play and experience
The museum, theme park and attraction sectors - what
they can do for retail
Increased dwell time and reasons to visit
Case studies and how Paragon are working
with brands and developers
12
Speaker
Stephen RICHARDS
Head of International
Development
Paragon Creative
Retail market overview in Japan

Sales trends in Japanese shopping malls - What kinds of
retailers are having success, and what are the trends
Retail channels in Japan - regional and location
characteristics
Speakers
Kentaro KATA
Representative Partner
EXA Partners
Megumi YAWATA
General Manager
Global Leasing Dept.
AEON MALL
Organiser:
Organiser:
13
15.30 -16.00 |
15.30 -16.30 |
Retailtainment Area
Room 1
VORTEX (PITCHING)
RETAIL TOURISM
Sea, Shopping & Sun: Enjoy a new type of holiday!
Retail & tourism, a dynamic duo!
How retailers benchmark tourism spots?
How the tourism industry capitalises on shopping?
Case studies: cruise terminals, ski & sea resorts,
highways, stadiums...: how to choose the best touristic
location to develop your business?
Creating new shopping destinations!
15.30 -16.00 |
Speakers
Joshua STAUSS
Executive Vice President
RKF
Franck VERSCHELLE
CEO
Advantail
Speakers
The wonder of water

Water attracts a wider demographic and keeps shoppers
onsite longer
Water play is possible without full immersion. Its fully
immersive in fun!
One-of-a-kind designs can make your facility unique,
helping differentiate your brand
Aesthetic water play solutions are an attraction in
themselves, becoming a focal point of the destinations
experience
Virginie GUILBEAULT
VP, Business Development
Europe and Middle East
Vortex
Stephen HAMELIN
President
Vortex
Organiser:
JOSDEVRIES THE RETAIL

COMPANY (PITCHING)
Brand and multi-format development for shopping
centres
Technology is changing our world and customer
behaviour
Developers must think like retail brands to become
successful
Localisation is the only way to become relevant:
convenience & third place versus experience and endless
choice
15.30 -16.00 |
Speaker
Sven MANTEN
Manager
JosDeVries The Retail
Company
WHAT A SPACE (PITCHING)

Speaker
A marketplace of commercial spaces

To be announced...
Daniela GALVANI
Founder & President
What a Space
Organiser:
Organiser:
14
15
16.00 -16.30 |
16.00 -16.45 |
Retailtainment Area
Room 2
GLOBAL ATTRACTIONS (PITCHING)

CNCC ITALY (CLIENT SESSION)
Southern Italy: the new golden nugget
General overview - This conference has the aim to
make a wide range of players aware about investments
in shopping centres, in the Southern regions of Italy
Market figures and track records in South Italy shopping
centres - to raise cognisance that investments in the
South are an opportunity not to be missed
Successful case histories
Speakers
Speakers
To be announced...
To be announced...
Cristina LAZZATI (Moderator)

Editor-in-chief
Mark Up Tecniche Nuove Group
Organiser:
Organiser:
16.30 -17.30 |
16.00 -16.30 |
SEEDCAMP (PITCHING)
Startup sessions
BookingBug - Bookings & appointments software
Poq - Cloud platform for app commerce
Rialto - Commercial property platform / software
Trail - Retail & hospitality technology
Voyage Control - Logistics / Air traffic control / retail
Room 1
MIDDLE EAST
How tall is retail?
Location, prosperous economy, diversified & open: how
the Middle East is strategic for retailers?
Shopping, dining, relaxing: the best mix to entertain
customers
High quality retail & premium tourism: how to create a
world class shopping destination
Next amazing retail real estate projects and shopping
mall developments
Speakers
Ben JOBLING
International Director
The Dune Group
Jayne RAFTER (Moderator)

Owner & Joint MD
RLI - Retail & Leisure
International
16
17
16.30 -17.00 |
Retailtainment Area
17.30 -18.30 |
iP2ENTERTAINMENT (PITCHING)
Room 1
INVESTMENT
Speakers
To be announced...
To be announced...
Shopping malls, factory outlets, high streets:

