GRAPHIC DESIGN

pawcatuck river
DUCK RACE

saturday � 2PM
4.25.09

downtown westerly � main st & mechanic st � westerly, ri

for more info � 401.596.7761 � www.westerlychamber.org
 3 2
april08

may08

WEDNESDAY

THURSDAY

FRIDAY
TUESDAY

TUESDAY
MONDAY

THURSDAY

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twentyseven twentyeight twentynine thirty twentyfive twentysix twentyseven twentyeight twentynine thirty thirtyone

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fifteen sixteen seventeen eighteen

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 Federal Reserve Note
00812KF409

The United States of America

blue morpho
Anna Escobedo Cabral
Treasurer of the United States

Federal Reserve Note

00532PC304
The United States of America

monarch
Anna Escobedo Cabral
Treasurer of the United States

Federal Reserve Note

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The United States of America

Anna Escobedo Cabral

Treasurer of the United States
8th
Celebrating
year, this its 18th year, this Celebrating its 18th year, this
edseries
lectures
of illustrated lectures series of illustrated lectures
ariety
presents
of a wide variety of The New BedfordThe Whaling
New Bedford Whaling presents a wide variety of
201 Meeting House Path

201 Meeting House Path

201 Meeting House Path

adventures
experiences and adventures Museum is the largestMuseum museumis the largest museum experiences and adventures
Ashland, MA 01721

Ashland, MA 01721

Ashland, MA 01721
thbylifelong
individuals with lifelong in America devoted in to the rich
America devoted to the rich by individuals with lifelong
sailing,
commitments to sailing, history of the American
historywhaling
of the American whaling commitments to sailing,
a.boats, and the sea. industry and its greatest
industry port.
and its greatest port. boats, and the sea.
Kim Fox

Kim Fox

Kim Fox
e Lectures
place on will take place on Through exhibits,Through
publications,
exhibits, publications, Lectures will take place on
s Tuesday
at 8 p.m.evenings
in at 8 p.m. in and programs, theand Museum
programs, the Museum Tuesday evenings at 8 p.m. in
ater
the Museum
and will Theater and will brings to life the whaling
brings toera life the whaling era the Museum Theater and will
reception
be followed
in by a reception in and the history ofand the the
localhistory of the local be followed by a reception in
y the
Gallery.
Jacobs Family Gallery. area. It houses anarea.
impressive
It houses an impressive the Jacobs Family Gallery.
and extensive collection of art, collection of art,
and extensive
997-0046
Please call 508-997-0046 new bedford
newwhaling
bedfordmuseuM
whaling museuM artifacts, and manuscripts
artifacts, and manuscripts Please call 508-997-0046 new bedford
eext.
tickets.
e The
101 to reserve tickets.
seriesprice
is for the series is sailors’
sailors’
series series
2008 2008 pertaining to American
in the age of sail, in
latethe
whaling
pertaining
eighteenth
to American whaling
age of sail, late eighteenth
ext. 101 to reserve tickets.
The price for the series is sailors’
s,$50
$65for
formembers, $65 for century to the early twentieth,
century to the early twentieth, $50 for members, $65 for
New Bedford Whaling Museum

New Bedford Whaling Museum

New Bedford Whaling Museum

ndnon-members,
$18 for and $18 for when sailing shipswhen dominated
sailing ships dominated non-members, and $18 for
New Bedford, MA, 02740

New Bedford, MA, 02740

New Bedford, MA, 02740

.individual tickets. merchant trade and whaling.trade and whaling.
merchant individual tickets.
18 Johnny Cake Hill

