20161017

Pokmon Go

2016 10 17


( Pokmon Go ) 8 6 2

comScore Mobile Metrix 7 18 Pokmon GO

Pokmon GO 78
Pokmon GO 2016 9 10 13 Pokmon GO
1,992

2016 10 17

Pokmon Go

Key Findings

2016 7 App

Facebook
App
Pokmon GO
App

2016 7 Pokmon GO

18-34
18-34
35-44

Mobile Metrix Cross Visiting

Pokmon GO

FACEBOOK.COM
Reddit
2016 10 17

2016 7 - 8 Pokmon GO

7
45-54

2016 7 - 8 Pokmon GO
7 8

Pokmon Go

Key Findings

Pokmon GO

Pokmon GO
2~3

Pokmon GO
23.13
35.53

2016 10 17

Pokmon GO

Pokmon GO

Pokmon Go

2016 7 Top 13 App

()

()

Total Audience (Mobile App only)

178,790

894,518

5,003.2

Facebook

149,895

118,445

790.2

Facebook Messenger

131,609

12,957

98.4

YouTube

115,351

41,716

361.6

Google Maps

100,347

10,018

99.8

Google Search

90,260

21,456

237.7

Google Play

88,625

2,780

31.4

Gmail

80,461

9,983

124.1

Pandora Radio

76,781

95,984

1,250.1

Instagram

73,546

22,515

306.1

10

Amazon Mobile

71,427

4,151

58.1

11

Apple Music

68,002

2,344

34.5

12

Apple Maps

60,956

4,808

78.9

13

Pokmon GO
( 2016 7 6 )

54,535 (#13)

27,947 (#4)

512.5 (#3)

comScore Mobile Metrix

2016 7
App
App Facebook

App
Pandora
Radio App
Pokmon GO

App

App

* App
* Mobile Metrix 18
2016 10 17

comScore Mobile Metrix : ARO 2016 07

Pokmon Go

comScore Mobile Metrix 2016 7 Pokmon GO

(%Composition UV) 52.1%34
62.5% (Composition Index UV) 1824 25-34 Pokmon GO
35-44
2016 7 Pokmon GO
Female:52.1% % Composition UV Males:47.9%

Index UV

0.8%

(15)
4.3%

(44)
7.1%

(75)
(110)
(135)
(202)

10.3%
14.0%
15.7%

65
55-64
45-54
35-44

Index UV
(17)

0.7%

(25)

1.9%
4.5%

(48)
7.9%

(84)

25-34

16.1% (158)

18-24

16.7% (215)
* Mobile Metrix 18

2016 10 17

comScore Mobile Metrix : ARO 2016 07

Pokmon Go

2016 7 Pokmon GO
Pokmon GO

()

% Vertical

% Horizontal

Index

Total audience: Smartphone

49,624

100.0

29.5

100

FACEBOOK.COM

48,255

97.2

31.7

107

TWITTER.COM

29,304

59.1

39.7

134

Snapchat, Inc

27,295

55.0

52.4

178

LINKEDIN.COM

23,917

48.2

28.8

98

PINTEREST.COM

20,464

41.2

36.0

122

Google+

18,050

36.4

34.6

117

Tumblr

13,708

27.6

45.9

156

Reddit

10,413

21.0

53.9

183

Mobile Metrix Cross Visiting

Pokmon GO

Index* Reddit
(Index: 183)
Reddit

Pokmon GO
Snapchat, Inc

* Index %Horizontal Pokmon GO %Horizontal: 29.5%

Reddit 53.9% 7 Pokmon GO
29.5% Pokmon GO Reddit Pokmon GO 1.83

2016 10 17

comScore Mobile Metrix : ARO 2016 07

Pokmon Go

2016 7 Pokmon GO
Pokmon GO

()

