Name: ____________________ AGE: ____________________

GENDER: M / F

RESIDENT: ____________________
INCOME/POCKET MONEY: ____________TO_____________ (Rs)
This questionnaire is for the analysis of purchase preference, its determinant factors and
how these factors contribute towards impacting buying preference regarding food and nonfood items.
Q1. How much do you spend on food and non food items in your purchase basket?
1. Food (
2. Non-food (

)
)

Q2.Which brand names you recall for the following?

1. Food
_____________________________________________
2. Non food ______________________________________________
FOOD ITEMS
Q.3 What affects the most while you purchase the food items?
1.
2.
3.
4.
5.
6.

Brand name
Packaging
Price
Product
Placement/Availability
Other ____________________________________________

Q.4 Do you prefer branded food products or local brands for food?
1.
2.
3.
4.

Branded
Non branded
Both
None of the above

Q5. Do you think that purchase preference for the food is affected by the brand name?
1.
2.
3.
4.
5.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

Q.6 While purchasing food items you consider company/corporate brand names or the products
brand name?
1.
2.
3.
4.

Company/corporate brand name

Product brand name
Both
None of the above

Q7. Do your buying preference is affected by the packaging of food items?

1. Yes
2. No
Q8. To which extent the packaging of food items influences your buying preferences?
1.
2.
3.
4.

Greatly
Reasonably
Badly
Worse

Q9. What do you want on the packaging of food items?

1.
2.
3.
4.

Brand name
Product information
Visual elements
Combination of ________ & ________

Q10. Are you willing to pay more than market price for branded food items?
1.
2.
3.
4.
5.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

Q11. How much of your buying preferences are determined by the product itself for food items?
1.
2.
3.
4.
5.

Very high
High
Medium
Low
Very low

Q12. Does your preference for food items is impacted by the role of media?
1. Yes
2. No
Q13. How much product placement of food items affects your buying preference?
6. Very high
7. High
8. Medium
9. Low
10. Very low
Non Food Items
Q.14 Which factors do you prioritize while making a purchase for non food items?
1.
2.
3.
4.
5.
6.

Brand name
Packaging
Price
Product
Placement/Availability
Other ____________________________________________

Q15. Are you brand conscious for non food items?

1.
2.
3.
4.
5.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

Q16. To which extent purchasing for non food items get affected by the brand names?
1.
2.
3.
4.

Greatly
Reasonably
Badly
Worse

Q.17 Regarding non food items to which you give more consideration?

1.
2.
3.
4.
5.
6.

Brand name
Packaging
Price
Product
Placement/Availability
Other ____________________________________________

Q18. What kind of elements you want/ require on the packaging of non food items?
1.
2.
3.
4.

Brand name
Product information
Visual elements
Combination of ________ & ________

Q19. Do you consider the price a determinant factor while purchasing food and non food items?
1. Yes
2. No
Q20. Do you think that branded non food items can yield premium prices?
1.
2.
3.
4.
5.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

Q21. Do you think that branded food and non food items signals product quality?
1.
2.
3.
4.
5.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

Q22. Do you think that purchase preference for non food items is articulated by the product
itself?
1.
2.
3.
4.
5.

Very high
High
Medium
Low
Very low

Q23. Are your preferences for food and non food items changed due to advancement in media?
1. Yes
2. No
Q24. How much of your product knowledge is increased by the media?
1.
2.
3.
4.
5.

Very high
High
Medium
Low
Very low

Q25. How much product placement affects the buying preference regarding non-food items?
1.
2.
3.
4.
5.

Very high
High
Medium
Low
Very low