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LANGKAH MEMEMBUAT BUSINESS PLAN

(1) Lingkungan Eksternal Makro dan Mikro IBM


A. Societal Environment/Eksternal Makro
a) Politic- Legal Forces
b) Economic Forces
c) Technological Forces
d) Sociocultural Forces
B. Task Environment (Industry)/ Eksternal Mikro
a) Shareholders
b) Suppliers
c) Competitors
d) Trade Associations
e) Communities
f) Creditors
g) Customers
h) Employees/ Labor Unions
i) Special
j) Interest Groups
k) Governments
(2) Lingkungan Internal IBM
corporations structure, culture, and resources
(3) Formulasi Strategi Bisnis IBM
a) Corporate Srtrategy
Overall Direction of Company and Management of Its Businesses
b) SBU Strategy
c) Functional Strategy
(4) Implementasi Strategi IBM
a) Power and leadership
b) Programs
c) Organizational Structure
d) Procedures (SOP)
e) Organizational Culture
f) Budget
(5) Evaluasi & Kontrol IBM
a) Performance
b) Resolution

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