Professional Documents
Culture Documents
Q U I NTO SE ME ST RE
Relaciones laborales
COMPONENTE:
FORMACIN PARA
EL TRABAJO
INGLS PARA
RELACIONES LABORALES
HORAS SEMANALES:
CRDITOS:
03
06
Turno:
Telfono:
E-mail:
Domicilio:
33
PRELIMINARES
El Colegio de Bachilleres del Estado de Sonora (COBACH), desde la implementacin de la Reforma Integral de
la Educacin Media Superior en 2007, de forma socialmente responsable, dio inicio a la adecuacin de su Plan
de estudios y a sus procesos de enseanza aprendizaje y de evaluacin para reforzar su modelo de Educacin
Basada en Competencias, y as lograr que pudieran sus jvenes estudiantes desarrollar tanto las competencias
genricas como las disciplinares, en el marco del Sistema Nacional del Bachillerato.
Este modelo por competencias considera que, adems de contar con conocimientos, es importante el uso que
se hace de ellos en situaciones especficas de la vida personal, social y profesional. Dicho de otra forma, el ser
competente se demuestra cuando, de forma voluntaria, se aplican dichos conocimientos a la resolucin de
situaciones personales o a la adquisicin de nuevos conocimientos, habilidades y destrezas, lo que hace que se
refuerce la adquisicin de nuevas competencias.
En ese sentido el COBACH, a travs de sus docentes, reestructura la forma de sus contenidos curriculares y lo
plasma en sus mdulos de aprendizaje, para facilitar el desarrollo de competencias. En el caso del componente
de Formacin para el Trabajo, adems de las competencias genricas, fortalece el sentido de apreciacin hacia
procesos productivos, porque aunque el bachillerato que te encuentras cursando es general y te prepara para
ir a la universidad, es importante el que aprendas un oficio y poseas una actitud positiva para desempearlo.
De tal forma que, este mdulo de aprendizaje de la Capacitacin para el trabajo de Ingls para Relaciones
Laborales, es una herramienta valiosa porque con su contenido y estructura propiciar tu desarrollo como
persona visionaria, competente e innovadora, caractersticas que se establecen en los objetivos de la Reforma
Integral de Educacin Media Superior.
El mdulo de aprendizaje es uno de los apoyos didcticos que el COBACH te ofrece con la finalidad de garantizar
la adecuada transmisin de saberes actualizados, acorde a las nuevas polticas educativas, adems de lo que
demandan los escenarios local, nacional e internacional. En cuanto a su estructura, el mdulo se encuentra
organizado en bloques de aprendizaje y secuencias didcticas. Una secuencia didctica es un conjunto de
actividades, organizadas en tres momentos: inicio, desarrollo y cierre.
En el inicio desarrollars actividades que te permitirn identificar y recuperar las experiencias, los saberes, las
preconcepciones y los conocimientos que ya has adquirido a travs de tu formacin, mismos que te ayudarn
a abordar con facilidad el tema que se presenta en el desarrollo, donde realizars actividades que introducen
nuevos conocimientos dndote la oportunidad de contextualizarlos en situaciones de la vida cotidiana, con
la finalidad de que tu aprendizaje sea significativo. Posteriormente se encuentra el momento de cierre de la
secuencia didctica, donde integrars todos los saberes que realizaste en las actividades de inicio y desarrollo.
En todas las actividades de los tres momentos se consideran los saberes conceptuales, procedimentales y
actitudinales. De acuerdo a las caractersticas y del propsito de las actividades, stas se desarrollan de forma
individual, grupal o equipos.
Para el desarrollo de tus actividades de la capacitacin para el trabajo debers utilizar diversos recursos, desde
material bibliogrfico, videos, investigacin de campo, etctera; as como realizar actividades prcticas de
forma individual o en equipo.
El glosario icnico es la relacin de figuras que encontrars en diversas partes de tu mdulo. Enseguida, se
muestran junto con su definicin, lo que te orientar sobre las actividades que debers realizar durante el
semestre en cada una de tus asignaturas.
EVALUACIN DIAGNSTICA
Se trata de la evaluacin que se realizar al inicio de cada
secuencia didctica y que te permitir estar consciente de
tus conocimientos acerca del tema que abordars.
ACTIVIDAD INTEGRADORA
Esta actividad resume los conocimientos adquiridos
durante un proceso, ya sea una secuencia didctica, un
bloque o lo visto en un semestre completo. Es la suma
terica y prctica de tus conocimientos y es til para
fortalecer tu aprendizaje.
Individual
ACTIVIDAD 1
SD1-B1
Equipo
COEVALUACIN
Este tipo de evaluacin se hace con uno o varios de tus
compaeros, en ella t los evalas y ellos a ti. Les permite,
adems de valorar sus aprendizajes, colaborar y aprender
unos de otros.
RBRICA DE EVALUACIN
La rbrica es una tabla que contiene niveles de logro
o desempeo especificados en estndares mnimos
y mximos de la calidad que deben tener los diversos
elementos que componen un trabajo. Sirve como gua
para saber qu debe contener un trabajo y cmo debe
ser realizado.
Grupal
EVALUACIN DE ACTIVIDADES
PORTAFOLIO DE EVIDENCIAS
Durante el semestre, tu profesor te ir indicando qu
evidencias (trabajos y ejercicios) debes ir resguardando
para integrarlos en un portafolio, mismos que le
entregars cuando te lo indique, a travs del cual te
evaluar.
FUENTES DE INFORMACIN
AUTOEVALUACIN
En este espacio realizars una evaluacin de tu propio
trabajo, misma que deber ser honesta para que puedas
identificar los conocimientos que has adquirido y las
habilidades que has desarrollado, as como las reas que
necesitas reforzar.
GLOSARIO
REACTIVOS DE CIERRE
Son reactivos que aparecen al final de un bloque, al
realizarlos reforzars los conocimientos adquiridos
durante el bloque y desarrollars tus habilidades.
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PRELIMINARES
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PRELIMINARES
11
13
14
Diagnostic Evaluation...........................16
Didactic Sequence 1. English as a basic tool in business..........................17
Didactic Sequence 2. Compan y and Business : Are the y different ?..........................................................33
BLOCK 2
BLOCK 1
Business World............................................................................................................ 15
99
PRELIMINARES
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10
PRELIMINARES
Para dar continuidad a los trabajos propuestos por la Direccin General de Bachillerato (DGB), en los
programas de formacin para el trabajo de la Capacitacin de Ingls para Relaciones Laborales y con el
propsito de responder a las necesidades de informacin que requieres como estudiante, el presente mdulo
de aprendizaje tiene como objetivo acercarte, en un solo documento, tanto a contenidos y elementos tericos
como a ejercicios y proyectos prcticos para dotarte de los conocimientos y competencias que hoy en da se
requieren en el sector productivo y de servicios, y de esta manera, integrarte al mercado laboral conforme
a las exigencias de la globalizacin, o bien, continuar con su formacin profesional en una institucin de
educacin superior.