Which is the best place to invest?
Why is retail property investment still one of the best real
estate assets?
High street versus shopping centre, what is the best bet?
Berlin, London, Shanghai, NYC, Paris: What are the best
cities to invest in?
Right retail mix, green compliance, design, consumer
experience, leisure, digital marketing: What are the key
components to drive your investment choices?
How much do you need to invest or re-invest in the assets
to get the right retail mix?
Organiser:
16.45 -17.30 |
Speakers
Lorenzo SEGRE
Vice President
GIC Real Estate
Room 2
17.30 -18.30 |
SALESFORCE (CLIENT SESSION)

How to offer a unified customer experience with
Salesforce
Personalised 1:1 experience
Marketing and service on every channel
Rapid innovation and agility through apps
360 degrees view of customers
Followed by a cocktail
Speakers
Tom SMITH
EMEA Product Marketing
Manager
Salesforce
Room 2
NORTH AFRICA
Focus on the next development projects
in Morocco, Algeria, Egypt & Tunisia
Key market figures
Best spots to invest
Attractiveness of the market for international retailers
Upcoming projects
Impact of digital and e-commerce on physical retail
Speakers
Giovanni DOLCI
Vice President,
Theatre Development
IMAX Corporation
Davide PADOA
Chief Executive Officer
Design International
Organiser:
18
19
8.00-9.30 |
Verrire Grand Auditorium
9.00 -10.00 |
Room 2
Speakers
USA BREAKFAST
Andrea ABRAMS (Moderator)

Founder and CEO
Abrams Global
David CHINES
CEO & Creative Director
Copious Row
By invitation only
To be announced...
Speakers
POLAND
High streets & shopping malls: upcoming projects!
To be announced...
Steven COHEN
CEO
Blue Inc
Sponsor:
Jose GOMEZ
Vice President
Etam Group
Co-organiser:
10.00 -11.00 |
Room 1
TRAVEL RETAIL
9.00 -10.00 |
Good morning retail!

UK retail real estate snapshot!
Oxford Street, Regent Street, Bond Street & global West
End: the best retail lab in the world for international
brands & retailers? What about other UK cities?
What is the best strategy for newcomers to penetrate the
retail market?
Is pop up becoming business as usual in London?
20
Speakers
The 6th continent for retailers?
Room 1
UNITED KINGDOM
Co-organiser:
Josip KARDUN
CEO
Atrium Group
Speakers
Jeremy COLLINS
Property Director
John Lewis
Mary PORTAS (Moderator)
Chief Creative Officer
Portas
Jace TYRRELL
Chief Executive
New West End Company
Tourism & travel are booming, retailing is ambitious

Restaurants, shops, leisure, beauty care...
new life places for travelers
What is the strategy for luxury brands to turn travelers
into global shoppers
Events, personalised service, design & merchandising,
digital solutions... how to create the best traveler
experience
Transit zones: a good medium for retailers to advertise
and promote their brands
Marco ALMEIDA
Head of Expansion
Parfois
Fiona HAMILTON (Moderator)
Global Head of Retail
for International Brands
BNP Paribas Real Estate
21
10.00 -10.45 |
Room 2
RKF (CLIENT SESSION)

Establishing a US retail footprint
What it takes to successfully establish a presence
in the US.
Initial entry into the US and devising and launching
a national roll-out strategy.
Navigating the US urban and suburban retail landscapes
from high streets to malls, mixed-use projects
to outlet centers.
10.00 -10.30 |
Speakers
Karen BELLANTONI
Vice Chairman
RKF
Ariel SCHUSTER
Vice Chairman
RKF
POP MEDIA (PITCHING)
Speakers
To be announced...
To be announced...
Organiser:
Organiser:
10.00 -10.30 |
10.30 -11.00 |
Speakers
GOOGLE (PITCHING)
Online marketing management solutions for franchise
networks
Inlead
Geolid
Visiperf
Organiser:
Paul BLONDE
Sales Director
Geolid
ESRI (PITCHING)
To be announced...
Speakers
To be announced...
Emmanuel GOMEZ
Head of sales
Geolid
Philippe JUREDIEU
CEO
Inlead
Jordan KOLMERSCHLAG
Sales manager
Inlead
Organiser:
22
23
10.30 -11.00 |
Retailtainment Area
PLAYTIME (PITCHING)
Delivering an authentic play area experience
to shopping centres
10.45 -11.30 |
Speaker
Grant SONJU
Director of Business
Development, International
Playtime
Keys to successful integration of entertainment offering(s)

