Professional Documents
Culture Documents
1. Introduction
2. Definition
3. Historical definition
4. Features of CSR
5. Need of CSR
6. Determinants of CSR
7. Why CSR is so
important?
8. Challenges of CSR
9. Introduction of Mahindra
co.
10. Mahindra co. and its
responsibilities
11.
Objective of Study
Methodology of Data
Collection
CHAPTER-1
INTRODUCTION
OF
CSR
business model
corporate
self-regulation
integrated
norms
proactively
public sphere
. Furthermore,
promote the
public interest
public interest
into corporate
: people,
planet, profit.
The term "corporate social responsibility" came in to common use
in the early 1970s, after many multinational corporations formed. The
term
stakeholder
R. Edward Freeman,
in 1984. Proponents argue
window-dressing, or an
business ethics
applied ethicsthat
examines ethical principles and moral or ethical problems that can arise
in a business environment.
ISO 26000
investing entities.
UN
has
as guidelines for
Shell Foundation
Flower Valley ,
fair trade
model is based on the idea that corporate success and social welfare are
interdependent. A business needs a healthy, educated workforce,
sustainable resources and adept government to compete effectively.
In earlier times the managers in most cases had only to concern
themselves with the economic results of their decisions. Todays
managers must also consider & weigh the lehgal, ethical, moral &
repercussion of each of their decisions. All companies have to ensure
that their activities do not adversely affect the environment. Depletion of
natural resources, like forests or ground water is a case in point.
Recovery of heat or minerals from flue gases or effluents reduces
pollution and the consumption of scarce resources, while saving money.
Atmospheric pollution affects the health of people and so must be
minimized. Laws relating to the environment should be observed both in
letter and in spirit.
After a comprehensive study of competitor strategy and an
internal policy review performed, a comparison can be drawn and a
strategy developed for competition with CSR initiatives.
which meets or excels the ethical, legal, commercial & public expectation
that society has from business.
-----------------------------------------------------------------------------------------
In the year 1953 the Bowen has said that to pursue those policies
and to make those decisions or to follow those lines of actions which are
desirable in terms of objectives & values of society.
-------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------
European Commission
Anonymous respondent to an
Accountancy Ireland
survey
.
CSR IN SOCIETY
CHAPTER-1
HISTORICAL
DEFINITION
OF
CSR
1920s 1950s
It has been suggested by Windsor that business leaders have since the
1920s
Widely adhered to some conception of responsibility and responsiveness
practices. Others have argued that the genesis of CSR was in the
1930s with the debate between AA Berle and E Merrick Dodd over the
role of managers. Merrick Dodd contended that the powers of
corporate management are held in trust for the entire community.
Peter Drucker was one of the first to explicitly address CSR, including
public responsibility as one of the eight key areas for business objectives
developed in his 1954 book,
1960s
The literature of the 1960s is not heavily represented in CSR discourse.
However, Carroll believed that this decade marked a significant growth
in attempts to formalize, or more accurately, state what CSR means. He
suggested that some of the most prominent writers during that time
were Keith Davis, Joseph W McGuire, William C Frederick and
Clarence C Walton. Daviss assertion that some socially responsible
business decisions can be justified by having a good chance of
bringing long-run economic gain to the firm, thus paying it back for its
socially responsible outlook is an interesting precursor 4 to
contemporary debates about the financial implications of CSR. Daviss
later assertion that The substance of social responsibility arises from
concern for the ethical consequence of ones acts as they might affect the
interests of others introduces the notion of business ethics to CSR.
. While Drucker
1970s
The literature on CSR includes many references to Milton Friedmans
minimalist view of corporate responsibility and his famous comment in
1970 . It is useful to include the quotation here because it is such a
business-centric view and is one end of a continuum that is still being
debated today in terms of CSR:
There is one and only one social responsibility of business to use its
resources and engage in activities designed to increase its profits so
long as it stays within the rules of the game, which is to say, engage in
open and free competition, without deception or fraud.
Friedmans view has continued to be debated over the decades, for
example
McAleer, who concluded that Friedmans arguments were
unsound and his views unclear, and Oketch, who suggested that Today,
many would not be comfortable with such a profit-oriented statement.
The US Committee for Economic Developments (CED)1971 model of
CSR reveals that despite Friedmans pronouncement, there were other
evolving views about the role of business in CSR. The Committee
described CSR as being related to products, jobs and economic growth;
related to societal expectations; and related to activities aimed at
improving the social environment of the firm. Carroll describes the
CEDs model 5 as a landmark contribution to the concept of CSR
which illustrated the changing relationship between business and
society.
Business is being asked to assume broader responsibilities to society
than ever before and to serve a wider range of human values. Business
enterprises, in effect, are being asked to contribute more to the quality
of American life than just supplying quantities of goods and services.