En este contexto, tu mdulo de aprendizaje fue rediseado por docentes del Colegio de Bachilleres del Estado
de Sonora, para lograr elaborar un documento que articulara los contenidos propuestos por la DGB para
el componente de formacin para el trabajo con las Normas Tcnicas de Competencia Laboral (NTCL), del
Consejo de Normalizacin y Certificacin de Competencia Laboral (CONOCER), dando como resultado este
material acorde con las tendencias de las competencias laborales que demanda el empleo en Sonora y el pas.
En cuanto a su estructura, el mdulo de aprendizaje aporta los elementos necesarios para adquirir los
conocimientos y desarrollar las habilidades, actitudes y valores en ti que, en conjunto, te hagan ser competente
en un determinado oficio que los sectores productivo o de servicios demanden, y que se determinen con base
en estndares nacionales e internacionales de calidad; te provee de herramientas para lograr que adquieras
los conocimientos necesarios y nuevos; te apoya en tu crecimiento y desarrollo. Por otra parte, es tambin
un instrumento de gran utilidad para los docentes que imparten la capacitacin de Ingls para Relaciones
Laborales, pues estandariza los contenidos en todos los planteles del Colegio.
En resumen, los mdulos de la capacitacin para el trabajo de Ingls para Relaciones Laborales, estn diseados
para formarte en un proceso de mejora continua de calidad educativa, y de los elementos necesarios para
que te dediques y desempees de forma ptima a un oficio o, si as lo decides, contines una profesin.
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PRELIMINARES
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12
PRELIMINARES
Utiliza correctamente frases formales, para desenvolverse en el mbito laboral, y en situaciones diversas.
Analiza los diversos problemas que pueden ocurrir en el mbito laboral y propone soluciones efectivas.
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PRELIMINARES
Business World
English as a basic tool in business
Company and Business:
Are they different ?
Introduction
to the business
World
Business
Resources
and its functions
Operational
functions in a company
How is a company
integrated?
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PRELIMINARES
BLOCK 1
Business World
Objetos de aprendizaje
Elementos de una compaa exitosa.
Importancia del idioma Ingls en el
mundo de los negocios.
Diferencia entre negocio y compaa.
Emprendedores de negocios.
Clasificacin de las empresas Mexicanas.
Competencias a desarrollar
Evala un texto mediante la comparacin de su contenido con el de otros, en
funcin de sus conocimientos previos y
nuevos.
Produce textos con base en el uso normativo de la lengua, considerando la intencin y situacin comunicativa.
Expresa ideas y conceptos en composiciones coherentes y creativas, con introducciones, desarrollo y conclusiones
claras.
Argumenta un punto de vista en pblico
de manera precisa, coherente y creativa.
Se comunica en una lengua extranjera
mediante un discurso lgico, oral o escrito,
congruente con la situacin comunicativa.
Utiliza las tecnologas de la informacin
y comunicacin para investigar, resolver
problemas, producir materiales y transmitir informacin.
DIAGNOSTIC EVALUATION
Answer the following questions.
1. Would you like to have your own company/business in the future? Why?
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
2. Do you consider you have the qualities to be a businessman/businesswoman? Why?
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
3. Name important Mexican companies that have international success.
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
4. Do you think English is an essential element in the business world? Why?
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
Self-assessment
Check how well you can do these things.
I can
Very well
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OK
A little
Start Up Activities
Didactic Sequence 1
English as a basic tool in business
ACTIVITY 1
SD1-B1
Part A. Work with a partner. Look at the criteria for an ideal company and choose the five most important and
the five least important.
My ideal company:
has a female CEO.
gives six months paid maternity leave.
has a nursery school facility.
has a good quality cafeteria.
gives equal pay to women and men.
gives employees a laptop computer and cell phone for business and personal
use.
has opportunities for promotion and personal
development.
awards bonuses and gives fringe benefits
to employees.
provides at least six weeks training a year.
has an annual staff party.
has a generous company pension scheme.
allows women with three children to retire at 55.
has a gym and sports facilities.
pays one month extra salary to employees who
have a new baby or who get married.
1. ______________________________
1. ______________________________
2. ______________________________
2. ______________________________
3. ______________________________
3. ______________________________
4. ______________________________
4. ______________________________
5. ______________________________
5. ______________________________
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Business World
Part B. Make sentences about your ideal boss from the prompts below using the adverbs of frequency in the
box. Then compare your sentences with a partner.
My ideal boss:
reads my e-mails.
lets me make personal calls at work.
takes me out to dinner.
has regular update meetings with me.
sends me on trips.
calls me by my first name.
phones me at home to discuss work.
leaves me to get on with my work.
talks about his/her family and other non work-related topics.
brings me coffee.
sets regular deadlines and targets.
lets me leave work early.
says thank you.
praises me.
gives me lots of responsibility.
lets me work from home.
always
usually
every day
often
sometimes
not often hardly ever
every week
twice a year
once a month
never
1. _______________________________________________________________________________.
2. _______________________________________________________________________________.
3. _______________________________________________________________________________.
4. _______________________________________________________________________________.
5. _______________________________________________________________________________.
Note
Fringe benefits. Compensation in addition to
direct wages or salaries,
such as company car,
house allowance, medical insurance, paid holidays, pension schemes,
subsidized meals.
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li
Development Activities
ACTIVITY 2
SD1-B1
ACTIVITY 3
SD1-B1
Part B. Read the history of Nintendo. Complete the text using the words and phrases in the box that follows.
What do you know about NINTENDO CO. Ltd?
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
__________________________________
__________________________________
___________________________________
___________________________________
___________________________________
___________________________________
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Business World
sales of
microprocessor
subsidiary
one billionth game pack
hand-held game system
more than 500,000 a breakthrough game concept
manufacturing games
sales record
corporate headquarters
first playing cards anniversaries of
NINTENDO Co. Ltd, of Kyoto, Japan, is the worldwide leader in the creation of interactive entertainment. Nintendo manufactures and markets hardware and software for its popular home video game systems, including the
Nintendo 64 and GameBoy, the worlds best-selling video game system.
1902 Fusajiro Yamauchi, great grandfather of the present president, manufactures
the ______________________________ in Japan.
1933 Mr. Yamauchi founds Yamauchi Nintendo & Co.
1963 The company changes its name to Nintendo Co. Ltd. and starts
______________________ in addition to playing cards.
1970 Nintendo reconstructs and enlarges its _____________________________.
1975 The company develops a video game system.
1976 It uses a ___________________________ in a video game system for the
first time.
