Professional Documents
Culture Documents
Mr.Hashimoto
(Finance
Director)
The only thing he understood in Kimura was numbers , he knew
very little about technology. Once he understood numbers, he
assessed all of the competitors offers (in terms of price and
delivery times/deadlines) and he was able to influence
Mr.Kimura in the final decision since he supplied prices
information. Form him, technology was not everything and he
wanted to take into account many other elements, which may
positively influence the final decision and Kimura KKs
performance in the long run. He is an influencer and he is also
an analyzer.
Dr.Komoda
(Chief
of
Production)
Dr.Komoda had determined the technical specifications he
needed for the Spartacus for a planned output of over 15 000
DVDs per day. He insisted that it was critical for him to receive
the first three Spartacus machines no later than the last week of
july, since he wanted to have enough time to test the brandnew machines before embarking on a major DVD Project for
Disney. So his main interest was to produce the DVDs in
timeframe. He may also have been influencer , since he had to
report the problems he had with one of the three Spartacus
machines.
Player
Function
Interests
Buying Center
Mr.Kimur
a
President
Kimura,
President
association
of
Grow company
Decider
daf
Lead industries
Hashimo
to
Financial Director
(dairector)
Total
Costs
Revenues
Lowest cost
Buyer
Analyzer
Nomura
Senior
Advisor
Best
technology
Best
Performance
Influencer
Komoda
Chief
(tchif)
Production
Performance of
Machines
Influencer
Analyzer
Buyer
Yamashit
a
Kimura
Senior
?
Assistent
Recognition
Gatekeepers
Founder
Success
Machine
Operations
User-friendly
R&D
of
user
Power
Resourc
es
Status
Reward
(riward)
Coercive
Attractio
n
Reward
Coercive
Status
Expert
Coercive
Expert
Attractio
n
Attractio
n
Premium Prices
Although its a small player in the industry, Pramtex was able to
charge premium prices thanks to its advanced Technologies and
its appeal to customer engineers. However, Kimura didnt want
these advanced techonologies.
Technology was not everything
Mr. Kimura had recognized that Pramtex had the best and most
technologically equipment in the market,however, as
Mr.Hashimoto said technology was not everything and the firm
was taking into account other elements.
Technical specifications
Dr. Max Scorse was only concerned with the sophistication of
the Spartacus machines. He forgot the real needs of Pramtexs
customer and he did not pay attention to the technical
specifications list that John handed him. Once it seemed
impossible to talk to Dr. Max Scorse, John should have
Dr.Shariff, the President of Pramtex, about this , since Dr.Max
Scorse
was
only
making.
Service Support Level