Tolaram Instant noodles

India

3,530

]4,360

4,980

5,340

3,260

(Source: Worlds Instant noodle association)

Decline in year 2015:
1. Donwfall of Maggi because of undesirable substances ( monosodium glutamate).
2. People are more health conscious then ever
3. Emergence of subsitutes like pasta, soups etc.

Major Players in India

1. Maggi
2. Yippee!
3. Top Ramen
4. Chings secret
5. Knorr soupy noodles
It was a rs. 3500 crore market in 2015.

Market witnessed a growth of 7.4% from 2010 to 2014. Despite of ban on instant noodles
in some states of India for short time, instant noodles market will witness a growth of
6.55% till 2020
Growing youth segment and increasing working population, rising incomes and rising
purchasing power, higher brand consciousness, changing consumer preference, growing
urbanization and Increase in number of middle class population are the biggest drivers in
the growth of Instant Noodles industry of India. Also, lack of time, fast paced life and
changing food preferences are also helping Instant Noodles sector to grow in India.
Apart from Maggi, major brands which successfully gained a market share are Top Ramen,
Yippee, Chings Secret, Knorr Soupy Noodles and Wai-Wai. There are roughly 10 brands
available in India and the market is still open for any new entry with smart product.
Recently Patanjali Group has launched Noodles in India with name Patanjali Atta
Noodles and they are promoting it as healthy noodles made from wheat floor. Patanjali is
growing towards the biggest FMCG Company in India with a share of 11.8% in FMCG
sector as of now.

Source : http://www.mordorintelligence.com/industry-reports/instant-noodles-industryin-india

The instant noodles market in India was growing at a healthy rate from last few years but Maggi
MSG lead controversy affected the category majorly with sales being reduced by 13.94% in the
year 2015-16.
stant noodles market in India is divided into two segments according to the packaging style viz.
packet/pouch noodles and cup/bowl noodles. Flexible plastic packaging of packet noodles hugely
dominates the market as consumer prefer convenient packaging with affordable quantities. Cup
noodles were initially introduced by Indo Nissin in the year 1991 but after Maggi entered with its
brand Maggi Cuppa Mania, the category has started to pick. Cup noodles will prove to be a
trendy friend of young multitasking generation in the coming years. More than two-third sales
revenue of instant noodles comes from traditional formats (kirana stores) whereas retail is
growing fast and online sales are still at a nascent stage.
Source: http://www.businesswire.com/news/home/20160202006065/en/India-Instant-NoodlesPasta-Soup-Market-Outlook
Instant Noodles Market is Anticipated to Double by 2021 Registering a CAGR of 17.64% Over
the Next Six Years

Article : http://www.thehindu.com/business/Industry/wai-wai-makes-big-push-inindia/article8934182.ece

http://www.mydigitalfc.com/views/instant-noodles-market-needs-correctivephase-348 : Important

NAMES
1. Curlies
2. Yumsum