Social Responsibility

Can be both from the individual as well as

organizational perspective.
Responsibility is the quality or state of
being answerable for ones act or decision.
Responsibility and accountability are
interchangeable. i.e. when one answerable
for his action or decision, he is also
accountable for its consequences.

Corporate Social Responsibility

Responsibility of the corporation:

1) To have vitality and dynamism, to add
positive economic value, and to be able to
carry out their corporate mission and vision;
2) To render genuine service to stakeholders,
and
3) To make a positive and meaningful
contribution to the broader business and
economic environment.

Strategy as Expression of Philosophy and Values

Philosophy and
Values

Mission/Vision
POLICIES

Marketing

Operations

Strategies

Human
Resources

Finance

Mission Statement

A public declaration of identity. This is

precisely the reason why such statement
should carefully formulated, and should
be the outcome of a process that allows
everyones participation.

Vision Statement

The vision statement articulates the

collective aspirations of people in the
organization.
It is normally an aspiration for a better
state of being in the future. It is a
future state of being that is desired by
the corporation as an organization.

Business Policy for CSR

CSR is viewed as comprehensive set of

policies, practices and programs that are
integrated into business operations, supply
chains, and decision-making processes
throughout the company.
Policies are important in that they guide the
actions and decisions of the people.

Strategic CSR

the value of CSR can be made real to the

corporation if there is conscious effort to actualize
this in terms of tangible and measurable activities.
from the strategic standpoint, CSR can be used as
a competitive advantage.
a company that has CSR programs in place can
provide evidences to show that they in fact really
care for the customers and they are not just in
business for the sake of profit.

Strategic CSR

CSR has to manifest in the form of strategies.

Strategic Management, is define as the process of
specifying
and
organizations
objectives,
developing policies and plans to achieve these
objectives, and allocating resources so as to
implement the plans.
It is the highest level of managerial activity,
usually performed by the companys CEO and
executive team. For CSR to be strategic, it must be
the initiative of top management.

Strategic CSR

A good corporate strategy should integrate an

organizations goal, policies, and action
sequences (tactics) into a cohesive whole.
Strategic Management can be seen as a
combination of strategy formulation and
strategy implementation. Strategy formulation
involves:
1) Situation Analysis
2) Objectives Setting; and
3) Strategic Planning.

Strategic CSR

Situation Analysis the analysis of the external

and internal environment informs top
management of opportunities and threats
from the external environment to the firm as
well as firms strength and weaknesses.
Forces in the external environment: (+ or - )
Trends in politics, economics, demographics
and culture.

Strategic CSR

Areas in performing situation analysis:

Environment
Community Relations
Employee Relations
Diversity
Customer Relations

Strategic CSR

Objective Setting aside from setting financial

objectives and objectives for the
functional areas (marketing, human
resources, and operations), objectives
relative to CSR must also be set.
Quantifiable objectives must be set in order
that they may be measure.

Strategic CSR

Strategic Planning Once quantifiable

objectives have been set, the plan may be
formulated. It is helpful to begin the
planning process with performance
indicators per objective.
Performance indicator, when properly
identified make the formulation of strategy
easier.

Strategic CSR

Vision

Mission

Goals

Key Result
Areas

Performance
Indicator

Strategy

Program

Activity

Task

Resources

CSR Bottom-Line
Benefits

Improve financial performance

Reduced operating costs
Enhanced brand image and reputation
Increased sales and costumer loyalty
Increased productivity and quality
Increased ability to attract and retain employees
Reduced regulatory oversight
Access to capital

THANK YOU