Multiple Dwelling Units (MDU) is a segment of the Business that DirecTV is looking to

grow aggressively during 2009. It represents nearly 30 million homes in the United States.
It is also a market that is virtually untouched. We at Perfect-10 are going to be the most aggressive Distributor in the United States to attack this market and grow it for DirecTV.
Here is what we will need to do to successfully grow this segment of the business.

Qualify your Dealer (System Operator (SO))

Not everyone is qualified to sell, design, build, and maintain a MDU property. It requires a good business sense, considerable technical skill, and
operating capital. You will need to know the following things about your
dealer:
Is he a Key System Operator (KSO) or a System Operator (SO) A KSO
is a operator that has a direct account with DirecTV. They typically
will just purchase equipment from us.
A SO is a operator that
works through a MSO (Master System Operator) for MDU such as
Multiband, North American Cable Equipment, or PDI. If he is not a
Key System Operator or does not work through a MSO such as Multiband, we need to get them registered with Multiband if he wants
to get the benefits of ongoing residuals.
If he is a SO under which MSO is he registered
Does he run a successful business now
Is he SBCA certified to Level 3 or Master Technician
Does he own a Birdog USB Plus or similar Meter
Does he own a CATV Meter that can read digital off-air signals
Is he financially capable of purchasing the equipment to tackle the installation of a MDU

Qualify the Property

You will need to find out a few things about the property to determine what the capital investment will be and the return on investment.
A Site Survey Form will need to be filled out
The decision whether to use MFH2 or MFH3 technology needs
to be made. If the property is 250 units or more would
MFH3 be a better choice of technology.
Will the dealer need assistance in design and engineering
At that point we can assemble a preliminary Bill of Materials
(BOM)
Is the property Exclusive DirecTV or Non-exclusive. Will the
property be shared with a Cable Company or Exclusively
DirecTV
Is a Right of Entry (ROE) agreement in place and signed
Is the Dealer going to operate the system or just install it for
the owner

Registering the Property

If the SO is not registered with a MSO he will need to contact
Multiband to become a SO for them and then register the
property with them.
The SO will then need to obtain from Multiband a Property ID

Bill of Materials (MFH2)

MFH2- use the slimline dish with 5 LNB head
Run 6 coax lines from Dish to equipment closets
PI6S power inserter or equivalent
Possible use of SA6AL amplifier or equivalent
Taps on trunk if needed
SWM modules and power supplies

Bill of Materials (MFH3)

Slimline dish with 5 LNB head
Run 6 coax lines from Dish to equipment closet
PI6S power inserter or equivalent
Possible use of SA6AL amplifier or equivalent
Thomson MFH3 headend
Distribution using CAT5e, Fiber, or VDSL2 on CAT3

MultibandOur Partner
Multiband Offers complete back office support which includes:
Marketing Support
CO-OP Program
Design
Online Marketing Resources
Online Referral Tracking System
Training
DIRECTV Services
SBCA & MFH2 (By an approved distributor)
Online Tech/Sales Tips
Dealer Portal
Online Customer Submissions
Detailed online subscriber reporting
Account Activations
Call Center
Tier-1 and Tier-2 Customer & Tech Support
Dispatch & Work Order Ticket Generation
Joint-Billing Capabilities

System Operator (SO)

The SO is a SBCA III and MFH2 trained and certified dealer

The SO has an active contract with Multiband
The SO is required to maintain a minimum of 25% penetration
Initiates and Develops relationship with Property
Obtains Right of Entry (ROE)
Submits information to Register Property

MDU PLATFORMS:
-

DTH Direct To Home

DTH BULK Direct To Home Bulk
BCA Bulk Choice Analog

MultibandOur Partner
DTH

Retail Pricing/National Promotion

DIRECTV sends the bill directly to the customer
Price includes 1 receiver
each additional receiver is $4.99

DTH
Dealer Compensation

Dealer is paid a one-time $100 Pre-Paid Commission (PPC) for each new
subscriber
Dealer is paid a monthly residual for Active DIRECTV Subscriber Accounts
Residuals are on a sliding scale, starting at 10%

Chargebacks
Programming must be active for 12 consecutive months or dealer is
charged back

DTH BULK

DIRECTV sends the Bulk programming bill to the Property

Distributed to 100% of Property
Each Customer has individual DIRECTV Account
Each Customer has the option to upgrade services independently
Two Models:
DTH Bulk
DTH Bulk Whole House

MultibandOur Partner
DTH BULK & DTH BULK WHOLE HOUSE
Dealer Compensation

Dealer is paid a one-time $100 Bulk Subsidy for each net new subscriber
Dealer is paid a monthly residual for DIRECTV BULK programming
Residuals are on a sliding scale, starting at 10%
Dealer is paid a monthly residual for DIRECTV Upgraded Individual programming
Residuals are on a sliding scale, starting at 10%

