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11/09/2009
9/7/2011
www.informatm.com Confidential
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Master title
LTE
style
Strategies
Executive Summary
Paul Lambert
Senior Analyst, Operator Strategies
11/09/2009
Author
Paul Lambert
Case studies
11/09/2009
www.informatm.com
Confidential
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Confidential
Millions
Alcatel-Lucent
Ercisson
Huawei
Nokia Siemens
100
90
80
70
60
50
40
30
20
10
0
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10
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11
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Source: Samsung.com
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Conclusions
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What doesnt?
Offering unlimited downloads from the
outset. How can operators develop
their service offering from here?
Charging too much of a premium
unless an operator doesnt want to
encourage user uptake.
Launching with a big fanfare and
limited (or in the case of Glo in Africa
no) network coverage.
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13
27
Click to survey
edit Master
A global
of title
the
style of the LTE
status
ecosystem
Click to edit Master subtitle style
Thomas Wehmeier
Principal Analyst
11/09/2009
07/09/2011
14
Image: Wordle
www.informatm.com
Confidential
07/09/2011
29
Survey sample
In which region are
you based?
AsiaPacific
25%
North
America
13%
Latin
America
10%
Middle
East &
Africa
17%
Europe
35%
What is your
functional area of
work?
Other
8%
Technica
l, R&D,
engineeri
ng
36%
Board
member
8%
Executiv
e,
professio
nal,
manage
ment
22%
Sales &
marketin
g
26%
What is your
company's
primary area of
business?
Other
30%
Chipset
device
vendor
6%
Network
equipme
nt vendor
18%
Mobileonly
operator
26%
Fixedonly
operator
4%
Converg
ed
operator
16%
07/09/2011
30
15
Use a
technology
-agnostic
brand
14%
No
18%
Other
3%
4G
48%
Yes
82%
LTE
35%
07/09/2011
31
40.0%
To enter mobile data market
for the first time
35.0%
30.0%
25.0%
20.0%
Create new revenue streams
based on LTE
15.0%
10.0%
5.0%
0.0%
2011
2012
2013
2014
2015
2016+
0% 5% 10%15% 20%25%30%35%
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32
16
800
900
1400
1500
1700
1800
1900
2100
2100
(IV)
2300
2600 Other
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Voice support
Very important
Important
Neutral
Not important
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
07/09/2011
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17
Strongly
disagree
5%
Agree
27%
Disagree
31%
Neither agree
nor disagree
30%
Source: Informa Telecoms & Medias LTE Survey 2011, n= 527
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Confidential
07/09/2011
35
Both
33%
FDD
48%
0%
TDD
19%
Strongly agree
Agree
Disagree
Strongly disagree
Source: Informa Telecoms & Medias LTE Survey 2011, Q1 n= 250, Q2 n = 527
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Confidential
07/09/2011
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18
Strongly disagree
3%
Disagree
21%
Agree
45%
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Circuitswitch
fallback
13%
Managed
OTT VoIP
12%
Unmanaged
OTT VoIP
(e.g Skype)
11%
Other
2%
IMS-based
VoIP
(VoLTE)
62%
19
By 2020
By 2025
Never
Other
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Strongly agree
20%
Agree
41%
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20
LTE will
substitute
fixed
broadband in
only limited
segments
25%
LTE will be
complemen
tary to
fixed
broadband
58%
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41
Strong
agree
11%
Strongly
disagree
1%
Disagree
9%
Strong
agree
15%
Disagree
13%
Neither
nor
24%
Neither
nor
23%
Agree
51%
Agree
51%
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21
5.0%
10.0%
15.0%
20.0%
25.0%
07/09/2011
43
Thank you.
Please direct any
questions to:
Thomas Wehmeier
Principal Analyst
thomas.wehmeier@informa.com
+44 207 017 5379
@twehmeier
http://uk.linkedin.com/in/thomaswehmeier
07/09/2011
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