Inasmuch as business exists to serve society, its future will depend on
the public.
and
quality
politicalofprotests
managements
of the civil
response
rightstoand
thepeace
changing
movements,
expectations
whenof
issues such as human values and morality were being publicly debated.
This would also have impacted on corporate America.
Wallich expanded the debate about voluntarism versus coercion by
equating CSR with the freedom to be a free agent:
I take responsibility to
corporation exercises no
. (World Commission on
1990s
The literature of the 1990s has not so much expanded the
definition of CSR, but used the CSR concept as the base point, building
block, or point-of-departure for other related concepts and themes,
many of which embraced CSR-thinking and were quite compatible with
it. CSP, stakeholder-theory, business ethics theory, and corporate
citizenship were the major themes that took center stage in the 1990s.
that
environmental and social issues have a direct effect on shareholder
value, shareholder activists are moving the rhetoric of their activism out
of the realm
traditional
Shareholders
An
issues
ofexample
for
ethics
Social
of profitability,
ofResponsibility
or
shareholder
good versus
risk activism
and
bad
shareholder
behaviour,
is the group
value
and into that,of
which was formed in 1994 as aBHP .
concerns about
Promoting a European
Business
Ethics
Corporate Citizens for 2006, Mattera points out that high-tech firms,
such as Hewlett-Packard, make up seven of the top eleven companies.
However, he disputes this view of the high-tech industry as a top
environmental performer, citing concerns about its creation of toxic
waste sites, the wastage generated by obsolete hardware, and workplace
exposure to toxic chemicals. Mattera categorises the divergency between
Wal-Marts environmental reforms and its retrograde labour policies as
symbolising was he sees as the selective business ethics that prevail
today. The difficulty in discussing moral/ethical responsibility, of
course, is whose morality/ethics? Ryan asks who should be the judge of
a companys reputation, and how should it be measured? Nevertheless,
an increasing number of writers are raising the issue of moral/ethical
responsibility as an identifiable aspect of CSR.
In a discussion of Shareholder Theory versus Stakeholder Theory,
Post contends that Implementing management principles derived from
Stakeholder Theory will broader and enhance the moral quality of
decisions. In the modern era, having management serve only the
interests of the shareholder or itself is morally untenable. The linkage
between CSR and corporate morality has also been explored by
Richards and Maignan and Ralston.
In their study of business ethics and CSR, Joyner and Payne
identified a time lag between socially responsible behaviour by a
company and financial gain. They have called for larger longitudinal
studies of this linkage over a five-ten year period, and comment that
although in a perfect world such studies would not be necessary, in
this less-than-perfect-world,
almost
might
provide
exclusively
the impetus
by financial
for real
where
performance,
change
success
in many
the
for ability
business
organizations.
to is
show
measured
that
business to be
sustainable. Overall it comes from striving for relationships based on
honesty and mutual respect.
While the above are examples of corporate commitment to social
licence, the literature also provides examples of the corporate
misreading of the terms of their social licence, which caused a broader
corporate rethink. These examples include Monsantos failure to
appreciate the European consumer backlash against genetically
modified food and the perception of Nike as an exploiter of labour in
impoverished countries. Both situations led to damage to brand image
and necessitated corporate restructuring. Wheeler et al provide further
comment on these examples in their discussion of CSR and a
stakeholder approach to the creation of value.
Improvement
Improving
theof
company
responsibilities
status intowards
the market.
the employees.
CHAPTER-1
NEED
OF
CSR
The CSR is important for broad rationale for a new set of ethics for
corporate decisions making, which clearly constructs and upholds a
organizations social responsibility, arises form the fact that a business
enterprise derives several benefits from society, which must, therefore,
require the enterprise to provide returns to society as well.
CHAPTER-1
DETERMINANT
OF
CSR
CHAPTER-1
WHY CSR IS SO
IMPORTANT
CHAPTER-1
CHALLENGES
OF
CSR
Issues of transparency
Lack of transparency is one of the key challenge for the
corporate as there exists lack of transparency on the part of the small
companies as they do not make adequate efforts to disclose information
on their programmed, audit issues, impact assessment and utilization of
funds. This negatively impacts the process of trust building among the
companies which is key to the success of any CSR initiative.
Visibility factor
The role of media in highlighting good cases of successful
CSR initiatives is welcomed as it spread good stories and sensitizes the
population about various ongoing CSR initiatives of companies. This
apparent influence of gaining visibility and branding exercise often leads
many non-governmental organizations to involve themselves in eventbased programmers in the process; they often miss out on meaningful
grassroots interventions.
CHAPTER-2
INTRODUCTION
OF
MAHINDRA CO.
