Professional Documents
Culture Documents
Amos
Tversky
3235
14
201
KLNRV
20
2070
2010300
130100
2002
199659
Gary Klein
Herbert Simon
25
12
12
1
112
121
1979
12
1984
12
1724
12 609 123
568
408
22
12
2
2
11
21
2
21
2+2=
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12
12
21
1724
12
1212
12
2
21
122
21
172412
1
12
2
2
21
22
12
1
1
212
1
21
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21
2
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12
12
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1
152946305
14
3
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Scientific
AmericanEckhard Hess
belladona
Jackson Beatty
V 13
741
35
50%7
2
13
1
11
K
10
K 1 K
K V
49 462
10
3
Attention and
Effort
3=
5%3
67
21
11
12
2
3
3
36
4
171
2
2378
141
Mihaly Csikszentmihalyi
150
211
Roy Baumeister
ego depletion
8
6
35%
65%
21
1.10
1010
101.20101.101.10
5
Shane Frederick
21
10
2
10
50%
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12
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Walter Mischel4
15
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1510
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540
4~6
21
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12
21
Richard West1
212
1718
1748
2080
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John Bargh 5
4
305
1/3
Gary Larson
The Far Side
2000
5
54
11880
Kathleen Vohs
W_ _H
S_ _P
WASH SOAP WISH SOUP
100
21
10
70
15
3
Timothy Wilson
Strangers to Ourselves
1
12
1
2
David Stenbill
Monica Bigoutski
Shana Tirana
Larry Jacoby
3
4
4
42
121
144
1892
1887
1889
Danny Oppenheimer
Artan
Taahhut
21
555100100
1005
48
2447
40
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21
KAR LUNMOO
PXG ROD
EmmiSwissfirstComet GeBeritYpsomed
Robert
Zajonc
mere exposure effect
kadirga,
saricik, biwonjni, nansoma, iktitaf
251025
12
1960Sarnof Mednick
121
40
2
1
Dale Miller
0.2
25
12
Saddam Hussein
Bloomber News
Albert Michotte19451963
1944
Fritz HeiderMary-Ann Simmel
140
2005Paul Bloom
The Atlantic
12
B13
Danny Kaye
2/
21
2
1
30
Solomon Asch
bank
33
3
6
James Surowiecki
The Wisdom of Crowds
Primat of the Is
1
1
1
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1
122
12
11
43David Thornton93
16810
10
90%10%90%
10%
22
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70%
Alex Todorov
0.1
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31
21
44
122
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Exxon
Valdez
67
415
7.8
12
12
VOTENOTE
VOTEGOAT
VOTE
GOAT
1724=
eureka
George Plya
How to Solve It
22
2
Paul Slovic
2
12
21
221
12
11
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3 141
12
Howard Wainer
Harris Zwerling
4
22
446
47
812.5%1.56%
47
KC Kidney Cancer
47
50%
2070
50%
30060%
/
/
300
661503
000
William
Feller
1973
Tom GilovichRobert
Vallone
Red
Auerbach
17
1 662506
3
0100
1065
1065
1065
25%45%
114
35
2
1
Eldar Shafir
2.5
2.5
2.5
Robyn LeBoeuf
1776
100
Nick Epley
144
144
144
1
2020
5
205
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1 200
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844
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55%
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64520400
143
12330%100
30
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15
39
9835
50%
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127
2
12
Adam Galinsky
100
12
22
1
2
144
1971~1972
Attention and
Effort
60
XUZONLCJM
TAPCERHOB
10
100%
100%
100%
2090
Norbert Schwarz
12
12
12
126
12
6~12
612
12
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2
1
3
12
38
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