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Welcome to the 4th World Tourism Conference!

"Tourism Delights: Delivering the Unexpected"
Georgetown, Penang, Malaysia
17 - 19 October 2016

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Foreword Message

Dr. Taleb Rifai

Secretary-General, World Tourism Organization (UNWTO)
On behalf of the World Tourism Organization (UNWTO), I welcome you to the beautiful UNESCO World Heritage City of Georgetown, Penang for
the 4th World Tourism Conference, organized by the Ministry of Tourism and Culture of Malaysia and UNWTO.
With 1.8 billion international tourists forecast for 2030, our sector is at a crossroads. Markets are growing at unprecedented rates. Technological
advancements have given rise to new business models and empowered consumers.
Whats more, the time has come for the sector to rmly commit to the Sustainable Development Goals, agreed upon by 193 countries in 2015 to
guide our common action to 2030. If our sector is to contribute, we must ensure tourism is a force for good for people and planet alike. Read more
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Speakers
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Mr. John Kester

YBhg. Tan Sri Dr. Ong Hong Peng
Mr. Gerald Lawless
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Ms. Nina Freysen-Pretorius

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YBhg. Tan Sri Francis Yeoh

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Objectives of the Conference

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Tourism A Sunrise Industry? Now and Beyond (/conference/overview)

This session aims to analyse and discuss critical issues and challenges faced by the tourism industry from the global perspective, looking
from the past track records, current trends and the predictions about the future of the industry, beyond 2030.
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Tourism Experience, Breaking New Grounds (/conference/overview)

The tourism industry is constantly expanding the frontiers. With the latest ideas, innovations and products that aim to exceed the
expectation of tourists at current times, tourism is de nitely one of the most competitive sectors of industries.
Read more (/conference/overview)

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It's all in Penang...

WTC 2016 Secretariat

Tourism Policy and International Affairs Division
Ministry of Tourism and Culture Malaysia
13th Floor, No. 2, Tower 1,
Jalan P5/6, Precinct 5,
62200 Putrajaya, Malaysia
Tel. : +603 - 8891 7402
Fax : +603 - 8891 7365
Email : wtc2016@motac.gov.my
Organised by

(http://www.motac.gov.my/)

in Collaboration with

(http://www.unwto.org/)

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2016 World Tourism Conference 2016. All rights reserved.

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