NBC News/WSJ/Marist Poll

October 2016
North Carolina Questionnaire
Residents: n=1,150 MOE +/-2.9%
Registered Voters: n=1,025 MOE +/-3.1%
Likely Voters: n= 743 MOE +/- 3.6%
Totals may not add to 100% due to rounding.
Screener
<Marist Poll Introduction> Are you 18 years of age or older?
Do you consider your permanent home address to be in North Carolina?
HH SELECTION LANDLINE FRAME ONLY
GENDER GUESS

Do you approve or disapprove of the job Barack Obama is doing as president?

LIKELY VOTERS
Approve
Disapprove
Unsure
Total

October 2016
48
46
5
100

REGISTERED VOTERS

October 2016
49
45
6
100

RESIDENTS

October 2016
50
44
6
100

Approve
Disapprove
Unsure
Total

Approve
Disapprove
Unsure
Total
If November's presidential election were held today, whom would you support if
the candidates are [including those who are undecided yet leaning toward a
candidate or already voted]:
LIKELY VOTERS
Hillary Clinton and Tim Kaine, the Democrats
Donald Trump and Mike Pence, the Republicans
Neither
Other
Undecided
Total

October 2016
48
43
5
1
3
100

REGISTERED VOTERS
Hillary Clinton and Tim Kaine, the Democrats

October 2016
48

Donald Trump and Mike Pence, the Republicans

Neither
Other
Undecided
Total

41
6
1
3
100

NBC News/WSJ/Marist North Carolina Poll October 2016; Page 1

Would you say you strongly support <candidate>, somewhat support them, or
do you think you might vote differently on Election Day?
LIKELY VOTERS WITH A CANDIDATE PREFERENCE
Strongly support
Somewhat support
Might vote differently
Unsure
Total
REGISTERED VOTERS WITH A CANDIDATE PREFERENCE
Strongly support
Somewhat support
Might vote differently
Unsure
Total
If November's presidential election were held today, whom would you support if
the candidates are [including those who are undecided yet leaning toward a
candidate or already voted]: *
LIKELY VOTERS
Hillary Clinton, the Democrat
Donald Trump, the Republican
Gary Johnson, the Libertarian
Other
Undecided
Total
REGISTERED VOTERS
Hillary Clinton, the Democrat
Donald Trump, the Republican
Gary Johnson, the Libertarian
Other
Undecided
Total
*Green Party candidate Jill Stein has write-in status.

NBC News/WSJ/Marist North Carolina Poll October 2016; Page 2

October 2016
71
23
5
1
100
October 2016
67
25
6
2
100

October 2016
45
41
9
2
3
100
October 2016
45
39
10
2
4
100

Overall, do you have a favorable or an unfavorable impression of Hillary Clinton?

LIKELY VOTERS
Favorable
Unfavorable
Unsure/Never heard
Total

October 2016
42
56
2
100

REGISTERED VOTERS
Favorable
Unfavorable
Unsure/Never heard
Total

October 2016
41
57
2
100

RESIDENTS
Favorable
Unfavorable
Unsure/Never heard
Total

Overall, do you have a favorable or an unfavorable impression of Donald Trump?

LIKELY VOTERS
Favorable
Unfavorable
Unsure/Never heard
Total

October 2016
41
57
2
100

October 2016
35
60
4
100

REGISTERED VOTERS

October 2016
33
62
5
100

RESIDENTS

October 2016
32
63
6
100

Favorable
Unfavorable
Unsure/Never heard
Total

Favorable
Unfavorable
Unsure/Never heard
Total

If November's election for U.S. Senate in North Carolina were held today, whom
would you support if the candidates are [including those who are undecided yet
leaning toward a candidate or already voted]:
LIKELY VOTERS
Deborah Ross, the Democrat
Richard Burr, the Republican
Other
Undecided
Total
REGISTERED VOTERS
Deborah Ross, the Democrat
Richard Burr, the Republican
Other
Undecided
Total

NBC News/WSJ/Marist North Carolina Poll October 2016; Page 3

October 2016
46
46
2
6
100
October 2016
46
45
2
7
100

Would you say you strongly support <candidate>, somewhat support

<candidate>, or do you think you might vote differently on Election Day?
LIKELY VOTERS WITH A CANDIDATE PREFERENCE
Strongly support
Somewhat support
Might vote differently
Unsure
Total
REGISTERED VOTERS WITH A CANDIDATE PREFERENCE
Strongly support
Somewhat support
Might vote differently
Unsure
Total
If November's election for governor in North Carolina were held today, whom
would you support if the candidates are [including those who are undecided yet
leaning toward a candidate or already voted]:
LIKELY VOTERS
Roy Cooper, the Democrat
Pat McCrory, the Republican
Other
Undecided
Total
REGISTERED VOTERS
Roy Cooper, the Democrat
Pat McCrory, the Republican
Other
Undecided
Total

Would you say you strongly support <candidate>, somewhat support

<candidate>, or do you think you might vote differently on Election Day?
LIKELY VOTERS WITH A CANDIDATE PREFERENCE
Strongly support
Somewhat support
Might vote differently
Unsure
Total
REGISTERED VOTERS WITH A CANDIDATE PREFERENCE
Strongly support
Somewhat support
Might vote differently
Unsure
Total

NBC News/WSJ/Marist North Carolina Poll October 2016; Page 4

October 2016
57
34
8
2
100
October 2016
53
36
9
2
100

October 2016
49
48
1
3
100
October 2016
48
47
1
4
100

October 2016
57
34
8
1
100
October 2016
54
36
8
2
100

Are you male or female?

LIKELY VOTERS

October 2016
47
53
100

REGISTERED VOTERS

October 2016
47
53
100

RESIDENTS

October 2016
48
52
100

Male
Female
Total

Male
Female
Total

Male
Female
Total
Nature of the Sample: NBC News/WSJ/Marist North Carolina Poll of 1,150 Adults

This survey of 1,150 adults was conducted October 10th through October 12th, 2016 by The Marist Poll
sponsored and funded in partnership with NBC News and The Wall Street Journal . Adults 18 years of age
and older residing in the state of North Carolina were contacted on landline or mobile numbers and
interviewed in English or Spanish by telephone using live interviewers. Landline telephone numbers were
randomly selected based upon a list of telephone exchanges from throughout the state of North Carolina
from ASDE Survey Sampler, Inc. The exchanges were selected to ensure that each region was represented
in proportion to its population. Respondents in the household were randomly selected by first asking for the
youngest male. This landline sample was combined with respondents reached through random dialing of
cell phone numbers from Survey Sampling International. Assistance was provided by Luce Research for
data collection. After the interviews were completed, the two samples were combined and balanced to
reflect the 2013 American Community Survey 5-year estimates for age, gender, income, and region, except
for race, which is from the 2010 census. Results are statistically significant within 2.9 percentage points.
There are 1,025 registered voters. The results for this subset are statistically significant within 3.1
percentage points. There are 743 likely voters defined by a probability turnout model which determines the
likelihood respondents will participate in the 2016 Presidential Election based upon their chance of vote,
interest in the election, and past election participation. The results for this subset are statistically significant
within 3.6 percentage points. The error margin was not adjusted for sample weights and increases for
cross-tabulations.
For nature of the sample and additional tables, please visit The Marist Poll

NBC News/WSJ/Marist North Carolina Poll October 2016; Page 5