CourseOutlineNRRT655

CourseNumber: NRRT655
CourseTitle:
TourismMarketingConceptsandApplications
Credits:

2
Terms:

Fall
Prerequisite:
None
Grading:

Traditional

CourseDescription:Thiscoursewillprovidestudentswithanunderstandingofthe
marketingprocessasitappliestotravelandtourism.Whilegeneralconceptsofmarketing
fortravelandtourismaresimilartothemarketingofotherproductsandservices,the
travelandtourismindustryhasuniquecharacteristicsthatcreateavarietyofproblems
andopportunitiesspecifictoandimportantfortourismmarketingprofessionals.

MainTopics:Thiscourseprovidesanoverviewofmarketingactivitiesintheprovisionof
tourismproductsandservices.Thiscoursewilladdressmarketingconceptsappliedtothe
travelandtourismindustry;applylearnedmarketingconceptstotheprimarysectorsof
thetravelandtourismindustry;andexaminethemodificationofmarketingstrategywithin
achangingenvironment.Thecoursewillalsoaddresstheapplicationofmarketinginthe
primarysectorsoftravelandtourism;includingtourismdestinations,accommodations,
passengertransport,visitorattractions,andinclusivetoursandproductpackages

Course Objectives: Students will gain an understanding of

Traditionalmarketingterminologyandconcepts
Uniqueapplicationofmarketingprinciplestothetravelandtourismindustry
Marketingstrategyandplanninginthetravelandtourismindustry

CourseOutline:
Themeaningofmarketingasitappliestotravelandtourism
o Marketingasasystematicthoughtprocess
o Thespecialcharacteristicsoftravelandtourismmarketing
o Theexternalbusinessenvironmentandfactorsthatinfluencetourismdemand
Theconsumerandthemarketingmixintravelandtourism
o Tourismmotivationsandbuyerbehavior
o Segmentationfortravelandtourismmarkets
o Themarketingmixappliedtotravelandtourismservices
Planningformarketingstrategyappliedtotravelandtourism
o Marketingresearchintravelandtourism
o Themarketingplanningprocess
o Budgetingandevaluatingmarketingperformancefortourismservices
Marketingcommunicationanditsinfluenceontravelandtourismconsumers
o Emarketingandtheuseofinformationandcommunicationstechnology
o Distributionchannelsintravelandtourism
o Thepromotionalandcommunicationsmix