BUSINESS PLAN FOR FOOD RESTAURENT

By:
Sheikh Anita Farooqui 12 MBA (i)-2015
Sumera Abro05 MBA(i)-2015

Under The Supervision of:

Mr. Shafqatullah Shaikh

Department: School of Business Administration

SHAHEED BENAZIR BHUTTO UNIVERSITY SHAHEED

BENAZIRABAD

EASAL FAST FOOD RESTAURANT

TABLE OF CONTENT

Content

Page

Executive Summary.1
Business objective1
Mission Statement2
Guiding Principle.2
Key to Success.2
Company Description..3
Ownership3
Start up Summary....3
Management Controls.4
Market.4
Market Tests...4
Market Needs.5
Market trends..5
Market Growth5
Financial plan.6
Conclusion.10
References11

Executive Summary
The traditional Home Style Restaurant. Angry burger, sharbat-e-rahat,pista tea
,franchi,shami kabab,tikkasha,tikka botti,barrost,zengy ,milk tea ,soft drink are all on
menu.
The restaurant will be on partnership. Owners are Sheikh Anita farooqui and Sumera
Abro. Our project is pilot project, we are testing this project will run success or not.
The location is ferdous football ground. The location will also require some additional
renovation to update the lavatories increase table space in the dining area.
The dcor will feature wood accented chairs. Dinner style tables will be surrounded by
wooden chairs with comfortable seating cushions. This is the plan A and plan B is
besides ferdous football ground is park in park wooden benches are available and we can
use these benches for customers sitting. If plan B followed our cost of furniture will be
decreases.
Sale projections assume 100 customers per day.

Business Objectives
The primary objectives of the business plan for Restaurant are below:

To provide quality food at reasonable prices with better service.

To provide home like feelings or environment.

Mission Statement
Our Mission is to provide a unique and relaxing eating experience-similar to dining at
home. We will strive to achieve this goal by:1) by providing menu items incorporating
quality ingredients at reasonable prices) we will be mindful of the well being of our
customers and staff-treating each and everyone with dignity and respect just like we at
our own home!

Guiding Principles
Our service
Provide the warm and friendly service expected from a family-style restaurant
creating an informal, comfortable environment which will make the customers
satisfied want to return and again.

Keys to Success
Repeat business every customer who comes in once should want to return, and
recommend us. Word-of-mouth marketing is a powerfully.
Hire top notch chefs and offer training to keep the chef no top of his/her game,
and pay top wages to ensure they stay with us.
A variety of menu offering with a down home theme reasonably priced to
establish credibility, but not so high as to limit customers.

Company Description
The traditional Home Style fast food restaurant will be located. The restaurant will
serve a variety of classic home-style favorites from angry burger, pista tea, sharbat-erahat.
The fast food restaurant will be open one day with hours as follows:
20-09-2016
06:00pm to 12:00pm

Ownership
The restaurant will be owned by sheikh anitafarooqui and Sumera abro, they manage all
work themselves.
Owners continued her MBA Degree from the Shaheed Benazir University.
Now owners are gain experience by doing pilot project

Start-Up-Summary
The cost to open the restaurant is 25000. The majority of the expenses are in grosser is
about 2000 the location requires some build-out and renovation totally Rs. 5000
The plan A and plan B is besides ferdousfoot ball ground is park in park wooden benches
are available and we can use these benches for customers sitting. If plan B followed our
cost of furniture will be decreases.
All of the start-up costs will be funded by the owners. The owners source of funds are
combination of two partners.

Management Controls
The owners will practice sound management procedures in order to control costs, insure
quality of product and provide friendly customer service.

Market
Recently the majority of the restaurant make this type of food but we make food
traditionally organize restaurant are also there in Nawabshah city and the customer want
traditional food as well. We to fulfill customers want.

Market Tests
We will be starting a fast food restaurant as a testing project or pilot project. People want
to spend the quality time with families and friends. Our project will successful then they

want of customer will complete. The restaurant is going to serve the major area of the
Nawabshah.

Markets Needs
The area is in great need of a family style restaurant. The selection of fast food is
however. The area is limited on its family restaurant choice. Easal Fast Food nearest no
competitor in 1kmeters.

Market Trends
According to the National Restaurant Association, the top 10 trends for are:
1. locally sourced meats and seafood,
2. locally grown produce,
3. sustainability as a culinary theme,
4. nutritious kids dishes,
5. hyper-local items, (networked locally grown like a Craigslist for restaurants)
6. childrens nutrition as a culinary theme,
7. sustainable seafood,
8. gluten-free allergy conscious items,
9. back to basics cuisine, and
10.Farm brand ingredients.

Market Growth
Customers spending on services, we give them quality service with quality food. We
apply this strategy our customers is satisfied from us and our customer will be increase.

Financial Plan
Important Assumptions

Average Angry burger price Rs.150 to Rs200

Average shabat-e-rahat priceRs. 40 to Rs 50

Average price of pistachious tea Rs.50 to 80.
Average tikka botti price Rs. 100 to 110.
Average tikka price Rs100 to 110.

Average Frenchi Price Rs 30 to 40.

Average zingi Price Rs 150 to 180.

Average Milk tea price Rs 20 to 30.
Average Shammi kabab Price Rs 50 to 60

Cost
Vegetables, meet

10,000

Milk

2,000

Bun

700

Water bottle 250ml1,000

Soft drinks
Other expenses

2,000
4,300

Location requires5,000
Total amount

25000

Burgers
Angry Burger
Gengy with frenchi
BBQ
Tikka
Tikka Botti
Shammi kabab
Tea
Milk tea
Pistachious tea
Drinks
Sharbat-e-Rahat
Soft drink
Plain water

Conclusion
Aesal fast food returent open in Ferdos football ground it is pilote project. Aesal fast
food resturant it is family traditional style restaurant , city needs on this type of
restaurant and only city has two or four this types of restaurant thats why we open pilote
project because we see who much need in the market. We open this restaurant Ferdos
football ground beside Shaheed Bhutto university Nawabshah Shaheed Benazir abad
Sindh Pakistan.we open on date 5/10/2016.onwers of Aesal food restaurant are Shiekh
Anita Farooqi and Sumera abro hers degree of MBA.

Reference
Internet
Views of people