1980 Nintendo establishes a ___________________________, Nintendo of
America Inc.
1985 The company starts ___________________________ the Nintendo
Entertainment System (NES) in America.
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GLOSSARY
Subsidiary. An enterprise controlled by another through the ownership of greater than
50 percent of its voting
stock.
Corporate headquarters. A place where a
companys executive
offices and executives
direct support staff are
located.
home video game console hit the market. The US launch of Game Cube on
November 18 smashes previous US. ______________________________
Part C. Look for more information about Nintendo Co. Ltd. history and continue the timeline with current data.
Write the information below.
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Checklist
Mark YES or NO to assess your performance.
YES
NO
YES
NO
YES
NO
YES
NO
YES
NO
ACTIVITY 4
SD1-B1
Discuss the questions below. Complete the graphic organizer with your own information.
Do you know about any Mexican companies that have had international impact? What do you know about them?
What makes them succeed?
mexico
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ACTIVITY 5
SD1-B1
What do you know about Grupo Bimbo? Brainstorm about this successful Mexican company.
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ACTIVITY 5
SD1-B1
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ACTIVITY 6
SD1-B1
After reading about this outstanding Mexican company, explain the reasons of its worldwide success.
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
ACTIVITY 7
SD1-B1
Success
Failure
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ACTIVITY 8
SD1-B1
Investigate about a company or business that has failed in your city. Write the reasons of its failure.
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ACTIVITY 9
SD1-B1
Part A. Read the following article and discuss it with your classmates.
It is the technology that allows people to travel further and faster than ever before. It is the Internet that links people regardless their nationalities and countries they live in. And technology is
also the reason why lots of business people are active globally and why more and more entrepreneurs are on the move than ever before. In this world full of the state-of-the-art technology English serves as a uniting element in many situations, giving all entrepreneurs and small companies a
better chance on the market and an ideal comparative advantage over those who lack the ability
to communicate in this language.
There is no doubt that professional knowledge and experience is essential for entrepreneurs and
managers. But reaching and staying at the top requires more than just being knowledgeable and
experienced. One of the reasons why some entrepreneurs are successful and some of them are, let
us stay optimistic, less successful, may lie in the ability to communicate knowledge in a foreign
language. Of course, one has to agree that entrepreneurs and companies can hire interpreters who
are both fluent and skilled. However, entrepreneurs cannot expect that people, who are not really
involved in a companys matters, will establish relationships in the way loyal and committed employees of the company can. The solution to this problem lies in constant learning and studying
the foreign language. But first of all, it is significant that employers realize the importance of
learning (Business) English at the workplace. Over the years, research and needs analyses have
produced a wide range of the language-using tasks an employee should be able to tackle in order
to deal with the exigencies of the situations which may arise at the workplace. These are:
the ability to communicate appropriately with superiors, colleagues and subordinates, and to
representatives of other companies from abroad,
the ability to assist an English-speaking (native or non-native) person when hosting business
partners from abroad,
to participate in the social life of the enterprise (e.g. sports and social clubs, etc.) when visiting
business partners abroad.
Finally, let us realize that a quarter of the worlds population, i.e. 1.2 to 1.5 billion people, can
speak English. Moreover, English has become the lingua franca of international business. These
and many other factors make learning English interesting and useful for all those who might be
using it when they enter the exciting world of business.
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Part B. Create a graphic organizer using the above information being the central theme the importance of English in the business world.
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Closing Activities
ACTIVITY 10
SD1-B1
GLOSARY
1. shares.
_____________________________________________________________________________
2. launch.
_____________________________________________________________________________
3. joint ventures.
_____________________________________________________________________________
4. point of sales.
_____________________________________________________________________________
5. align.
_____________________________________________________________________________
6. entrepreneurs.
_____________________________________________________________________________
7. lingua franca.
_____________________________________________________________________________
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ACTIVITY 11
SD1-B1
Part A. Read the following case study and answer the questions which follow.
Note
Halifax is a banking
chain in the United Kingdom and
a division of Bank
of Scotland, itself
a wholly owned
subsidiary of Lloyds
Banking Group.
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_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
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Business World
Part C. Investigate about a local company that has helped your community or environment.
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
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Start Up Activities
Didactic Sequence 2
Company and Business: Are they different?
ACTIVITY 1
SD2-B1
Check (
) the list below whether you consider if they are companies/business or not. Compare the results with
your classmates.
Name
YES
NO
Reading Club
Colegio de Bachilleres del Estado de Sonora
Internet Caf
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Business World
ACTIVITY 2
SD2-B1
ACTIVITY 3
SD2-B1
siness and it gets into debt, creditors would be able to repossess your personal belongings, or private assets when
recouping the debt. However, if you're the owner of a company that is structured so you have limited liability,
and your company goes into debt, that debt remains the responsibility of the company, which means your private
assets, like a house, can't be touched.
This is not a get-out-of-goal free card. There are plenty of instances where company directors will be held
accountable for breaches of the law.
What is a business?
A business is any organization that uses resources to meet the needs of customers by providing a product or
service that they demand. Business activity uses the scarce resources of our planet to produce goods and services
that allow us all to enjoy a very much higher standard of living than would be possible if we remained entirely
self-sufficient.
Businesses identify the needs of consumers or other firms. They then purchase resources or factors of production in order to produce goods and services that satisfy these needs, usually with the aim of making a profit.
GLOSSARY
Creditors. Person or institution that extends credit by
giving another entity permission to borrow money if
it is paid back at a later date.
Repossess. To take back
possession of property.
Recoup. To get back (money
that has been spent, invested, lost, etc.)
Limited liability. The legal
protection available to the
shareholders of privately
and publicly owned corporations under which the financial liability of each shareholder for the company's
debts and obligations is limited to the par value of his or
her fully paid-up shares.
What is a company?
A company is a "corporation" - an artificial person created by law.
A human being is a "natural" person. A company is a "legal" person.
A company thus has legal rights and obligations in the same way that a natural person
does.
A company is, in general, any group of people (known as its members) united to
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GLOSSARY
Revenue. The income generated from sale of goods or
services, or any other use of
capital or assets.
Entrepreneurs
Nearly every person who makes the decision to start a business is an entrepreneur
because he or she is willing to take a risk. Usually people decide to start a business to
gain profits and to do something on their own or to be their own boss.
New business ventures started by entrepreneurs can be based on a totally new idea or
a new way of offering a service. They can also be a new location for an existing business
idea or an attempt to adapt a good or service in ways that no one else has tried before.
Anyone hoping to become an entrepreneur must also learn as much as possible about
the business he or she plans to start. This process includes learning about the laws, re-
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Business World
GLOSSARY
Elements of Business Operation
To start a business, you must make potential customers aware that your services are
available for a price. Every business, regardless of size, involves four elements: expenses, advertising, receipts and record keeping, and risk.