18 Johnny Cake Hill

18 Johnny Cake Hill

january 15
I’m Not Always Right… But I Keep Trying
the ship and the saint
with Peter Reggio
Regattas all over the world wouldn’t hap-
pen if there were not individuals like Peter
“Luigi” Reggio setting the racecourse and
firing the starting gun. Reggio has called
Essex, Connecticut home for the past 35
years, but as an International Race Offi-
cer, he is constantly on the road as one of
the most indemand officials on the inter-
national racing circuit today. Reggio has
earned widespread praise for his work in
countless regattas over the years, including
the America’s Cup. Next year, he will make
his Olympic debut as an officer in Beijing.
Says Reggio, “every day on the water is dif-
ferent – and in that way, never boring – but
the real enjoyment comes for me in trying
to make things better for the sailors.”
february 5
with bradley stevens
The three-masted barque Kad’yak was
built for the Russian America Com-
pany to carry ice from Kodiak, Alaska to
San Francisco. In March of 1860, it ran
aground after drifting for three days and
finally sank near the grave of the Russian
Orthodox priest (now) saint, Herman of
Alaska. Locals attributed the wreck to lack
of devotion by its skipper, who reneged on
a promise to honor the priest. In 2003,
Bradley Stevens used original Russian
documentsto locate the wreck site, which is
now a National Historic Site. Share in the
amazing story of the Kad’yak’s sinking and
the subsequent detective work required
to re-discover the ship. Dr. Stevens was
a research scientist and SCUBA diver for
NOAA Fisheries in Kodiak, Alaska for 22
years and is now an associate professor at
the UMass-Dartmouth School for Marine
Science and Technology.
march 4
master and commander
with leon poindexter april 1
destination azores
with pamela k. wall
Master shipwright Leon Poindexter,
a specialist in restoring historic vessels,
will give a presentation on the transfor- The Azores feature some of the most
enchanting cruising waters in the world,
mation of the HMS Rose (an existing
replica of the British Revolutionary War and this presentation will provide a fresh
look at the area. Pamela Wall – who works
frigate) into the fictional HMS Surprise
for the Academy Award-winning motion in Ft. Lauderdale preparing boats for long
voyages – will discuss her recent summer
picture Master and Commander, which
stars Russell Crowe. In Patrick O’Brian’s cruising with her husband, Andy, and her
trip across the Atlantic Ocean. Hear about
beloved sea-faring novel, Capt. Aubrey
disguises the Surprise as a whaleship to the time at sea, the landfalls, and the final
destination of the Azores. Come share an
confound his opponents. Poindexter will
detail his time as technical advisor for set evening with Wall “aboard” her 39-foot
sloop and discover the Azores from a
design on the film and as set advisor and
background actor. The talk will cover the sailor’s perspective.
lengths to which the producers went for
authenticity in transforming the Rose
and creating the sets. Poindexter has pre-
viously worked on the USS Constitution,
Schooner Ernestina, and the Whaling
Museum’s Fo’c’sle exhibition.

