1. Have you used AACHI Masala?

a) Yes

b) No

2. If yes, how satisfied are you with Aachi masala?

a) Very satisfied

b) Satisfied

c) Neutral

d) Not Satisfied

3. Which Brand of food masalas do you prefer?

a) AACHI Masala

b) MDH Masala

c) Sakthi Masala

d) Everest Masala

4. Why did you choose the brand?

a) Price

b) Availability

c) Taste

d) Variety

5. If you were asked to choose from any of the following AACHI products, which one would
you choose?
a) AACHI Masala

b) AACHI Edible Oil

c) AACHI Ghee

d) AACHI Pickles

6. How did you come to know about AACHI Masala?

a) Newspapers

b) Friends

c) Posters

d) Television

7. How did you come to know about AACHI Masalas various offers?
a) Retailer

b) Media

c) Some other buyer

d) other

8. Which promotional activities from AACHI Masala attract you the most?
a) Offers

b) Discounts

c) Coupons

d) Other

9. Which other Sales promotion incentives do you think the company should offer?
a) Cash incentives

b) Buy one, Get one

c) Free gifts

d) others

10. Which promotional activity do you think can create a long term impact?
a) Advertisement

b) Sales promotion

c) Publicity

d) personal selling

11. Advertisement in which media from AACHI impacted you the most?
a) Television

b) Newspaper

c) Internet

d) Hoardings

12. How important do you think advertising is to market AACHI Masala?

a) Very important

b) Important

c) Less important

d) Not important

13. How do you perceive AACHIs Brand image?

a) Very Favorable

b) Favorable

c) Neutral

d) Not favorable

14. Which media is more effective for direct marketing?

a) Tele marketing

b) E-Mail

c) Personal selling

d) Others

15. Which company has got more publicity in recent past?

a) Aachi Masala

b) Sakthi Masala

c) MDH Masala

d) Everest Masala