Expenses
If you own a painting business, you will need to purchase brushes and paint. As
your business grows, you might invest in paint sprayers so that you can complete jobs
faster. This new equipment would be added to your income, but will probably take more
money capital than you have on hand.
Advertising
You will quickly find out that letting potential customers know that you are in business is costly. Once you have customers; however, information about your business will
spread by word of mouth.
Po
io
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Se end
p
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Colegio de Bachilleres del Estado de Sonora
Development Activities
ACTIVITY 5
SD2-B1
The modern economy can be divided into three sectors that reflect the economic development of that society.
The primary sector involves the extraction of raw materials
from the Earth. This extraction results in raw materials and
basic foods, such as coal, wood, iron and corn.
The secondary sector involves the transformation of raw materials
into goods. This transformation results in wood being made into
furniture, steel being made into cars or textiles being made into
clothes, as examples.
The tertiary sector involves the supplying of services to consumers and businesses. This sector provides services to
the general population and business, including retail,
sales, transportation and restaurants.
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ACTIVITY 6
SD2-B1
Give examples of jobs in each of the primary, secondary and tertiary sectors of your country, state or city.
Primary Sector
Secondary Sector
Tertiary Sector
ACTIVITY 7
SD2-B1
ITEM
GOODS
SERVICES
Po
Ice cream
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Se end
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Ap
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ACTIVITY 8
SD2-B1
Size
Industrial
Commerce
Services
Micro
0-10 employees
0-10 employees
0-10 employees
Small
11-50 employees
11-30 employees
11-50 employees
Medium
51-250 employees
31-100 employees
51-100 employees
Large
251 or more
101 or more
101 or more
Purpose
A) Private. It is owned by investors and its purpose is to obtain profits.
B) Public. In public organizations capital belongs to the state and, generally, its purpose is to satisfy needs to provide social and community services.
C) Services. These companies do not produce, but operate intangible activities: beauty clinics and health services,
computer (internet), professionals (lawyers, accountants, engineers).
Economic activity
A) Industrial. This type of business produces goods by transforming and extracting raw material.
B) Commercial. These organizations are intermediaries between the producer and the customer. Its main activity
is selling and distributing products. It includes all those activities which are necessary for the storage and distribution of goods.
C) Services. Its purpose is to provide a service. There are many institutions of services among the most common
are health, education, transportation, tourism, etc.
Philosophy and values
According to their philosophy and commitment to society, companies can be
profit, which purpose is to obtain financial income, non-profit the ultimate aim is not to pursue any profit, e.g.
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io
ol
rf
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ACTIVITY 9
SD2-B1
Pair work. Provide examples of different types of companies or businesses in your country or region.
Size
Micro
Small
Medium
Economic activity
Commercial
Industrial
Large
Services
Objective
Public
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Colegio de Bachilleres del Estado de Sonora
Private
Non-profit
ACTIVITY 10
SD2-B1
Industry
Sector
Subsector
Basic materials
Consumer goods
Financials
Health Care
Industrials
Consumer services
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Technology
Utilities
Closing Activities
ACTIVITY 11
SD2-B1
After reading about the different industries, create a poster using the previous information following these instructions:
a) Name of the industry
b) Definition of each industry
c) Example of a Mexican company of each industry
d) Service or product of the companies
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Rubric
Use the following rubric to evaluate your project.
CATEGORY
Graphics
-Clarity
Grammar
There are no grammatical There is 1 grammatical There are 2 grammatical There are more than 2
mistakes on the poster.
mistake on the poster.
mistakes on the poster. grammatical mistakes
on the poster.
Labels
Required
Elements
Content Accuracy
Attractiveness
The poster is
The poster is attractive
exceptionally attractive in in terms of design,
terms of design, layout,
layout and neatness.
and neatness.
Several items of
Labels are too small to
importance on the poster view OR no important
are clearly labeled with items were labeled.
labels that can be read
from at least 3 ft. away.
BLOCK 1
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Evaluation of block 1
You have decided to hold an event to celebrate the 100th anniversary of your company.
Work in small groups. Discuss and decide:
1 (WHAT) What kind of event will you hold?
Examples: party, dinner, sports event (e.g. a day at the horse races), sale, etc.
2 (HOW) How will you entertain people?
Examples: show, singer, music, sport, etc.
3 (WHERE) Where will you hold the event?
Examples: hotel, resort, beach, etc.
4 (WHO) Who will you invite?
Examples: employees, husbands/wives, customers, famous people, etc.
5 (WHEN) When will you hold the event?
Examples: summer, winter, evening, weekend, etc.
6 (HOW MUCH) How much will it cost?
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INTEGRATING ACTIVITY
Team activity
Get in groups of 4 or 5 and create a video to practice the content that you have learned.
Imagine you work for Grupo Bimbo and you were asked to create a new product to be launched next year.
Consider the following:
Choose the brand you want to represent (Bimbo, Marinela, Ricolino, Barcel)
Plan the new product
Design the package
Create a slogan
Rubric
Use the following rubric to evaluate your project.
Content
Overall
effectiveness of
video
Completion of
assignment
Indication of
thinking and
learning
Use of Media
Resources: (music,
text, voice, pictures,
video)
Group participation
BLOCK 1
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BLOCK 2
Objetos de aprendizaje
Competencias a desarrollar
Evala un texto mediante la comparacin de su contenido con el de otros, en
funcin de sus conocimientos previos y
nuevos.
Produce textos con base en el uso normativo de la lengua, considerando la intencin y situacin comunicativa.
Argumenta un punto de vista en pblico
de manera precisa, coherente y creativa.
Se comunica en una lengua extranjera
mediante un discurso lgico, oral o escrito,
congruente con la situacin comunicativa.
Utiliza las tecnologas de la informacin
y comunicacin para investigar, resolver
problemas, producir materiales y transmitir informacin.
DIAGNOSTIC EVALUATION
Individual activity
Choose three words you consider the most important in any business from the list below. Explain your answer
money
business
promotion
customer profit
employees
selling
production
location
team spirit
Self-assessment
Check how well you can do these things.
I can
Very well
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OK
A little
Start Up Activities
Didactic Sequence 1
Business Resources and its functions
ACTIVITY 1
SD1-B2
Pair work. Describe the resources that integrate your school. Compare with your classmates.
Human Resources
Physical Resources
Financial Resources
Technological Resources
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Development Activities
ACTIVITY 2
SD1-B2
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Physical Resources
It is an asset used by a facility to
achieve its stated objectives.
The way in which physical resources
such as buildings, equipment, and supply
systems are managed largely affects the
lifetime investments and performance of
health systems as a whole.
