1.

Marketing productivity audit includes Options

Products, price and distribution analysis
Profitability analysis and cost-effectiveness analysis
Advertising and sales force analysis
Both (a) and (c)

2.
Demography is Options
The study of human population in terms of size, density, location, age, gender, race, occupation and other statistics
The study of the marketing plans
The study of all the activities in the organization

None of the above

3.A sample is a Options
Segment of the area in the market
Segment of the population selected to represent the population as a whole
Part of the data
Both (a) and (c)
4.The two types of sales forecasts are Options
Industry and the market sales forecasts
Industry and the price forecasts
Industry and the company sales forecasts
None of the above
5.The new product development process starts with Options
Screening
Idea generation
Product development
None of the above
6.The selling concept focuses on Options
Products
Customer needs
Markets

None of the above

7.Market means Options
The set of actual and potential sellers of a product
The set of actual and potential buyers of a product
Both buyers and sellers
None of the above
8.BCG stands for Options
Boston consumer groups
Boston credit groups
Boston consultancy group
Both (a) and (b)
9.Marketing-mix elements are Options
Product, Price, Place and customers
Product, Price, Place and Promotion
Product, Price, Place and Physical Distribution
Both (b) and (c)
10.Diversification means Options
A strategy for company growth by starting up or acquiring businesses outside the companys current products and markets.
A stage for company growth and starting up or acquiring other companies and their products
A unit which deals in many products and services

Both (b) and (c)

11.SBU stands for Options
State Bank of Uttaranchal
Strategic Business Unit
Semi Brand Units
None of the above
12.Market segmentation is Options
The process of classifying customers intro groups, each with different needs, characteristics or behaviors.
The process of classifying the markets into groups, each with same needs and characteristics
The process of making the dealers and distributors happy about the products
None of the above
13.Strategic control means Options
A critical review of the companys overall production effectiveness
A critical review of the companys overall financial effectiveness
A critical review of the companys overall marketing effectiveness
None of the above
14.Changes in income is Options
An economic environment factor
A political environment factor
A socio-cultural environment factor

Both (b) and (c)

15.PVCM stands for Options
Percentage and value cost margin
Percentage-variable contribution margin
Percentage-value cost margin
Both (a) and (c)
16.Inventory turnover is Options
Gross margin/price
Sales/cost
Sales/average value of inventory
Both (a) and (b)
17.The product is now more widely known and the sales grow rapidly is the stage ofOptions
Introduction stage
Maturity stage
Growth stage
Decline stage
18.The 4 stages in the PLC are Options
Growth, introduction, maturity and new
Introduction, growth, maturity and decline
Introduction, decline, new product, growth

Both (a) and (c)

19.The collection of businesses and products that make-up the company is Options
Product portfolio
Business portfolio
Market portfolio
Both (a) and (c)
20.Two or more outlets that are commonly owned and controlled are Options
Business stores
Chain stores
Products
None of the above
21.The practice of using the established brand names of two different companies on the same product is Options
Branding
Re-branding
Co-branding
None of the above

22.The set of basic values, perceptions, wants and behaviors learned by a member of society from family and other important institutions is know
Options
Culture
Sub-culture
Attitude

None of the above

23.The total combines customer lifetime values of all of the companys customers is called Options
Product equity
Customer equity
Market equity
Both (a) and (c)
24.Human wants that are backed by buying power are called Options
Products
Demands
Markets
Both (a) and (c)
25.Stocking the product in as many outlets as possible is called Options
Extensive distribution
Inclusive distribution
Intensive distribution
None of the above
26.In marketing, MIS stands for Options
Management information system
Marketing information system
Market idea system

Major information system

27.Status is Options
The general life-style given by the society
The general esteem given to a role by society
The symbol in the market
None of the above
28.The first step in strategic planning is Options
Defining the company mission
Designing the marketing programs
Designing the Business Portfolio
None of the above
29.The 4Cs in the marketing-mix tactical tool kit are Options
Customer, cost, convenience and curve
Customer, cost, convenience and coverage
Customer, cost, convenience and communication
None of the above
30.Promotion-mix elements are Options
Price, advertising, publicity and sales promotion
Advertising, personal selling, sales promotion and publicity
Personal selling, strategy, advertising and publicity

Both (a) and (c)

31.The process of creating and developing product specifications that optimize the function, value and appearance of a product is Options
Product design
Market design
Industrial design
None of the above
32.Setting a price at or near competitive levels is Options
Penetration pricing
Parity pricing
Competition pricing
Both (a) and (c)
33.In advertising, GRP stands for Options
Grand rating points
Growth rating points
Gross rating points
None of the above
34.Inventory cost is Options
Annual sales/inventory turnover X inventory carrying cost
Total sales/inventory carrying cost
Total cost/annual cost

Both (b) and (c)

35.The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization is Options
Market research
Marketing research
Product research
Both (a) and (c)
36.In collecting primary data, the two main research instruments are Options
Mechanical devices and the telephonic conversation
Questionnaire and the mechanical deviceq
Questionnaire and the telephonic conversation
None of the above
40..VMS stands for Options
Vertical marketing system
Vertical management system
Value marketing system
Vertical measuring system
37.A descriptive thought that a person has about something is called
Options
Idea
Belief
Value

Description
38.CRM stands for Options
Cost recovery management
Customer role in management
Customer relationship management
None of the above
39.Adding a standard markup to the cost of the product is Options
Differentiated pricing
Cost-plus pricing
Cost only pricing
None of the above