% Vertical

% Horizontal

Index

Total audience: Smartphone

49,624

100.0

29.5

100

34,280

69.1

54.6

185

5,592

11.3

48.8

166

3,405

6.9

47.3

160

49,624

100.0

47.2

160

11,834

23.8

44.1

149

3,500

7.1

43.5

148

7,125

14.4

43.5

147

1,412

2.8

42.8

145

//

5,388

10.9

41.1

139

13,335

26.9

41.0

139

Index

10

2016 10 17

Mobile Metrix Cross Visiting

Pokmon GO
Index
Pokmon GO

Index 185
/

App Index
()

Pokmon GO

comScore Mobile Metrix : ARO 2016 07

Pokmon Go

2016 78 Pokmon GO
()
2016 7

54,535

2016 8

-19.8%

43,719

()
2016 7

27,947

2016 8

17,084

-38.9%

comScore Mobile Metrix

Pokmon GO

7 8

7
8

()
2016 7
2016 8

512.5
390.8

2016 10 17

-23.7%

comScore Mobile Metrix : ARO 2016 07

Pokmon Go

2016 78 Pokmon GO
()

65

55-64

45-54

782

898

3,385

6,298

3,213

5,261

35-44

9,933

7,343

25-34

16,418

13,704

18-24

17,719

13,300

%
Change

+14.8%
- 5.1%

- 16.5%

- 26.1%

- 16.5%

- 24.9%

2016 10 17

()

()

217

71

829

605

2,750

3,081

4,276

3,239

10,299

6,103

9,575

3,984

%
Change
- 67%

- 27%

+12.1%
- 24.3%

- 40.7%

- 58.4%

276.9

79.6

245.0

188.4

436.6

585.7

430.5

441.1

627.3

445.4

540.4

299.5

%
Change
- 71.2%

- 23.1%

+ 34.1%

+ 2.5%
- 29%

- 44.6%

comScore Mobile Metrix

2016 7 8
Pokmon GO

65

45-54

45-54
35-44

comScore Mobile Metrix : ARO 2016 07

Pokmon Go

Pokmon GO

Pokmon GO

2016 10 17

Pokmon Go

Pokmon GO
Total

97.6%

2.4%

100.0%

0.0%

20-24

98.5%

1.5%

25-29

98.5%

1.5%

30-34

99.1%

0.9%

35-39

98.7%

1.3%

40

95.9%

4.1%

19

0%

25%

50%

75%

100%

Base N=1,992
Sep. 2016

58.1%

52.2%

40.0%

23.7%

23.1%

16.0%

10.1%

7.2%
0%

10% 20% 30% 40% 50% 60%

Base Pokmon GO N=1,160

Sep. 2016

Pokmon GO 19
100.0%(58.1%) 40
(52.2%) 25-29

2016 10 17

Pokmon Go

Pokmon GO

() Pokmon GO
Total 7.8%

64.2%

19 2.9%

75.5%

20-24 14.6%

Total

28.1%

12.8%

25-29 9.7%

64.7%

25.6%

30-34 10.3%

66.1%

23.6%

35-39 8.5%
40 6.9%
0%

66.0%
54.8%
25%

25.4%

75%

38.3%
50%

100%

Base Pokemon GO N=1,160

Sep. 2016

40.3%

81.6%

19

21.7%

72.6%

59.7%

69.8%

20-24

30.2%

66.2%

25-29

33.8%

60.6%

30-34

39.4%

54.8%

35-39

45.2%

50.4%

40
0%

25%

18.4%

49.6%
50%

75%

100%

Base Pokemon GO N=1,944

Sep. 2016

(64.2%) 24
(28.1%) 40 Pokmon GO
(59.7%) 19 (81.6%) 20 -24
(69.8%)

2016 10 17

Pokmon Go

Pokmon GO
Total

34.5%

38.9%

45.1%

7.5% 12.9%

37.6%

8.2% 15.3%

2~3

30.7%
0%

25%

6.9% 10.7%

51.8%
50%

75%

100%

Base Pokmon GO N=1,160

Sep. 2016

Total 13.8%

45.4%

32.6%

8.2%

1 15.0%

43.7%

31.4%

10.0%

2~3
12.5%

44.6%

7.0%

16.7%
0%

36.0%

58.0%
25%

50%

17.7%7.6%
75%

100%

Base Pokmon GO N=1,1011

Sep. 2016

Pokmon GO 2~3 (45.1%)