Physical resources include:
A) Location
B) Storage facilities
C) Plant, machinery and equipment
D) Materials and stocks:
1) just in - case stock control
2) just in - time stock control
Technological Resources
Technological resources can help
improve the performance of an organization. These resources not only just
involve computer equipment such as
hardware and modems.
Technological resources come in four
main categories which are intellectual
property, accumulated experience and
skill, software licensing and patents and
copyright.
Human Resources
The resource that resides in the
knowledge, skills, and motivation of
people. Human resource is the least
mobile of the four factors of production,
and (under right conditions) it improves
with age and experience, which no other
resource can do.
It is therefore regarded as the scarcest
and most crucial productive resource
that creates the largest and longest lasting advantage for an organization.
Financial Resources
Money available to a business for
spending in the form of cash, liquid
securities and credit lines.
Types of finance
A) Internal. Money that is obtained
from within the business.
B) External. Money obtained from
outside the business.
Finance and time
A) Short-term. This refers to finance
that is only required for a
maximum of 12 months.
B) Medium-term. Finance required
for more than 1 year, but less
than 5 years.
C) Long-term. Finance that is
required for more than 5 years.
Sources of finance. See figure 1
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ACTIVITY 3
SD1-B2
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Part B. Using the information given above; describe some of the work undertaken by a typical Human Resource
Manager.
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Part C. Describe the skills you think a Human Resource Manager would require to have.
ACTIVITY 4
SD1-B2
Listed below are the stages involved in the recruitment of employees. Write the numbers in the correct order.
Interview candidates
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BLOCK 2
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Part C. Write a list of questions you would be likely to ask applicants for this job.
1. _______________________________________________________________________________________?
2. _______________________________________________________________________________________?
3. _______________________________________________________________________________________?
4. _______________________________________________________________________________________?
5. _______________________________________________________________________________________?
Part D. What type of people do you think will apply for this vacancy? Give reasons for your answer.
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
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ACTIVITY 6
SD1-B2
Pair work. Read the following case study and answer the questions which follow.
CASE STUDY
Jane Hudson owns a small flower shop. She sells fresh and dried flowers and also makes up bouquets for weddings/special occasions - these can be delivered to customers homes. She is interested
in selling her current business premises and buying larger ones which have recently become available. This would give her more space in which to run her business successfully. The new business
premises are to cost 80,000.
Jane has calculated that she has fixed assets worth 50,000 and that her current assets are worth
around 20,000.
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ACTIVITY 7
SD1-B2
Overdraft facilities
Interest
Preference shares
Hire purchase
Subscriptions
Money ___________ in and out of a business on a daily basis. From time to time it may be necessary for a business to look for additional financing to help either in the day-to-day running or to buy some new ____________
there are a number of ways that a business can do this. It may wish to take advantage of the period between
buying in goods for the business and paying for them.
This is known as ___________________.
The supplier of the goods may not like this and often offers cash discount to discourage customers from doing
this.
All businesses at some time may make arrangements with their bank for ___________________. This allows
the business to take out more money than they have in their current account, up to an agreed limit, for a short
period of time. The bank charges interest on a daily basis.
All types of businesses may make use of a ________________ at some time. The charge for borrowing is called ______________. However, large public limited companies may prefer to issue _______________ which the
company will agree to pay back at a set date in the future. This type of borrowing carried a fixed rate of interest.
An important source of finance for many businesses setting up in areas of high unemployment is
_____________________ which include the Enterprise Allowance Scheme.
Charities rely on _______________, income from shops as well as money raised at special events to continue
their work.
People who invest in large public limited companies are called_____________.
They may buy _____________________ or _____________________but these can only be bought or sold on the
_______________________. As well as the general public, businesses may buy assets on ___________________.
However, one drawback of doing this is that the property belongs to the finance company until the last payment
is made.
Clubs which are run by members rely on their _______________ to maintain the services of club. Sometimes
these organizations require members to raise extra finance by means of fund-raising activities such as sponsored
walks, Christmas Fairs and jumble sales.
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ACTIVITY 8
SD1-B2
Pair work. Investigate about three different businesses or companies in your community. Describe the physical
resources of the chosen organizations.
Company/Business
Physical Resources
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ACTIVITY 9
SD1-B2
Pair work. Search for information about the technological resources of two companies. You can consider software,
designs, music, or text.
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Closing Activities
ACTIVITY 10
SD1-B2
Group activity. Get together and choose one company. Gather information about its resources.
Physical Resources
Human Resources
Financial Resources
Technological Resources
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Rubric
Use this rubric to assess your activity.
CATEGORY
Organization
Information is very
Information is
Information is
organized with wellorganized with wellorganized, but
constructed paragraphs constructed paragraphs. paragraphs are not
and subheadings.
well-constructed.
Quality of
Information
Information clearly
relates to the main
topic. It includes
several supporting
details and/or
examples.
Sources
Graphic
Organizer
Graphic organizer
or outline has been
completed and
shows clear, logical
relationships between
all topics and subtopics.
Graphic organizer or
Graphic organizer or
outline has been started outline has not been
and includes some
attempted.
topics and subtopics.
Information clearly
relates to the main
topic. It provides 1-2
supporting details and/
or examples.
Graphic organizer
or outline has been
completed and
shows clear, logical
relationships between
most topics and
subtopics.
The information
appears to be
disorganized. 8)
Information clearly
Information has little or
relates to the main
nothing to do with the
topic. No details and/or main topic.
examples are given.
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Start Up Activities
Didactic Sequence 2
Operational functions in a company
ACTIVITY 1
SD2-B2
Read the descriptions given in the boxes below and under each one write the name of the department you think is
being described.
administration /
production
finance /
research and development /
/ marketing / human resources
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ACTIVITY 2
SD2-B2
Business World
Business is an organized approach to provide customers with the goods and services they want. Most businesses seek to make a profit - that is, they aim to achieve revenues that exceed the costs of operating the business.
Prominent examples of for-profit businesses include Mitsubishi Group, General Motors Corporation, and Royal
Dutch/Shell Group.
However, some businesses only seek to earn enough to cover their operating costs. Commonly called nonprofits, these organizations are primarily nongovernmental service providers. Examples of nonprofit businesses include such organizations as social service agencies, foundations, advocacy groups, and many hospitals.
Business Operations
A variety of operations keep businesses, especially large corporations, running efficiently and effectively.
Common business operation divisions include production, marketing, finance, and human resource management.
Production includes those activities involved in conceptualizing, designing, and creating products and services.
In recent years, there have been dramatic changes in the way goods are produced.
Marketing is the process of identifying the goods and services that consumers need and want and providing those goods and services at the right price, place, and time. Businesses develop marketing strategies by conducting
research to determine what products and services potential customers think they would like to be able to purchase.