Brief project case studies - common area and
in-line solutions
Maintaining authenticity in design
Keeping brick and mortar relevant
Delivering an authentic experience to maximize ROI
Room 2
NEWMARK GRUBB KNIGHT

FRANK (CLIENT SESSION)
To be announced...
Speakers
To be announced...
Organiser:
Organiser:
11.00 -12.00 |
Room 1
DESIGN & INNOVATION

10.30 -11.00 |
APPEAR HERE (PITCHING)

To be announced...
How to create a magic & seamless experience?
Speakers
To be announced...
The inspiration of design & architecture to create

authentic places
The best technologies and digital solutions to enhance
the customer experience
Architecture, immersion, story-telling, merchandising ...
emotional shopping
Physical emotions in a digital world
How the 5 senses appeal to consumption?
Organiser:
Followed by a cocktail, courtesy of GH+A
24
Speakers
Denis GERVAIS (Moderator)
Founding Partner
GH+A design studios
Karen HARRIS
Managing Director
Intudigital
Joanna LANGER
International Business
Development Manager
IMS
Regis PENNEL
President
Lexception
25
11.00 -11.30 |
TC GROUP SOLUTIONS (PITCHING)
11.15 -11.45 |
Speaker
Alvaro ANGULO
CEO
TC Group solutions
Big data and retail intelligence to increase the

profitability of your business
What are the right technological tools needed to collect,
store, process and analyse big data in retail to ensure
the correct decisions in real time?
Understand customer behaviour through the capture rate
(results from dividing the pedestrian traffic that
circulates around commercial premises and the number
of people that in fact enter a store), conversion and
repetition rate.
How to use the data to increase the profitability of your
business?
11.00 -11.30 |
MY POP UP STORE (PITCHING)
Speakers
To be announced...
To be announced...
11.30 -12.30 |
QUBICAAMF (PITCHING)
European markets/trends
Why it is expanding: B to B and B to C drivers
Examples of latest concepts and successful businesses
How digital solutions enhance physical experiences
Organiser:
Organiser:
Retailtainment Area
Why family entertainment centres/bowling are

a sustainable and growing business
Room 2
BELGIUM & LUXEMBOURG

Speaker
Christophe CHAUVARD
General Manager France,
Switzerland & Africa
QubicaAMF
Speakers
Retail in major Belux cities: more than chocolate

& waffles!
To be announced...
To be announced...
Co-organiser:
Organiser:
26
27
11.30 -12.00 |
12.00 -12.30 |
SYMAG (PITCHING)
How can open innovation increase customer
satisfaction?
Energise and reinvent the customer relationship
Seamless integration, the key to satisfaction
Social network and mobility example
Retailtainment Area
UNIVERSCIENCE (PITCHING)
Speaker
Carole DESESSARD
Account Manager
Symag
Speakers
To be announced...
To be announced...
Organiser:
Organiser:
12.00 -13.00 |
Room 1
12.30 -13.30 |
OUTLET
The evolution of outlet centres to urban
and mixed use settings
Outlet industry landscape in 2016: international key figures
and trends
The next generation of outlets as a new lever for retail
tourism development
Prairie, urban centres or tourist areas: what is the best
strategic location to create a shopping destination?
What about ecommerce platforms for outlet players?
Followed by a cocktail, courtesy of The Outlet
Resource Group
Speakers
Luca ORTIGARA DE AMBROSIS
Founding Partner & CEO
DEA Real Estate Advisor
Lisa WAGNER (Moderator)
Principal
The Outlet Resource Group
Room 2
SPAIN
Speakers
Spain at the heart of Europe

To be announced...
Spains macro vision: Are the fundamentals in place?

The Spanish real estate market within the European
framework. Have we reached the peak?
Investment vs development: what makes sense today?
The retail landscape. New concepts and winning formats
Co-organiser:
28
29
14.00 -15.00 |
Room 2
SWITZERLAND
12.30 -13.00 |
Speakers
Energising retail!
To be announced...
PARIS & CO (PITCHING)
To be announced...
Startup sessions
Akoustic Arts - Sound innovation
Choose - Mobile app
Diakse - 3D / Ebusiness
Ngine Networks - Digital signage
PayinTech - Cashless payment
Skyboy - Overlaps reality
Co-organiser:
SCSC
14.00 -14.30 |
XOVIS (PITCHING)
Xovis person tracking technology
13.00 -14.00 |
Room 1
GERMANY
Trends and business opportunities
in Germany
To be announced...
Speakers
To be announced...
Xovis presents its person tracking technology allowing