Chargebacks
Programming must be active for 12 consecutive months or dealer is charged back

BCA

DIRECTV sends the Bulk programming bill to the Property

Analog System Distributed to 100% of Property
48 set channels to select
Digital Overlay (L-Band, DTH overlay)
Individual Resident can upgrade to a digital tier
DIRECTV sends the bill directly to the customer

BCA
Dealer Compensation

Dealer is paid a one-time $50 Bulk Subsidy on 100% of the property units
Paid out 6 (six) months after activation
Dealer is paid a $40 Pre-Paid Commission on every new Digital Tier Subscriber Activation
Dealer is paid a monthly residual for DIRECTV BCA programming
Residuals are on a sliding scale, starting at 10%
Dealer is paid a monthly residual for DIRECTV Upgraded Individual programming
Residuals are on a sliding scale, starting at 10%

MultibandOur Partner

Residential SMATV

This solution is available to the MDU market offered as a FREE To Guest amenity.

Examples include apartments, condominiums, townhouses and master planned communities

Top 25 MDU Installation Items

SLSPF
DTV66E
NPR6A
NPRMat2
SL5

PI6S

SA6AL
SWME2
SWME4
MST771
MST774
FMC6
3A302DA18
3A501DA24
SWS2WB
SWS4WB
SWS8WB
LA141rT
APB1218
APB1824
5SATPL
LA145aT
SEQ509
PS6242000
BirdogUltra

SimlineAu9Dish
Internationaldish
NonPenMount
MatforNonpenmount
WNC5LNBHead
NASPolarityLocker
NASTrunklineamplifier
SWMexpanderfor2SWMs
SWMexpanderfor4SWMs
NAS1outperpolaritytap
NAS4outperpolaritytap
NASSWMChassisfor6SWMs
NASPowerSupplyforPI6S,SA6AL,MST771
NASPowerSupplyforMST771,FMC6,SWMs
NASsplittertosplitSWMsignal
NASsplittertosplitSWMsignal
NASSplittertosplitSWMsignal
SonorainlineamplifiertoampSWMsignal
ApartmentLockBox12X18X10
ApartmentLockBox18X24X10
Sonorapolaritylocker
Sonora5satellitetrunklineamplifier
Sonora5satellitetrunklineequalizer
24V2Apowersupplywith6waypowerdivider
SWMmeter

MDU Acronyms
ATSC

Advanced Television Systems Committee-Standard for digital broadcast TV

CMTS

Cable Modem Termination System-The cable headend device which serves as a bridge between a
DOCSIS cable data modem and the internet

CWDM

Coarse Wave Division Multiplexing-This allows multiple fiber transmit frequencies to be put on a
Single fiber

DBS

Direct Broadcast Satellite

DPC

Dish Per Cluster of Buildings

DPB

Dish Per Building

DMA

Designated Market Area

DOCSIS

Data Over Cable Service Interface Specification-Industry specification that defines the
equipment for high-speed cable modem and headend equipment

technical

.
DSLAM

Digital Subscriber Line Access Module-Module to distribute DSL signals

FIOS

Fiber Optic Services (used by Verizon)

FTTH

Fiber to the Home

FTTB

Fiber to the Building

FTTN

Fiber to the Node (Node is a junction point, could be a lock box, pedestal, or closet somewhere)

Headend

The central distribution point in a cable TV system.

KSO

Key System Operator-The dealer who holds the Right of Entry and services a property and also has a
direct account with DirecTV

MDU

Multiple Dwelling Units-Apartment buildings

MPEG 2-MPEG 4

Video and Audio Compression

MSO

Master Service Operator-The entity who has a contract with DirecTV to provide contract assistance,
pay commissions, supply marketing support to System Operators

NTSC

Never Twice the Same Color-The US Analog TV standard

QAM

Quadrature Amplitude Modulation-A digital modulation technique that allows very efficient
transmission of data over media with limited available bandwidth

.
ROE
SO

Right of Entry-Document made between the system operator and the property
System Operator-The dealer who holds the Right of Entry and services a property but works
with a MSO (Master System Operator)

10

MFH2 Technology

11

MFH2 Technology

12

MFH2 Technology

13

Basic SWM Concept

Forward Path signals are 54-2150 MHz

Return Path signal is at 2.3 MHz

14

SWM Transponder Selection

By Receivers

15

MFH2 Key Parameters

16

Dishes

17

LNBF

The LNBF (Low Noise Blocked Feedhorn) receives the signals reflected from the dish
and sends them down 4 trunkline cables for a central distribution system. It receives
the 99, 101, 103, 110 and 119 Satellite. The 99 and 103 satellites are KA band and
the 101, 110, and 119 satellites are KU band. The KA band satellites are downconverted to the following frequencies: A side-1650 to 2150 MHz. B side-250 to 750
MHz. The KU satellites, 101, 110, and 119 are downconverted to 950-1450 MHz.