Firms also promote their products and services through such techniques as advertising and personalized sales,
which serve to inform potential customers and motivate them to purchase.
Finance involves the management of money. All businesses must have enough capital on hand to pay their
bills, and for-profit businesses seek extra capital to expand their operations. In some cases, they raise long-term
capital by selling ownership in the company. Other common financial activities include granting, monitoring, and
collecting on credit or loans and ensuring that customers pay bills on time. The financial division of any business
must also establish a good working relationship with a bank. This is particularly important when a business wants
to obtain a loan.
Businesses rely on effective human resource management (HRM) to ensure that they hire and keep good employees and that they are able to respond to conflicts between workers and management. HRM specialists initially
determine the number and type of employees that a business will need over its first few years of operation. They
are then responsible for recruiting new employees to replace those who leave and for filling newly created positions. A businesss HRM division also trains or arranges for the training of its staff to encourage worker productivity, efficiency, and satisfaction, and to promote the overall success of the business.
Finally, human resource managers create workers compensation plans and benefit packages for employees.
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GLOSSARY
Revenues. The amount of
money that a company
actually receives during a
specific period, including
discounts and deductions
for returned merchandise.
Operating costs. Expenses associated with administering a business on a
day to day basis.
Granting. To give the
possession or title of by a
deed.
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ACTIVITY 3
SD2-B2
The following are pictures of people working in McRoberts. This company manufactures clothing for some of the
well-known stores. From the information given, state the department in which they are working.
1) Hello! My name
is Ann and I am a
trainee receptionist.
6) Gordon Bennett
is my name and I
am Chairman of the
Board of Directors.
2) Im the factory
foreman. George
McLean is my name
but my workmates
call me Geordie.
7) Hi! Sandra is my
name and Im in
charge of making the
companys products.
8) Chris Harper is my
name and I deal with
redundancies etc.
Part A. Departments
4) Mr. Haig is my
name. I am the
Company Secretary.
I also sit on the
Board.
1.-____________________________________________
2.-____________________________________________
3.-____________________________________________
4.-____________________________________________
5.-____________________________________________
6.-____________________________________________
7.-____________________________________________
8.-____________________________________________
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ACTIVITY 4
SD2-B2
BLOCK 2
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Financial Department
It is the part of an organization that manages its money. The business functions of a finance department typically
include planning, organizing, auditing, accounting for and controlling its company's finances. The finance department also usually produces the company's financial statements.
Financial statements. Summary report that shows how a firm has used the funds entrusted to it by its stockholders
(shareholders) and lenders, and what is its current financial position. The three basic financial statements are the
balance sheet, income statement (also called profit & loss account), and cash flow statement.
Marketing Department
Activities of a company associated with buying and selling a product or service. It includes advertising, selling
and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure.
The four 'Ps' of marketing are product, place, price and promotion. The ultimate goal of marketing is to match a
company's products and services to the people who need and want them, thereby ensure profitability.
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li
Development Activities
ACTIVITY 5
SD2-B2
Pair work. Your class has been engaged in various fund-raising projects, and you now have a total of $9,635 to
spend on your last school dance. You may not spend more than this amount on the dance, but you do not have to
spend all of it on the dance. Any money "left over" can be used for a class project, designed to help your school
or community. You have decided that there are three categories of expenditures for the dance. 1) hiring a band, 2)
renting a place to hold the dance, and 3) providing refreshments and decorations.
Your task now is to decide, with the other members of your class, which band to hire, where to hold the dance, and
what type of refreshments and decorations to provide.
A committee has provided the following information:
Cost
$1,000
$2,500
$4,000
$5,000
$6,500
$8,000
Bands Available:
Name
Plain, Loud, and Cheap, a local rock and roll band
Busting Gourds, rock with an English twist
Granite - good hard rock
The National Debt - "getting bigger every day" - a popular new group
Philadelphia Transit Authority (the PTA) - nationally known, 2 gold albums
The Rolling Rocks - well known touring group from England
Places Available:
Name
Cost
$200
$600
$1,500
$2,000
$3,000
School Gym
American Legion Hall
The Inn on the Hill
The Two Seasons Hotel
The Valley Country Club
Cost
$500
$1,000
$3,000
$5,000
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Category
Reasons
Cost:
Place:
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ACTIVITY 5
SD2-B2
Pair work. Read the following case study and answer the questions which follow.
Pair work. Read the following case study and answer the questions which follow.
CASE STUDY
Mayra and Angelica (old friends from school) have decided to set up a small clothing store in the
Northern part of Hermosillo.
Their friend Susana, (who opened up a coffee shop last year) has advised them to carry out some market research before starting up the business. She tells them they would be foolish not to do this.
BLOCK 2
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ACTIVITY 6
SD2-B2
Group activity. Your company manufactures cookies. Sales of quality cookies have been good but so far your
company has had no success selling cookies for children.
Your group has been asked to design a product for the children's cookie market. Discuss the following and make
group decisions.
1. The Product: What should it be like? Talk about the following features: Shape, taste, color, smell, contents,
flavor.
Draw a cookie.
2. Packaging: How will you present the product? Talk about the following features: Size, shape, color, labeling,
material.
Draw the package.
3. Name: What will the name of the product be? Why?
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ACTIVITY 7
SD2-B2
Complete the following passage by inserting the keywords given in the box at the bottom of the page.
A firms production process involves _________________ of the factors of production (land, labor, capital and
enterprise) to achieve _______________ of a product. In many firms the work is broken down into a series of tasks
which allows the workers (labor) to specialize - this process is known as being ____________________________
where a high percentage of machines are used in the production (operations) process, this is known as
____________________________ whereas when the production involves more workers than machines to produce the goods, this is known as being ____________________________.
Some firms especially those in the construction industry may be asked to produce a one-off item such as a bridge or
ornamental iron gate for your house, this type of manufacture is known as ___________________. When a group
of items are made together, for example bread in a bakery, this process is known as ______________________.
In very large firms identical products are being made in very large amounts and where the worker is involved on
the assembly line. This type of production is called _________________________. Today lots of companies
produce standard items which allow production to continue 24 hours a day. This type of production is known as
_________________________________.
WORD BANK
Line production
Labor intensive
Batch production
Capital intensive
Division of labor
Outputs
Job production
Inputs
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ACTIVITY 8
SD2-B2
Read the following case study and answer the questions which follow.
Skillseekers is a new approach to education and training for young people in Scotland. It aims to
create a training market, which is flexible and responsive to the demands of employers and of the individual. It provides training to a nationally recognized vocational qualification.
Any school or college leaver, aged 16 or 17 is known as a Skillseeker and will be given a Skillseeker
card. This card enables the employer to access money to pay for on-the-job and off-the-job training.