users to achieve a new level of personal behaviour
analyses in the retail market, based on its long term
experience in airport people flow analysis solutions and
queue detection systems. We show you where are the
similarities between a passenger standing in a queue and
a customer waiting to pay for their goods.
The unique multisensor feature enables accurate,
trustworthy and always reproducible path analyses,
empowering BI solutions to consider visitors waiting time
or dwell time.
Speakers
To be announced...
Organiser:
30
31
14.00 -14.30 |
14.30 -15.00 |
Retailtainment Area
ROUGE COBALT (PITCHING)
Retailtainment Area
WALLTOPIA ADVENTURE (PITCHING)

Speakers
To be announced...
Bringing active entertainment to your facility
To be announced...
Active entertainment is growing worldwide

A closer look: products
Whats behind the trend
More? Operating
Goals and next big thing
Organiser:
Speaker
Vasil SHARLANOV
Head of Design
& Architecture
Walltopia Adventure
Organiser:
14.30 -15.30 |
Room 1
15.00 -16.00 |
FRANCE
Room 2
TURKEY
Speakers
A new retail Real Estate landscape

Development projects in France Forum des Halles,
behind the scenes!
Pop-up stores, pure players, new services, what about
newcomers?
Physical retail & ecommerce: a new challenge for pure
players & a fresh business for developers?
New digital solutions and best technologies to provide new
services
Happy birthday 100th Etam! Flashback on a success story
Regis PENNEL
President
Lexception
Speakers
Bridging Europe & Asia: Turkey is the new hub

for the retail industry!
To be announced...
Exclusive presentation of the new Istanbul airport

Next opportunities for international investors and retailers
Turkey: the new financial opportunities for the retail
real estate industry
Upcoming huge urban projects
Co-organiser:
FashionMag
32
33
15.30 -16.00 |
HELLA AGLAIA (PITCHING)

Speakers
15.00 -15.30 |
Reliable dwell time analysis to optimise

your marketing activities
INTERACTIVE MALL
TECHNOLOGY BY KODISOFT
(PITCHING)
Speaker
Dmytro KOSTYK
CEO
Interactive Mall
Technology (Kodisoft)
Table is a new TV
To be announced...
Pros and cons of WiFi tracking

Upcoming alternatives
Benchmark results and outlook
Organiser:
Online to offline case: shop online - eat offline

Mall as a dining destination with a piece of entertainment
and shopping
Uncovering hidden potential of foodcourts
Power of interactivity - why the table is a new TV
15.30 -16.00 |
Organiser:
Retailtainment Area
PRO URBA (PITCHING)

How to make your public spaces become a destination
of leisure & pleasure
15.30 -16.30 |
Room 1
POP UP STORES
Speakers
Specialty leasing for success!

Pop-up stores, kiosks, corners... What is the best physical
solution for brands and pure players?
O2O: how to integrate pop-up stores & physical
commerce in your 360 strategy?
High streets, shopping malls, transit zones...
Choose the best location for your pop up!
Online platform to find the best deal
34
Gabrielle MILLAN
Chairman
Nooks
How Pro Urba assists you through conception,

realisation, and maintenance of your own personal
leisure spaces
What we can provide you with: a complete range of
landscape furniture and related services play and sport
equipment, furniture, and specific floor coverings
Why our clients trust us to enhance their shopping
centres power of attraction and identity through
innovative designs and unique solutions
Who you want your future visitors to be. They wont
happen to come to you but mean to
Speakers
Lina BENCHENAA
Junior Marketing and
manager
PRO URBA
Gilbert MATHOT
Managing Director
PRO URBA
Organiser:
35
16.30 -17.30 |
Room 1
HIGH STREETS
16.00 -16.45 |
Re-enchanting the cityscape
Room 2
iP2ENTERTAINMENT (CLIENT SESSION)

Speakers
To be announced...
To be announced...
Organiser:
16.00 -16.30 |
Followed by a cocktail, courtesy of Thor Equities