1945
- The Company was Incorporated and converted into Public Limited in
1955 at Mumbai. The Company Manufacture Jeep type vehicles, petrol
industrial engines, industrial process control instruments and flow
meters. Trading in steel and manufacture of professional grade
electronic components. Jeeps are manufactured under a license and
an agreement with Willys Motors Inc., Toledo, Ohio, U.S.A., for whom
the Company also acts as exclusive distributors for the whole of India
for their entire range of vehicles including utility vans,
cargo/personnel carriers and pick-up trucks.
1958
- The Company entered into an agreement with Birfield Ltd., to form
Mahindra Sintered Products Private Limited for the manufacture of a
wide range of self lubricating bearings.
1968
- The Instrumentation & Electronics Division came into existence as
a result of merger of the wholly-owned subsidiary of Mahindra
Engineering Co. Ltd., with the Company with effect from 1st April
1968. The activities of the merged company were being carried on in
this division.
1970
- The name was changed from Mahindra Van Wijk & Visser Ltd. to
Mahindra & Mahindra Ltd. This was merged with the Indian National
Diesel Engine Co., Ltd., during 1977-78.
1977 - 74,
- 700-9.3% Pref. and 12,98,202 No. of Equity share allotted without
payment in cash to shareholders of International Tractor Co. Ltd.,
on its merger in prop 1:1 Pref. and 2:3 Equity. 12,500-7.8% Pref.
shares redeemed on 1.2.1979.
1978
- The Company started negotiation with Balania K. Zacharopoulos
Ltd., Athens for jointly promoting a new company in Greece for the
manufacture of Jeep vehicles and trucks. Initially, it was proposed
to assemble these vehicles mainly from CKD packs to be shipped from
India.
1979
- 57,22,764 Bonus equity share issued in prop. 1:1.
1983
- 76,30,352 Bonus equity shares issued in prop. 2:3 in October 1984.
1984
- Mahindra Spicer Ltd. (MSL), was amalgamated with Mahindra &
Mahindra Ltd. (MML) with effect from 3rd April. Pursuant to the
scheme of amalgamation of MSL with MML, the shareholders of MSL
were
share
S.
A.,allotted
of
anMML
associate
1,88,166
for every
of Forasol
equity
6 shares
S.A.,
shares
held
for
ofin
purchase
MML
MSL.in of
theIle
ratio
d' Amsterdam
of 1 equity
view of this purchase, the Company obtained a firm order from ONGC
for drilling services for 2 years.
1985
- A letter of intent was obtained for the manufacture of 50,000
lines of EPABX/PAXs in collaboration with OKL Electric Co. of Japan.
- MBT was made a subsidiary of the Company with 60% holding and
the remaining 40% was subscribed by the foreign partners, the British
Telecommunications p.l.c., U.K. (BT) for provision of software
engineers of MBT to work on various projects of BT in the U.K. MBT
also decided to issue equity capital to the extent of Rs 4 crores
out of which shares worth Rs 2.40 crores were to be offered to
Mahindra & Mahindra Ltd., for subscription and the balance shares
worth Rs 1.60 crores were to be offered to BT.
1987
- (17 months), approval from Government was received for the
manufacture of Peugeot 504 pick-up vehicles in collaboration with
Automobiles Peugeot of France.
1989
- During the year improved versions of CJ 500 range of jeeps and FJ
range of LCVs were introduced. Also a sporty model of jeep was
introduce which was well received by the target audience.
1990
- The Automotive division faced adverse market conditions resulting
in a drastic reduction in production and sales of vehicles. The
Automotive division introduced a direct injection diesel engine, the
MDI 2500 A engine on the CJ 500 vehicles. A new fuel efficient 10
seater vehicle having a direct injection diesel engine was
introduced.
1991
- New replacement kits for the series of diesel engines, the XDP
4.90 were successfully launched in order to replace petrol engines in
passenger cars and create new demands for the series of diesel
engines manufactured by the Company.
- During the second half of the year, the Company introduced the new
range of `Commander' vehicles which were well received in the
market.A new model on the anvil was a five door ten seater vehicle
Armada with a factory built body for which dies were imported from
Japan.
1992
- It was proposed to launch a new LCV with a much larger platform,
imported driving comfort and better styling.
1994
- During the year a new Company Mahindra USA Inc. had been
established
in Texas, U.S.A. with the objective of increasing tractor sales in
U.S.
- 9,73,200 shares
11,14,682
per
shares allotted
allotted against
to the erstwhile
the detachable
sharehodlers
warrants.
of MNAL
1995
- Two new models - 365 DI and 585 - DI were also launched in 30-35
HP
and 45-50 HP segments respectively.
1997
- The Zaheerabad plant and R&D division were awarded Iso 9002 and
ISO
9001 certification respectively. With the technology received from
Fuji Technica, Japan the company undertook to manufacture dies for
vehicle bodies in the new Die Shop. During the year, 7 new models
to
cater to different nice markets were introduced.