TEL: (508) 997-0046

FAX: (508) 997-0018
Sponsored by Citizens-Union Savings Bank, ©Copyright 2006 Old Dartmouth Historical
C.E. Beckman, Co., Burr Brothers Boats, Inc. society / New Bedford Whaling Museum
 sailors’ series 2008
new bedford whaling museuM
i’m not always right, but i keep trying
peter reggio
Celebrating its 18th year, this
series of illustrated lectures
presents a wide variety of
experiences and adventures
by individuals with lifelong
commitments to sailing,
boats, and the sea.
Lectures will take place on
Tuesday evenings at 8 p.m. in
the Museum Theater and will
be followed by a reception in
the Jacobs Family Gallery.
Please call 508-997-0046
ext. 101 to reserve tickets.
The price for the series is
$50 for members, $65 for
non-members, and $18 for
individual tickets.
Sponsored by Citizens-Union Savings Bank, C.E. Beckman, Co., Burr Brothers Boats, Inc.
©Copyright 2006 Old Dartmouth Historical society / New Bedford Whaling Museum
sailors’ series 2008
new bedford whaling museuM
master and commander
leon poindexter march 4, 2008
Celebrating its 18th year, this
series of illustrated lectures
presents a wide variety of
experiences and adventures
by individuals with lifelong
commitments to sailing,
boats, and the sea.
Lectures will take place on
Tuesday evenings at 8 p.m. in
the Museum Theater and will
be followed by a reception in
the Jacobs Family Gallery.
Please call 508-997-0046
ext. 101 to reserve tickets.
The price for the series is
$50 for members, $65 for
non-members, and $18 for
individual tickets.
Sponsored by Citizens-Union Savings Bank, C.E. Beckman, Co., Burr Brothers Boats, Inc.
©Copyright 2006 Old Dartmouth Historical society / New Bedford Whaling Museum
sailors’ series 2008
new bedford whaling museuM
sailors’ series 2008
the ship and the saint
january 15, 2008 bradley stevens february 5, 2008
Regattas all over the world Celebrating its 18th year, this The three-masted barque
wouldn’t happen if there were series of illustrated lectures Kad’yak was built for the
not individuals like Peter presents a wide variety of Russian America Company to
“Luigi” Reggio setting the experiences and adventures carry ice from Kodiak, Alaska
racecourse and firing the by individuals with lifelong to San Francisco. In March
starting gun. Reggio has called commitments to sailing, of 1860, it ran aground after
Essex, Connecticut home for boats, and the sea. drifting for three days and fi-
the past 35 years, but as an nally sank near the grave of the
International Race Officer, Lectures will take place on Russian Orthodox priest (now)
he is constantly on the road Tuesday evenings at 8 p.m. in saint, Herman of Alaska. Lo-
as one of the most indemand the Museum Theater and will cals attributed the wreck to lack
officials on the international be followed by a reception in of devotion by its skipper, who
racing circuit today. Reggio has the Jacobs Family Gallery. reneged on a promise to honor
earned widespread praise for the priest. In 2003, Bradley
his work in countless regattas Please call 508-997-0046 Stevens used original Russian
over the years, including the ext. 101 to reserve tickets. documentsto locate the wreck
America’s Cup. Next year, he The price for the series is site, which is now a National
will make his Olympic debut $50 for members, $65 for Historic Site. Share in the
as an officer in Beijing. Says non-members, and $18 for amazing story of the Kad’yak’s
Reggio, “every day on the water individual tickets. sinking and the subsequent
is different – and in that way, detective work required to
never boring – but the real re-discover the ship. Dr.
enjoyment comes for me in Stevens was a research scientist
trying to make things better for and SCUBA diver for NOAA
the sailors.” Fisheries in Kodiak, Alaska for
22 years and is now an associ-
ate professor at the UMass-
Dartmouth School for Marine
Science and Technology.
Sponsored by Citizens-Union Savings Bank, C.E. Beckman, Co., Burr Brothers Boats, Inc.
new bedford whaling museuM
©Copyright 2006 Old Dartmouth Historical society / New Bedford Whaling Museum
sailors’ series 2008
New Bedford Whaling Museum
18 Johnny Cake Hill
New Bedford, MA, 02740
Celebrating its 18th year, this january 15
series of illustrated lectures “I’m Not Always Right,
presents a wide variety of But I Keep Trying”
experiences and adventures with Peter Reggio
by individuals with lifelong
commitments to sailing, february 5
boats, and the sea. “The Ship and the Saint”
with bradley stevens Kim Fox
Lectures will take place on 201 Meeting House Path
Tuesday evenings at 8 p.m. in March 4 Ashland, MA 01721
new bedford whaling museuM the Museum Theater and will “Master and Commander”
be followed by a reception in with leon poindexter
the Jacobs Family Gallery.
Please call 508-997-0046 april 1
ext. 101 to reserve tickets. “Destination Azores”
destination azores The price for the series is with Pamela k. wall
pamela k. wall april 1, 2008 $50 for members, $65 for
The master shipwright Leon
Poindexter, who is a specialist
Celebrating its 18th year, this
series of illustrated lectures
The Azores feature some of
the most enchanting cruising non-members, and $18 for
in restoring historic vessels, presents a wide variety of waters in the world, and this
will give a presentation on the experiences and adventures presentation will provide a individual tickets.
transformation of the HMS by individuals with lifelong fresh look at the area. Pamela
Rose (an existing replica of commitments to sailing, Wall – who now works in Ft.
the British Revolutionary War boats, and the sea. Lauderdale preparing boats
frigate) into the fictional HMS for long voyages – will discuss
Surprise for the Academy Lectures will take place on her recent summer cruising
Award-winning motion picture Tuesday evenings at 8 p.m. in with her husband, Andy, and
Master and Commander, which the Museum Theater and will her trip across the Atlantic
stars Russell Crowe. In Patrick be followed by a reception in Ocean. Hear about the time at
O’Brian’s beloved sea-faring the Jacobs Family Gallery. sea, the landfalls, and the final
novel, Capt. Aubrey disguises destination of the Azores.
the Surprise as a whaleship Please call 508-997-0046 Come share an evening with
to confound his opponents. ext. 101 to reserve tickets. Wall “aboard” her 39-foot
Poindexter will detail his time The price for the series is sloop and discover the Azores
as technical advisor for set $50 for members, $65 for from a sailor’s perspective.
design on the film and as set non-members, and $18 for
advisor and background actor. individual tickets.
The talk will cover the lengths
to which the producers went
for authenticity in transform-
ing the Rose and creating the
sets. Poindexter has previously
worked on the USS Constitu-
tion, Schooner Ernestina,
and for the Whaling Museum’s
Fo’c’sle exhibition.
Sponsored by Citizens-Union Savings Bank, C.E. Beckman, Co., Burr Brothers Boats, Inc.
©Copyright 2006 Old Dartmouth Historical society / New Bedford Whaling Museum
 Personalized communications Personalized service