The government funds all training costs incurred by Skillseekers training programs.
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ACTIVITY 9
SD2-B2
Read the following case study and answer the questions which follow.
CASE STUDY
Miles works as a sales manager with a large supermarket chain. His top manager, Tim Spencer, has
informed him that his annual appraisal review will be held next week.
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Closing Activities
ACTIVITY 10
SD2-B2
Read the information of the diagram and write your answers below
Designing
packaging for
products
Arranging
for staff
training
Getting in
the supplies
for the firm
Using raw
materials
Which
department ?
Welcoming
visitors to the
firm
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Making up
slogans
Dealing with
money and
accounts
Working
with heavy
machinery
A. _______________________________
E. _____________________________
B. _______________________________
F. _____________________________
C. _______________________________
G. _____________________________
D. _______________________________
H. _____________________________
ACTIVITY 11
SD2-B2
Pair work
Part A. Work in pairs. What communication channels an tools can you think of? Make a list of methods which are
both new and traditional.
Part B. You are going to read an article about the launch of the Apple iPad. Then in pairs, say what you think the
author might mean by smartcommunications. Which communication channels and tools are mentioned?
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Part C. Read the text again and decide whether the following sentences true (T) or false (F).
4. buzz ______
d. desire for the product
f. personal recommendation
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REVIEW
The Professional of the Year Award honors a member who exemplifies professional excellence in their contributions to their organization and their community.
Your group is going to choose the business professional of the year. You can choose someone famous or someone you know. When you have made your decision, answer the questions below.
1. What is the person's name?
2. What is the person's job?
3. What company does the person work for?
4. What kind of company is it?
5. What are the person's main duties and responsibilities?
6. Why is this person special? Why did you choose this person?
7. What prize would you like to give this person as a reward for winning the
BUSINESS PROFESSIONAL OF THE YEAR title?
Report your decision.
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INTEGRATING ACTIVITY
Work in a group. Imagine your school has decided to create a new center for students. They are inviting students
to submit projects and a committee will choose the winner. The school is offering a grant of 1.5 million for the
winning project.
1. Read about the competition and decide:
what project would best suit the building.
what students need and how your idea would benefit them.
what is required to make your project succeed, e.g. staff, finance, building work,
facilities and equipment.
2. Draw a simple floor plan of the students center and label the rooms and areas.
3. Now prepare a short presentation to persuade the committee to adopt your project. Each member of the team
should present one aspect of the project. Try to create maximum impact using pauses, repetition and rhetorical
questions, and prepare visual aids to help you get your message across.
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EVALUATION RUBRIC
Use the following rubric to evaluate your project.
CATEGORY
Preparedness
Speaks Clearly
Student is completely
prepared and has
obviously rehearsed.
The student is
Student does not seem
somewhat prepared, but at all prepared to
it is clear that rehearsal present.
was lacking.
Often mumbles or
cannot be understood
OR mispronounces
more than one word.
Uses vocabulary
appropriate for the
audience. Extends
audience vocabulary
by defining words that
might be new to most
of the audience.
Uses vocabulary
appropriate for the
audience. Includes
1-2 words that might
be new to most of the
audience, but does not
define them.
Uses vocabulary
appropriate for the
audience. Does not
include any vocabulary
that might be new to
the audience.
Uses several (5 or
more) words or phrases
that are not understood
by the audience.
Shows a full
understanding of the
topic.
Shows a good
understanding of the
topic.
Shows a good
Does not seem to
understanding of parts understand the topic
of the topic.
very well.
Stands up straight,
looks relaxed and
confident. Establishes
eye contact with
everyone in the room
during the presentation.
Stands up straight
Sometimes stands up Slouches and/or does
and establishes eye
straight and establishes not look at people
contact with everyone eye contact.
during the presentation.
in the room during the
presentation.
Attire
Props
Vocabulary
Content
Volume
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PORTFOLIO OF EVIDENCE
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k 1
APPENDIX 1 PORTFOLIO
Block I Didactic Sequence 1
Imagine all your dreams have come true. You have the perfect job and the perfect lifestyle. Work with a partner.
Take turns talking to your partner about your perfect life. Discuss similarities and differences.
Talk about:
Your house
Your family
Your job
BLOCK 2
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APPENDIX 2 PORTFOLIO
Block I Didactic Sequence 2
Read the case study and answer the questions which follow it.
CASE STUDY
UNILEVER WEATHERS ECONOMIC STORMS
Some of Unilever brands are as diverse as Persil soap powder, Cornetto ice cream, Flora spread
and Elizabeth Arden cosmetics. The Anglo-Dutch giant sells to countries in South-East Asia, Latin
America as well as Europe and North America. In fact, Unilever operates in 85 countries throughout
the world and has to adjust its strategy for economic problems that occur in different countries. For
example, in crisis-hit Indonesia the company had to introduce smaller-size packaged products that
consumers with little money could afford.
dasida
sisubmithi
kaie
ekni
dsernzbenmce
Note: Unilever is an AngloDutch multinational consumer goods company. Its products include food, beverages, cleaning
agents and personal care products.
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APPENDIX 3 PORTFOLIO
Block I Didactic Sequence 2
Read the following case study and answer the questions which follow.
CASE STUDY
TRADE SUPREMO TO TRANSFORM UK INTO AMERICAN-STYLE NATION OF ENTREPRENEURS
The government hopes to transform the UK into a nation of entrepreneurs. It is to release a
paper next month (Dec 1998) which it is thought will concentrate on five main messages entrepreneurial activity, innovation, electronic commerce, bench marking and best practice.
Government Ministers are concerned that whilst the UK ranks as a world leader in some sectors of the economy, we have failed to create a single world-beating business such as Americas
Microsoft.
Lucy Joyce, policy adviser at a national employers organisation, Britain can no longer rely on
the old metal-bashing industries to produce goods and raise living standards in the 21st Century. She went on to say that she felt a knowledge-based economy was the way forward.
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APPENDIX 4 PORTFOLIO
Block I Didactic Sequence 2
Complete the passage below sing the keywords given. Compare with your classmates.
consumer
secondary
objectives
survive
producer
chain of production factors of production tertiary primary
value
adds
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APPENDIX 5 PORTFOLIO
Block I Didactic Sequence 2
Part A. Match the businesses listed below with possible objectives that they might adopt. Choose only those
which you consider would be the most important in each case.
Nature of business
1. Restaurant
2. Charity
3. Discount Store
4. Public Corporation
5. Department Store
Objectives
A. Social responsibility
B. High standard of cleanliness
C. Good quality products
D. High Turnover
E. Good standard of service to
customers
F. Safety
All businesses have ________________they wish to achieve. These are set out in a
_______________________ and help give a business a sense of direction. While all organizations aim
to ____________________ they will have a number of other objectives as well. These will depend upon
the nature of the business. A firm in the private sector may attempt to make as much profit as possible.