19 1 (34.5%)
40 (45.4%)
4 (32.6%)19

2016 10 17

Pokmon Go

Pokmon GO
Pokmon GO
17.6%

4.4%

21.9%

Total

19.9%
18.6%

13.9%

22.5%

33.4%

28.2%

12.2%

26.3%

11-15
16-20
21-25
26

Base Pokmon GO N=1,160

Sep. 2016

33.2%

5
6-10

17.7%

30.5%

27.9%
0%

37.5%
25%

50%

15.4%
75%

19.1%

100%

Base Pokmon GO N=1,160

Sep. 2016

5 (21.9%) 40 6-10
(19.9%) Pokmon GO (30.5%)(33.2%)
(22.5%) 40

2016 10 17

Pokmon Go

Pokmon GO

9.2%

8.0%

3.2

24.8%

9.8%
10.1%
14.6%

23.5%

Pokmon GO
1-2
3-6

10
7-9

Base Pokmon GO N=1,160

Sep. 2016

8.0%

4.5% 9.1%

32.0%

50
51-75
76-100

18.4%
28.1%

100-125
126

Base Pokmon GO N=1,160

Sep. 2016

Pokmon GO 3.2 1-2 (24.8%) 40

3-6 (23.5%) Pokmon GO
50 (32.0%) 40
51-75 28.1% 19

2016 10 17

Pokmon Go

23.13

35.53

7.0%
20.1%

13.1%

21.4%
43.4%
22.0%

39.8%
35.4%

1()
31-1

40.1%
21.2%

16-30
15

Base Pokmon GO N=1,160

Sep. 2016

Pokmon GO 23.13 35.53

Pokmon GO 15 30
30

2016 10 17

Pokmon Go

Total

60.5%

39.5%

19

60.7%

39.3%

20-24

69.4%
63.6%

36.4%

30-34

64.5%

35.5%

67.1%

40

25%

75%

47.9%

45.9%

50%

49.4%

FacebookPokemon
GO

32.9%

54.1%

0%

30.6%

25-29

35-39

100%

Base Pokmon GO N=1,160

Sep. 2016

42.0%

36.7%

24.0%
0%

10%

20%

30%

40%

50%

Base Pokmon GO N=1,160

Sep. 2016

Pokemon GO (60.5%) 20-24

(39.5%) 40
(49.4%) 24 Facebook Pokmon GO
(47.9%) 19

2016 10 17

Pokmon Go

Total

56.9%

86.0%

Total

43.1%

92.5%

19

61.2%

38.8%

51.8%

54.1%
0%

25%

45.9%
50%

75%

100%

Base Pokmon GO N=1,160

Sep. 2016

7.5%

79.7%

20-24

48.2%

14.0%

20.3%

25-29

86.4%

13.6%

30-34

84.5%

15.5%

35-39

83.5%

16.5%

40

85.4%

14.6%

0%

25%

50%

75%

100%

Base Pokmon GO N=1,160

Sep. 2016

Pokmon GO (56.9%)
(43.1%)
(86.0%) 19 (14.0%)
20-24

2016 10 17

Pokmon Go

Total

28.9%

38.5%

19

18.7% 13.9%

100.0%

20-24 10.9%
25-29

39.3%

23.9%

30-34

37.6%

30.3%

35-39

24.0%

40

39.9%
43.0%

19.7%

0%

17.4%

46.7%

25%

50%

35.8%

34.1%
33.7%

32.4%
20.6%

17.9%

12.0% 17.8%

75%

200~399
400~599

28.2%
22.6%

199

11.0%

100%

Base Pokmon GO
N=162
Sep. 2016

600

33.6%

33.3%

30.1%

27.0%

26.6%

18.5%

17.2%
0%

10%

20%

30%

40%

Base Pokmon GO N=162

Sep. 2016

200 ~ 399 (38.5%) Pokmon GO

199 (28.9%) (35.8%)
40 (34.1%)
(33.7%)

