Professional Documents
Culture Documents
EXECUTIVE SUMMARY
2. RESEARCH METHODOLOGY
3. INTRODUCTION
3.1 Corporate Social Responsibility: What does it mean?
rest that have the other extremes, riddled by droughts and some difficult
conditions of weather and climate and sometimes these villages are so remote
and far flung from cities that many a times makes others go past unnoticed
BPCL initially started working in Mahul, the village located in our
neighborhood of its Mumbai refinery since 1986, for the sole reason of their
upliftment. The habitants of Mahul, essentially from the fishing community,
were rich because they possessed marine wealth but as far as education, health,
etc was concerned, they needed help.
Some of Bharat Petroleum's assistance to these inhabitants so far has been
Infrastructural development, like construction of jetty, Balwadi,
Homeopathic Dispensary
Vocational guidance through aptitude testing, scientific vocational need
based study through Jan Shikshan Sansthan (NGO under ministry of
HRD)
Exhibition for the Fishermen to equip them with latest avenues in fishing
through Central Institute Of Fisheries Education(CIFE)
BPCL volunteered and the initial success brought such gratification that
immediately it adopted another village (this time an interior one) called Karjat,
developments with selfless intentions helped introspect about the future role
BPCL should adopt in its aim to contribute to this effort, then there after there
was no looking back
The rationale behind selecting Karjat for community development initiatives
was that the company wanted to work for vulnerable groups. The Karjat
endeavor began with construction of a community hall, which was like a
meeting place for villagers and way of reaching out to village women. Later
many programs like medical assistance, grain bank, marketing artifacts,
conducting certified vocational training courses, etc were carried out. From last
10 years farmers in 21 villages of karjat are helped through our interventions.
There are eight villages, which are covered through BPCLs projects in and
around Washala. Washala is situated in Shahpur taluka in Thane district. It is
made up of tribal population.
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for money as well as seeds and grains and thus in turn fell in the debt
trap. The money lenders would harass them and exploit them. For e.g. for
every one quintal of grain borrowed, the farmer would have to return it
three quintals. To avoid such exploitation, IRCED came out with the
grain bank scheme. The concept of grain bank was to make grains easily
accessible to the farmers and to keep them away from the clutches of the
moneylenders. Grains are made available to the farmers without any
advance and they also do not have to return anything extra than what they
had taken. Through BPCL, there is also a small room allocated for the
purpose of maintaining the grain bank in every village so that the grains
do not get spoilt.
Community centre:
We have provided a multipurpose Samaj Mandir at Pinglas Karjat for the
Villagers to have a meeting point. There is a community centre which
encompasses classes for villagers on tailoring, mehendi, beautician
course, bamboo article making, multi-skill training, etc. Cane Weaving
and Bamboo making classes are conducted regularly. Tailoring is helping
the girls in income generation. Later there is also an exhibition held in
Mumbai for sale of the bamboo articles made in these villages.
Rain water harvesting:
To make available water in case of scarcity, there was a need felt to start a
project on rain water harvesting. The work has just begun. As this is a
hilly area the problem of ground water and land water still remains. For
provision of water, tube wells and small dams are made for the villagers.
Infrastructure development:
We have constructed shed for schools. For e.g. repairing the fans,
replacing broken furniture, etc jetty for fishermen so that they can rest in
the night when they are not fishing. We have also constructed a public
toilet. We are vigilant in keeping the surroundings clean. Timely garbage
disposal is also taken care of. Tree plantation programs are carried out on
a regular basis. .
Every village: Sakhi Shejarni:
A group of women came together in Karjat who felt the need of being
together and saving some amount of money. They started meeting
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regularly and since then they collect savings and deposit in the bank this
is a scheme whereby every village will have one woman leader. This
leader is trained in such a way that she is able to manage the whole group
of other women, take training sessions for them, conducts awareness
programs and also provides counselling help. Such women leaders are
termed as SAKHI, which means a friend in Marathi. Thus the groups
serve a double purpose, that of starting a small-scale business and that of
learning through various sessions. These meetings help them to improve
their quality of life.
The four reasons, believed to be the cause for treading cautiously in matters
related to the environment are as follows.
1. Moral responsibility towards the environment.
2. Understanding of the need for an ecological balance.
3. The understanding of the inter-linkages of the web of life. Inadequacy of
Human
4. Understanding of Environmental Process.
The above four cover the entire canvas of concerns for the subject and BPCLs
contribution towards the same has also been oriented around its objective.Like
mentioned, BPCLs corporate philosophy towards environment is also directed
towards life and mankind. Thus, it is a tacit responsibility that it proposes to
undertake without any solemn promises made. In other words, it would try and
ensure that at least in its conscious actions, BPCL would not become party to
any decisions which will have damaging consequences to this earth & the life
on it.