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van
Julie Sulli eting
ident, Mark
Vice Pres
01746 www.wilde .com
Holliston, MA
Wilde et Wilde 201 Summer Street
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201 Sum 6
, MA 0174
Holliston
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www.wild
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T 508 429 Wilde 201 Summer Street Holliston, MA 01746
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Business Review
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6 www.wild
, MA 0174
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PAGE 1 OF 12

ions Personalize d service

Personalize d communicat
 MILTON
GLASER
PAULA
SCHER
MICHAEL
a visual answer BIERUT

KIM FOX

KIM FOX
What is graphic design? This question comes up often in conversation
when I tell people what my major is. At first, I’m always stumped on how
to answer. I find myself now responsible for defining graphic design in all
its entity. How do I appropriately put into words what graphic design is
7 introduction all about? I could change someone’s viewpoint or interest completely if
answered correctly.
9 milton glaser
There are so many different ways of interpreting graphic design. It may be
19 paula scher
getting an idea across through visual images. Or sending a message about
31 michael bierut a certain issue, product, or event in visual terms. Graphic design is visual
communication. It is so much more than words can define. Maybe that’s
43 thoughts
why it is more than just letterforms.
45 bibliography
Graphic design is a combination of words, images, illustrations, and other
elements put together as one to convey an idea. It is the blending of color
with information. Visual problem solving.

Graphic design gives identity to everything in the world. It lives through

INTRODUCTION 7
billboards, magazines, posters, books, business cards, brochures, signs, post-
cards, packaging, and so on. Graphic design is encountered in everyday life.

CONTENTS 5
It is about line and composition. Hierarchy and consistency. Harmony and
flow. Graphic design is about making a point. It allows one to have creativ-
ity and set the mind free. It is symbols and shapes. It is fun and exciting,
always changing. Graphic design is universal.

Born 1929. Prolific and versatile New

Milton Glaser

York designer and illustrator whose name

is synonymous with Push Pin Studio, which
he co-founded with Seymour Chwast and
Edward Sorel in 1954. Best known for witty
and eclectic designs for book and record
covers, magazines, and posters. Glaser’s work
extends to corporate identity, packaging,
exteriors, interiors, and exhibitions. Trained
at the Cooper Union Art School 1948–51,
subsequently travelling on a Fullbright schol-

‘‘
arship to the Academy of Fine Arts, Bologna,
where he studied etching under Giorgio Mo- To design is to communicate clearly by whatever

’’
randi 1952–53. President of Push Pin Studio means you can control or master.
until 1974 when he established Milton Glaser —Milton Glaser
Inc., New York. In 1983 along with Walter
Bernard he founded WBMG , a publications
design firm. During three decades Glaser has
created over three hundred posters, includ-
ing his famous Bob Dylan image, a graphic
MILTON GLASER 9

icon of the 1960s. Glaser has lectured at the

Pratt Institute and, since 1961, at the School
of Visual Arts, New York. President of the
Aspen International Design Conference in
1989. Former vice-president of AIGA .1
1 Thames and Hudson. Thames and Hudson Dictionary
of Graphic Design and Designers. New York. 2003.
S
 Stone and Tile Fine Carpentry

X STAT
ou T oTHEBOX
OUTOF FTHeBOX
creative & marketing
 Stone and Tile Fine Carpentry

STAT
medical training inc.
 hip boutique
hip boutique
ave6th ave
288 6th288
san diego,
san diego, ca ca
4221933hip
619 933 619 4221boutique
288 6th ave
san diego, ca
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D watuppa
reservation
 sweetlife sweetlife
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sweetlife sweetlife
sweetlife

sweetlife
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C IT Y S C A P E
DOWNTOWN URBAN LOFTS
MEDIA
LAB
UMASS
DARTMOUTH
FRIDAY APRIL 30, 2010

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Located on the second floor of the Center for Visual and Performing Arts, better known as
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