Introductory Tourism

Assignment Three: Tourism Destination

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This assessment is designed to test your achievement of Learning Objective 3 for the Unit:

Identify and distinguish components of and the holistic tourism system

This second assignment provides you with opportunities to:

Identify and distinguish components of the tourism system, and the holistic tourism system

The third assignment relates to weeks 5, 6 and 7: The tourism industry, system and communication between
the industry and tourists. This is a group presentation. Groups will be formed in your week 4 tutorial classes
(make sure you attend). The assignment files (PowerPoint presentation file and Summary file) are to be
submitted in week 11. The presentation will take place in your tutorials in week 12.
To be successful in this assignment you will need high level use of appropriate academic and non-academic
sources.
For this assignment you are to complete a presentation with supported with PowerPoint and a summary file
with the following sections:

Title, including a title for this assignment and all group members names
Introduction
Select and concisely introduce a destination (one that none of you have been to)
Identify and describe the destination's tourism industry (Consider who the destination defines as the
industry)
Identify and describe aspects of the destination that tourists may interact with outside the tourism
industry (Consider tourism system)
Identify and describe communication sources between the destination and tourists (Consider image
formation and source credibility)
Illustrate similarities and differences between possible tourists' perception of the destination compared
to the destination official and or industrys projected image (Consider the differences between the
industry and destination information sources, and other available information sources)
Conclusion
References

Additionally, complete a summary report of the presentation. The summary will have the same sections as the
presentation and will be no more than 500 words (excluding references). Do not submit a PowerPoint handout
as your summary.
Retain a copy of the assignment until results are finalised.
This is a task for a group. All members of the group are to be in attendance for the week 12 tutorial.
Groups will be formed in week 4. Make sure you attend classes so that you also know others in your tutorial.

Introductory Tourism, Semester 1, 2009

Suggested word limit 10 minute presentation and a 500 word summary

Marks available: 25 percent of the final mark
A general breakdown is included below:
Introduction (including destination selection) 10
Destination industry 10
Tourist interaction 10
Communication sources 10
Image comparison 10
Conclusion 10
Presentation 30
Referencing 10
Assignments will be marked with a grade only.

2009 Adapted by Glen Croy, Monash University, from RSD www.adelaide.edu.au/clpd/rsd

Introductory Tourism, Semester 1, 2009

Tourism Destination: Marketing Criteria

Student Name: _______________________________________________ Student ID: _____________
Marker: ________________________________________

Do not select a
destination

Structure not introduced

B. Students
find/generate needed
information/data using
appropriate
methodology.

No sources were
collected

C. Students critically
evaluate information/
data and the process to
find/generate this
information/data.

Selected concept ideas

not appropriate to
theorise the selected
destination:
o
Within sections

Have not identified

appropriate concepts

No evaluation of
credibility of sources used

D. Students organise
information
collected/generated.

Lack of structure in
written summary, oral
presentation and
supporting PowerPoint
Lack of coherence within
and between sections of
written summary, oral
presentation and
supporting PowerPoint

E. Students synthesise
and analyse and apply
new knowledge.

Identified one or less

concept:
o
As relevant to the
selected destination
o
Within sections

Selected two or more

appropriate concept ideas
to theorise the selected
destination, though do not
theorise the selected
destination:
o
Or vice versa
o
Within sections
Occasional evaluation of
credibility of sources used

Selected two or more

appropriate concept ideas
to theorise the selected
destination:
o
Within sections

Used structure in written

summary, oral
presentation or
supporting PowerPoint,
though contents in wrong
sections
Coherence between but
not within sections of
written summary, oral
presentation or
supporting PowerPoint

Two of written summary,

oral presentation and
supporting PowerPoint is
well structured, utilising
correct sections

Identified concepts,
though not the similar and
contrasting ideas
between concepts:
o
As relevant to the
selected destination
o
Within sections

Most sources credibility

evaluated

Coherence between two

of three and within
sections of written
summary, oral
presentation and
supporting PowerPoint
Identified similar and
contrasting ideas
between concepts:
o
As relevant to the
selected destination
o
Within sections

Introduction 10

Conclusion redefines the

conceptual context
Purpose statement of
assignment is
paraphrased clearly and
maintains original
meaning
Concisely select and
introduce an unvisited
destination

