This document outlines the steps to create a business plan, including analyzing the macro and micro external environment, the internal environment, formulating business strategies, implementing strategies, and evaluating and controlling performance. The external analysis covers political, economic, technological, and social factors, as well as stakeholders like shareholders, suppliers, competitors, and customers. The internal analysis examines a company's structure, culture, and resources. Business strategies are formulated at the corporate, strategic business unit, and functional levels. Implementation addresses leadership, programs, structure, procedures, culture, and budgeting. Evaluation and control reviews performance and resolutions.
This document outlines the steps to create a business plan, including analyzing the macro and micro external environment, the internal environment, formulating business strategies, implementing strategies, and evaluating and controlling performance. The external analysis covers political, economic, technological, and social factors, as well as stakeholders like shareholders, suppliers, competitors, and customers. The internal analysis examines a company's structure, culture, and resources. Business strategies are formulated at the corporate, strategic business unit, and functional levels. Implementation addresses leadership, programs, structure, procedures, culture, and budgeting. Evaluation and control reviews performance and resolutions.
This document outlines the steps to create a business plan, including analyzing the macro and micro external environment, the internal environment, formulating business strategies, implementing strategies, and evaluating and controlling performance. The external analysis covers political, economic, technological, and social factors, as well as stakeholders like shareholders, suppliers, competitors, and customers. The internal analysis examines a company's structure, culture, and resources. Business strategies are formulated at the corporate, strategic business unit, and functional levels. Implementation addresses leadership, programs, structure, procedures, culture, and budgeting. Evaluation and control reviews performance and resolutions.
A. Societal Environment/Eksternal Makro a) Politic- Legal Forces b) Economic Forces c) Technological Forces d) Sociocultural Forces B. Task Environment (Industry)/ Eksternal Mikro a) Shareholders b) Suppliers c) Competitors d) Trade Associations e) Communities f) Creditors g) Customers h) Employees/ Labor Unions i) Special j) Interest Groups k) Governments (2) Lingkungan Internal IBM corporations structure, culture, and resources (3) Formulasi Strategi Bisnis IBM a) Corporate Srtrategy Overall Direction of Company and Management of Its Businesses b) SBU Strategy c) Functional Strategy (4) Implementasi Strategi IBM a) Power and leadership b) Programs c) Organizational Structure d) Procedures (SOP) e) Organizational Culture f) Budget (5) Evaluasi & Kontrol IBM a) Performance b) Resolution