This is known as ________________________. Organizations may also include ________________ and
______________________________ and ___________________ as key objectives. One objective of increasing importance is a firms _______________________.
A firm in the public sector is more likely to be concerned with providing a ____________________.
Objectives
Mission statement
Efficiency
Profit maximization
Social responsibility
Survive
Growth
Service
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APPENDIX 1 PORTFOLIO
Block II Didactic Sequence 1
Prepare a job description for any job position. Make sure you cover the following points.
JOB DESCRIPTION
DATE: _________________
DEPARTMENT: _____________________________________________________
GENERAL RESPONSABILITIES:
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APPENDIX 2 PORTFOLIO
Block II Didactic Sequence 1
Complete the table below. Place a tick in the appropriate column to indicate whether the source of finance is
short term or long term. Suggest one advantage and one disadvantage for each source of finance.
Source of finance
Short
term
Long
term
Advantages
Bank loan
Bank overdraft
Trade credit
Hire purchase
Factoring
Leasing
Grants
Issuing shares
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Disadvantages
APPENDIX 3 PORTFOLIO
Block II Didactic Sequence 2
I. Complete the definitions below by writing the correct word or phrase.
Knowledge management / Outputs / Strategy / Succession plan / Stakeholders / Labor turnover / Implementation and monitoring plan / offshoring / Outcomes / Remuneration package / Outsourcing /
Flexible working / Human Resource profile / Performance management
1. ___________________________are people or organizations who can be positively or negatively impacted by,
or have an impact on, the actions of an organization.
2.____________________________are the results of actions and describe a state.
3. ____________________________ can refer to anything which a company or an employee produces. This
could include either a product or a service.
4. A __________________________, in this sense, refers to the type and number of employees within the organization.
5. ____________________________ involves all (or most) of the HR functions being provided externally.
6. ____________________________ involves providing different systems of time allocation at work e.g.
part-time, flextime, annual hours.
7. ____________________________ involves HR encouraging a performance culture by measuring results and
building skills.
8. ____________________________ involves systematically preparing for the replacement of senior managers.
9. ____________________________ is a systematic approach to the acquisition, storage and sharing of knowledge within an organization.
10. ___________________________ is the number of people leaving and joining a company as a percentage of
the total workforce.
11.___________________________ is the practice of paying another company to provide a service.
12. A_________________________is the salary, pension and other financial benefits that an employer gives to
an employee.
13. A__________________________ sets out the larger and long-term plans of an organization.
14. An________________________________________is a document which describes how a new policy or process will be introduced and how each stage in the process will be checked.
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APPENDIX 4 PORTFOLIO
Block II Didactic Sequence 2
Complete the table by listing the advantages and disadvantages of each method of conducting a market research
survey.
Method
Advantages
Telephone interview
Questionnaire sent to a
persons home
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Disadvantages
APPENDIX 5 PORTFOLIO
Block II Didactic Sequence 2
You are all employed in the sales and marketing department of Thorburn Chocolates an organization with a
sound reputation. Mr. Douglas, the production manager, has sent you a note telling you far too many strawberry
creams have been produced.
Your task is to devise a method of selling off the excess stock of strawberry creams before they pass their sell by
date. Christmas Day is approaching and this is seen as an ideal time to get rid of the excess stock.
Your task:
Devise a name for your proposed product.
Provide or describe a sample of the packaging to be used.
Provide a clear description of the market you intend to target.
Provide a catchy advertising slogan for your product e.g. Strawberry creams will fulfill your dreams!
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APPENDIX 6 PORTFOLIO
Block II Didactic Sequence 2
Read the following case study and answer the questions which follow.
CASE STUDY
TQM TAKING THE HINT
For more than a decade senior managers in the UK have been finding out how to make their
businesses more competitive, and profitable, by adopting practices that helped turn many Japanese businesses into world-class players.
Early on, the Japanese followed the Just-In-Time manufacturing technique based on the elimination of waste, before moving up a gear to Total Quality Management, a business approach
that results in improved efficiency, flexibility and competitiveness.
Every person at every level in the company is involved and to be really effective every part of
the organisation must work together because every person and every activity affects and is
affected by others.
Over the last five years Total Quality Management has taken off. There are already several
hundred organisations, from professional practices and private-sector companies to regional
councils such as Lothian, Strathclyde and Grampian who have put TQM programmes in place.
1. Where did UK managers get their ideas to make their businesses more
competitive?
__________________________________________________________________________________________
__________________________________________
2. On what is the Just-in-Time technique based?
__________________________________________________________________________________________
__________________________________________
3. Describe what Total Quality Management means.
__________________________________________________________________________________________
__________________________________________
4. Who is involved in implementing TQM?
__________________________________________________________________________________________
__________________________________________
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APPENDIX 7 PORTFOLIO
Block II Didactic Sequence 2
Employees can be paid/rewarded in a number of ways. Try matching the payment methods described below to
the correct job.
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APPENDIX 8 PORTFOLIO
Block II Didactic Sequence 2
Match the descriptions given to the terms in the word bank.
1. A local group of unionists usually based in a town, factory or a small group of factories.
_______________________
2. People who stand outside the workplace during a strike and see that fellow workers do not break the strike
by returning to work._____________________
3. Unfair treatment by employers of union members. _____________________
4. A collective action where there is a restriction on the normal rate of working to help enforce a demand or
express a grievance.__________________________
5. When a firm no longer requires employees and is unable to offer an alternative job.
____________________________
6. An employee who works with his hands and is paid on an hourly rate.
_______________________________
7. The situation when employees are temporarily sent home from work due to lack of work or industrial action
elsewhere affecting the firm. _____________________
8. An employee paid weekly/monthly and who does not make or offer services involving manual skills and who
cannot be represented by the manual section of a trade union. _________________________
WORD BANK
White collar worker
Lay off
Victimisation
Go slow
Redundancy
Branch
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Pickets
APPENDIX 9 PORTFOLIO
Block II Didactic Sequence 2
Carry out a study to note which products are advertised on ANY channel on week days. You should give a minimum of three products/services.
A) Which organizations make the products you have chosen above?
B) Do you know of any other places where these products are advertised if so where?
C) Can you think of any other products on the market which compete with the ones you have chosen in (4a)
above? If so, what are they and who produces them?
D) What sort of customer do you think the advertising mentioned in (4a) above is targeted at? Why do you think
the company aims at this group of customers?
E) Are any gimmicks (e.g. slogans, free offers etc.) used to catch peoples attention to the adverts you have
chosen?
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