Structure is concisely
introduced
o
No discussion or
content
A range of appropriate
sources were collected
Identified and used
appropriate concepts
beyond the lecture
material in appropriate
sections
Selected appropriate
concept ideas from
beyond lecture material to
theorise the selected
destination:
o
Within sections
Full evaluation the
credibility of sources used
Utilise a range of
evaluation criteria
All three of written
summary, oral
presentation and
supporting PowerPoint
are well structured,
utilising correct sections
Coherence between all
and within sections of
written summary, oral
presentation and
supporting PowerPoint
Analysed similar and
contrasting ideas
between concepts:
o
As relevant to the
selected destination
o
Within sections

2009 Adapted by Glen Croy, Monash University, from RSD www.adelaide.edu.au/clpd/rsd

10*

No conceptual context
provided
No purpose statement

20*

A. Students embark on
inquiry and so
determine a need for
knowledge/
understanding.

Level 3
Students research
independently at the level
of a closed inquiry

Presentation 10

Facet of Inquiry

Levels of Student Achievement

Level 1
Level 2
Students research at the
Students research at the
level of a closed inquiry
level of a closed inquiry
and require a high degree
and require some
of structure/guidance
structure/ guidance
Inappropriate conceptual
Appropriate conceptual
context provided
context provided
Purpose statement of
Purpose statement of
assignment is:
assignment is
o
Replicated from
paraphrased, yet:
o
Lacks clarity
the assessment outline
o
Missing
o
Misses original
meaning
Select a destination, or
Select and introduce a
destination:
Introduce a destination
o
Verbosely, and or
o
A previously
visited destination
Structure not introduced
Structure is introduced
o
Content
o
Content
incorporated and or
incorporated and or
o
Discussion
o
Discussion
started
started
Sources were collected,
Appropriate sources were
but not appropriate to
collected
objective
Identified appropriate
Identified and used
concepts, though not
appropriate concepts in
used in appropriate
appropriate sections
sections

20*

Level 0

 No titles

No match between
written summary, oral
presentation and
supporting PowerPoint
No audience engagement
by presenters
Partial and/or incorrect
acknowledgement of
sources, and
Partial/incorrect reference
list provided

Occasional match
between written
summary, oral
presentation and
supporting PowerPoint
Occasional audience
engagement by
presenters
Partial and/or incorrect
acknowledgement of
sources, and
Partial/incorrect reference
list provided

Student voice restricted

by or replicating the
literature
Verbosely concludes
main point from each and
every section
And or no overall and
main concluding point
presented
Written summary, oral
presentation or
supporting PowerPoint
and section titles reflect
contents, but is verbose
or lacking clarity
Match between two,
though not three of
written summary, oral
presentation and
supporting PowerPoint
Presenters mostly
engaged with audience

Student voice with

support from a range of
sources
Concisely concludes
single main point from
each and every section
o
Plus overall and
main concluding point
presented
Written summary, oral
presentation or
supporting PowerPoint
and section titles clearly
and succinctly reflect
contents
Match between written
summary, oral
presentation and
supporting PowerPoint

Presentation 20

F. Students
communicate
knowledge and the
processes used to
generate it, with an
awareness of ethical,
social and cultural
issues.

Literature rarely cited, or

Student voice lost in the
literature
Does not conclude
assignment findings
o
For example,
conclusion either reintroduces structure, or
content
Written summary, oral
presentation or
supporting PowerPoint
and section titles do not
reflect contents

Presenters fully engaged

with audience

Full acknowledgement of
all sources within report,
and
Reference list contains all
sources cited

Full and correct

acknowledgement of all
sources, with
differentiation between
direct quote and
paraphrase, and
Reference list contains all
sources cited and follows
referencing conventions
* 40 marks provided from destination industry, tourist interaction, communication sources, and image comparison

2009 Adapted by Glen Croy, Monash University, from RSD www.adelaide.edu.au/clpd/rsd

Referencing 10

Student only voice

(literature not cited), or
Literature only voice
No conclusion in either
presentation or written
report

Conclusion 10

Introductory Tourism, Semester 1, 2009