2016 10 17

Pokmon Go

Total

44.9%

55.1%

90.8%

55.5%

52.7%

9.2%

37.4%

62.6%

0%

25%

50%

75%

100%

Base Pokmon GO N=1,160

Sep. 2016

47.6%

18.7%
0%

20%

40%

60%

Base Pokmon GO N=520

Sep. 2016

(44.9%)
(55.5%) 20-24 40
(52.7%) 35

2016 10 17

Pokmon Go

//

11.4%

8.7%

//

6.6%

//

6.3%

//

6.0%

5.2%

//

5.1%

//

5.0%

3.1%

72.3%
0%

20%

40%

60%

80%

Base Pokmon GO N=1,160

Sep. 2016

(72.3%)
25-29
(11.4%) (8.7%)

2016 10 17

Pok mon GO

14.1%

25.2%

53.9%
46.4%

0%

19.0%

10.4%
7.0%

29.9%

4.5%
4.1%

36.0%

17.1%
17.2%

44.8%

20%

40%

60%

Base Pokmon GO N=1,160

Sep. 2016

17.8%
13.1%
3.2%
0%

10%

20%

30%

40%

50%

BasePokmon GO N=371
Sep. 2016

Pokmon GO (53.9%) 19
17.1% 10.4%
Pokmon GO (46.4%)
(25.2%)(44.8%)
(36.0%)
2016 10 17

Pokmon Go

Pokmon GO
Total 12.7%
19 4.2%
20-24

49.2%
60.8%

19.9%

16.2%

35-39

14.8%

51.9%
39.4%

0%

45.4%
25%

24.3%

13.2%

23.8% 9.3%
28.5%

50%

9.9%

24.5% 10.8%
31.1%

52.1%

40 13.5%

11.6%

23.5% 11.5%

45.9%

25-29 12.8%
30-34

26.4%

75%

12.5%
100%

Base Pokmon GO N=1,160

Sep. 2016

TOP5

54.3%

44.8%

45.2%

34.7%

33.8%

31.5%

27.0%

25.3%

21.9%

20.0%

Sep. 2016

(49.2%) 19
(26.4%)
(54.3%) 19
(45.2%)
(44.8%)(34.7%)
2016 10 17

Pokmon Go

Pokemon GO
Pokmon GO
11.6%

6.4%
37.8%

15.8%
28.3%

54.9%

38.1%

37.8%

30.8%

3~

29.2%

27.9%

27.0%

2~3

Base Pokmon GO N=1,160

Sep. 2016

0%

20%

40%

60%

Base Pokmon GO N=1,160

Sep. 2016

2~3 (37.8%) 24
3 ~(28.3%) Pokmon GO
(54.9%) 19 (38.1%)
20-29 (37.8%)

2016 10 17

Pokmon Go

Pokmon GO

Pokmon GO 3.2 Pokmon GO

Pokmon GO

Pokmon GO

2016 10 17

Pokmon Go

2016 7 Pokmon GO App
18-34 8
7 8 8 45-54

7 Pokmon GO Pokmon GO
FACEBOOK.COMReddit
Pokmon GO

2016 10 17

Pokmon Go

995

50.0%

997

50.0%

19

280

14.0%

20-24

182

9.1%

25-29

177

8.9%

30-34

208

10.5%

2016/09/102016/09/13

35-39

227

11.4%

N=1,992
95%,2.20%
201608

40

918

46.1%

938

47.1%

513

25.7%

541

27.2%

(IX Survey)

CyberPanel

2016 10 17

Pokmon Go

Methodology
comScoreUnified Digital MeasurementTM(UDM)
6IAB
International Spiders and Bots List

Mobile Metrix
Mobile Metrix 18

comScore
comScore SDK

Global
PERSON Measurement

Panel

Global
MACHINE Measurement

Census

Unified Digital MeasurementTM (UDM)

* comScore(UDM)
unified(U)(u)

2016 10 17

marcom@insightxplorer.com