Cafe Environmental Design

C a f e
Copyright 2014
ALL RIGHTS RESERVED
E n v i r o n m e n t a l
Designers: Yumeng Cheng, Tasneem Kabli & Verayouth Chotivanich
D e s i g n
Project:
Cafe Environmental Design
Concept
Along with the economic globalization, there are more and more Asians move to
America to seek for better education, a better-paid job or more opportunities for
career choice. Boston as one of the most multicultural city in the United States,
there are a big amount of Asian population live in the city, and there are also a lot
of Americans interested in Asian culture since there are huge numbers of Asian
restaurants around the country. Our concept is influenced by the decent amount
of demand of Asian cuisine and the interest with Asian culture. Audubon society
found this as a potential market and opportunities, so they start to build up a
cafeteria at the first floor of headquarter in downtown Boston, an Asian culture
influenced caf in the multicultural Boston.
Saudi Arabia
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China
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Thailand
The interior design of our caf will be heavy typography of four different written
languages. They are Arabic, Chinese, Thai, and English, which indicate the three
different nationalities of our group members. Also, English-speaking people are
our major target audience and the primary language is English of our design. Our
cafe is function as the employee cafeteria of Audubon, but it also host events as
lectures and conferences after regular open hours. And we also want to convey
the sense of multicultural design, which intentionally attracts the attention of
the demographics from our generation. Because in our generation, Americans
are getting used to Asian people, which Asians are around their classroom, their
office, and around their neighborhood. So they have more understanding and
knowledge of Asian Culture.
Project:
Murals
4 Smalls, 1 Big
130x130
56
75
75
Copyright 2014
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Project:
Mural & Counter Menu Production
Blue LED Light set behind each letter
Back View
Top View
A dicut zinc letter with 2 thickness around

the edge itself painted with 30% gray
The murals will use the sunlight to show the thickness of
themselves. At the Sunset, the LED behind the letters of
the murals will be turned on.
Setting method
Using .25 diameter and 4 long stainless pole

for holding letters and background
Sample image showing how it going
to be looked like
Side View
Copyright 2014
ALL RIGHTS RESERVED
Project:
Counter Menu Production
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Project:
3 LCD monitors showing the menu of the Cafe
60
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Project:

A sheet of zinc cut in shape and fold 90 degree
to rise up the edge of left and right sides for
2 inches width
Setting method
2
Side View
Side View
A dicut zinc letter with 2 thickness around

the edge itself painted with Black and put
LED light behind each letter
Using .25 diameter and 4 long

stainless poleto hold letters
and background
Back View
Copyright 2014
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Project:
Elevation Design
BATHROOM
DINING&
CONFERENCE
PLACE
Copyright 2014
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Project:
Elevation Design
Furniture and Color Palette
COUNTE
ENTRANCE
The color scheme of our caf will be mainly based on red, black, grey and
creamy white. Mural designs keep as simple as grey typography against
white wall, and with blue LED light behind the letter. All the sofas along
the wall will be dark red with simple pattern and texture on it, and the chair
around the table will also be the same dark red. Table surfaces keeps the
same creamy white with the counter surface,
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Project:
Collateral Design
For our collateral, we took the pattern from our murals to make the design more
unified in every single piece, they can be the fashion icon of our cafe. Since the
collaterals are also heavy typography based design, they will also reminds people about our interior design, and finally become our brand identity. We aim to
show the theme of our cafe from all of our collateral pieces, so we combined both
typography and illustrated icons to show the concept, same as our murals. The
color from our collateral also has been used on the furniture, logo, murals and
coffee color, which are red, blue, green and brown.
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ALL RIGHTS RESERVED
Project:
Collateral Design
Napkin
Sleeves
Sleeves
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Paper Cup
Mug
Project:
Copyright 2014
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Cafe Environmental Design

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Cafe Environmental Design

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C a f e

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Designers: Yumeng Cheng, Tasneem Kabli & Verayouth Chotivanich