18

MFH2 Installation Guidelines

19

MFH2 Installation Guidelines

FMC-6 LED Indicator Lights

20

Polarity Locker
The polarity locker supplies voltage to the Slimline dish and the International dish
and locks their polarities so the signals from each satellite can be distributed
throughout the MDU.

21

Satellite Polarities
AU9 Dish
99/101LHCP 18VDC
1
99/101RHCP 13VDC
2
103/110/119LHCP 18VDC 22KHz
3
103/110/119RHCP 13VDC 22KHz
4

72.5 LHCP 18VDC

5

95 Horizontal 18VDC
6

Ka-B Band

Ku Band

250MHz

950MHz
750MHz

Ka-A Band

1650MHz
1450MHz

2150MHz

22

Flow Chart from Dish to

Power Inserter

Maximum distance from

the dish to the power inserter on RG 6 is 200 feet.
You can gain an additional 100 feet if you use
RG 11 cable between the
dish and power inserter.
Do not use RG 11 cable
on your risers, only between the dish and the
power inserter.

23

Flow Chart Adding a SA-6AL

On many occasions it is necessary

to amplify the satellite signals to
start our trunk system. If the cable run from the dish to the power
inserter is over 150 you can add
a SA-6AL amplifier to bring the
signal levels back up where we
need them to start our distribution. You do not want to hit the
SA-6AL amplifier with more than
45 dBm of signal. If you hit it
with more than that you can overload the amplifier and corrupt
your digital data from DirecTV.
From the SA-6AL amplifier we
can now go to our first tap or
chassis.

24

Trunkline Taps
The taps allow us to siphon off satellite signal from the trunk line to feed SWM Chassis, SWM expanders,
or just the SWMs. The MST series taps are zero loss taps so receive power from the SWM chassis or expanders. The Holland taps are specified values of loss of 6, 9, 12, and 16 db through the tap port. You
would use anywhere from 4 to 6 of the taps at each lock box depending on how many trunk lines you are
running. When you use the MST-771 or MST-774 you would cascade them 3 deep before you need to add
amplification. If you are using the Holland single port tap for each satellite polarity you will insert a amplifier as needed, typically after every 4th set of taps.
The MST-771 allows for a single tap off of the trunk line with a 0dB through loss. You can feed a single
FMC-6 chassis or a SWM module directly. The MST-774 allows for 4 tap off points at that location. You
could feed 4 FMC-6 chassis or 4 SWM modules directly. The idea behind the single port tap from Holland
is allowing you to tap off signal without having a active device. The MST series taps are active devices
requiring power. The single port tap does not require power. You need one tap for each satellite polarity.

25

Flow Chart from Dish to Polarity

Locker to Amplifier to Tap

OR

26

Headend Diagram

This drawing gives a good example of a simple headend closet. We

have added the local off-air signals as well. The PFA-6600 is a offair signal equalizer. It is a good piece to install if you are feeding
local channels directly into the system.

27

First Distribution Closet

Notice here we come off of the multi-satellite tap into the

first FMC-6 chassis. We have also cascaded from the first
chassis to a second chassis. This allows us to install 12
SWMs which can handle up to 96 tuners. You can cascade
up to three FMC-6 chassis, one to the other.

28

Typical High Rise Building

Floor 4

Floor 3

Floor 2

Floor 1

29

MFH2 High Rise Sample

30

SWM Connectivity
At this point we need to add our SWM modules. We have a variety of ways of adding them to the system
which include a SWM Chassis, SWM-E2 and E4 expanders from NAS and O Loss Hubs from Sonora.

SWM E2 Expander

31

SWM Connectivity
SWM E4 Expander

FMC-6 Chassis
The FMC-6 Chassis is a amplified chassis with 0 loss of signal
to the SWM modules. It holds
6 SWM modules. Always load
the bottom one first. A chassis
can be cascaded to two more
chassis for a total of 3 in a
closet.