Sponsor:
Co-organiser:
Mariusz KOZOWSKI
General Manager Poland
Liebrecht & wooD Group
Alexandre LIOT
Director of BHV
Galeries Lafayette
Fabrizio VALENTE (Moderator)
Founder Partner
Kiki Lab - Ebeltoft Italy
BPI LE HUB (PITCHING)

Startup sessions
Adnow - Mobile advertising
Critizr - Customer feedback management
MyFeelBack - Saas solution for collecting customer feedback
Obiz Concept - Couponing
Ysance - Designers of digital platforms
How to turn city centres into lively new places and shop
ping destinations?
Pop up stores, art galleries, concept stores, food courts....
Key elements to dynamise city centres
Technologies, new services ... Smart city for smart retail?
How retail contributes to preserve authenticity & identity?
Speaker
16.30 -17.00 |
VISIOGLOBE (PITCHING)
Indoor navigation map on Mobile, Web and Kiosks
Introduction of indoor navigation
How to attract and retain customers using indoor
navigation, with real use cases from Unibail-Rodamco,
and The Dubai Mall
Why Dubai Airports chose Visioglobe over Google,
Apple for indoor map navigation
How can you create your Visioglobe map?
Live demo on the audiences own smartphones
Speakers
To be announced...
Organiser:
36
37
16.45 -17.30 |
Room 2
17.30 -18.30 |
Understand new shopping trends

Discover Google online to store solutions
Get amazed by Waze geo targeting
Get inspired by success stories
Learn franchise & retail network best practices
Room 2
MILLENNIALS
GOOGLE (CLIENT SESSION)

How to leverage online marketing solutions to drive
foot traffic & revenue?
Speakers
Welcome shopping kings!

Speakers
Romain VARCHETTA
BERTOGLI
Strategic Partner Manager
Google
Shopping, dining, living, playing - snapshot of Millennials!

Millennials always on stage to live the O2O experience!
Why shopping centres and retailers focus on them
A lot of expectations from the next generation for retailers
Sbastien BISMUTH
CEO
Undiz
Giovanni DOLCI
Vice President,
Theatre Development
IMAX Corporation
Organiser:
17.30 -19.00 |
Room 1
ITALY
New development projects
Speakers
To be announced...
To be announced...
Sponsors:
Co-organiser:
38
39

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CONFERENCE

Mapic Innovation Forum sponsors:

2016 - CONFERENCE & EVENT PROGRAMME

LUXURY & PRESTIGE RETAIL

MAPIC INNOVATION FORUM

The Nordic art of retailing

Welcome to my phygital world

Malls and Media: a new era

Deep renovation of shopping

GOULSTON & STORRS

Shopping malls & retailers, the

FOOD & BEVERAGE

FREEDOME BY SKY ZONE

LEISURE & SHOPPING

SPECIFIC LOCATIONS &

Confrence des Territoires

Christmas Success Driving

THE O2O EXPERIENCE

SPECIALTY LEASING LOUNGE

DATA - Unlocking shopping

The wonder of water

Brand & multi-format development for shopping centres

Focus on the next development projectsin Morocco,

(Verrire Grand Auditorium)

How to offer a unified

Southern Italy: the new golden nugget - Client session

Influencing the retail Real

USA HAPPY HOUR

2016 - CONFERENCE & EVENT PROGRAMME

The 6 continent for retailers?

DESIGN & INNOVATION

How to create a magic

The evolution of outlet centres

MAPIC INNOVATION FORUM

High streets & shopping

Spain at the heart of Europe

Bridging Europe & Asia:

Bringing active entertainment

Re-enchanting the cityscape

New development projects

How to leverage online marketing solutions to drive foot

A new retail Real Estate

(Verrire Grand Auditorium)

(Verrire Grand Auditorium)

Why family entertainment

SPECIFIC LOCATIONS &

Online marketing management solutions for franchise

SPECIALTY LEASING LOUNGE

Xovis person tracking

Reliable dwell time analysis

MAPIC AWARDS GALA

*by invitation only

THE O2O EXPERIENCE

Welcome to my phygital world

LUXURY & PRESTIGE RETAIL

Online to offline: the new seamless experience between

Stig Birk DORLER

CLEAR CHANNEL (CLIENT SESSION)

Malls and Media: a new era

Mapic Innovation Forum

Expanding your business in Russia

Consumption: from basic needs to a more sophisticated

Mapic Innovation Forum

Deep renovation of shopping centres: cost-effective