Professional Documents
Culture Documents
Trimester-I
Course Name and Code : Retail Marketing DM-243
Instructor
Pankaj Priya
Credits
3
Teaching Hours
Name
30
Case Studies
1. Spencers
2. Case study on Private label
Pedagogy
Lectures, Tutorials, Class
Group Project.
discussions,
Assessment Criteria
Criteria
2 OLTs
Individual
handwritten
assignment
Group Project
Class
Participation
Attendance
Marks/Weightage
20%
5%
&
20%
5%
50%
100%
Date /Week #
As per OLT schedule
Week starting from 1st
October 2016
To be completed by the
week ending 10th December,
2016
Mainly based on the active
participation in class
discussion
End of Trimester
Sessi
on #
Topics Covered
Business sense of
retailing. Retail
Ecosystem. Role of
PGDM students in Retail
business. Indian Retail
Industry
Case
Studies/Articles/Exer
cises
Learning
Outcom
es/ Skills
Write up on retailing
as business- a real
life example.
(CILO -1)
Retailing- Introduction,
Concepts, Overview,
Development and Growth
Evolution
Concepts (Wheel of
Retailing, Retailing
Distribution
Channel, Retail
Strategy)
Assessm
ent /
Deadline
s
Functions performed
by retailers.
(CILO
1)
Written
assignme
nt
Case
study
Understanding
shoppers
(CILO
2)
Location analysis
5
Category
Management
(CILO
2)
OLT
6
Retail Buying, Store
layout & Design
Case study
9
Real Life Project
Presentation
(CILOs
2)
(CILO
2)
Retail Communication
& Pricing Strategy
Technology in
Retailing, E-retailng
(CILO
2)
(CILO
2)
OLT
Case study
Group
project to
be
submitte
d
10
Group
Session Plan, BIMTECH, Greater Noida Page 3
project to
Real Life Project
be
(CILO
2)
(CILO
In preparing your assignments you will need to do research and draw on the
ideas of others. You are encouraged to read widely about the issues you are
studying, but you must also acknowledge any ideas that are not your own by
including citations in your text and references in a list at the end of every
assignment.
Penalties for plagiarism can be severe, depending on the nature, severity and
frequency of offences. If you have been charged with academic misconduct for
plagiarism, you will have to attend a hearing to defend or explain your actions. If
you are found guilty, you may get zero for your assignment, or you may fail the
course.
Students are expected to be present in all the scheduled classes as per the
timetable shared with them. They should be seated in the class at least five
minutes before the scheduled start time. No student should remain absent from
any class without intimation and prior sanction by the concerned Professor
handling the class. Unauthorized absence from the class will invite penalty which
will be determined by the faculty concerned.
Students are expected to be present in the classrooms for the lectures before
the instructor. Late entrants will not be allowed entry in the classroom.
Other than the classroom contact hours based on course credits, students are
expected to spend 2-3 hours for every session outside the classroom working on
assignments and projects.
Assignments and projects should be the original work of the student. Therefore,
copying assignments from internet, seniors or from classmates will not be