SAP DAN KONTRAK PERKULIAHAN

MATA KULIAH : KOMUNIKASI PEMASARAN.

Dosen : Dr. Nur Afifah, SE., M.Si.
1.

Kontrak Perkuliahan:

Penilaian.

Jadwal Masuk Kuliah

Kehadiran
Tugas Terstruktur

UTS
UAS

10%. (Kurang dari 75% Tidak diperkenankan ikut UAS).

20% . Tugas Kelompok : 1. Membuat Makalah sesuai dengan
Chapter yang sudah dibagikan
dan dipresentasikan.
2. Membuat Poster atau Iklan.
30%.
40%.

Hari : Jumat
Jam : 7.30

Batas Toleransi : 7.45. (Bagi Mahasiswa yang Terlambat di

larang Masuk Kelas).

3.
Satuan Acara Perkuliahan.
Pertemuan
Materi

Sub Materi

Literatur

I
II

Twenty First Century Marketing

Communications
Introduction Marketing Communication

1. New Media
2. Social change
3. Communication.
4. Information Processing
5. Modelling Consumen Behaviour.
6. Misscommunication
1. Elements of Communication Mix.
2. Marketing Communication Plans.
3. Formulating Strategy.

III

Communication Mix

IV

Print Media Advertising

1.
2.
3.
4.

Active Media : TV, Radio and Cinema

1. TV Advertising
2. Radio Advertising
3. Cinema Advertising

2 dan 3.

VI

Outdoor Advertising

1. Billboards
2. Transport Advertising
3. Ambient Advertising

2 dan 3.

VII

Public Relations and Corporate Image

1. Public Relations
2. Corporate Identity

2 dan 3.

VIII

Branding, Packaging and Merchandising.

1. Branding
2. Packaging

2 dan 3.

Press Media Advertising Context.

Creative Issue Advertising
Media Buying.
International Press Advertising.

1,2,,3, dan 4.
1,2,,3, dan 4.

1,2, dan 3.

4, 2 dan 3.

3. Merchandising
IX

Managing Exchibitions and Trade Events.

1. Exchibitions
2. Alternative Exchibitions

1, 2 dan 3

Direct and Database Marketing.

2 dan 3.

XI

Sales Promotions

1.
2.
3.
1.
2.
3.

XII

Personal Selling and Sales Management

XIII

Integrated Marketing Communication.

XIV

Planning, Evaluating, and Controlling the

marketing communication systems and
programme.

XV

Contemporary
communications,
communications.

marketing
corporate

Database Marketing
Direct Marketing
Consumers Respon to Direct Marketing
Sales Promotion
Integrating Sales Promotions
B2B Sales Promotions

1. Personall Selling
2. Management of The Selling Procesn and
Functions.
1. Integrations.
2. Starting with the constomer
3. IMC
4. Benefit of IMC
1. Beyond
Traditional
marketing
communications.
2. Planning Process
3. Integration of communications activities
4. Evoluation of communications activities.
5. Controlling Communication effort.
1. Changing consumer behaviour and marketing
situasions.
2. Changing marketing communication in

1,2, 3 dan 4.

2 dan 3.

2 dan 3.

3 dan 4.

1,2,3, dan 4.

XVI

Kasus-Kasus Komunikasi Pemasaran

practices.
3. Communication in e-commerce
4. Corporate communications
1. Valuing Brands.
1,2, 3 dan 4.
2. Marketing Communications meets corporate
communication at AOL.com

Literatur Komunikasi Pemasaran :

1.
2.
3.
4.

Strategic Integrated Marketing Communications: Theory and Practice, Elsevier. Larry Percy. 2008.
Essential of marketing communications. Third Edition. Printice Hall. Jim Blythe, 2006.
Marketing Communication. Principles and Practice. Richard J Varey. 2002.
Integrated Marketing Communications: A Primer. Philip J Kitchen and Patrick De Pelsmacker. 2004.