32

Typical FMC-6 Connection

33

Typical Usage of Sonora 64 Hub

34

Typical Usage of Sonora 64 Hub

35

SWM Module Connectivity

36

Fiber For MFH2

The DirecTV approved equipment to transmit MFH2 on fiber is manufactured by Foxcom in Israel. Foxcom has developed a number of solutions for deploying a fiber backbone for MFH2. All of the fiber equipment works on single mode fiber. An easy way
to determine what kind of fiber is used in the plant is to look at the color of the jacket
around each fiber. If it is single mode fiber it is encased in a yellow jacket. Foxcom
transmitters and receivers have been developed for different scenarios. We can deliver
each satellite polarity on a separate fiber using 6 fibers for 5 satellite polarities and
CATV. It would require 6 individual transmitters and a receiver with 6 fiber inputs and
6 coax outputs. We also have a technology where we can put all of the satellite polarities on one fiber. It is called CWDM or Coarse Wave Division Multiplexing. What that
allows you to do is put 5 different polarities transmitted on 5 different light frequencies
muxed together onto one fiber. The receiver has one fiber input with a demux built in
to bring it back to the 5 original satellite polarities. If you are combining internet or a
CATV system you can use a separate transmitter and fiber and keep it apart from the Lband (satellite signals). Our third choice is to again use CWDM technology putting all
5 satellite polarities along with the CATV signals on one fiber going downstream using
6 different light frequencies and then using a 7th light frequency to send the upstream
data signal back to the headend. In this scenario we literally have light signals going in
both directions on one fiber just like you do with RF signals on coax. The light frequencies are measured in nanometers just like coax signals are measured in megahertz.
The typical frequencies we use for satellite signals going downstream are 1510nm,
1530nm, 1570nm, 1590nm, and 1610nm. We use 1550nm for the CATV upstream and
1310nm for CATV downstream signals. The beauty of fiber is we can insert the L-band
and CATV signals into a fiber transmitter and send up to 1 Kilometer with nearly 0 loss
of signal.

37

Fiber For MFH2

This diagram relates how we can incorporate the signals off of the 99,
101, 103, 110, 119, and 95 satellites and transmit using 5 L-Band transmitters. We also add the CATV transmitter with Return Path at a different frequency. Each fiber receiver has 6 inputs fiber and 6 outputs
coax.

38

Fiber For MFH2

This diagram shows how you can put all of the same satellite polarities and
CATV on a single fiber using different frequency transmitters. We combine
the 6 transmitters using a CWDM (coarse wave division multiplexer) down to
one fiber and transmit out to our fiber receivers. The CWDM receiver has a
single fiber input and 6 coax outputs and 1 coax input for the return path signals. This is a cost effective way of doing fiber as it cuts down on the number of pieces of equipment and there is less fiber splicing in the field.

39

Fiber For MFH2

40

Common Fiber Components For

MFH2

41

Common Fiber Components For

MFH2

42

MFH3

MFH3 is an exciting new IPTV (internet protocol television) distribution technology for
the MDU and Commercial marketplace. The MFH3 IP Distribution Technology (IDT)
enables delivery of all DirecTV programming and service using existing in-building
wiring infrastructure such as CAT5e, Fiber, CAT3, and Coaxial cable. This system supports all current and planned future satellite services offered by DirecTV.
The central element in the system is the MFH3 Gateway technology, which converts
DirecTV signals into industry standard IP video packets, for delivery to IP-enabled
DirecTV receivers. The Gateways support expansion as DirecTV adds new satellites
and transponders. Local content can also be inserted as well as combining voice and
data services. A MFH3 system supports up to 1000 receivers, contains remote management capabilities using standard SNMP management tools, including software upgrades.
It also has Network Security enhancements to detect network tampering and theft of service.

43

MFH3 Deployment Elements

A deployment of the MFH3 System will consist of the following elements:

DirecTV Multisat ODU (Outdoor Unit) and associated L-band RF Processing for
KU and Ka-band satellite reception
DirecTV IP Distribution Satellite Gateway (s) (e.g. Headend equipment)
The Building Network (including Building Network Interface components and
commercial off-the-shelf (COTS) distribution infrastructure)
IP-enabled Receiver (e. g .DirecTV IP Receiver) in the customer dwelling

The MFH3 system can most easily be broken down into three functional components
1. Gateway(s) consisting of multiple satellite turners
2. IP Video Switches (located in MDF (master distribution facility) and IDF ( intermediate distribution facility) closets)
3. IP-enabled DirecTv receivers with IP signaling capability
The Gateways satellite tuners are capable of tuning to every DirecTV transponder
simultaneously. Every piece of DirecTV broadcast data can be received and sent to
the main IP Video Switch, typically located in the Master Distribution Facility
(MDF).
Much of the system complexity is associated with the Gateway Component of the
MFH3 system. The gateway talks to each receiver and selects only the program
components that are needed for distribution to that receiver.
The DirecTV receiver for MFH3 is identical, in terms of hardware, to the singlefamily version. The difference is that the software in the receiver for MFH3 knows
how to communicate with the Gateway. The MFH3 receiver will NOT work with
an RF input, even though the satellite tuner connector is still present on the device.

44

MFH3 Deployment Elements

45

MFH3 Deployment Elements

DirecTV Receivers

46

MFH3 Deployment Elements

MFH3 Headend with 4 Gateways installed.

47