- The Mahindra group has tied up with Sega Enterprises Ltd and
Mitsubishi Corporation of Japan to form a joint venture (JV) in
India
to develop and launch Sega branded family entertainment centres.
- M&M has signed a wage agreement with its union at its automotive
plant at Kandivali, evolving a Mahindra Production System (MPS)
is an amalgamation of latest work measurement techniques and Toyota
which
1998
- M&M has signed new productivity agreements with its workers at the
Kandivli (Mumbai), Nashik and Zaheerabad (Andhra Pradesh) plants.
- Mercedes-Benz India Ltd and Mahindra Ford India Ltd have signed a
MoU
with the Directorate-General of Foreign Trade (DGFT), under the new
MoU
policy for car manufacturing in the country.
- Danish company Maersk, Mahindra & Mahindra and the Tamil Nadu
Industrial Development Corporation (Tidco) propose to establish a
venture
joint
hub
port.to develop Colachel on western coast of south Tamil Nadu into
- M&M has set up a new company - Mahindra Auto Specialities Ltd for
bullet-proofing passenger vehicles and providing specialised
services.
M&M has signed an MoU with Plasan Sasa of Israel for design and
- The Mahindra & Mahindra group and the TVS group have floated a
joint
venture to provide software solutions to the automobile sector.
to
explore the possibility of using Renault petrol engines for M&M's
planned Scorpio utility vehicle.
- M&M will launch the LCV under the `Loadking' name in January
next
year.
- M&M has launched its first 60 HP class tractor Arjun 605 DI here,
will from now roll out a new mode very six months.
- The Company has launched the first of its new series of Horizin
Tractors, the Mahindra Arjun 605 DI in Andhra Pradesh.
- Fitch Ratings India has assigned `Ind AAA' rating to the proposed
five-year Rs 100-crore non-convertible debenture programme of the
company.
- The Board has approved an ESOS and decided to allot 55,24,219 No.
of
equity shares to the Mahindra & Mahindra Employee Stock Option
2001
Trust.
- Mahindra & Mahindra has tied up with French auto giant Renault for
sourcing petrol engines for its premium utility vehicle Scorpio
which
would be launched later this year.
-The price of Mahindra & Mahindra Ltd (M&M) shares hit a 92month
low
on the Bombay Stock Exchange (BSE) on june 14 fuelled by market
-apprehensions
multi-utility
Mahindra &vehicle,
Mahindra
of a steep
Bolero
launched
fall GLX.
in thethe
companys
premiumsales
version
in May
of its2001
7 seater
2002
-Mahindra & Mahindra Ltd has informed BSE that ICICI Bank Ltd
has
withdrawn the nomination of Mr Inder Chand Jain as their Nominee
Director from the Board of M& M with immediate effect.Consequently
Mr
Inder Chand Jain ceases to be a Director of Mahindra & Mahindra Ltd
with immediate effect.
-Mahindra & Mahindra Ltd has informed BSE that Mr. David
Friedman
(currently the Alternate Director to Mr.Lewis W. K. Booth) has been
appointed as a Director of the Company w.e.f. October 30, 2002 in the
vacancy caused by the cessation of Directorship of Mr. Lewis W.K.
Booth. Mr. V.K. Chanana has been appointed as a Nominee Director of
UTI w.e.f. October 30, 2002 in place of Mr. Sanjiv Kapoor whose
nomination has since been withdrawn by UTI.
2003
2004
-Mahindra
-M&M
launches
& Mahindra
two variants
delisting
of Bolero
of shares
utility
fromvehicle
DSE in TN
-Auto giant Mahindra and Mahindra has launched its latest variants of
Bolero XL range here on January 19, 2004, thus heralding its launch
across the State.
-Mahindra & Mahindra Ltd has informed that the equity shares of the
Company have been delisted from Pune Stock Exchange Ltd w.e.f.
January 16, 2004.
-- Andhra Bank has announced that it has joined hands with Mahindra
Tractors for financing the distribution of tractors through the bank
branches across the country
-Mahindra & Mahindra (M&M) has forayed into the Latin American
markets through the opening of an assembly line in Uruguay
-Mahindra & Mahindra Ltd (M&M) on announced its foray into the
South
African automobile market
2005
- Mahindra & Mahindra tractors' top dealer in the US has become the
largest tractor dealer in the US, muscling past dealers of John Deer,
New Holland and Kubota.
-Mahindra & Mahindra Ltd (M&M) launches its Common Rail Diesel
Engine (CRDEe) fitted-Scorpio, which conforms to BS III emission
norms on February 22, 2005,
2006
-The latest product from Mahindra Defence Systems, the Axe FAV is
an
extreme offroading multi terrain defence purpose vehicle.
2008
2009