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1969

Amos
Tversky

3235

14

201

KLNRV

20

2070

2010300

130100

2002

199659

Gary Klein

Herbert Simon

25
12
12
1
112

121

The Black SwanNassim Taleb

1979

12

1984


12

1724

12 609 123
568

408

Keith StanovichRichard West


12

22

12

2
2
11
21

2
21

2+2=

2+24

12
12

21

1724

The Invisible GorillaChristopher


ChabrisDaniel Simons

12

1212
12
2
21

122
21
172412
1

12

2
2

21
22

12
1
1



212

1
21
2

21

2
2
2
2

12
12

2
2

12
1

12

12

12


2
2
2
11
2
1

2 5

4
1

152946305

14
3

1
3

Scientific
AmericanEckhard Hess

belladona


Jackson Beatty

V 13

741
35
50%7

2
13

1
11
K
10
K 1 K

K V

49 462
10
3

Attention and
Effort

3=
5%3

67

21

11

12
2

3
3

36

4
171


2
2378

141

Mihaly Csikszentmihalyi

150

211

Roy Baumeister

ego depletion

8
6
35%

65%

21

1.10

1010

101.20101.101.10
5

Shane Frederick
21
10
2

10

50%
80%

12

1 00011

Walter Mischel4

15

15

1510
15

540
4~6

21
1
63%3 4003
800337%

12

21

Richard West1
212

Rationality and Reflective Mind


2

1718
1748

An Enquiry Concerning Human UnderstandingDavid


Hume

2080

__
__

John Bargh 5
4

305
1/3

Gary Larson
The Far Side

2000

5
54

11880


Kathleen Vohs

W_ _H
S_ _P
WASH SOAP WISH SOUP

100

21

10

70
15
3

Timothy Wilson
Strangers to Ourselves
1

12

1
2

David Stenbill
Monica Bigoutski
Shana Tirana

Larry Jacoby

3
4
4
42

121


144

1892

1887

1889

Danny Oppenheimer

Artan
Taahhut

21

555100100
1005

48

2447

40

90%
35%
21

KAR LUNMOO
PXG ROD
EmmiSwissfirstComet GeBeritYpsomed

Robert
Zajonc
mere exposure effect

kadirga,
saricik, biwonjni, nansoma, iktitaf
251025

12

1960Sarnof Mednick

Remote Association Test, RAT


121

40

2
1

Dale Miller

0.2

25

12

Saddam Hussein
Bloomber News

Albert Michotte19451963

1944
Fritz HeiderMary-Ann Simmel
140

2005Paul Bloom

The Atlantic

12

B13
Danny Kaye

Daniel Gilbert Stumbling to


Happiness17

2/

21
2

1
30

Solomon Asch

bank

33
3
6

James Surowiecki
The Wisdom of Crowds


Primat of the Is

1
1


1
1
1

122
12

11

WYSIATIWhat you see is all


there is1

43David Thornton93
16810

10


90%10%90%
10%

22
2
1

1
1
2

70%

Alex Todorov

0.1

70%

31

21

44

122

1
1

Exxon
Valdez

2 00020 000200 000


200 0002 000
38078883

67
415
7.8

12

12

VOTENOTE

VOTEGOAT

VOTE
GOAT

1724=

eureka

George Plya
How to Solve It

22
2

Paul Slovic

2
12

21
221

12

11

**

3 141

12

Howard Wainer
Harris Zwerling

4
22
446

47

812.5%1.56%
47

KC Kidney Cancer

47

50%

2070

50%

30060%

/
/
300

661503
000

William

Feller

1973

Tom GilovichRobert
Vallone

Red
Auerbach

17

1 662506
3


0100
1065

1065

1065
25%45%

114
35

2
1

Eldar Shafir

2.5
2.5
2.5

Robyn LeBoeuf

1776
100

Nick Epley

144

144

144
1

Tomas MussweilerFritz Strack

2020
5

205

1 2001 200

1 200
1801 020

844
282562562/1 02055%
100%
55%

41%
48%

64520400
143

12330%100
30

50%


1 200

44%

15

39

9835
50%

10%
127
2
12

Adam Galinsky

100

12
22
1
2
144

1971~1972

Attention and
Effort


60

XUZONLCJM

TAPCERHOB

10

100%
100%

100%

2090
Norbert Schwarz

12

12
12

126
12

6~12

612

12
1

2
1
3

12

38

12

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