This commentary will attempt to analyse the various literary and
linguistics features in the traveler review Fantastic, leisurely way to
see a big city of the British Airways London Eye. The text follows the written discourse of a travel review guide on the popular traveler review site TripAdvisor. The reviewer focuses the analysis of his experience on the London Eye and is bias towards explaining the positive aspects of his/her experience with his/her accomplice, therefore indirectly advertising the London Eye as an excellent tourist destination. The graphologoy of the article is unique as its structure is one that would rarely be seen anywhere but on a travel review website. The structure, for example with the use of a list-like format at the beginning to provide details regarding the review, allows for easier reading. The graphology allows for listing to take place, for example in the subheading Activities: dining, city sightseeing, getting married. Note that lisiting of possible activities helps the writer and therefore the tripadvisor website to advertise the location as it overemphasizes the potential locations visitors can visit. Note that the bolded typography is common in this article as it complements the unique graphological structure. The bolded font, at numerous points, allows the text to be more easily readable as through subheadings key information is provided in a brief and concise manner. The review begins with an title that immediately grabs the readers attention. The headline Fantastic, leisurely way to see a big city is bolded and hosts an enlarged font size to make it immediately stand out to readers. The fact that it is in quotation marks meaning that it has been said by a person who has actually experienced the London Eye makes the review seem all the more trustworthy as it implies less bias. Moreover, the first word of the headline is a premodifier with a very positive denotation to enhance the impact of the title on the reader. It acts as a hook and is effective in capturing the readers attention. The premodifier big in the subordinate clause leisurely way to see a big city symbolizes the idea and image of the London Eye towering over the worlds largest, complicated cities. This implies that the London Eye is a must-see tourist attraction for anyone who plans to visit the United Kingdom. The language used by the write is relatively informal and colloquial, allowing the conveyance of a more easy to comprehend threeparagraph-review. The use of the pronoun this in the abstract noun-phrase this incredible sight allows for a more informal and conversational tone to be established. The use of subjective premodifiers such as incredible reinforce this idea of a conversational tone and approach being used. Rough facts and figures are also provided to provide detail, as seen in the adverbial phrase since 2000 and in the parenthesis {5 minutes), to make
the review more trustworthy and believable. Superlatives such as
largest to describe the relative size of the London Eye to other ferris wheels around the world are used in an attempt to overemphasise the significance of the London Eye and how it is a must see location for any tourist. The fact that they are approximations and no precise dates are given makes the style more friendly, easy to read and conversational. Idiomatic expressions such as earned a place on the skyline of London are used to give a sense of presence of the reviewer, as it is almost as if he/she is simply dictating the review to readers rather than formally writing it. The informal approach allows for mutual trust to develop between the reader and writer and is important in making the passage more convincing and influencing. The siblance in the main clause One can scarcely imagine the South side creates a connection between the South side of the thames without the London Eye, showing it to be almost synomous with the vibrant city. The use of collective pronouns allows the adoption of a first person point of view. The use of the pronouns we and the possessive pronoun our repeatedly. Subjectivity is too a key aspect of the review, for example when the writer describes the price of the tickets to the London Eye with the abstract noun phrase fairly decent price. Colloquial language, for example with the subjective modifier fairly allows for a more personal and conversational approach to be taken to the review.
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