BPCL, on the other hand would give its best in educating mankind, on the
necessity of understanding the dynamics of the fragile eco-diversity and hope to
seek contributions from each individual in maintaining the balance.
exactly what they have been doing. Currently, 166 disabled persons are
employed with BPCL. The recruitment process is duly monitored to ensure that
vacancies for physically handicapped persons do not remain vacant. Special
relaxation is given to these candidates up to 10 years of the required age profile
for the post. And whenever required, special recruitment drives are undertaken.
Its not just recruiting candidates with disability BPCL ensures that they are
assigned suitable work and a good working environment in the organization.
For e.g., visually impaired employees are provided with customized computers
equipped with optical character recognizers, enabling them to work
independently
Disabled employees are also encouraged in activities outside the organization
a visually impaired employee was sent on Rock Climbing Mountaineering
Course, and successfully scaled a peak of over 13,000 feet in West Sikkim!
BPCL even follows carefully laid down reservation policies for allotment of
dealerships and distributorships to physically disabled candidates. What's more,
special concessions and financial assistance is given to deserving candidates
initiating the business
Other areas of Corporate Social Responsibility that BPCL is active in: it has
adopted 37 villages in 13 states, directly impacting 120,000 people; it has
initiated the Bharat Petroleum Scholarship' to promote excellence in higher
education; it has contributed towards community facilities and infrastructure;
and donated generously in times of calamity and disaster.
5.2. Community Initiatives: Disaster Relief
In times of natural calamities you will always find Bharat Petroleum in the
forefront, rendering aid and emergency provisions. Bharat Petroleum relief
teams have worked tirelessly to provide the Gujarat Earthquake and the Orissa
Flood victims with food and essential survival materials.
clinics and vocational training centres in rural areas. Cataract camps for
villagers, vocational classes to make the rural women self-reliant, development
of rural women and children, providing sanitation and drinking water in the
villages, are just a few of the many contributions made by Bharat Petroleum to
meet its social responsibilities.
In recognition of the outstanding work done in the area of Rural Development,
FICCI awarded the 'Rural Development Award 1999-2000' to Bharat Petroleum.
List of 20 villages adopted:
* Bhogalpura (Agra)
* Srinivasapura & Muneshwara (Bangalore)
* Neelgarh (Bhopal)
* Ramathenga (Bhubaneshwar)
* Brindabanpur & Farakidanga (Calcutta)
* Jahazpur (Calcutta)
* Mankara (Calcutta)
* Kadambankulam (Coimbatore)
* Basantgarh (Delhi)
* Jyotinagar (Goa)
* Nangalgovind (Jaipur)
* Babukhera (Lucknow)
* Pedawada/Manjripal (Nagpur)
* Laakarhawar (Patna)
* Kasabkhede / Pohey (Pune)
* Khara Bairaja (Rajkot)
* Mangadih / Jaradih / Dimra / Obar (Ranchi)
* Bhaktachiwadi / Mogrej (Karjat)
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* Tembre (Karjat)
* Mahul (Chembur)
We feel happy when we see 'Smiles on the faces of villagers and children. It
helps us to get closer to our Corporate Philosophy.
cataract camps
* Educational assistance through distribution of books, holding competitions
* Vocational assistance by imparting training in bamboo and tailoring
* Encouraging environment friendly attitude through distribution of
smokeless chulhas, solar cookers as well as educating them through folk music.
6. Internal CSR
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6] Safety Ambassadors
This is a new activity being started at the refinery. Some of women employees
are made safety ambassadors to ensure safety in the plant. These women would
co-ordinate with the safety observers at the plant level and ensure that their coemployees take adequate safety measures. It is process to help the employees
help themselves for their own safety and that of the others.
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7 .
O t h e r
C S R
1 .
H I V /
A I D S
P r e v e n t i o n
A c t i v i t i e s
C a r e
a n d
capacity of the soil, soil erosion and unrestrained grazing had made the situation
critical.
The objective was to turn these villages from Water scarce to water positive.
The work mainly comprised of repairs/Deepening of wells, building bunds to
capture and store rain water, repairs and leak proofing of existing bunds,
building water tanks etc.
All the activities undertaken to draught free the villages were performed with
complete participation from the villagers. This imparted a sense of belonging
and responsibility towards their own village. Not just that, while working they
learnt additional skills like masonry, welding etc. which they later used as an
additional source of income for themselves. This helped check the rampant
levels of migration as well.
Another unique aspect of the whole project was the concept of Shram Dan. The
villagers performed Shram Daan once a week and for the balance days they
were paid minimum wages. Seeing the enthusiasm of the villagers, BPCL also
initiated an Employee Volunteering Initiative where in approximately 100
BPCL employees gathered collectively for Shram Daan.
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9. CONCLUSION
10. Bibliography
1. www.wikipedia.org
2. www.indianngos.com
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3. www.karmayog.org
4. www.bharatpetroleum.in
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