One of McDonalds main strengths is its

diversified income streams. The fast food

chains revenues come from various countries,
regions and products. It doesnt rely on one
key source of income, unlike some of its rivals.
McDonalds sales from its company-owned
restaurants were US$16.488 billion or 64.9%
of its total revenues. Revenues from
franchisee stores were US$8.925 billion or
35.1% of the companys total revenues in
2015.[1] Few other rivals receive as much
revenue from their franchisees as McDonalds.

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